The Importance of Digital and Social Media Governance and Reputation Management: Tips for Getting Started

Biznology

When a customer is at the point where they are actively seeking you out online, everything that they find should elevate your brand and provide a responsive and helpful experience. Business Advice Customer Experience Social Media/PR digital governance

The 2020 Data Governance Guide for Beginners

Martech Advisor

Data governance helps organizations define policies and processes to manage data. In this article, we’ll look at the eight data governance guiding principles and how you can implement data governance in 2020. What Is Data Governance? Data Governance

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Top Tips to Improve Your Organization’s Digital Governance in 2019

Biznology

Digital risk management can affect consumer trust, customer loyalty and even shareholder value. As we begin the new year, it’s time to comprehensively rethink how to approach digital risk management and your digital governance.

Active Content Governance, Your Antidote to Content Chaos

Kapost

And while content has become much easier for you to produce, publish, The post Active Content Governance, Your Antidote to Content Chaos appeared first on Kapost Blog. Customer Experience Marketing Strategy

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. Download this eBook to discover a list of best practices for selling to government agencies, and tips on how to increase your chances of success.

5 MarTech takeaways: teams, product management, decentralization, marketing leadership, IT governance

chiefmartech

I’ve come to believe that thinking of marketing technology and operations as a “platform,” in the broadest sense of the word, is a powerful way to frame it as an enabler for the rest of the marketing and customer experience organization.

Government Marketing: Reaching the Agency Audience

Bluetext

Government marketing, whether to the federal government and the public sector or to state and local agencies, poses a whole set of challenges for brands and organizations not familiar with the government sector. One of the immediate and most apparent challenges is that the customers of a government contractor are wide-ranging and not easily defined, including Federal, state and local decision-makers responsible for purchasing technology products and services.

B2G Public Relations: Government Heros

Bluetext

Both technology companies for which the government is an important vertical and those that are solely focused on government agencies struggle to find customers who are willing or able to participate in media outreach on behalf of their vendor. The next step in our approach was to create a microsite repository of customer “hero” stories in the form of a lead-generating campaign with several interactive features. Government Marketing Public Relations

Social Media & Government: Cutting Red Tape for Increased Citizen Engagement

Sprout Social

In fact, social media was ranked as people’s top choice for customer care in our Q2 2016 Index. The use of social media to communicate extends to government as well. Social media makes it easier for citizens to voice their opinions, and for the government to hear them.

Content Governance in the Content Marketing Era

Avitage

We typically create content for our customers, to address their buyer’s journey: their issues, challenges, opportunities, options, etc. Our process begins by interviewing our customer’s subject experts to acquire the language they typically use when talking with customers about customer business issues. Multiple people within our customer organization are tied up pouring over copy.

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. The engine underneath is training, governance and a modern content and communications organization.

What is a Content Governance Board—And Why You Need One

Kapost

Then you should consider appointing a Content Governance Board (CGB). Owning and governing the content operation, and changing the approval process. The post What is a Content Governance Board—And Why You Need One appeared first on Kapost Content Marketing Blog.

How customer values are transforming brands today

Biznology

There are always risks of offending some customers and employees so the challenge is to determine what issues to address, and how. Rose Marcario , its CEO, said “we have to stand up for our values…our customers expect it,” i.e. a position that strengthened the loyalty of their core customers.

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Government Marketing: Reaching the Agency Audience

Bluetext

Government marketing, whether to the federal government or to state and local agencies, poses a whole set of challenges for brands and organizations not familiar with the government sector. One of the immediate and most apparent challenges is that the customers of a government contractor are wide-ranging and not easily defined, including Federal, state and local decision-makers responsible for purchasing technology products and services. Government Marketing

Is Content Chaos Ruining Your Customer Experience?

Acrolinx

They might have a writer or two, an editor, … Continue reading "Is Content Chaos Ruining Your Customer Experience?". The post Is Content Chaos Ruining Your Customer Experience? Blog Content Governance Customer Experience

The Battle For Customers

Modern Marketing

The conflict was gradually slipping out of control of the US government and a thought was emerging amongst a circle of military leaders, troubling and difficult for many to accept, that the US involvement had been predicated on a miscalculation about how wars should be fought.

Transform Your Customer Experience with Better Content

Acrolinx

Customer experience (CX) is a hot topic for companies looking for a competitive edge. In a world with so many choices, if you’re not delivering the really positive … Continue reading "Transform Your Customer Experience with Better Content".

Why Companies Don’t Market to Their Customers

ANNUITAS

I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line. Sadly, most organizations do a poor job selling back into their customer base and as a result are missing a huge opportunity to generate revenue. Everyone has seen the studies that state it costs twice as much to acquire a new customer as it does sell into a current one.

How to Market a Startup, Part 1: Branding, Customer, and Messaging

Webbiquity

The first elements come at the very beginning, before the first sale is made or the product even exists: getting branding, customer, and messaging right. WorkOutLoud (software for building customer communities). Customer. For B2B startups, that means building a customer persona.

Government: the Digital Transformation Office case

i-Scoop

Depending on the organizations people interact with, they get different labels: consumers, patients, clients, citizens, customers, the list goes on.

Why Don’t We Market To Our Customers?

ANNUITAS

With end of year around the corner, don’t forget about your customers. I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line. Sadly, most organizations do a poor job selling back into their customer base and as a result are missing a huge opportunity to generate revenue. Lack of Data Governance.

When segmenting customers, don’t forget your silent majority

Modern Marketing

To me it speaks of respect for time and for dimensions of life and I think that the phrase can apply in the context of businesses and their symbiotic relationships with customers. The challenge is in slowing that tide, to do what it takes to keep customers alive. Customer Experience

Hey Boomer! Want Gen Z Customers? Be Like Gen Z

Marketing Insider Group

Over the years, governments have taken a number of measures to address climate change, though with varying degrees of commitment. Want Gen Z Customers? If you’ve read the news lately, you’ve come across Greta Thunberg’s name.

The resurgence of values-based branding for restoring trust

Biznology

The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing skepticism and lack of credibility caused by this distrust to authentically relate to their customers?

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How social media is changing what brands stand for

Biznology

The driving force behind this disconcerting trend of brand politicization is the increasing vocalization of customer values, which have become so intensely defined and polarized recently, even demanding a particular stance by some corporate brands.

5 Key Elements of Customer Data Privacy

Martech Advisor

Abhishek Talreja, Founder of Prolific Content Marketing, figures out how marketing leaders can take charge and allay all types of customer fears about the safety of their private information. Customer data is the pivot for most marketing campaigns and strategies. Data Governance

The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. As customers , we got used to the big-data treatment – fast.

The state of B2B marketing in Asia—moving toward digital

Biznology

That’s good governance, but it lengthens and complicates sales. On the other hand, B2B in Asia operates within a strong tradition of family and government business relationships. But they still govern many markets and business interactions.

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The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. But it also means a dramatic leap in customer expectations. Professional customers (i.e., Customer Service Management Tools.

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How newly-energized millennial activists are shaping brand choices

Biznology

The ultimate goal of all these forces is to influence the allegiance of the customers/voters of these brands — Congress (and Trump), the NRA, and corporations. The essence of good branding is to offer customers a relevant benefit or value that will nurture a trusting relationship.

Brand 168

The emerging challenges for managing brand risk

Biznology

Emotionally, the trust level for the establishment, especially big business and government, has never been lower, fueling the rise of partisanship. This study found that the stock prices for most declined, some by as much as 40%, and as many as 20% of customers stopped buying their products.

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How Trump’s unpopular decisions can strengthen brand engagement

Biznology

We are living in a new world today, where contentious decisions by Trump are creating unexpected ripple effects throughout society, government, and the business community. Companies can no longer ignore the passions of its customers.

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Customer Data Platforms vs Master Data Management: How They Differ

Customer Experience Matrix

My wanderings through the Customer Data Platform landscape have increasingly led towards the adjacent realm of Master Data Management (MDM). Since customers are one of the most important core entities, it clearly overlaps with CDP.

Email Marketing: 3 simple steps for building customer personas

B2B Lead Generation

In today’s B2B Lead Roundtable Blog post, I want share the three simple steps for building customer personas Byron shared in his presentation to aid your targeted email marketing efforts. Look to your existing customer data for insight into who buys from you.

2020 Resolutions for Marketers - Prioritize Privacy, Create a Single Customer View, and Practice Responsiveness

Martech Advisor

Learn More: Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty. The truth is that, as marketers, we face significant challenges in 2020 - namely increased regulations and tracking restrictions, ever-expanding customer choices, and shrinking attention spans.

Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

Here are five practices to help you safeguard customer data and build customer trust and loyalty. By choosing to work with partners committed to privacy regulations we can drive a more customer-focused, transparent and trustworthy advertising ecosystem.” Data Governance

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Here's Why Airlines Treat Customers Poorly

Customer Experience Matrix

Last week’s passenger-dragging incident at United Airlines left many marketers (and other humans) aghast that any company could purposely assault its own customer. This is not an excuse for treating customers poorly but it does explain how easily airline leaders can focus on other concerns.

Capture the future’s biggest competitive advantage for yourself

Biznology

When a broad front sells the new paradigm to their customers, y ou will lead a new people-first way for the world to live, work, learn, and be entertained. See “Connected consumption is the new customer experience”. Lesson for leaders. Becoming the biggest leader is hard.

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Your Customers Called. They Want You to Know These 6 Things

Act-On

The customer experience has always been top of mind, of course. Flash forward to now, when one person who has a poor customer experience can post a bad review on just one site and cause all kinds of havoc. But the power to damage your brand isn’t the only power The Customer now wields.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

Government statistics. Other publishers and trusted vendors can buy this to rapidly add connected consumption with their customers, industries, and markets worldwide. Previous article: Connected Consumption is the new Customer Experience (CX). Lesson for leaders.