The ROI Guy

AUGUST 27, 2018

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Cintell

NOVEMBER 9, 2015

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. Customer-centricity is a competitive advantage! We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing. Here’s one of their stories: .

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Litmus

APRIL 13, 2021

Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%. See the top ESPs and MAPs your peers rely on—by geography, company size, industry, and more—in our latest State of Email Service Providers report. Twelve companies were used by at least 1% of respondents. HubSpot : 5%. ActiveDEMAND.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Customer Experience Matrix

DECEMBER 19, 2011

Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua. He describes Influitive in a larger context of “social nurturing” by peers of a company’s prospects and “convergence of demand generation with customer marketing” since customers now provide the bulk of public information about a company.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. You shouldn’t. Instead, the information can be passed into the tool on the “call”.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. What a synchronicity. Register now.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. What a synchronicity.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

ANNUITAS

OCTOBER 21, 2014

I was lucky enough to interview our keynote speaker, Steve Woods , Founder and CTO of Nudge Software (former Co-Founder of Eloqua and author of Digital Body Language) to talk about B2B marketing, being a serial entrepreneur and what makes B2B so difficult to master today. How do you help your customers? Customers can easily walk away.

Ad Building 100

Ad Building Peer-to-peer Demand Generation Eloqua 100

Heinz Marketing

FEBRUARY 26, 2018

What a great conversation I had with Joyce Brown, VP of Customer Success at Allocadia. We talked about The Art & Science of Customer Loyalty: Community, Advocacy and More. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. By Matt Heinz, President of Heinz Marketing.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Ledger Bennett

JUNE 25, 2018

Absolutely key to the success of their strategy is the onboarding and training of senior sales employees; leading by example, these individuals encouraged their peers to utilize social selling platforms such as LinkedIn Sales Navigator to generate several individual deals of $300k or more. with a former customer. So how did they do it?

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

chiefmartech

MARCH 20, 2018

Within each ring, technologies are arranged approximately left to right across three stages of the customer journey: Pre-sales marketing. As we’ve seen with other enterprise marketing stacks, Juniper Networks has blended solutions from three major marketing cloud vendors: Adobe, Oracle Eloqua, and Salesforce.

Enterprise Management 45

Enterprise Management Network Marketing Marketing Management Reachforce 45

SWZD

AUGUST 14, 2019

The Marketing Cloud itself is composed of the following solutions: Marketing Automation with Oracle Eloqua , Cross Channel (email, mobile etc) Orchestration with Oracle Responsys , Content Marketing, Social Marketing, Marketing Data Management with Oracle BlueKai , and Testing and Optimization with Oracle Maxymiser.

Marketing AI 48

Marketing AI Work Management Marketing Management Peer-to-peer 48

TrustRadius Marketing

JUNE 19, 2019

Here’s the list of the Marketing Automation products featured in the guide: Adobe Campaign Oracle Eloqua Marketo Pardot Act-On HubSpot SharpSpring. In a recent TrustRadius survey, 70% of marketers said that Marketing Automation software was very essential to achieving their marketing goals. Which products are within your price range?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

Engagio

JULY 31, 2017

To execute a successful ABM program, marketers need on-demand access to data that helps them: Define and identify high potential customers and accounts. Focus outbound efforts on highly targeted prospective customers. The B2B lead handoff process is broken. This leads to trouble in predicting pipeline and lost revenue down the line.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. ” Gaining the support of the CEO around this initiative should be simple—any CEO worth his or her salt grasps the value of a customer-centric strategy.

Forrester 120

Forrester Buyer Personas Lead Ranking Peer-to-peer 120

Customer Experience Matrix

SEPTEMBER 2, 2011

Peer pressure worked, and there I was. The still broader goal is to add customers and suppliers to each firm’s Chatter network, and to incorporate non-human objects such as orders and equipment. But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Leadspace

JANUARY 4, 2017

The sophistication level is still barely past nascent, while the business impact of harnessing data and using it in real-time to fuel customer experience, conversion, purchase, etc., Hello, all, and here’s to a promising 2017! As most of you know, I had a big change in 2016. Real-time content/offer management. Real-time data enrichment.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Perhaps I'm just starved for attention, but I do in fact appreciate the feedback. The main result of the conversations so far has been to clarify the items related to lead routing. Here, then, is the final usability matrix. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

The Point

AUGUST 23, 2011

In a new, recorded Webinar, “ Marketing Automation: What Is It & Why Do I Care ,&# I explain the basics of marketing automation: what it is, what it does (and what it doesn’t), and why so many of your peers are rushing to make investments in the technology. 6 key benefits from implementing marketing automation. •

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Webinar Metrics Marketing Management 100

markempa

SEPTEMBER 13, 2017

Are you connecting with and empowering your customer advocates? Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). Because you’re helping to encourage and motivate happy customers to speak about you positively to others.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

Heinz Marketing

AUGUST 3, 2020

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Sales Management 116

Sales Management Top of Funnel Paid Search Agency Lead Ranking 116

Vidyard

NOVEMBER 28, 2014

“Modern Mark” was created as both a peer and teacher to the target market as they learned about modern marketing together. So … use that data! Herein lay a campaign opportunity for Oracle to educate their prospects and gain more high-quality leads. downloadable ebooks with best practices and tips, and social promotion.

Analytics 50

Analytics Video Marketing Campaigns Lead Scoring 50

chiefmartech

JUNE 6, 2016

That’s not to say that either of these is a bad deal — for the acquirer, the acquired, or their respective customers. A multi-billion dollar vote of “staying power” to assure customers of stability. Sorry, you were expecting something more dramatic?

Marketo 40

Marketo Marketing Automation Services Peer-to-peer API 40

Heinz Marketing

JANUARY 14, 2019

Relationship-building methods to help you win and keep customers. By Matt Heinz, President of Heinz Marketing. Thank you to all our many followers of Sales Pipeline Radio. Whether you join us live every Thursday at 11:30 a.m. Pacific or listen later. We’re glad you’re joining us! Why it comes down to momentum!

Sales Management 55

Sales Management Top of Funnel B2B Sales Eloqua 55

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. In fact, 88% said Web sites were important in helping them decide what to buy. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

Enterprise Management 40

Enterprise Management Work Management Marketing Management DemandBase 40

Litmus

AUGUST 4, 2020

We took a deep dive into the ESPs your peers use and love in our State of Email Service Providers report , and there are a few who lead the pack. Adobe Marketo, Salesforce Pardot, and Oracle Eloqua occupy the next three top spots. . So how do you choose the tools that help you scale your email program? Data integrations.

Budget Programs 69

Budget Programs Tools Peer-to-peer Work Management 69

Litmus

FEBRUARY 17, 2020

For example, Oracle Eloqua is used by 9% of large businesses for campaign management across the buyer’s journey. Most companies aren’t just going to throw money each month towards multiple ESPs for no good reason, though. So what’s the reasoning behind what we found in the State of Email Service Providers report?

Budget Programs 83

Budget Programs Marketing Automation Services Work Management Brand Identity 83

Hubspot

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Sales leaders who'd rather be ahead of the curve than chasing it would be smart to start systematizing the practice in their sales forces.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 million, to be exact). In one way, this was surprising: Pardot had seemed less interested in being purchased than others in the industry.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. Salespeople delivered content pieces when they paid quarterly visits to prospects and customers. What keeps you up at night about your content marketing program? I’ll bet one of your top concerns is how to prove its value to the company.

Top of Funnel 99

Top of Funnel Brand Identity Branding Marketing AI 99

Vidyard

DECEMBER 9, 2014

Using these three technologies integrated with their marketing automation platform (Eloqua), the company was able to qualify better leads, faster. Using these three technologies integrated with their marketing automation platform (Eloqua), the company was able to qualify better leads, faster. They wanted to bring in more MQLs, faster.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Heinz Marketing

OCTOBER 29, 2018

We’ve featured an impressive list of guests and will continue to do so with awesome content going forward. We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes.

Top of Funnel 60

Top of Funnel Work Management Enterprise Management Conference 60

Inbox Insight

NOVEMBER 13, 2018

Establishing Thought Leadership among your industry peers. B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. This is according to a study by the American Marketing Association.

Paid Content 49

Paid Content Top of Funnel B2B Marketing Content Marketing 49

chiefmartech

AUGUST 14, 2017

How are mortal marketers wielding all this dizzying, new technology to reach and delight ever-more-empowered customers in ever-more-disruptive markets? In the grand view, everyone who affects a customer’s experience is — in some proportion — a marketer, a technologist, and a manager. I have an allergy to hype.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

SnapApp

OCTOBER 6, 2015

We are thrilled to announce the winners and runners-up for the first-ever SnapApp customer awards: the Snappys! We received so many impressive, inspirational submissions for all across our customer base - making choosing just one winner in each category incredibly difficult. Without further ado, the winners: Cool Cat Campaigner.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Zoominfo

AUGUST 7, 2018

Customer relationship management (CRM) platforms aren’t strictly sales tools. Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Keep reading!

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

CRM Customer relationship management (CRM) platforms aren’t strictly sales tools. Team Collaboration Whether peer reviewing copy, sharing campaign results, or sending project updates, B2B marketers can fuel productivity with team collaboration tools. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130