Why online software documentation is a necessity in businesses


One of the widely used tools nowadays is online software documentation, and if you are in charge of online business, it is an absolute necessity. One of the main reasons to use online software documentation is better data management. Enhanced customer support.

Introducing Document Analytics


That’s why this week we’re excited to announce the official launch of Document Analytics. Contently users can upload downloadable documents like PDFs, PowerPoint presentations, and Keynote decks into the Contently library.

Claim Document Efficiency – How to improve customer experience and satisfaction.

Technology Services Group

One of the goals of most claims processing/member service departments for Auto, Health or any type of insurance is how to improve the efficiency of the claim document access and processing for a better customer experience, satisfaction and retention.

Leveraging digital for customer-focused insights


These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. Digital keyword research lets customers tell the company — in their own words — exactly what they need in terms of the content that will bring them to the company site.

Best Practices for Selling to Government Agencies

selling to a customer or business and selling to. our VP of Customer Success, Curtis Bendt. your typical customer. devices for custom signatures, as well as with standard. want to sign the document like it was a piece of paper. ? managing document leaks.

Vendor Selection: Writing a Good Requirements Document

Customer Experience Matrix

These should be packaged into a formal requirements document so you have them all in one place, easily organized and available to share with vendors. But don’t think you’re writing the document for vendors. These same elements should appear in pretty much any requirements document.

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Six Useful Tips for Successfully Modernizing Your Small Business


With almost everyone now carrying around a smartphone around in their pocket or purse, business owners are able to offer a consistent, positive customer experience across various formats and devices: a.k.a., Guest post by Lilach Bullock. Getting a small business off the ground isn’t easy.

7 Steps to Documenting a Content Marketing Strategy That Works


You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. If this documented strategy seems like a lot, that’s because it is.

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5 Reasons for Documenting Your B2B Content Marketing Strategy and Calendar

Launch Marketing

Like anything else, your calendar needs to be enforced and maintained, but adhering to it will mean a consistent flow of valuable information to prospects and customers. The post 5 Reasons for Documenting Your B2B Content Marketing Strategy and Calendar appeared first on Launch Marketing.

6 Content Marketing Statistics that Prove the Effectiveness of a Documented Content/Social Strategy


Do you have a documented content/social strategy? There has been a lot of hype over the past year about “documented content strategies” – you know, the type of strategy that’s actually written down and planned out, not just left to memory through verbal brainstorming and game planning.

FileNet to AWS – An 80 Million Document Case Study

Technology Services Group

As part of TSG’s ongoing efforts to assist clients move from legacy ECM systems like FileNet to modern cloud alternatives, TSG has recently published a case study highlighting how one FileNet customer was able to successfully move to Amazon Web Services.

The 10 Best Customer Service and Customer Engagement Platforms


The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. But it also means a dramatic leap in customer expectations. Professional customers (i.e., Customer Service Management Tools.

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Use JotForm to Store and Retrieve Egnyte Documents


If you use Egnyte as part of your document cloud storage, you’ll be excited that you can now connect a JotForm form to your Egnyte account. With our new Egnyte integration app, your customers can attach documents, such as an employment application or resume, from within your JotForm forms. Product

Everything you need to know about user guides and manuals


Still, not all of your customers will want to hit the books and study the new language. Otherwise referred to as a user manual, a user guide is a technical document with a quite specific purpose: to help non-technical people pinpoint and solve problems without expert assistance.

How to Ensure ‘Customer Success’ Isn’t Just Another Overused Term

Measure Up Marketing

You’ve heard it, you’ve used it, the catchy, trendy term “Customer Success.” We’re also seeing customer-facing job titles specific to Customer Success. None of us has a business if we don’t have customers. So why do you need a separate and distinct customer success role?

Customer Support: How AI is Changing the Game


The role of the customer support (CS) team has continued to expand. Once a reactive team that responded to inbound requests, customer support now has input into several aspects of the business. Even a modest improvement in customer experience can have a dramatic impact on revenue.

Tactical video for technology sales and marketing


Content enrichment: It’s easy to embed or hyperlink video in any online document, it’s surprising that few of them take advantage of the power of video to enrich and enliven text. This is especially the case for technical documents that describe processes and relationships.

When segmenting customers, don’t forget your silent majority

Modern Marketing

To me it speaks of respect for time and for dimensions of life and I think that the phrase can apply in the context of businesses and their symbiotic relationships with customers. The challenge is in slowing that tide, to do what it takes to keep customers alive. Customer Experience

Five Surprising Findings from the 2017 Marketing Strategy Report


First off, the three big useful (but not surprising) insights from the report are that the most successful marketers: Document their marketing strategy and processes: Marketing teams that document their strategy are six times more likely to report success than those who don’t, and those who document processes are five times more likely to say they’re successful. Which is why a documented strategy and audience research are so important.

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Customer Success: An Instrument for Change

Modern Marketing

In a talk I delivered last week about our new service model at the Customer Success Summit in Toronto, I referred to customer success as a function that should be seen in the age of the cloud as a company’s most vital instrument for transformative change. Elevate customer success.

The 12 Best Special-Purpose Business Software Tools


More importantly, Office Online saves your documents in Microsoft Office file formats like.docx,xlsx, and.pptx…When you create a file in Office Online, it should look the same in the desktop version of Microsoft Office.” Document Management. for documents up to 25 pages.

Interesting content marketing trends to watch for in 2017


Document the concept. CMI reports that roughly 37% of B2B marketers and 40% of B2C marketers have a documented content plan. Digital marketers are aware of the importance of a documented plan.

New Approaches To Understand Customers Needed In A Digital Transformation World

Tony Zambito

Strikingly, in these same few years, you will also find developing customer understanding also on the list of CEO priorities. What becomes clear considering these surveys is that many CEOs see growth resulting from a strong understanding of customers. Illustration by Nikita Kozin.

5 Ways Content Can Boost Customer Loyalty


It’s not uncommon to focus much more energy on lead-gen than on customer retention, but that means we may be leaving opportunities on the table, both in terms of sales dollars and the chance to build stronger relationships with the customers who already know us. . Spotlight Customers.

Customer Feedback Fundamentals: What Do Your Customers Really Think?


What do your customers think of your business? You may be terrified at the notion of soliciting customer feedback. Asking customers what they think of your products and services is basically an act of cold-call torture. But, when giving customers a venue or direct channel to talk, you also may be on the receiving end of a litany of things you’re supposedly doing wrong, and/or an unending barrage of complaints. Polling your customers for feedback.

How to Eliminate Breakpoints to Improve Customer Experience

Measure Up Marketing

Customer experience (CX) is the new Marketing battlefront,” declared Gartner in their Customer Experience study. There’s good reason to invest in improving customer experience. So what is customer experience, and how can you improve it? Document your learnings.

In technology business videos, silence can be golden


Whatever you produce, repurposing adds to its value by reaching more customers at different times and in different contexts. It’s the same as with messaging strategy documents, which usually contain elevator pitches in 30-second, 60-second, and 90-second versions.

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Self-Serve is a Great Model for Vendors – and Customers

Modern Marketing

While some critics see the move to self-serve as a cynical attempt to offload costs (time, expense) to customers. But there’s also a huge benefit to customers – if done correctly. Self-serve can allow customers to access training and get answers when they need it.

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Enhancing the Customer Experience with Smartphone Automation

Martech Advisor

Advancements in smartphones, AI, and IoT are reshaping where and how customers interact with the products and brands they love. In fact, according to the 2017 State of Global Customer Service Report, Microsoft found that more than half (52 percent) of respondents in the U.S.

We Documented Our Company's Mistakes Every Week for a Year. Here’s What We Learned.


We then document those lessons, and once-a-year, we review the key themes. Be sure your contracts and documentation tackle as many of these project unknowns as possible. 3) Help define success for your customer. This post originally appeared on HubSpot's Agency Post.

Your Customers Called. They Want You to Know These 6 Things


The customer experience has always been top of mind, of course. Flash forward to now, when one person who has a poor customer experience can post a bad review on just one site and cause all kinds of havoc. But the power to damage your brand isn’t the only power The Customer now wields.

How ERP Improves Customer Service

ATAK Interactive

In today’s world, customers have myriad options when it comes to Enterprise Resource Planning (ERP). These improvements work toward higher levels of customer service satisfaction. In the end, ERP is key to better business operations along with increased customer satisfaction.

Want to Help Your Customers Succeed? Get Personal

Modern Marketing

You’re a customer of business software. As the lead on our Voice of the Customer program for customer success, I hear all kinds of feedback, but the one that has the most powerful impact on the future of all of us is that last one. ” Customer Experience

Customer Success Leaders: Think & Act, Then Think & Act

Modern Marketing

As a customer success leader, how many times have you been in a meeting where the VP of sales asks what you’re doing to get strategic customer, ACME123, out of the ditch so that her salespeople can more smoothly pursue and close a growth deal? Customer Experience

3 Things Customers Expect from Your Videos for Customer Support


When’s the last time you actually read a “read-me” document or browsed a manual before using a product? This is a tall order for customer support teams who are increasingly driven to craft self-help tools to offload the support volume. Have more ideas for videos for customer support?

B2B Customer Experience: Making it Real (Part 2)

Heinz Marketing

Too often in the B2B marketing world, we forget an important truth: Our customers are people, not companies! If our customers feel like another cog in the wheel of a sales cycle, their experience with us will feel cold and distant, inducing more anxiety in their search for solutions. As we’ve mentioned before , the foundation of a successful customer experience starts with being useful, easy to work with, and fun. By Maria Geokezas , VP of Client Services at Heinz Marketing.

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates.