Remove customer first-mover
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How Heineken built a successful metaverse branding strategy and brought their virtual beer to life

ClickZ

Heineken have become one of the latest brands to join the rapidly expanding collection of big-name brands with a footprint in the metaverse with the launch of ‘Heineken Silver’ – the world’s first Virtual Beer. The world’s first ‘virtual beer’. Sit back, relax, and grab yourself a (virtual) beer as you learn how they did it!

Branding 137
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How to find and win your first 10 B2B customers

Lenny's Newsletter

PR can work, but rarely does. A surprising number of founders found their early customers by putting out compelling content online and first building a following. Also, major shoutouts for First Round Capital. Also, major shoutouts for First Round Capital. For your first set of customers, trust is the key.

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Connected consumption is the new customer experience (CX)

Biznology

When countless products and services become connected, personal customer-vendor relationships will be added. Each task and step will include new people-first automated conversations that replace searching, customer support, shopping, and e-commerce services like Amazon. Its focus is “find, buy, and deliver.”.

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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. A PR or marketing agency might wind up with clients from the hospitality, health, banking, fashion and interior design sectors, not to mention some community non-profits and charitable events.

Buzz 49
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How To Build a Rockstar B2B Marketing Team

6sense

The first section represents the very basics of B2B marketing that every team needs. Product Marketing – having someone on your team, no matter whether you’re a company of 20 people or 2,000, who is committed to understanding your customer, your competitors and your unique value proposition is nonnegotiable. Your PR/AR lead of course!

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Michael Brenner has brought a customer-centric and creative approach to his insights on content and digital marketing. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing.

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Sales Pipeline Radio, Episode 169: Q&A with Kevin Cunningham @MRP_Prelytix

Heinz Marketing

This time I talk with Kevin Cunninham , in an episode called, “ Can You Predict Your Next Customer? I think when you get into predictive analytics and sort of identifying target customers, it gets pretty wonky pretty quickly. But if you think about like identifying customers that are like your existing customers.