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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. What Are Google SERP Features? Image Pack.

SERP 272
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SERP Universal Listing Trends

Brightedge

The SERP landscape is also constantly changing and has evolved dramatically over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Because of this, BrightEdge started tracking some of the ways Google is evolving the SERPs. Universal Search methodology.

SERP 59
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Unleashing the Power of AI-Driven Content Creation

Webbiquity

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. There are even prompts for email marketing, company bios, an FAQ generator, photo post captions and many more marketing functions available. Not only product descriptions but to make them more SEO-friendly.

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Five Ways to Shorten Your Customers’ Buying Journeys

Sharpspring

Working to shorten your customers’ buying journeys is the first step to take. The fewer steps a customer takes to buy from you, the fewer chances they have to stumble upon your competitors, change their mind or simply forget what they wanted to buy. Here are 5 ways to shorten your customers’ buying journeys.

Buy 111
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The New eCommerce Playbook for 2022 Featuring Top SEO Trends

Conductor

Customers now expect retailers to provide seamless online and brick-and-mortar shopping experiences, a demand that is reflected by changes to ranking content on search engines. In this section, we analyze the market share and SERP volatility for eCommerce-related searches from 2020 through 2022, revealing some surprising trends.

eCommerce 115
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The Do’s and Don’ts of Writing Content for SEO

ClearVoice

Lexi Boese, an accountable opportunities expert for The Digital Opportunities , suggests answering these questions first: Are you looking for customers to be led directly to purchase a product, or are you trying to establish credibility upfront? Do you understand your customers? Focus on your customers first.

SEO 111
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Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines

Content Marketing Institute

While researching questions is a great way to understand your customers’ struggles, it’s not the only way to optimize for featured snippets. Get to know your customers better by interacting with your customer-support and sales teams. All of that will improve your conversions and customer retention in the long run.

FAQ 108