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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

How can paid and organic content promotion channels be used together most effectively? Creating a Multi-Channel Content Marketing Strategy by BlueGlass. ” Getting less traffic from Google? You’re losing customers!

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The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. But it also means a dramatic leap in customer expectations. Professional customers (i.e., Customer Service Management Tools.

Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site

Hubspot

Department and chain stores, in an effort to remain relevant, are spending upward of $4 billion on ecommerce platforms, redesigns, loyalty programs and in-store technology to keep consumers connected at all times.

How One Organisation is Becoming More Customer-Focused – and How You Can Too

Modern B2B Marketing

The key difference between those low-cost airlines and RyanAir, however, has always been their customer service – or complete lack thereof. Indeed, a few Google searches will reveal many examples of their marketing antics over the years – and a barrage of customer complaints.

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

with the goal of attracting new customers, retaining current ones and increasing the value of existing customer relationships. This strategy is usually a component of a larger, multi-channel campaign aimed at generating leads for sales teams.

3 European Marketing Trends

Modern Marketing

EMEA marketers are creating innovative multi-channel campaigns, aligning sales and marketing departments, and driving revenue growth for their organizations. EMEA marketers are building multi-touch lead nurturing programs as part of their overall marketing strategy, and achieving tremendous results. Companies like Sportingbet use nurture programs throughout their campaigns to improve both prospect and customer engagement. Google Bookmarks.

Like It or Not, Your Company Is Now a Publisher [@InboundNow #16]

Hubspot

Joe is a content marketing evangelist, co-author of the book " Get Content, Get Customers " and runs the Content Marketing Institute. The difference between creating content to attract customers and content to retain them. Leverage your customer service teams and your sales department.