When and How to Use Focus Groups – Even in a Virtual World

Measure Up Marketing

Organizations today have numerous options for acquiring customer insights, from social listening to voice of customer research to customer advisory boards. The need for customer insights continues to rise. Traditional focus groups are valuable even in a virtual world.

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group?

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How to Run a Focus Group for Your Business

Hubspot

Typically, this is done through extensive market research -- and one key component of the market research process is running a focus group. Follow Along With a Free Focus Group Questionnaire Template. How to Run a Focus Group. Reach out to existing customers.

Ten tips for customer reactivation

Biznology

Are you looking for the best ways to reactivate dormant customers and reduce churn? Consider which of these may be the most applicable to your business, your customers, and your objectives. The longer a customer is inactive, the more likely an eventual defection.

Why Focus Groups Are a Waste of Money for B2B Marketers

B2B Marketing Traction

I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response.

5 Focus Group Questions to Feed Your Content Marketing

Hubspot

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. So how can you make the most out of customer focus groups?

Social listening drives traditional market research

Biznology

Whether it is a focus group or a survey, market research gets answers to your questions. You just eavesdrop on your customers and they tell you what is on their mind. Once you know what people think, surveys and focus groups can uncover the causes of those opinions.

Listening to Your Customers In the Digital Age

The Effective Marketer

“You can’t just ask customers what they want and then try to give that to them. What do customers want? Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. So, what’s the problem with focus groups?

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What Facebook Graph Means to Marketing Intelligence

Sales Intelligence View

Many pay a ton of money to have research companies conduct surveys or for special customer intelligence data lists, but more social and dynamic methods are now available. Many still rely on costly, time-consuming focus groups that don’t always gather accurate audience opinion.

How Did We Do??!! How (Not) to Ruin the Customer Experience by Asking for Feedback

Webbiquity

For most of corporate history, most companies haven’t really wanted to hear from their customers. Companies for decades ran focus groups and test markets, and of course monitored sales success. ” Customer experience is really important.

The Limits of Crowdsourcing

Modern Marketing

Yes, says Peter Fader , marketing professor and co-director of the customer analytics initiative at the Wharton School at the University of Pennsylvania. And Q&A sites like Focus and Quora have recently tapped into the world’s collective wisdom to rank whose answers to certain questions contain the greatest nugget of truth. A smaller group on internal experts might conceptualize a few ideas or products, then ask the crowd for feedback on what to lose or keep.

New Approaches To Understand Customers Needed In A Digital Transformation World

Tony Zambito

Strikingly, in these same few years, you will also find developing customer understanding also on the list of CEO priorities. What is changing in the past two years, is that CEOs are focused on globalization and digital transformation. Illustration by Nikita Kozin.

What Tom Hanks Taught Me About Customer Intimacy and Keeping our Brand Promise

Act-On

You’re not expecting to learn about customer intimacy or marketing while watching a Tom Hanks movie released nearly 30 years ago. One of the challenges with quick growth – and the pursuit of a sale regardless if it’s a good fit – is that the customer likely is not going to be happy, and unhappy customers are unlikely to renew. It may be impractical for someone in marketing who’s based in one city to get out and meet a customer in another city or another country.

Customer calls: Using call insights en masse for better marketing

ClickZ

Calls with customers are one of the richest sources of insight that we’ll get, yet this data is very rarely used effectively. Marketing starts with understanding customers. As marketers our job is to gather every data point we can, to understand who our customers are and then clearly communicate these insights with the rest of our business. Marketing makes the customers real, bringing their needs and desires to live and helping businesses more effectively serve them.

Why Understanding Pain Is the Key to Customer-Centric Marketing

Contently

For a brand to truly provide a helpful solution, customers must have a pain point for you to address. Your goal, as a customer-obsessed marketer, should be not only to fix the pain point but to provide an antidote for the pain itself. Is emotion a part of your customer journey maps?

Neuromarketing 101: How Neuroscience Affects Customers’ Buying Behaviors

Single Grain

It’s why I always stress honing in on your customers’ pain points when writing copy, and why marketers will test every different ad format under the sun to see what their audiences respond to. Neuroscientists focus on the brain and its impact on behavior and cognitive functions.”

How familiar are you with your customers?

Biznology

But how well do you really know your customers. I’ve been talking to a number of marketers from a cross-section of companies over the last few months, and I am afraid that from my vantage point, the answer is that we don’t know our customers well enough.

The Future of CRM is Customer Engagement

Marketing Action

What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? He’s the managing principal of The 56 Group , a consulting firm, and describes himself as an “absolutely ardent New York Yankees fan.”. Both customer-centric.

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Customer Obsession? Really?

Eric Mower + Associates

We hear the call, “Be obsessed with the customer! Recently, the ANA (Association of National Advertisers) asked for my thoughts about Customer Obsession for an article on business-to-business marketing. It’s not customer only. The post Customer Obsession?

Scaling a Different Paradigm - How Research Can Transform Customer Satisfaction

Martech Advisor

There is a wide opportunity for research professionals to strategically support marketing initiatives by providing data and insights that inform customer experience strategies, allowing them to truly resonate and uncover the key information: feeling, says Zoe Dowling, SVP of Research at FocusVision.

The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise

Hubspot

However, the Annual Digital Trends report by Econsultancy and Adobe revealed a surprising truth — marketers actually identified "optimizing the customer experience" as the most exciting business opportunity. Who Owns Customer Experience? Customer service? customer experience

How to Quickly Convert Customers Need Into Sales

Altitude Branding

In the competitive marketplace, instantly converting customers’ need into sales is key to the success of any business. Clearly, customers are the crucial factor to determine your business’ longevity and progress. to get as many customers as possible. Focus Group.

20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

The customer journey is no longer confined to the process of completing a transaction. It spans the journey from the moment when a prospect hears about your brand until they become your customer and it goes well beyond that. Make your customer the protagonist of the story.

Why do you need social media listening to understand customers?

Biznology

Clients speak with me all the time about all the things that they do to understand customers. They use focus groups, surveys, Net Promoter Score, brand trackers, and probably the Long Island Medium. The post Why do you need social media listening to understand customers?

Consumer Insights: Why the Customer Isn’t Always Right

Marketo

Being out of touch or tone-deaf when it comes to your customer base could even alienate or deeply offend them. Social Media: The ‘New’ Focus Group for Consumer Insights. Focus groups have been around for nearly a century.

Product Launch Best Practices: Finding Your Invisible Customers

Launch Marketing

The extensive pre-purchase research buyers conduct today, especially in the B2B space, presents a rich opportunity to meet your “invisible customers” head-on in their explorations through channels such as digital marketing, pertinent content and tailored messaging.

Driving action from a customer satisfaction programme

Savanta

Most companies have a customer satisfaction research programme in place, but not all are made equal. Some are active agents of change – they spur the organisation to act, building stronger customer relationships, boosting customer loyalty and ultimately improving commercial performance. So, how do you ensure that your customer satisfaction programme makes a positive difference? A small set of customer satisfaction KPIs should also be set and reported at Board level.

5 Things Your Business Must Consider About Outsourcing Customer Research

Cintell

As buyers change, organizations are working to stay on top of shifting trends and customer preferences. At a deeper level, customer research can reveal what’s going on in the minds of buyers, giving companies critical insights that can guide strategic decisions. Keeping with this metaphor, many marketers choose to enlist the help of a personal trainer when it comes to buyer persona or related customer research. Customer research is a skill set.

Inside SAP’s Customer Loyalty program

Integrated B2B

In her role as Customer Experience Director for enterprise software giant SAP’s Customer Office EMEA, Mette is responsible for a customer loyalty program that leaves most other programs far behind in terms of maturity and sophistication. To illustrate the underlying thoughts in SAP’s customer loyalty program, Mette began her talk with a personal story. “I In short, he epitomized the idea of a great customer experience.”.

Habits of Customer-Centric Marketers: Q&A with Donna Danis

Cintell

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. Customer-centricity is a competitive advantage! We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing.

5 Steps to Integrate the Voice of the Customer (VoC) in Your Messaging

Martech Advisor

Voice of the Customer converts raw feedback and opinions into action points for your marketing strategy. In this article, we share five steps to make Voice of the Customer part of your messaging approach. 5 Steps for a Successful Voice of the Customer Program in 2020.

Building Character: How to Design Buyer Personas That Align With the Customer Journey

Content Standard

With the drive toward omnichannel marketing picking up speed, brands run the risk of adopting a one-size-fits-all mentality to customer journey mapping. The problem here is that even the best brand can’t meet one customer’s every need.

Driving action from a customer satisfaction programme

Savanta

Most companies have a customer satisfaction research programme in place, but not all are made equal. Some are active agents of change – they spur the organisation to act, building stronger customer relationships, boosting customer loyalty and ultimately improving commercial performance. So, how do you ensure that your customer satisfaction programme makes a positive difference? A small set of customer satisfaction KPIs should also be set and reported at Board level.

Understand Customer Needs and Wants

GreenRope

Understand Customer Needs and Wants. Your customers are your lifeblood. However, too many businesses do not focus on the customer and their needs. Do we ever act as the customer? To serve the customer, you must become the customer.

Understand Customer Needs and Wants

GreenRope

Understand Customer Needs and Wants. Your customers are your lifeblood. However, too many businesses do not focus on the customer and their needs. Do we ever act as the customer? To serve the customer, you must become the customer.

Understand Customer Needs and Wants

GreenRope

Understand Customer Needs and Wants. Your customers are your lifeblood. However, too many businesses do not focus on the customer and their needs. Do we ever act as the customer? To serve the customer, you must become the customer.

Understand Customer Needs and Wants

GreenRope

Understand Customer Needs and Wants. Your customers are your lifeblood. However, too many businesses do not focus on the customer and their needs. Do we ever act as the customer? To serve the customer, you must become the customer.

Understand Customer Needs and Wants

GreenRope

Understand Customer Needs and Wants. Your customers are your lifeblood. However, too many businesses do not focus on the customer and their needs. Do we ever act as the customer? To serve the customer, you must become the customer.

Understand Customer Needs and Wants

GreenRope

Understand Customer Needs and Wants. Your customers are your lifeblood. However, too many businesses do not focus on the customer and their needs. Do we ever act as the customer? To serve the customer, you must become the customer.

Understand Customer Needs and Wants

GreenRope

Understand Customer Needs and Wants. Your customers are your lifeblood. However, too many businesses do not focus on the customer and their needs. Do we ever act as the customer? To serve the customer, you must become the customer.