What Is a Marketing Database? (Hint: It’s NOT Your Audience)
Marketing Insider Group
MARCH 25, 2024
Quick Takeaways Businesses leveraging customer data significantly outperform their peers, with an 85% higher sales growth, underscoring the critical role of a well-maintained marketing database in boosting sales and marketing efforts. Customer Insights: Ever wish you could read your customers’ minds? That’s huge!
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