Martech

JULY 20, 2021

Frédéric Collard, Weber’s Ecommerce and CRM Manager for their EMEA Hub South division was setting the scene for Weber’s implementation of Teester, a platform that enables clients to scale user-generated video production and distribution via automation. The process was extremely simple for us and our customers.

User-Generated Content 116

User-Generated Content Video Marketing Generation Marketing Management 116

ATAK Interactive

JULY 29, 2019

In today’s world, customers have myriad options when it comes to Enterprise Resource Planning (ERP). Asset-intensive companies in the distribution, high-tech, and manufacturing industries, now turn to ERP to improve their internal business processes. These improvements work toward higher levels of customer service satisfaction.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Service 78

markempa

OCTOBER 2, 2017

Content marketing is a key component of any customer experience strategy and while the overwhelming majority of B2B organizations are producing content, the study shows that successful execution may still be elusive. When asked if they have a content marketing strategy, 37% stated that they do indeed have a strategy and it is documented.

Content Marketing 294

Content Marketing Content Marketing & Strategy Paid Search Agency 294

Vision Edge Marketing

MAY 17, 2018

Own the customer experience. At a minimum, a Marketing organization focused on growth needs three primary capabilities: A data-driven , customer-centric culture along with the processes for transforming data into insights. We live in the “Age of the Customer,” where “empowered customers are shaping business strategy.”

Barriers 184

Barriers Marketing Automation Services Paid Search Agency Case Studies 184

Marketing Insider Group

FEBRUARY 27, 2023

And those who documented their strategy are 5x more likely to report high marketing ROI. By re-aligning your marketing efforts with your audience’s needs, you can generate quality leads and turn them into paying customers. Not to mention, the CTAs you include in your blog posts also guide your reader towards becoming a paying customer.

Lead Ranking 259

Lead Ranking Planning B2B Thought Leadership Lead Scoring 259

Trade Press Services

DECEMBER 4, 2023

To help meet the evolving needs of its members, LinkedIn is constantly improving the site’s user functions and customer experience with new features and updates. Use a custom button to interact with your network. Custom buttons are a premium feature that allows users to offer a custom call to action to their profile or company page.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Trade Press Services Newsletter

NOVEMBER 2, 2022

A documented marketing strategy is essential. Don’t just take our word for it—the CMI report reveals that 64 percent of the most successful content marketers say they have a documented strategy. B2B customers are exceptionally savvy and can spot sponsored content a mile away. Sponsored content is on the decline.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Martech

SEPTEMBER 1, 2023

AI is here to stay, poised to transform how your company operates and engages with customers. But as much as generative AI has captured the imagination, AI’s potential for transforming the customer experience across almost every industry and customer touchpoint is what will ultimately ignite excitement. It holds true here.

Marketing AI 126

Marketing AI Ethics Planning Touchpoints 126

Seismic

MARCH 5, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. As we prepared for Shift 2023 , we saw automation, personalization, and compliant customization as critical areas where our customers would find significant value and opportunity.

Automation 105

Automation Personalization Allocation Marketing Management 105

Martech

FEBRUARY 20, 2024

These two comparatively small changes can make you less prone to errors: Document your deployment process. Distribute the plan to everyone on your team so everyone knows what’s happening at every stage. Document your process and identify your last-mile steps. Most importantly, don’t wait for mistakes to happen.

Email Marketing 117

Email Marketing Planning Work Management Paid Search Agency 117

ATAK Interactive

JULY 29, 2019

In today’s world, customers have myriad options when it comes to Enterprise Resource Planning (ERP). Asset-intensive companies in the distribution, high-tech, and manufacturing industries, now turn to ERP to improve their internal business processes. These improvements work toward higher levels of customer service satisfaction.

Enterprise Management 60

Enterprise Management Work Management Marketing Management Service 60

Vision Edge Marketing

OCTOBER 13, 2020

Therefore, sooner or later, your customer are going to make a visit, maybe several, as they go through the process of investigating, evaluating, and selecting your solutions. Ram Charan who refers to upstream as “the strategic process of identifying and fulfilling customer needs.” You’re out over your skis. Complete your turns.

Marketing Websites 130

Marketing Websites Work Management Marketing Management Tactics 130

Salesforce Marketing Cloud

JANUARY 23, 2024

They understand your product or service and know how to quickly address common customer issues and questions. They can turn sour customer interactions into positive ones, and are a great mentor for junior staff. Without their knowledge and expertise, you put customer satisfaction at risk. How much of it is duplicative?

Work Management 104

Work Management Customer Satisfaction FAQ Knowledge Base 104

Kapost

NOVEMBER 23, 2016

In the craze to create content that converts, B2B organizations often neglect the most important part: delivering key information using a clear, organized, and repeatable distribution strategy. How can internal teams find key content to share with customers, and how can customers find what they need through the content channels they use?

Top of Funnel 48

Top of Funnel Distribution Marketing & Strategy Ad Building 48

ATAK Interactive

JULY 24, 2019

In today’s world, customers have myriad options when it comes to Enterprise Resource Planning (ERP). Asset-intensive companies in the distribution, high-tech, and manufacturing industries, now turn to ERP to improve their internal business processes. These improvements work toward higher levels of customer service satisfaction.

Enterprise Management 60

Enterprise Management Work Management Marketing Management Service 60

Navigate the Channel

NOVEMBER 19, 2023

Once you have determined the best platforms for your social media plan and have developed your content calendar, you’re on your way to executing your social communication plan and distributing relevant content for your audience. Document a clear social policy to define roles and responsibilities.

Social Media 65

Social Media Media Communities FAQ 65

ClickZ

JANUARY 24, 2020

30-sec summary: Most customer-centric retailers today are still defined by their likeability, friendliness, and individualized engagement with their customers across different channels. Being customer-centric is not only about having a “think digital-first” mindset. What defines the success of customer-centric companies?

Brand Identity 114

Brand Identity Branding Amazon Paid Search Agency 114

Zoominfo

JULY 1, 2020

Making data easily distributable allows stakeholders to work with it together more effectively. Think of the way Google Docs makes sharing documents easier — data collaboration is the same idea. Want to learn more about what motivates target customers to buy other products? Build a list of questions to answer with data.

Zoominfo 246

Zoominfo Marketing Analytics Tools Intent Data Top of Funnel 246

Contently

MAY 2, 2023

Content marketers face numerous challenges when it comes to scaling production, highlighting unique POVs, and distributing content on the right channel, at the right time, for the right audience. By the time they train the writer, create the brief, and distribute the work, they probably could’ve done it on their own.

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Act-On

OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Vidyard

MARCH 5, 2021

How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. Will you want a program that will manage all the different distribution channels you’ll be publishing to? Customization of dynamic thumbnails. How to Write a Requirements Document.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Webbiquity

MARCH 2, 2021

Content marketers, on the other hand, are focused on understanding customer questions, doing research, developing content like blog posts and ebooks that answers those questions, and optimizing that content for organic search. Pre-Event Content Types and Distribution Channels. At-Event Content Types and Distribution Channels.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

KoMarketing Associates

OCTOBER 4, 2016

The secret ingredient is an effective distribution channel. For B2B marketers, this means building content marketing assets that support the entire sales funnel, from discovery to customer experience. Distribution channels must be prioritized and developed to realize business value. Content Marketing Distribution.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

ClearVoice

FEBRUARY 5, 2024

Key Technologies and Their Applications AI and automation transform how content is created, managed, and distributed, leading to more efficient and effective processes. Content distribution automation. Automation tools can streamline content distribution across various platforms and channels. Content optimization.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Zoominfo

MAY 31, 2018

Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation. Further, organizations must maintain documentation that lists: The personal information it collects and processes. The location of that information.

Lead Generation 217

Lead Generation Terms and Conditions Generation Leads 217

Valasys

APRIL 8, 2024

These analytical features enable businesses to gain insights into customer behavior, preferences, and requirements. By using this information, companies can make informed decisions to improve their APIs or create features that meet customer needs.

API 40

API Software Allocation Analytics 40

Contently

JANUARY 24, 2022

How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets. Working closely with Contently’s brand editors and a thorough content methodology, Gild increased its investment in talent and distribution to generate a 995% rise in total attention time and a 14% spike in engagement.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

Rev

JULY 5, 2023

It outlines your product’s target market, customers, channels, pricing and more—and makes sure that all teams are aligned and working together. It optimizes the way your business stands out from the competition, reaches more customers and increases revenue. What is a go-to market strategy? Why do you need a go-to-market strategy?

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 78

ClickZ

APRIL 19, 2021

She faced the challenge of educating the sales team about the new offering, updating all creative and marketing materials, and alerting customers and prospects of the new offering, all within a short time frame. They used Bynder, which was already a key part of their asset creation and distribution process.

Digital Asset Management 78

Digital Asset Management Work Management Marketing Management Paid Search Agency 78

ClearVoice

FEBRUARY 2, 2024

If that doesn’t convince you, 80 percent of successful marketers have a documented strategy. It’s the behind-the-scenes engine that powers everything from content creation to management and distribution. Publishing and distribution strategy: How and where content is published. What are Content Operations?

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

Martech

FEBRUARY 29, 2024

First, client teams must focus on documenting a holistic view of each client’s technology environment and architecture. Without this guiding map it will be impossible to implement AI-enabled applications that utilize the data the client has to deliver new customer insights and deep personalization and enhanced customer journey experiences.

Enterprise Management 103

Enterprise Management Consulting Work Management Marketing Management 103

Lead Liaison

JANUARY 31, 2023

1: A Multi-Channel Approach At events, team members are often distributed across the show floor; sometimes because they are staffing different trade show booths, other times separated by different tasks. Lead liaison’s universal lead capture app enables users to customize responsive forms and include documentation while scanning in the lead.

Lead Liaison 97

Lead Liaison Trade Show SMS Marketing Automation Services 97

Martech

MAY 26, 2022

Google revealed this via this help documentation in September 2021. similar, custom, in-market, affinity) are now audience segments and Remarketing is now Your data. Changes to the audience segments will then be distributed to all campaigns targeting the audience segment. You may have seen this already in some accounts.

Features 108

Features Google Ads Segmentation 108

Webbiquity

NOVEMBER 12, 2018

Numerous studies have shown that having a documented content marketing strategy is vital. But what about documenting your content marketing technology strategy? Before your organization spends hundreds or even thousands of dollars on new marketing, sales, and customer service tools in the coming year, visit Amazon and spend $4.99

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Even the most brilliant content is useless if it’s not distributed to your audiences where and how they are looking for it. As the saying goes, failure to plan is a surefire plan for failure.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

ClearVoice

AUGUST 1, 2023

Enter the Customer Success Manager (CSM). Understanding the Role of a CSM Customer Success Managers are the point person for customers once they’re through the sales phase and into the support phase. They directly help the customer grow and achieve their goals while strengthening the relationship with their company.

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

Animalz blog

MARCH 28, 2024

The truth is, your content strategy doesn’t need to be a 50-page document. When you treat content as a vessel for distributing a central idea rather than a series of one-off pieces, you unlock a new level of impact and resonance with your audience. That’s right. Continually measure and optimize.

Distribution 84

Distribution Privacy Content Peer-to-peer 84