Convince & Convert

SEPTEMBER 30, 2021

Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships. To explain how social selling helps to grow customer relationships on a one-to-one basis, let’s look at these five ways to use it effectively: . Industry peers and competition . Enrich ideal contract profiles.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns.

Social Media 105

Social Media Advertisements Advertising Tools 105

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Keep reading! What is word-of-mouth marketing? Encourage online reviews.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Guest post by Chris Tweten.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Litmus

JUNE 24, 2022

Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus. Now’s your chance! In this article, we’ll cover: What is Litmus Certified?

Peer-to-peer 103

Peer-to-peer Case Study Case Studies FAQ 103

Act-On

SEPTEMBER 25, 2023

The sales team should be able to see how a potential customer has engaged with content in the past. Knowing what case studies they’ve read, which webinars they’ve attended, and what emails they tend to open will give them valuable insight into what matters most to this particular lead. That only increases tension, not alignment.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

Zoominfo

SEPTEMBER 22, 2023

Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world. But not all intent data is created equal. There are many types of intent data, and an array of providers. We generate over 1.2

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Contently

OCTOBER 11, 2022

Their interest, following, engagement, and (hopefully) conversion to a customer. CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy. While marketers have adopted technology that helps optimize their campaigns, they are slower to adopt more advanced technology for a few reasons.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Engagio

NOVEMBER 14, 2023

A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.” And that’s exactly the kind of customer experience buyers hate. These were fueled by technology.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Smashmouth Marketing

OCTOBER 1, 2021

Send them a gift: This is really an excuse to get a whitepaper or ebook in front of them, but if you have some branded swag lying around, why not send it out to a prospective customer. And if you have a hard time sifting through all of those leads, you might end up letting some sure-fire sales fall through the cracks.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

ANNUITAS

MARCH 19, 2020

Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process. But many of us also share concern over a different crisis: the state of our businesses at this time. Reallocate Engagement Channel Spend and Rebalance the Portfolio.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Martech

MARCH 16, 2022

Read next: Drift extends offerings across customer lifecycle. Looking to peer-to-peer review site G2 for a lay of the land, we found 422 companies listed under the category “live chat software.” Looking to peer-to-peer review site G2 for a lay of the land, we found 422 companies listed under the category “live chat software.”

Lead Scoring 113

Lead Scoring Enterprise Management Work Management Peer-to-peer 113

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This is the third stage of the customer journey, where we work to retain and engage our existing customers over time.

Marketing AI 97

Marketing AI Optimization Allocation Customer Satisfaction 97

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

Marketing Insider Group

JANUARY 24, 2023

Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

SmartBug Media

JUNE 9, 2023

If you’ve been with the same email service provider (ESP) for a while, you may have noticed that your campaign performance is degrading or that the platform just can’t do what you need it to do anymore. Personalized customer communication isn’t an option. Your brand has outgrown your email platform.

Peer-to-peer 52

Peer-to-peer SMS Work Management Deliverability 52

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 105

Case Studies Case Study Studies Marketing Management 105

Martech

DECEMBER 15, 2022

If your customer is a business, there can be multiple decision-makers and influencers within an organization to engage. They also might be researching your competitors or reading reviews posted by industry peers. They also might be researching your competitors or reading reviews posted by industry peers. Account (one-to-many).

Top of Funnel 98

Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy 98

Zoominfo

MARCH 6, 2019

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. If you’re ready to establish a referral marketing program and win new business with the help of your customers, you’ve come to the right place. What Is Referral Marketing?

Peer-to-peer 130

Peer-to-peer Work Management Churn Rate Word of Mouth 130

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. This business model is also called indirect selling, because the company doesn’t have a direct connection to the end customer. Dealers serve as an intermediary between customers and the manufacturer.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Instead, marketers need to send better emails. Are you getting the most from your stack?

Email Marketing 106

Email Marketing Gartner Peer-to-peer Privacy Policies 106

Martech

DECEMBER 15, 2021

While most marketers know crafting high-quality campaigns should be a top priority, many struggle to find that sweet spot between value and efficiency. But creating high-quality marketing campaigns goes beyond a polished digital presentation. View customers as self-educators. Pay attention to digital demand.

Top of Funnel 128

Top of Funnel Campaigns Peer-to-peer Digital Marketing Funnels 128

Optinmonster

FEBRUARY 12, 2024

Recent sales popups use social proof and FOMO (“fear of missing out”) to show your visitors that other people just like them are visiting your site and buying your products and signing up for your email list. Benefits of Using a Recent Sales Popup According to Nielsen’s research, 92% of people will trust recommendations from peers.

Peer-to-peer 71

Peer-to-peer Urgency Marketing eCommerce Statistics 71

Martech

AUGUST 28, 2023

And by people, I mean thinking about the best customer experience, working with various teams and learning from diverse perspectives — technical, analytical and creative. This may result from differing priorities, the desire to move fast or other excuses. One of the reasons I fell in love with martech was the people component.

Work Management 95

Work Management Peer-to-peer Marketing Management Tips 95

Martech

APRIL 21, 2023

It can also deliver cost reductions as well as a better customer experience. The goal is to put repetitive tasks such as sending emails, posting on social media pages and managing data on autopilot. Marketing departments use marketing automation to ensure their campaigns generate desired outcomes rapidly and efficiently.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Work Management Marketing Management 117

sagefrog

APRIL 16, 2024

What’s the Difference Between Ideal Customer Profiles & Buyer Personas? The B2B buyer’s journey is the process potential customers go through before purchasing. Providing the right information and support at each stage can guide potential customers toward purchasing and ultimately improve your sales success.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. E ven with B2B purchases, we now have one-click access to peer reviews and insights. That’s where community-driven content comes in.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Martech

SEPTEMBER 21, 2023

B2B marketing, usually kept at arm’s reach from customers, can now know them as well as account managers who have long-standing customer relationships. When it comes to engaging with customers or potential clients, understanding preferences and behaviors is key. Will they be an advocate or influencer?

Ideal Customer Profiles 113

Ideal Customer Profiles Marketing AI Profiling Personalization 113

Zoominfo

MAY 25, 2022

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. What is Sales Intelligence? What Do Sales Intelligence Tools Do? Here’s what you should look for: 1.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Litmus

SEPTEMBER 27, 2021

Brands tend not to spend much time thinking about their deliverability until it’s an inferno and many of their emails are being blocked. Learn from your peers who neglected their email lists and infrastructure and watched them go up in flames. These behaviors include: Using an email address verification service.

Deliverability 106

Deliverability Burn Rate Peer-to-peer CAN-SPAM 106

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

ANNUITAS

OCTOBER 27, 2023

Salesforce’s longer-term vision, however, is strategic — with the company eyeing a model where AI powers a more seamless, multi-channel (and multi-persona), full journey orchestration of customer engagement. to help the customer along their journey. To move beyond core productivity gains (i.e.,

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Keep reading! What is word-of-mouth marketing? Encourage online reviews.

Word of Mouth 100

Word of Mouth Peer-to-peer Advertising Agencies Buzz 100

Martech

SEPTEMBER 29, 2023

Which are best for my industry and for my customers? I’ve organized these by category: Data, campaigns, sales and strategy. The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce.

Marketing Automation Services 92

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 92

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Email marketing, content strategy, customer conversion, brand philanthropy, and social media – check out five high-level strategies to improve each of these marketing functions. . EMAIL MARKETING. Which profile is more likely to result in a compelling, personalized email like the following?

Marketing AI 174

Marketing AI Marketing & Strategy Marketing Strategy Peer-to-peer 174

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email messages that actually provide value also help boost your brand awareness.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Oktopost

AUGUST 10, 2023

While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them. So how can we get to know our audience without bothering them with surveys, phone calls, or emails? The easiest way is through social media.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62