Convince & Convert

NOVEMBER 1, 2011

Obviously the publishing business is disintermediated, and we understand that. But number two, part of the onus of improving your own online experience, your own digital experience, is becoming a very critical curator of those experiences through relationships, through information that you share and consume. Brian: Wow.

Relevance 121

Relevance Work Management Marketing Management Disintermediation 121

The ROI Guy

NOVEMBER 4, 2010

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives. .&#

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

6sense

FEBRUARY 14, 2022

As inventory moves through programmatic channels, it disintermediates the relationship between the seller and the buyer — and it makes it a lot easier for someone with fraudulent intent to step into the middle of that. The first is the relationships that we have with the suppliers we work with. Let’s unpack that.

Advertisements 62

Advertisements Advertising Practices Disintermediation 62

xiQ

AUGUST 8, 2015

The typical funnel starts with a marketing-generated lead for a “suspect” that, after qualification, becomes a “prospect,” and then a customer through steps that are measured and managed. Specious talk about disintermediation of salespeople obscures the real issues facing firms. The sales force is more important than ever.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

The typical funnel starts with a marketing-generated lead for a “suspect” that, after qualification, becomes a “prospect,” and then a customer through steps that are measured and managed. Specious talk about disintermediation of salespeople obscures the real issues facing firms. The sales force is more important than ever.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Engagio

JANUARY 9, 2017

You can’t have shitty products, you can’t do false advertising, you can’t have salespeople closing bad deals, and you can’t ignore your customer once the ink is dry on the initial contract. ” Rethinking Roles, Responsibilities & Relationships to Optimize Performance. Tracy Eiler.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

Heinz Marketing

FEBRUARY 8, 2021

And I think account-based experience is a customer-centric rethinking about how you go after accounts, but really rooted on that buyer experience. And I think account-based experience is a customer-centric rethinking about how you go after accounts, but really rooted on that buyer experience. And you can do that in account-based ways.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

chiefmartech

JANUARY 23, 2017

” Finally, they began to adapt to the implications that customers were connected and empowered in a way previously unimaginable. Value will get created not by owning customer data, but by how companies help customers use, interpret, and interface with data. You have to pay for customer attention at every touchpoint.

Work Management 40

Work Management Planning Marketing Management Disintermediation 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. You have a list.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Buzz Marketing for Technology

JUNE 27, 2008

And the creative people who often had the Knowledge Director thrust upon them conceived of KM as a means for increasing organizational innovation, customer satisfaction and employee retention. One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

LiveRamp

APRIL 30, 2019

By taking an omnichannel and people-based approach to identity, businesses are able to maintain addressability and deliver exceptional experiences in a privacy-first manner throughout the entire customer journey —even as identifier types change or channels shift in importance. Promote a healthy and competitive ecosystem.

Promotion 67

Promotion Disintermediation Opt-out Opt-in 67

Exo B2B

JUNE 5, 2020

that speaks to the modern-day innovator’s charter: Digital Transformation: A technological, cultural, and operational shift in which organizations leverage data to deliver customer value, innovate with agility, and sustain vitality. The Board asked us to transform the pre-sale customer digital experience. Shel Holtz. The challenge?

Digital Transformation 132

Digital Transformation Enterprise Management Disintermediation Work Management 132