Remove customer government
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New rules for bulk email senders from Google, Yahoo: What you need to know

Martech

Dana Carr, director of email marketing for customer data platform vendor Optimove, recommends a couple of strategies to avoid having legitimate messages flagged as spam. Spam is also a security threat, and when it reaches the inboxes of users in certain corporations or government agencies, it’s potentially a very serious security threat.

Rules 134
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The 3 Rules for Marketing Alignment with Content

Kapost

Here’s a framework that Kapost developed from studying the production processes of hundreds of successful teams: Rule 1: Agree to an Organization-Wide Goal. Rule 2: Create a Priority System. The key is to survey your stakeholders from sales to account management, marketing, and customer success.

Rules 113
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MarTech Plot Lines for 2021

Customer Experience Matrix

Retailers like Walmart, Kroger, Target, and CVS have all started their own ad networks , drawing on their own customer data. Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. Compilers like Neustar and Merkle are also entering the business.

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Unlocking Trust and Authority: A Blueprint for Successful Employee Advocacy in Financial Services

Oktopost

And because customers tend to trust individuals over brands, employee advocacy is the best way to connect with your potential clients and build your reputation as a reliable financial expert. Key regulatory bodies like FINRA, FTC, FCA, and others enforce rules spanning areas such as records, supervision, and fair communications.

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GTM in the UK: What To Know About B2B Data Privacy Compliance

Zoominfo

As a data privacy specialist in the UK, I often hear this question from customers and prospects: “How do we remain compliant as we expand into new regions?” It also governs the use of cookies and other visitor-tracking technology. This gives our customers confidence that their data has been collected in a transparent manner.

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7 risks of not prioritizing social media governance

Sprout Social

Let’s state the obvious: Social media governance is not the sexy side of social. At its core, social media governance equates to one thing: eliminating risk. Here are the top seven risks of not focusing on social media governance for your operation: 1. But most of them don’t really do much to mitigate that fear. Legal risk.

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Data clean rooms: A beginner’s guide

Martech

With the deprecation of third-party cookies looming large and data privacy and compliance taking center stage, enterprises have had to adapt their customer data strategies substantially. Each participant essentially provides their own customer data to the data clean room. Governance and monitoring in an age of compliance.