Zoominfo

SEPTEMBER 5, 2023

Combining historical sales patterns and customer profile data with external signals — economic indicators, news and survey data, and buyer intent — results in improved forecasts grounded in both past performance and current market conditions.

Marketing AI 130

Marketing AI Lead Ranking Zoominfo Optimization 130

Optinmonster

MARCH 21, 2024

The Essence of Retargeting At its core, retargeting hinges on the principle of keeping your brand front and center in the minds of potential customers who have already shown an interest in what you offer. Segment Your Remarketing List Audience segmentation is the cornerstone of a successful retargeting campaign.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

Tactics 118

Tactics Work Management B2B Marketing Marketing Management 118

Predictive Response

OCTOBER 29, 2020

This article will review email segmentation ideas based on CRM data and recipients' behavior. Lack of segmentation! The data you have in your CRM is general, and email segmentation helps you to divide your subscribers into small groups based on demographics, similar traits, or behaviors. Live event or webinar invitations.

Segmentation 52

Segmentation Click Rate Customer Satisfaction Lead Scoring 52

Martech

JANUARY 8, 2024

Prompt Can you outline a CDP use case that targets lapsed customers? Answer A use case that targets lapsed customers with a customer data platform (CDP) can be outlined as follows: 1. Refining the summary: Identify the criteria for defining a lapsed customer (e.g., no purchase in the last 6 months).

SMS 72

SMS Marketing AI Best Practices CMO 72

Vision Edge Marketing

MAY 5, 2020

My very first business job which was in the in the financial services industry, my title was customer relationship manager. This was long before the emergence of customer relationship management (CRM) tools. This is the focus of customer value management. CVM expands on customer relationship management.

Work Management 163

Work Management Marketing Management Allocation Customer Satisfaction 163

SmartBug Media

MARCH 4, 2024

The stakes are high for chief customer officers (CCOs) and the organizations they serve. Happy customers are repeat customers—and in today’s era of high customer acquisition costs , businesses can’t afford to lose customers because of a bad experience. How Can You Analyze Purchase History in HubSpot?

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

The Point

APRIL 29, 2021

Protecting your domain’s reputation can be particularly critical if your company sends emails to large consumer files or purchased lists. There’s also the argument that any address other than your main domain might look fake to potential recipients, especially customers. Should I Use a Separate Domain for Marketing Emails?

Domain 173

Domain Email Marketing CAN-SPAM Marketing Management 173

Webbiquity

JANUARY 18, 2024

First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing. Once you have the ideal customer persona, it’s time to actually find those people. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. What Email Personalization Strategies are Most Effective?

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Martech

MAY 8, 2023

Post-purchase and post-shipment emails A purchase from an ecommerce site is an opportunity to engage with that user on their new product. This could be shipment details/status, upsells, customer service information or content on the brand and community the customer just joined. Metrics affected include: Time to purchase.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Email Marketing Automation 116

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This is the third stage of the customer journey, where we work to retain and engage our existing customers over time.

Marketing AI 94

Marketing AI Optimization Allocation Customer Satisfaction 94

Liveintent

MAY 24, 2021

Savvy marketers know that effective advertising requires reach and frequency. Ensuring that your media plan enables vast reach with frequency controls across all your audiences’ favorite channels is critical not only to your campaign success but also to your business. But don’t just take our word for it.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount. Marketers should capitalize on the opportunity to develop real relationships with customers. 90% of U.S.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Vision6

JANUARY 9, 2022

Use advanced segmentation for your lists. Advanced segmentation lets you quickly and easily segment your lists using this kind of data. The more segmented you get, the more relevant and targeted your email campaigns can be. If you need a little help, check out our how-to guide for advanced search and contact segmentation.

Practices 91

Practices Best Practices Deliverability Click Rate 91

Oktopost

OCTOBER 8, 2023

Many potential buyers may express interest in your product or service, but may not be ready to make a purchase right away – regardless of how compelling your pitches may be. Sales cadences are designed to optimize engagement, maintain consistency, and increase the likelihood of converting prospects into customers.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Predictive Response

JANUARY 7, 2023

The purpose of your emails could either be lead nurturing, customer retention, or customer engagement. Personalization Meets Segmentation. This will help expand your customer retention efforts. Your customers will feel more engaged and interested because they will feel connected to the content you are sharing.

Email Marketing 109

Email Marketing Marketing & Strategy Marketing Strategy Effectiveness 109

SmartBug Media

FEBRUARY 17, 2023

E-commerce personalization refers to the practice of tailoring individual customers’ shopping experiences to their personal preferences and behaviors. Personalization is important for an e-commerce business for two primary reasons: It helps to improve the customer experience. Why is personalization important for an e-commerce business?

Personalization 95

Personalization Customer Satisfaction Cross-Selling Loyalty 95

Marketing Insider Group

SEPTEMBER 10, 2020

It’s a tried-and-true avenue for personalization, too, and we all know by now how critical the individualized customer journey is in today’s business landscape. Segment subscribers so you can send more targeted campaigns in the future. It is important that your audiences are segmented properly. Segmentation is critical.

Email Marketing 320

Email Marketing Campaigns Planning Segmentation 320

Martech

AUGUST 7, 2023

It is a “truth universally acknowledged,” to quote Jane Austen, that it’s cheaper to retain old customers than acquire new ones. So why don’t marketers do a better job of winning back customers who once spent money but have gone silent? Lapsed : These customers have gone just beyond your purchase cycle.

Budget Programs 88

Budget Programs A/B testing Buying Cycle Email Marketing 88

SendX

MARCH 18, 2021

You have heard it before: “ the customer is always right. Your customers know things that you could use to improve your email marketing strategy in ways that you couldn’t find on your own. In this context, the words “user” and “customer” mean the same: they both refer to the people that your business profits from.

Email Marketing 221

Email Marketing Marketing & Strategy Marketing Strategy Customer Satisfaction 221

SendX

SEPTEMBER 3, 2020

One-to-one email campaigns can boost sales, maximize profitability, increase customer lifetime value and help you build a loyal customer base. How to collect customer data for personalization. Drastically increases likelihood of purchase Shoppers’ expectations have skyrocketed in the past couple of years. Let’s dive in!

Personalization 195

Personalization Budget Programs Pricing Price 195

Martech

JULY 31, 2023

This article explores steps you can take to move the needle with your email program by: Identifying your highest-value customers. How to identify your highest-value customers Different industries (CPG, B2C, ecommerce) may have varying ways to determine their highest-value customers. Building a testing campaign for Q4 success.

Lead Scoring 79

Lead Scoring Lead Ranking Planning Cross-Selling 79

Stevens & Tate

SEPTEMBER 26, 2023

Email marketing is an affordable and effective tool to help your rand stay in touch with customers to ensure more revenue. Most importantly, even a slight increase in subscribers can impact the number of people that become your customers. Start with two segments –frequent customers and non-customers and proceed from there.

ROI 103

ROI Email Marketing Marketing Strategy Marketing & Strategy 103

Zoominfo

SEPTEMBER 3, 2020

Besides cutting down on time spent on manual tasks, email automation also offers: Personalized customer experiences – The act of nurturing builds a positive relationship with your lead. The main component of email automation is creating a drip strategy specified by segmented target audiences. Basic Steps. Email Automation Tools.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Scoop.it

DECEMBER 8, 2022

It’s more expensive to acquire a new customer than to retain an existing client. You have to delight customers with your service and keep them engaged. Your customer engagement strategy is the key to gaining more loyal customers so you can stop worrying about your cash flow. 7 major customer engagement mistakes.

Cross-Selling 89

Cross-Selling Marketing & Strategy Loyalty Lead Scoring 89

Vision Edge Marketing

NOVEMBER 1, 2022

We’ve experienced four downturns with customers. Defend customer and/or market share. . Customer-centric organizations are thinking about what the economic conditions are going to mean to their customers. Like you, your customers are revisiting their priorities and and making decisions on reducing their spending.

Budget Programs 212

Budget Programs Terms and Conditions Work Management Analysis 212

Sharpspring

JULY 25, 2022

Netflix lost 970,000 subscribers in Q2 and now they are asking: Why did will lose so many customers? A core problem that Netflix needs to answer is “How do we retain our customers”. And for all marketers, we must focus on how to retain customers. It is a direct connection to customer loyalty and retention.

Ad Frequency 98

Ad Frequency Paid Search Agency Pricing Price 98

Webbiquity

FEBRUARY 14, 2019

Through various enterprise data sources and marketing technology tools, this practice leverages consumer and business user data to deliver relevant, effective, and personalized messages to both existing and potential customers/clients. But the format, frequency, and focus of messages also differ between business and consumer audiences.

Database Marketing 187

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 187

Martech

DECEMBER 4, 2023

It allows advertisers to reach specific segments of users based on their demographics, interests, behaviors, or purchase history. This can be particularly beneficial for advertisers looking to expand their reach beyond their existing customer base. This can help improve the relevance and effectiveness of ad campaigns.

Advertisements 99

Advertisements Advertising Ideal Customer Profiles Privacy 99

Martech

APRIL 5, 2023

What our customers think matters more — and right now, they’re pretty pessimistic. These four approaches make your email marketing program more effective, build stronger customer relationships, and use your resources more wisely. Call a deliverability expert to help you break through a logjam and get seen by more customers.

Tactics 127

Tactics Email Marketing Planning Marketing Budget 127

Inbox Insight

OCTOBER 27, 2023

This information helps in understanding their perceived intent or their purchasing readiness. In summary, intent data tells you when a lead is actively researching online before making a purchasing decision. This data is based on behavioral signals that indicate a person’s interest in a specific topic, product, or service.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Salesforce Marketing Cloud

JANUARY 29, 2024

According to our research , email remains the best way to connect with customers. A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. It sure can. Why is building an email list important?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Customer Experience Matrix

APRIL 9, 2014

Based on a preview the company provided me in February, the implementations are more than adequate for the small marketing departments that are Vocus’ core customers. But it only allows one score per customer. But it only allows one score per customer. But it doesn''t (yet) synchronize opportunities or custom objects.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Binary Demand

JUNE 12, 2023

Building email lists Defining email segmentation Conclusion [ps2id id=’B2B-email-marketing’ target=”/]What is B2B Email Marketing? Segmentation and Targeting: B2B email marketing segmentation is done from your email list based on relevant criteria such as demographics, interests, purchase history, or engagement level.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Building email lists Defining email segmentation Conclusion [ps2id id=’B2B-email-marketing’ target=”/]What is B2B Email Marketing? Segmentation and Targeting: B2B email marketing segmentation is done from your email list based on relevant criteria such as demographics, interests, purchase history, or engagement level.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Sana Commerce

FEBRUARY 21, 2023

Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Simply put, personalized marketing uses customer interests and behavior to personalize the buying journey from start to finish. Website personalization can inspire customer trust and help make buying decisions uncomplicated.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98