Pam Didner

JANUARY 5, 2020

One of the primary reasons people attend conferences is to meet like-minded people and industry peers. The best B2B Marketing Conferences to kick off your Roaring Twenties of learning: B2B Marketing Exchange. Join marketing experts and practitioners who are embracing innovative technologies to engage customers in real-time.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. But, take one look at these statistics and you’ll see that social selling produces serious results ( source ): 78% of salespeople using social media outperform their peers.

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

Biznology

MAY 25, 2021

June 7-10, virtual, B2B Marketing Exchange. For senior execs in B2B companies, a place for meetings and networking with a customized list of peers and vendors. The conference and event business is slowly getting back its footing, with a lively combination of virtual, in-person and hybrid events ahead. It’s been a long haul.

Conference 104

Conference B2B Marketing Peer-to-peer Planning 104

PathFactory

AUGUST 15, 2022

Great customer marketing is a useful investment in the best of times, but it’s crucial during a market downturn. As businesses attempt to preserve cash flow and make drastic adjustments to their buying and spending decisions, it’s imperative that businesses don’t lose sight of the customers they’ve already won.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

Sprout Social

JANUARY 26, 2023

Or, helped them get new customers in exchange for a discount or freebie. Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. This makes referral programs an excellent way to build loyalty, as well as increase your customer base.

Paid Content 126

Paid Content Advertising Agencies Planning Word of Mouth 126

Zoominfo

MARCH 6, 2019

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. If you’re ready to establish a referral marketing program and win new business with the help of your customers, you’ve come to the right place. What Is Referral Marketing?

Peer-to-peer 130

Peer-to-peer Work Management Churn Rate Word of Mouth 130

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands.

Email Marketing 100

Email Marketing Gartner Peer-to-peer Privacy Policies 100

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. This business model is also called indirect selling, because the company doesn’t have a direct connection to the end customer. Dealers serve as an intermediary between customers and the manufacturer.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Marketing Insider Group

MARCH 18, 2020

When it comes to employee advocacy, we tend to start with its benefits in aligning employees to communicate with people outside your company, however, it also strengthens the connections between peers and coworkers inside your company. Start with Your Employee Activation Goals.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Salesforce Marketing Cloud

DECEMBER 8, 2022

Investors, customers, partners, and shareholders want to know that corporations are living up to their environmental and social commitments and marketing claims. ESG is a self-regulating model that helps an organization be accountable — to itself and its key stakeholders, such as investors, customers, and employees. What is ESG?

Paid Search Agency 98

Paid Search Agency Companies Marketing & Strategy Peer-to-peer 98

Heinz Marketing

OCTOBER 29, 2020

This week was B2B Sales and Marketing Exchange. As we head into our third COVID peak this year and countries around the world begin to shut down again, it continues to be clear we need to lead with compassion and approach our customers with empathy. YES, and you should be taking the time to approach your customers with compassion.

Ad Building 104

Ad Building Peer-to-peer Business Communities 104

Strategic-IC

APRIL 6, 2022

Essentially, it’s the blind spots in the customer journey that are seemingly impossible to track, meaning the first time you are aware of the buyer is when they fill out the form on your website. Today, customers educate themselves in countless ways and your website may not even be in the mix. Of course I can. Sorry to disappoint you.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Mereo

NOVEMBER 17, 2021

Leading with gratitude can energize your employees to end strong and inspire them to put in extra effort in the year ahead — for you, their peers and your customers. In interpersonal, worldly exchanges, this concept becomes a shared positive feeling of acknowledgment. This season encourages us to practice gratitude. RECOGNITION.

Peer-to-peer 60

Peer-to-peer Business Act-On Organic Leads 60

B2B Marketing Exchange

NOVEMBER 21, 2023

You’ve probably already seen some emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. coming this February 26-28, 2024). It’s akin to reserving seats for a Thanksgiving feast without knowing who will be at the table. There will be between four and eight 2.5-hour

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Researching customer journey orchestration. Speak to your marketing peers at industry events to find out who is using which tool and why.

Enterprise Management 76

Enterprise Management Marketing Management Vendors RFP 76

Content4Demand

APRIL 2, 2021

Our content strategy team made you a mixtape with highlights from some of their favorite sessions, so you can go backstage with the marketing thought leaders who headlined our favorite B2B event of the year, the B2B Marketing Exchange. The post Custom Playlist: Your B2BMX Marketing Mixtape appeared first on Content4Demand.

Peer-to-peer 52

Peer-to-peer Class Education Marketing & Strategy 52

ClickZ

JANUARY 6, 2022

Sabrina: So that might involve thinking about a central team or multiple central teams depending on regional set up, hub and spoke models can work well in the right structural context, or perhaps it is simply the need for a peer-to-peer community – or of course, the business might require all three of those things.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

Sprout Social

MARCH 26, 2020

They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. . Given the complex nature Red Hat’s offerings, the customer and community feedback Red Hat receives on social media every day is invaluable. Grab a refreshment ??

Social Media 144

Social Media Enterprise Management Work Management Marketing Management 144

Kaon

MAY 8, 2017

We were very pleased with the success of our applications and the unique ways in which our customers are using them. Filed under: 3D Products , News Tagged: B2B , customer engagement , Dx Awards , Dx Creative Communication Awards , DxMA , Kaon Interactive , Kaon SaaS Platform , marketing. May 23, Houston TX. May 25, Austin TX.

Interactive Marketing 100

Interactive Marketing Peer-to-peer Trade Show Storytelling 100

The Marketing Blender

DECEMBER 13, 2022

A well-maintained network of contacts can open doors for you in your career, help you find new job opportunities, and give you the support and advice that only comes with having a group of trusted peers. Our Services. . See Our Work. . Who We Are. . Resources. . Contact Us. . How to grow your network in 4 easy ways. Attend Events .

Peer-to-peer 52

Peer-to-peer Network Marketing Ideal Customer Profiles Social Media 52

Outreach

DECEMBER 19, 2017

We’re excited to announce some big news surrounding our customer community! We launched our customer community back in May of this year. The purpose of the community is for Outreach customers to freely exchange tips, tricks, thoughts, and feedback, as well as pose questions about the Outreach products and business.

Outreach 71

Outreach Communities Peer-to-peer Thought Leadership 71

PathFactory

JULY 18, 2022

Here’s the glaring problem with a website that is like a digital brochure: it’s centered on what your company offers, and not on your customer’s needs. This is what Forrester refers to as “inside-out” marketing, or when “the brand is focused on what the company brings to market, not on what the customer needs, wants, or expects.”Your

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Televerde

AUGUST 23, 2021

Did you know that 92% of people trust brand recommendations from peers? TrustPulse claims to boost conversions by 15% using tactics like live streams of customer actions (such as purchases, event registrations, email subscriptions, and more), and customized timing and targeting for notifications. Quick Takeaways. OptinMonster.

Sales Management 86

Sales Management Lead Generation Generation Tools 86

Sprout Social

FEBRUARY 11, 2021

In 2020, as many brands struggled to move their business online, find new ways to connect with their customers or discover their voice to take a stand, our agency partners led their clients to success, demonstrating grit and determination. SproutPartner MVP.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 108

Content4Demand

JUNE 15, 2021

With angst over stay-at-home shifts quickly turning into fears of collapsing commerce, she and her peers at SAP Concur Solutions knew that the unprecedented times called for an entirely new type of response. By March, the sales and marketing teams came together and committed to being a resource for customers.

Peer-to-peer 59

Peer-to-peer Planning Work Management Digital Transformation 59

Onalytica B2B

JANUARY 30, 2018

Devumi has worked with 200,000 customers, including many high profile influencers, actors, athletes, models and musicians (direct and through representatives and management) who purchase hundreds of thousands of followers to boost their reach, and ultimately their appeal to brands. 1) Peer validation authority. Why is this happening?

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

seo.co

OCTOBER 6, 2021

Now that we’ve covered most of the basics, we can move on to focus specifically on getting higher conversion rates. I’ll be covering a number of different sections here, each with examples of their effective use. Make Your CTA Visible. Your first step is to make your call-to-action more visible. Coloration.

Conversion Rate 98

Conversion Rate Conversion Ad Exchange Peer-to-peer 98

Content4Demand

OCTOBER 13, 2020

Suggestion: Sales enablement on the go, with an adaptive presentation that can be customized based on menu navigation. Brand standards and consistency can be maintained with one centralized web-based version, but embedded menus can allow for customization. Think about it. For context, 8-track tapes were still in production until 1988.

Peer-to-peer 77

Peer-to-peer Webcast Multi-Channel Case Study 77

Salesforce Marketing Cloud

SEPTEMBER 16, 2022

Figuring out how to hire and onboard employees virtually, implementing new modes of customer service, and understanding how to operate more sustainably are just a few of the complexities on the table. When employees feel psychologically safe, they are more creative, more productive , and more likely to extend empathy to their customers. .

Lead Ranking 98

Lead Ranking Lead Scoring Business Peer-to-peer 98

Navigate the Channel

NOVEMBER 28, 2023

Your potential customers might not even know you exist. When potential customers search for products or services related to your business, having an active blog increases the likelihood of your website appearing prominently in their search results. One effective method that has gained significant popularity over the years is blogging.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Buffer

OCTOBER 9, 2018

But don’t just take our word for it: Gartner forecasts that by 2019, requests for customer support through consumer mobile messaging apps will exceed requests for customer support through traditional social media. Why social messaging is the new normal for customer engagement. Now, it’s all about private, 1:1 messages.

Peer-to-peer 96

Peer-to-peer Conversion Marketing Websites Gartner 96

6sense

NOVEMBER 9, 2021

Want to join a community of your B2B CMO peers? Want to join a community of your B2B CMO peers? OKR for my customer marketing team is to get X reviews per quarter. Process: get reviews as part of customer advocacy (partner with CS). Opportunity: Ask when customers are most happy (e.g., Email me for an invite.

Work Management 48

Work Management Peer-to-peer CMO Gartner 48

Sprout Social

FEBRUARY 26, 2024

According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. Being engaged on social is vital to protecting their brand and retaining customers.

Enterprise Management 66

Enterprise Management Brand Identity Branding Work Management 66

Hubspot

AUGUST 14, 2018

The company has its own payment infrastructure, RippleNet, and through it, banks, payment providers, and digital asset exchanges can connect with each other to seamlessly transfer money, no matter where they’re located. With that in mind, read on to learn about the 11 blockchain companies you should be paying attention to today.

Digital Asset Management 73

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 73

Marketing Insider Group

JANUARY 11, 2021

With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers. B2B Marketing Exchange. But there are some positives of going virtual. There may be more than you think.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

Conversica

JUNE 5, 2020

Like many of my CEO peers, I sent my staff an email acknowledging the events unfolding, and reinforcing our commitment to company-wide diversity and inclusion. Exchanges like these eventually developed. I can’t stop hearing the words, “I can’t breathe.” How many brutal, unjust, horrific tragedies have occurred that we’re not aware of?

Peer-to-peer 90

Peer-to-peer Marketing Management Business Training 90

Content4Demand

FEBRUARY 24, 2021

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. You don’t always need to shell out for pricey focus groups or customer research when you have a direct line to what your audience cares about.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67