Remove Customer Remove Google Remove Loyalty Remove Multi-Channel

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

How can paid and organic content promotion channels be used together most effectively? Creating a Multi-Channel Content Marketing Strategy by BlueGlass. ” Getting less traffic from Google? You’re losing customers!

Online 192

The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. But it also means a dramatic leap in customer expectations. Professional customers (i.e., Customer Service Management Tools.

The Benefits of Call Tracking: What You Can Learn from Customer Calls

Matchcraft

That’s the beauty of platforms such as Google Analytics and Google AdWords. For all the wonder of Google Analytics , there’s one additional data source that may be able to help you close the loop on conversions (and other unanswered questions): it’s call tracking.

How One Organisation is Becoming More Customer-Focused – and How You Can Too

Modern B2B Marketing

The key difference between those low-cost airlines and RyanAir, however, has always been their customer service – or complete lack thereof. Indeed, a few Google searches will reveal many examples of their marketing antics over the years – and a barrage of customer complaints.

Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site

Hubspot

Department and chain stores, in an effort to remain relevant, are spending upward of $4 billion on ecommerce platforms, redesigns, loyalty programs and in-store technology to keep consumers connected at all times.

The Definition of Omni-Channel Marketing – Plus 7 Tips

Modern B2B Marketing

We’re moving away from mass, “push”-based marketing, and towards more personalized, 1:1 communication with consumers, through the many channels and on the many devices they use. What is Omni-Channel Marketing? First of all, what is omni-channel marketing?

3 European Marketing Trends

Modern Marketing

EMEA marketers are creating innovative multi-channel campaigns, aligning sales and marketing departments, and driving revenue growth for their organizations. EMEA marketers are building multi-touch lead nurturing programs as part of their overall marketing strategy, and achieving tremendous results. Companies like Sportingbet use nurture programs throughout their campaigns to improve both prospect and customer engagement. Google Bookmarks.

Trends 106

A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)

SnapApp

Customers, however, have grown tired of the instant close tactics, especially when it comes to complex B2B buying decisions with much longer sales cycles. . . . Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. .

Like It or Not, Your Company Is Now a Publisher [@InboundNow #16]

Hubspot

Joe is a content marketing evangelist, co-author of the book " Get Content, Get Customers " and runs the Content Marketing Institute. The difference between creating content to attract customers and content to retain them. Leverage your customer service teams and your sales department.