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ANNUITAS Predicts – How Go-to-market Will Transform in 2024

ANNUITAS

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. Budget issues: Amid uncertainty, driven by the Fed’s rate hikes, CFOs began slashing marketing and sales budgets in late Q3 of 2022. This may never change.

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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts. According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1%

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The Quest for Unified Marketing Measurement

B2B Marketing Directions

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies. This could result in more budget being allocated to content marketing in the future. 2021 B2B Marketing Mix Report. Final Thoughts.

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How To Make Your Survey Reports More Credible To Buyers

B2B Marketing Directions

A growing number of companies are conducting or sponsoring surveys and featuring survey results prominently in their marketing programs. The proliferation of surveys and survey reports has been driven by the growing importance of thought leadership in the B2B marketing mix.

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How Technology Marketers Can Reach CIOs

NuSpark Consulting

As Gartner reported in Flipping to Digital Leadership: The 2015 CIO Agenda , digitalization has become the muscle that transforms businesses. Gartner forecasts that IT budgets will remain flat in 2016. iii] Gartner. Gartner Worldwide IT Spending Forecast. Customer Engagement 2016. Here’s why. Accessed 8/3/2016.

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The Practical Guide to Artificial Intelligence for Marketers

Adobe Experience Cloud Blog

Today’s marketers are in the early stages of transforming how they identify, execute, and evaluate campaigns leveraging new and innovative technology: artificial intelligence (AI). As digital-savvy customers expect more sophisticated and personalized experiences, marketers can lean on AI advancements to seamlessly deliver what they crave.