KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. Don’t be Afraid to Talk about Your Services.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Sprout Social

JULY 6, 2022

Those insights drive real business value, whether you’re proactively increasing customer retention, engagement or satisfaction, or creating new products or services that solve problems your customers didn’t even know they had. You probably collect survey data from your customers, monitor product reviews and conduct focus groups.

Social Media 112

Social Media Social Marketing Media Paid Search Agency 112

Marketing Insider Group

AUGUST 30, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. Our thinking can get off track in thinking about, “How do I get what I want?” I recently met with a group of sales and marketing influencers and we discussed trends and our projects. The result?

Paid Search Agency 181

Paid Search Agency B2B Sales Marketing & Strategy CMO 181

Stevens & Tate

JUNE 16, 2019

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The only drawback to such focus groups is that people often aren’t sure how to articulate what they feel about certain things. What Are Behavioral Biometrics?

Eye-Tracking 44

Eye-Tracking Focus Group Press Software 44

EveryoneSocial

APRIL 1, 2021

With more conversations happening on public platforms and social media networks, social listening has become a valuable resource for companies to understand their customers better. And the foundation for any successful marketing or sales team is to know your customer. We’ll explain how next! Benefits of Social Listening.

Statistics 77

Statistics Paid Search Agency Companies Eye-Tracking 77

Sprout Social

OCTOBER 8, 2020

Take a comprehensive, eagle-eye-point-of-view look at all of your content. Address customer pain points. Somewhere along the product development process, there was a point where the company checked if the product would solve their current or target customers’ issues. Identify content gaps. Connect with other departments.

Top of Funnel 144

Top of Funnel Content Lock-In Social Media 144

Oktopost

SEPTEMBER 21, 2020

Potential customers will often muse about future purchases online. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Employee satisfaction and sentiment tracking. Lead identification. Granular sentiment analysis.

Lead Ranking 89

Lead Ranking Lead Scoring Social Marketing B2B Marketing 89

Navigate the Channel

MAY 30, 2023

Also, members of Gen Z are more racially and ethnically diverse than any previous generation, and they are on track to be the most well-educated generation yet, according to Pew Research. Curating marketing that resonates with different groups of people takes creativity, research and empathy—with a keen eye on inclusion.

Planning 65

Planning Paid Search Agency Psychographics Work Management 65

Markempa

AUGUST 12, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. Our thinking can get off track in thinking about, “How do I get what I want?” I recently met with a group of sales and marketing influencers and we discussed trends and our projects. The result?

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Sprout Social

JUNE 26, 2023

Enhanced customer satisfaction, high customer engagement, and increased revenue are good reasons to develop an omnichannel customer experience. It takes a strategic approach, continuous optimization, a customer-centric mindset and a well-planned omnichannel strategy to make it all possible.

Marketing Automation Services 120

Marketing Automation Services Touchpoints Allocation Work Management 120

Sprout Social

JUNE 12, 2023

Customer experience (CX) is all about how your customers perceive their interactions with your brand. A positive CX can turn casual browsers into loyal customers, while a negative one can send them straight to your competitors. In this guide, we’ll show you how to build a winning customer experience strategy.

Marketing AI 131

Marketing AI Marketing & Strategy Lead Ranking Lead Scoring 131

Stevens & Tate

JULY 1, 2019

Simple Ways that Small Businesses Can Use Data to Build Better Customer Relationships. Knowing how to use the data you have can go a long way towards building customer relationships. The following are the three steps that you should take to so that you can leverage your data to build strong customer relationships.

Advertising Agencies 40

Advertising Agencies Trends Paid Search Agency Planning 40

Circle Studio

JANUARY 10, 2020

In fact, the lines between the two are becoming increasingly blurred as B2B customers increasingly demand B2C-like experiences in their professional lives, too. For many firms—especially professional services firms—marketing’s usefulness is seen as support for sales and business development efforts, with a particular eye on the buying cycle.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Sprout Social

DECEMBER 5, 2022

Connect with people (and potential customers) all over the world. billion social media users worldwide , social media enables you to reach your next fan or customer—no matter where they are. In my opinion, social media’s top pro is the ability to connect organically with your audience and customer base.”.

Social Media 139

Social Media Media Privacy Transparency 139

ClearVoice

MARCH 19, 2021

They can showcase a thousand products so fast the eye can’t follow (Target) or never show the product (insurance). This is a tricky question because it’s always important for brands to be on the radar of their target customers, but in some sectors and categories, there aren’t very many target consumers. Junk haulers. Dirt removal.

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Single Grain

DECEMBER 9, 2019

It’s why I always stress honing in on your customers’ pain points when writing copy, and why marketers will test every different ad format under the sun to see what their audiences respond to. Researchers are able to track instinctual emotions like excitement, lust and anger based on the fluctuations in electrical waves.

Buy 126

Buy Trigger Marketing Eye-Tracking Paid Search Agency 126

Conductor

JUNE 4, 2020

While we couldn’t have all our search friends, customers or even Conductors in the same place we did what all best marketers do… turn the challenge into an opportunity. We invited industry experts, customers and Conductors’ amazing search team to share their most pressing tips and tricks direct from their quarantine to yours. . #1

SEO 64

SEO Tips SERP Forrester 64

LeadSquared

DECEMBER 7, 2020

Usually, such campaigns help in: Increasing sales of an existing product Clearing out the inventory Attracting more customers Introducing new products. For example, a brand may have a goal of 40% revenue growth in the next six months, whose purpose is to: Promote new products or services Gather customer feedback Improve brand awareness.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

Kevin Indig

APRIL 1, 2023

However, it’s still useful for us conceptually because we know what good looks like in Google’s eyes. Semrush, for example, gives you a content score, Flesch score, and tracks rankings. Note that EEAT is an evaluation framework for websites, not an algorithm. If that’s you, pick at least one metric per requirement.

Paid Search Agency 95

Paid Search Agency Lead Ranking Lead Scoring Companies 95

Content Standard

MAY 10, 2018

Like all good shops, they use customer data to hand-pick specials for you based on your shopping and browsing history. Just as Alexa knows your online browsing habits—including those sites you’d rather she turned a blind eye to—so does Siri know your offline habits. Alexa and Siri talk to each other these days. Enter: GDPR.

Paid Search Agency 54

Paid Search Agency Ethics Eye-Tracking Work Management 54

Outbrain

NOVEMBER 29, 2020

Brand awareness is important because it is the first stage of the customer’s journey to purchase. After all, a consumer must be aware of a brand before they can decide that they would like to become a customer. It’s where the focus lies. It boosts customer loyalty and retention. How does brand awareness boost sales?

Brand Identity 49

Brand Identity Branding Paid Search Agency High Quality Lead 49

Martech

SEPTEMBER 29, 2022

Our ability to collect and use data about our customers is skyrocketing, but consumer expectations can seem contradictory. So how can we craft a data strategy that’s beneficial to our brands and to our customers? Instead of thinking about data as a way to increase sales, think about it as a way to create an amazing customer experience.

Opt-out 115

Opt-out Ad Exchange Opt-in Eye-Tracking 115

Hubspot

OCTOBER 16, 2019

In the example below, Taco Bell responds to a customer on Twitter with an authentic, engaging tweet making the brand relatable and boosting its reputation. They might use surveys, feedback forms, or focus groups to learn about your target audience. Many companies and brands in the public eye undergo media training.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

thePoint

MAY 23, 2016

case studies that demonstrate how similar customers created valuable solutions. Prospects that receive those webinar promotions just focus in on those speaker titles and assume that the topic is a ruse for a sales pitch. Customers (who are willing to share their case study). assistance in avoiding costly mistakes.

Webinar Metrics 40

Webinar Metrics Practices Best Practices Case Study 40

Marketing Insider Group

JULY 14, 2020

Platforms like social media and smartphones allow customers and brands to connect more than ever, while technology has turned marketing strategies upside down by making every decision data-driven. Some would do well with blogging content, while others should put their focus on video or audio content like vlogs and podcasts.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Ad Building Marketing Management 315

TrustRadius Marketing

MARCH 30, 2018

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening. Keep an eye on your competitors’ social strategies, too.

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45

Sprout Social

DECEMBER 21, 2023

Similarly, analyzing conversations customers are having about your competitors can surface pain points they face thanks with their offerings. It helps you identify where there are gaps to fill, and opportunities you can take advantage of by offering a new or updated product that solves pain points your competitors’ customers face.

Analysis 103

Analysis Product Marketing Management Differentiation 103

Convert

MARCH 22, 2022

Recently, I’ve considered getting a full service firm to help with A/B test development as well as two other bottlenecks: telemetry and customer research. And customer research is always lacking, even if I do a lot of it myself. Assistance with Customer Research. COLLABORATION: ???.

Ad Agencies 52

Ad Agencies Work Management Ideal Customer Profiles Budget Programs 52

ClearVoice

APRIL 12, 2021

Whether you’re selling stocks or gym socks, finding a way to clearly market your product to your finely tuned demographic means not only won’t they tune out your approach, but they might actually keep an eye out for it. The way to catch your customer’s eye is to give them something that really speaks to them.”

Work Management 121

Work Management Ideal Customer Profiles Segmentation Marketing Management 121

Hubspot

APRIL 26, 2016

But have you really adapted your marketing plan to match the way today's customers shop and buy? Buyer personas -- sometimes referred to as marketing personas -- are fictional, generalized representations of your ideal customers. Pull a list of customers who were in an active evaluation, but didn't make a purchase.

Buyer's Journey 28

Buyer's Journey Research Planning Buyer Personas 28

Hubspot

MARCH 26, 2016

The first group recognized a pattern for problem solving and relied on this, while the second group considered the best way to achieve the desired result. Blindness to possible alternatives is literal in this case. Individual Contributors. Manager/Director. Social Media. Paid Advertising. Email Marketing. Website Visits. Subscribers.

Peer-to-peer 28

Peer-to-peer Paid Search Agency Advertising Agencies Work Management 28

seo.co

APRIL 5, 2022

To use long-tail keyword phrases properly, most businesses conduct research, brainstorming about the potential long-tail phrases their customers might search for and comparing them against each other in terms of search volume and competition. ” screenshot taken from Wordstream’s free Keyword Suggestion tool.

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Sprout Social

MARCH 15, 2022

Now, word of mouth can travel in the blink of an eye. Social media is the world’s largest focus group. For example, your social listening insights could help you identify and act on long-standing requests from your customers. Use it to track dips and spikes in brand sentiment to better understand what’s happening and why.

Work Management 120

Work Management Marketing Management Brand Identity Branding 120

Hubspot

SEPTEMBER 15, 2011

Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. In fact, companies that use Twitter generate 2x more leads than those that don't, and 42% of companies that use Twitter for marketing have acquired a customer through it.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

The ABM Agency

MARCH 28, 2023

We’ll discuss different aspects of a marketing strategy such as identifying target customers, creating brand awareness, increasing sales and more. Reaching potential customers through social networks is a powerful approach to reach out to target demographics. Data-driven marketing is a necessity in the modern digital environment.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Golden Spiral

APRIL 16, 2019

We don’t put the customers and their needs first. Your customers are calling your support lines. We don't put the customer and their needs first. The voice of the brand gets lost on the customer when you are perceived as, "You aren't even going to tell me what that acronym means!" Marketers can be super narcissistic.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Litmus

JANUARY 22, 2021

Preferred ways to learn about customers (13:45). Shazad is the senior manager of customer marketing at AutoNation, which is a pretty big auto retailer across America. So I worked there and I created that first email campaign and that customer strategy, customer journey with them. And we also manage the customer database.

Work Management 110

Work Management Marketing Management Multi-Channel SMS 110