Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Customer Experience Matrix

APRIL 1, 2020

Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. respondents ranked support from the national government considerable lower than anyone else. government was by far less relied upon (25%) than anywhere else (31% to 63%).

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Walker Sands

OCTOBER 25, 2023

A few years ago, I interned with a publication called Homeland Security Today, where I covered government technology trends, different technology reports, and tools that government agencies were using. When it comes to case study stories, some reporters only want to talk to the customer while others are okay talking to the vendor.

PR 98

PR Media Case Studies Vendors 98

Martech

AUGUST 28, 2023

The reasons for this are skills, governance and stack sprawl and complexity, according to Gartner. Dig deeper: Data analytics: Your stack’s past and limitations Colosante said the skills shortage is because no one — neither the vendors nor the marketing organizations — is teaching people how to use the new technology.

Marketing Management 94

Marketing Management Paid Search Agency Marketing Automation Services Gartner 94

Litmus

JULY 7, 2022

It requires discipline, governance, and proactivity with teams (and vendors) across your organization. In its broadest form, data hygiene is the act of regularly and consistently ensuring that the data you have about your customers and prospects is accurate, current, trustworthy, and useful. Establish a governance model.

Data Hygiene 91

Data Hygiene Work Management Marketing Management Email Marketing 91

Zoominfo

FEBRUARY 17, 2023

This means fostering an environment and building a platform of products that makes our employees and customers proud. This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals. You can read the full report here.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Salesforce Marketing Cloud

APRIL 24, 2024

It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. Some of them are reluctant to adopt a customer data platform (CDP) because they don’t want to duplicate data. Other vendors could be substituted without significantly changing the explanation.

Enterprise Management 59

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 59

Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy?

Marketing AI 121

Marketing AI Ethics Work Management Marketing Management 121

Salesforce Marketing Cloud

FEBRUARY 14, 2023

This is known as vendor sprawl. Today, more than 70% of customer interactions are digital, putting pressure on organizations to have connected user experiences. Vendor sprawl, also known as technology bloat, occurs when businesses have software application redundancies across different departments, creating many inefficiencies.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Zoominfo

FEBRUARY 10, 2021

Too big to take advantage of government handouts and business breaks, and too small to have the influence and power of global giants … many [mid-sized businesses] receive little support in an increasingly competitive, regulated, and technology-focused world.”. It’s tough being mid-market ,” according to accounting services firm Praxity.

Paid Search Agency 246

Paid Search Agency Zoominfo Companies Advertising Mediums 246

Martech

JULY 16, 2021

Real Story on MarTech: Big vendor stability? . Real Story Group’s founder, Tony Byrne, tends to think the vast majority of the reported 8,000 martech vendors will survive, but fears will persist about individual vendors’ viability. Software vendors are no different, and who wants to get stuck with an unsupported product?

Marketing Automation Services 125

Marketing Automation Services Marketing Management Vendors Lead Ranking 125

Sprout Social

SEPTEMBER 26, 2023

Another 93% also aim to increase AI investments to scale customer care functions in the coming three years. This is to ensure vendors adhere to stringent regulations, comply with open-source licenses and appropriately maintain their technology. For example, Zoom uses OpenAI to help power its AI capabilities,” he adds.

Marketing AI 108

Marketing AI Enterprise Management Work Management Marketing Management 108

LeadsRX

JUNE 9, 2021

There are boatloads of vendors offering varying levels of ID solutions in an effort to thwart off the pending end of third-party cookies. Marketers want to reach consumers effectively, but also within the rules of increasingly more strict customer data privacy regulations, be they from operating systems, web browsers or governments.

Vendors 101

Vendors Multi-Touch Attribution Privacy Rules 101

Martech

JUNE 22, 2023

The ability to create internal and customer-facing fields integrated into landing pages and websites transformed digital engagement. Many leading vendors, including Salesforce , have recently predicted that the generative AI “prompt” revolution will forever change the user interface. Let’s start with the basics — adding a new contact.

Marketing Automation Services 106

Marketing Automation Services Marketing AI Marketing Automation Work Management 106

Martech

DECEMBER 22, 2022

We hear that phrase in countless vendor presentations, conferences and advertisements. Would that information be valuable to security application providers, security officers, the government or the private industry? When marketers think about buying data, they usually jump to thoughts of customer lists with vital email addresses.

Lead Scoring 110

Lead Scoring Lead Ranking Tips Work Management 110

Webbiquity

MAY 3, 2022

84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Demand for podcasts has also increased. ” Just 25% of U.S.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Customer Experience Matrix

FEBRUARY 18, 2018

Like an imminent hanging, the looming execution of the European Union’s General Data Protection Regulation (GDPR) has concentrated business leaders’ minds on their customer data. This has been a boon for Customer Data Platform vendors, who have been able to offer their systems as solutions to many GDPR requirements.

Enterprise Management 189

Enterprise Management Work Management Marketing Management Paid Search Agency 189

Martech

DECEMBER 28, 2023

We see this in the rate at which martech vendors released beta features to users over the past year. In my previous three pieces for MarTech, I focused on the overall trends , data quality and content/campaign governance. To accommodate growth, the business plans to deploy a CRM/MAP for customer marketing and customer service outreach.

Work Management 96

Work Management Marketing Automation Services Marketing Management Marketing AI 96

Martech

NOVEMBER 17, 2022

Customer journey analytics , which promises to enable users to grow and retain revenue more effectively, highlights HubSpot’s October releases. . In addition, several HubSpot Payment improvements were rolled out and data governance was improved for better security, compliance and trustworthy reporting. Want to know more?

Enterprise Management 102

Enterprise Management Marketing Automation Services Work Management Lock-In 102

Martech

APRIL 5, 2023

Identity resolution platforms enable marketers to “close the loop” on customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Data is processed with the goal of establishing a universal view of the customer.

Mobile Advertising 96

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 96

Martech

JANUARY 8, 2024

And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own moral dilemma about how much we should be tracking people. The reason for this is one word: privacy. But there is opportunity amidst the chaos. billion category.

Analytics 122

Analytics Privacy Privacy Policies Privacy Protection 122

Martech

JULY 25, 2022

They can retard the velocity of sales, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. One vendor to contact for assistance with the implementation and support should they be necessary. Cutbacks in marketing investments often backfire.

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

Customer Experience Matrix

DECEMBER 1, 2017

I’ve covered many of these in the daily newsletter of the Customer Data Platform Institute (click here to subscribe for free). In no particular order, things I didn’t quite expect this year include: - pushback against the walled garden vendors (Facebook, Google, Amazon, Apple, etc.) growth in alternative personal data sources.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Customer Experience Matrix

SEPTEMBER 6, 2018

My wanderings through the Customer Data Platform landscape have increasingly led towards the adjacent realm of Master Data Management (MDM). Since customers are one of the most important core entities, it clearly overlaps with CDP. Business user interfaces are typically limited to specialized data governance and workflow functions.

Work Management 197

Work Management Marketing Management Ideal Customer Profiles Vendors 197

Martech

DECEMBER 19, 2023

Project management tools from several vendors can be used to track progress, assign work and send notifications. Vendors in the customer data platform (CDP) space also help marketers craft personalized messages. Everyone needs training when a new tool is deployed, so make sure the vendor supports it.

Work Management 78

Work Management Marketing Management Marketing Automation Services Budget Programs 78

Martech

SEPTEMBER 28, 2021

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Hashing or tokenizing personally identifiable information (PII) with an anonymized customer ID.

Marketing Automation Services 112

Marketing Automation Services Privacy Enterprise Management Work Management 112

Navigate the Channel

FEBRUARY 1, 2024

Once in place, this plan will change your procurement, production schedule, and customer service directives. Make People a Priority Revamp your procurement model with digitally-driven methods, and work smarter within your supplier ecosystem, with internal customers and external partners. Will supply chain issues continue in the future?

Work Management 65

Work Management Marketing Management Allocation Lead Ranking 65

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. Some vendors choose to cover a narrow range of data sets or attributes, capturing certain kinds of specialty or niche data. Other vendors attempt to provide a large number of records, but often at the cost of quality.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Customer Experience Matrix

APRIL 19, 2017

Last week’s passenger-dragging incident at United Airlines left many marketers (and other humans) aghast that any company could purposely assault its own customer. As it happens, airline technology vendor Sabre published a survey of airline executives just before the event. These factors clearly influence airline behavior.

Marketing Management 198

Marketing Management Ethics Loyalty Customer Surveys 198

Marketing Insider Group

AUGUST 10, 2020

While digital clearly topped her list, it also included Account-Based Marketing (ABM) and the way we manage the Customer Experience (CX). What type of measurements do you have in place and how is that supported by regular governance and reviews with stakeholders? We use marketing automation to support nurture streams.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

ClickZ

JUNE 30, 2020

If you are going to join the ‘Big Data’ era, you need robust data governance. Algorithms help firms to predict customer behavior and buying patterns, optimize supply chains, personalize experiences, understand your workforce , and even help you find Waldo. . 2) Define data management and governance. Source: KPMG .

Marketing AI 140

Marketing AI Enterprise Management Work Management Marketing Management 140

LeadsRX

OCTOBER 5, 2021

The architecture allows IT to fully control data governance according to corporate policy while also enabling full analytic access through SaaS applications. This creates a vulnerability when data is stored within vendor platforms, which often do not adhere to enterprise-specific data governance policy.

Budget Programs 84

Budget Programs Privacy Multi-Touch Attribution Software 84

Martech

DECEMBER 6, 2023

Dana Carr, director of email marketing for customer data platform vendor Optimove, recommends a couple of strategies to avoid having legitimate messages flagged as spam. They know more and more customers are choosing other channels, including SMS and in-app messaging. It comes down to the value the receiver thinks they get.

Rules 130

Rules Google Marketing Automation Services Paid Search Agency 130

Biznology

JANUARY 10, 2022

They will be the businessmen and women who create community with clients, customers, and staff in a way that other institutions in society have failed to do. Ask a lot of your digital vendors . Vendor Consolidation . Customer Experience as a competitive advantage . Make digital security a priority . Remain resilient .

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

Customer Experience Matrix

JULY 27, 2018

It’s nearly a year since Gartner placed Customer Data Platforms at the top of its “hype cycle” for digital marketing technologies. Let’s start with the “Contrarian’s View”, written by Lisa Loftis, a customer data industry veteran who current works for SAS. But we should still take a look at the underlying arguments. She’s right.

Enterprise Management 149

Enterprise Management Work Management Marketing Management Vendors 149

Bluetext

FEBRUARY 14, 2024

Government efforts to engage PE and VC-backed startups puts federal marketing and messaging in the spotlight Venture Capital-backed companies accounted for less than 1% of the $411 billion DoD contracts awarded last year. Entrenched government contractors know the language of Washington and what messages will resonate with stakeholders.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

Martech

JULY 31, 2023

shut down in response to COVID-19, many government agencies were overwhelmed by requests for help and information. In business terms, this was a customer service crisis — and customer service is integral to customer experience. When the U.S. practically overnight. About three days. The one that stood out for them was Ivy.ai

Work Management 89

Work Management Marketing Management Service Marketing AI 89