Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

Social Media 105

Social Media Advertisements Advertising Tools 105

Marketing Insider Group

DECEMBER 8, 2021

It’s easier and cheaper to keep current customers happy than to acquire new ones. This is such a good marketing lesson yet so many brands don’t prioritize their current customer relationships. They are too focused on customer acquisition. Building customer advocacy programs seem to be a thing of the past. Don’t worry.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Optinmonster

JULY 20, 2021

Customer testimonials are a powerful tool that every marketer should have in their arsenal. In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. Peer reviews. Why Customer Testimonials Work Like Magic. 10 Types of Customer Testimonial Examples.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Fragmented data on the customer journey. In any B2B company, explained Hedebrandt, there are typically 10 or even 20 data silos that contain fragments of the customer journey.

Ideal Customer Profiles 102

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 102

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. How to Do Social Selling on Facebook. Users are also ranked in their industry as well as their personal network, giving them a better idea of how they compare to their peers.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Customer Experience Matrix

DECEMBER 13, 2020

walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. Retailers like Walmart, Kroger, Target, and CVS have all started their own ad networks , drawing on their own customer data. I’ll share some of those below. Watch this space.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Optinmonster

DECEMBER 28, 2023

It’s not just about brand awareness; it’s about creating value for both the businesses involved and their customers. That’s cross-promotion at its finest – seamless, innovative, and enhancing the user experience for both sets of customers. Cross-promotion marketing happens around us all the time.

Promotion 80

Promotion Cross-Selling Bundling Advertising Agencies 80

Sprout Social

JULY 19, 2016

Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. Since 2004 countless new Facebook features have been released for you to use to meet your business objectives. billion monthly active users. Like Pages as a Brand. Click Save.

Paid Content 99

Paid Content Facebook Features Peer-to-peer 99

Sprout Social

FEBRUARY 22, 2022

Users make purchases from social media platforms like Facebook, Instagram and Pinterest, either in the apps themselves or after clicking through to a product web page. Customer reviews are one of the most influential sources on purchasing decisions. Customer reviews are one of the most influential sources on purchasing decisions.

Peer-to-peer 108

Peer-to-peer Top of Funnel Paid Social Agency Tips 108

Contently

OCTOBER 11, 2022

Their interest, following, engagement, and (hopefully) conversion to a customer. CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy. So why don’t we know as much about them as we do Chief Financial Officer, Chief Operations Officer, or Chief Technology Officer? The reward?

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? Facebook is at #3, used by 56% of respondents, followed by Instagram which is used by 44%. You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3?

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

MARCH 8, 2022

People are naturally curious about what they peers are thinking and doing. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team. Time spent managing returns could have been spent on more positive tasks such as supporting customers who want to purchase your goods or services.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Customer Experience Matrix

APRIL 13, 2018

It seems that everyone has suddenly decided that creating trust is the key to success, whether it’s in the context of data sharing, artificial intelligence, or customer retention. Even consumer reviews and peer recommendations are suspect in a world where people don’t trust that they’re genuine.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Marketing Insider Group

JANUARY 4, 2021

Our “new reality” has accelerated the pace of digital transformation and webinars are a critical component of the marketing toolkit to deliver events and engagement with customers in a time where we cannot do in-person physical events. In fact, I remember doing one of the earliest webinars at Compaq “way back” in the late 1990s.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Sprout Social

FEBRUARY 8, 2024

Examining your industry peers will help you better understand your customers’ needs and brand perception. If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. It’s like preparing for a championship game. Competitor mapping is the cornerstone of competitive analysis.

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

Marketing Insider Group

JANUARY 24, 2023

Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. Jump ahead B2B Social Media: Where Are Your Customers Now? And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Marketing Insider Group

MARCH 18, 2020

When it comes to employee advocacy, we tend to start with its benefits in aligning employees to communicate with people outside your company, however, it also strengthens the connections between peers and coworkers inside your company. Start with Your Employee Activation Goals.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

PureB2B

JUNE 28, 2022

First off, it’s easier to engage and build value with the highest quality groups of customers. Second, niche customer groups tend to be indirectly motivated by your marketing efforts. Therefore, to really drive conversions from these types of buyers, you’ll need to market to their peers within the same decision-making group.

Ideal Customer Profiles 62

Ideal Customer Profiles Intent Data Peer-to-peer Intent 62

Martech

FEBRUARY 8, 2024

We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. Google, LinkedIn and Facebook are driving CPC up. Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? It was the early aughts. And martech was about to turn the world on its head.

Marketing AI 112

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 112

Marketing Insider Group

JULY 28, 2020

Their peers in technology and finance, however, saw salary increases. What does a CMO’s (chief marketing officer) salary have to do with their influence? It’s an interesting question. Logically, we think the higher the salary, the greater the influence on a company. But that doesn’t mean marketing doesn’t matter.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

Zoominfo

JUNE 27, 2018

55% of marketers believe they get better customers from influencer marketing ( source ). 90% of business decision-makers initiate their purchasing process by researching opinions from industry experts and peers ( source ). 55% of marketers believe they get better customers from influencer marketing ( source ). 32% of U.S.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Hubspot

SEPTEMBER 20, 2022

In fact, top-performing sales reps — who close deals 51% more than their peers — consider social networking channels "very important" to their success. In fact, top-performing sales reps — who close deals 51% more than their peers — consider social networking channels "very important" to their success.

Social Media 64

Social Media Advertising Channels Peer-to-peer Cold Calling 64

Adobe Experience Cloud Blog

JULY 12, 2017

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. You’ll be amazed at what you learn!

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Metadata

AUGUST 15, 2023

Past recipients include Facebook, Microsoft and Patagonia. Metadata has helped over 150 customers generate $130 million in marketing-sourced pipeline and over $2 billion in influenced pipeline of influenced pipeline, providing greater efficiency than other competing platforms. Appearing on the Inc. In all, this year’s Inc.

Peer-to-peer 52

Peer-to-peer Customer Satisfaction Conference Communities 52

Buffer

APRIL 13, 2023

Coming up with ideas for ways to promote upcoming content pieces, product launches, and any other announcements ensuring content resonates with the customer and the brand. Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. What is a social media manager?

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Essentially, it’s the blind spots in the customer journey that are seemingly impossible to track, meaning the first time you are aware of the buyer is when they fill out the form on your website. Dark Social channels, e.g. Whatsapp, Facebook Messenger, etc.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

PureB2B

SEPTEMBER 18, 2018

In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible. Customer reviews can also build a communication portal between you and your audience.

Ideal Customer Profiles 91

Ideal Customer Profiles Peer-to-peer Amazon Demand Generation Agencies 91

TrustRadius Marketing

SEPTEMBER 28, 2022

Successful customer engagement is essential for any business that wants to survive and grow. Your marketing strategy should include a roadmap to optimize your customer interactions. This applies to both existing customers and potential customers. Effective Customer Engagement Strategies. Get to Know Your Customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Convince & Convert

MARCH 23, 2015

Now, you have to close the deal and ensure that they become customers. The following are a few strategies for getting your prospects to make the leap from potential to secured customers. A free trial run shows potential customers exactly how your product works. You’ve successfully converted your B2B leads into prospects.

Peer-to-peer 158

Peer-to-peer B2B Top of Funnel Urgency Marketing 158

Oktopost

FEBRUARY 21, 2022

They received 20 times their usual customer sign-up rate compared to their paid media efforts. Some social networks are great for facilitating deeper conversations, like LinkedIn and Facebook. But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. LinkedIn ). Eldelman ).

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

ScanmarQED

MARCH 5, 2024

So long ago that we had a server room and an IT guy that would occasionally walk over and peer at the blinking lights to see what was going on in there. I learned Marketing Mix Modeling - what MMM is, how to estimate one, and what to do with it - from very experienced practitioners a long time ago.

Marketing Mix 59

Marketing Mix Work Management Budget Programs Marketing Management 59

Stevens & Tate

MARCH 8, 2022

Identifying traits of Generation Z include a desire to be unique among their peers and use technology for social good. Many Boomers have Facebook profiles and can be driven to take action through social marketing and content marketing. With that in mind, the following is a guide on marketing to different generations.

Generation 128

Generation Brand Identity Branding Peer-to-peer 128

Oktopost

AUGUST 10, 2023

That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Hubspot

JANUARY 30, 2024

Facebook has risen in rank, and salespeople say it’s the most effective channel for researching prospects and/or their business. It’s an interesting change, but considering that Facebook is the most popular social media channel in the world, it makes sense that sellers are researching customers on platforms they’re more than likely to be on.

Trends 62

Trends Cold Calling Peer-to-peer Lead Scoring 62

Buffer

JANUARY 26, 2021

What if I told you engaging with your customers on Instagram can double or triple your revenue? Brands like Glossier (which attributes 70% of its growth to owned, earned, peer-to-peer, or organic channels), MadHappy , and Sass & Belle , focus on responding to almost every customer on Instagram. The problem?

Peer-to-peer 97

Peer-to-peer Ideal Customer Profiles Work Management Custom Publishing 97