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3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

The Customer Data Platform Institute (which is run by Raab Associates) on Monday published results of a survey we conducted in cooperation with MarTech Advisor. But it’s a rich set of data so this post will highlight some other helpful insights.

How Does Content Marketing Help with SEO?

Webbiquity

Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately.

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Customer Experience Simplified

Modern Marketing

However, as much as we overcomplicate things, there is no overstating the importance of providing the best customer experience possible each time, every time and across all channels. According to Gartner, 89% of all businesses will compete on customer experience this year.

6 Must-Have Types of Customer Help Content

Vertical Response

Helpful content is, of course, an important part of marketing your business. Customer help content may be something you’ve thought about, and maybe even created some. And, help content can lighten the load on your customer support team. Text Help.

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B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Use frameworks like ABM and ICE to help with these efforts. B2B marketers will see how sales people can help.

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. The issue I am referring to is the confusion that can surround distinguishing between customer segmentation, buyer profiling, and buyer personas today.

How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]

KoMarketing Associates

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences.

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How Well Do You Know Your Customers? 4 Tips to Help You Boost Your Marketing Effectiveness

B2B Marketing Insider

Businesses spend a great deal of money and effort reaching out to potential customers. The post How Well Do You Know Your Customers? 4 Tips to Help You Boost Your Marketing Effectiveness appeared first on Marketing Insider Group.

How AI Can Improve Customer Experience

Modern Marketing

This is especially the case when one of the biggest customer complaints is the lack of personal interaction and care. However, there are other issues that impact a customer experience as well, including response time. Accelerating AI Integration Into the Customer Experience.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Use frameworks like ABM and ICE to help with these efforts. B2B marketers will see how sales people can help.

How Content Marketing Can Help Ensure Customer Retention

B2B Marketing Insider

A strong sales team doesn't do any good if your business can't retain its customers. The post How Content Marketing Can Help Ensure Customer Retention appeared first on Marketing Insider Group. Having a balanced business model is the end all be all for every company.

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7 Elements Of Customer Understanding The C-Suite Must Master

Tony Zambito

Changes in customer and buying behaviors continue to rock the very foundations of many industries. According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. by Yarden Gilboa.

Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

While this type of intelligence is helpful, it lacks insights into the goal-directed behavior of buyers and why they make the choices they do. coaching by Gilbert Bages. Many CMOs today are faced with a dilemma.

How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

Hubspot

We learned that HubSpot customers didn't understand HubSpot had evolved into the Growth Stack: multiple tools that accomplish different goals individually, but are even more powerful used together. Conducting Customer Research. Collecting Customer Feedback.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Use frameworks like ABM and ICE to help with these efforts. B2B marketers will see how sales people can help.

Informed Customer Understanding Should Guide Marketing

Tony Zambito

While others portray that if you just do these few things, then there will be a proverbial pot of gold, at the end of the year filled with overflowing coins of new leads and customers. One thing that is clear is the dynamics of markets, customers, and sellers continue to unfold in new ways.

Singing the Customer Data Platform Blues: Who's to Blame for Disjointed Customer Data?

Customer Experience Matrix

Many surveys present a familiar tune: most marketers want unified customer data but few have it. The gap is music to my ears, since helping marketers fill it is what keeps consultants like me in the business.

How To Lead With Customer-Focused Content

Tony Zambito

The voluminous nature of marketing and sales content is making it harder for organizations to get through to customers and potential customers today. The bar has now been raised for marketers to make it through the eye of the needle of customer attention. by Creative Stall.

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. The system can also look up information about a specific customer in real time if an ID is provided.

Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

Customer experience has been and will continue to be one of the major influences on how buyers make choices. The idea that customer experience is of significant importance has been around for a couple of decades. State Of B2B Customer Experience Is Unhealthy. by Creative Stall.

All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

Lattice

How Predictive Marketing Can Help You Acquire New Customers. Predictive marketing can help you identify high potential targets within your existing marketing database. Lattice helps fill this gap with insights from the Lattice Data Cloud.

Marketers Are Struggling to Keep Up Customer Expectations: Here's Proof

Customer Experience Matrix

How pitiful is this: My wife left me alone all last weekend and the most mischief I could get into was looking for research about cross-channel customer views. Let's start with a truth universally acknowledged – that customers have rising expectations for personalized treatment.

New Tool Helps Marketers Use Email Deliverability Data

Modern Marketing

Engaging and trusted email communications will organically deliverability as customer interactions and interest increase. We all want to be better marketers, and increase the metrics that matter to us like ROI, open rates, engagement numbers, and customer retention.

How Content & SEO Marketers Can Help Each Other Be Successful

ScribbleLive

We’ve discussed content’s relationship with product marketing , demand generation , as well as sales and customer success. These three tips will help content marketers and search engine specialists help each other. It’s just as interesting and helpful to a reader who found it in January as it will be to a reader who stumbles upon it in November. A healthy number of third-party links indicate that a piece of content is credible and helpful.

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4 Uncommon Ways to Help New Customers Discover Your Business

Vertical Response

A growing customer base is critical to any thriving business. By doing so, you increase your ability to not only attract your target market but also encourage new customers to convert, and ensure you retain them. Always remember, project the voice of the customer with your words.

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10 Ways To Show Your Customers Love

Modern Marketing

A little bit goes a long way to delight, so we put together a list of 10 ways for you to demonstrate appreciation and value to your customers. Happy customers make supportive advocates, so always aim to help, enable, and support.

How Video Helps Sales and Marketing Alignment

Vidyard

Rapidly changing industries and customers have forced marketing and sales tactics to adapt at a faster pace than any other point in history. Video delivers results across multiple marketing functions and throughout the customer lifecycle.

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Marketing: New architects of the customer experience?

grow - Practical Marketing Solutions

There seems to be a theme emerging on {grow} over the last few months and it is this: How can be effective marketers and have any influence over what has become a very strange and complex The customer journey (my friend Krista LaRiviere of gShift called this the “ dark funnel “).

Metrics to Help You Track Brand, Demand, and Expand

Act-On

His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing.

The One Thing That’s Better Than Knowing Your Customers

grow - Practical Marketing Solutions

Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. However, there’s one thing that is even better than knowing your customers.

Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. We discussed a ton of ideas on how customer services on and off of social need to scale.

4 Twitter Tools that Help You With Customer Service

Vertical Response

Twitter has fundamentally changed the way that customer service interactions take place. As a business owner, you might find yourself in a negative customer-tweet situation at some point. Here are four interactive tools you can use for customer service purposes on Twitter : Twazzup.

3 Ways to Optimize Customer Experience Via Email

Modern Marketing

The pressure to create and maintain a stellar customer experience is a daunting challenge faced by brands, and the onus is increasingly falling on marketers to own the strategy and tactics to deliver on the promise of delight. Help your customers apply themselves.

8 Helpful Resources for Creating Beautiful Infographics

Hubspot

Not only do they make content more sharable -- 40 times as much -- but they help us retain information. 8 Helpful Resources for Creating Beautiful Infographics. Here's one that helps non-profits visually communicate highlights from an annual report: 4) Easel.ly.

How B2B CMOs Can Achieve Customer-Centric Marketing With Buyer Personas

Tony Zambito

A recent survey by B2B Marketing, in conjunction with the UK-based agency Tomorrow People, indicated only 38% of marketers considered their content to be “very customer-centric.” Strengthening The Common View Of Customers. 10 Essentials Of Becoming Customer-Centric With Buyer Personas.

Why Customer Experience Is Just Like Gift Buying

Modern Marketing

Today we're talking about customer experience and why it can be just like buying a gift, One Size Most Assuredly Does Not Fit All. On one hand you have what consumers say they want out of a customer experience. Customer Experience

How to Help Ecommerce Customers Avoid Buyers’ Remorse

Hubspot

Excellent customer service has long been a determining factor in a buyer’s loyalty, but you may be surprised to learn it’s not the only thing you can do to make sure your customers buy again. There’s a good chance you’ll have a new customer next time they need something.

13 Customer Loyalty Best Practices for B2B Companies

Act-On

Marketers are often laser-focused on one thing: Get new customers. It ends up being such a focus that any other part of the customer lifecycle gets second-shrift. This can cause a bit of tension, as most of us know keeping customers is nearly as important as getting them in the first place. And then there’s the quotes and statistics about the benefits of customer loyalty , aka customer retention. A strategic partnership with a non-profit might also help.

Customer Experience is the Most Critical Part of Marketing Right Now

Modern Marketing

89% of marketers expect customer experience to be their primary differentiator, according to Gartner. That means you need to pay extra close attention to the words of our global Modern Marketing experts when they talk about customer experience. Customer Experience