ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Every business needs new customers. Business marketers spend an average of 18.6%

B to B 120

B to B netFactor Media SEM 120

SWZD

JUNE 20, 2017

Prior to settling on a media plan and comprehensive marketing mix, we recommend getting to know your target audience first. Some of the more common channels are as follows: Digital. Direct Marketing/Promotional. TV/Radio. Out of Home (OOH)/Experiential. Direct Marketing/Promotional.

Top of Funnel 54

Top of Funnel Media Digital Marketing Funnels B2B 54

Convince & Convert

DECEMBER 9, 2014

We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Ninety-one percent of consumers reported checking their email at least once a day , according to Salesforce Marketing Cloud research. How This Impacts the Marketing Mix.

Paid Content 162

Paid Content Marketing Mix Lead Ranking Advertising Agencies 162

Bluetext

OCTOBER 31, 2022

That being said, marketing has been proven as a cornerstone of any effective business strategy and critical in raising enterprise value. Whether your ultimate goal is to take your company public or take on capital investment in the near future, marketing will play a significant part in how you succeed. In Conclusion.

Lead Scoring 26

Lead Scoring Lead Ranking Advertising Agencies Marketing Strategy 26

EMagine B2B Blog

FEBRUARY 27, 2018

Some of my early favorites consisted of: Managing Sales Leads: How to Turn Every Prospect into a Customer. Direct Mail Copy that Sells. Permission Marketing. Business to Business Direct Marketing. And nobody can deny that a clearly-defined marketing strategy is essential. Scientific Advertising.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Work Management Sales Qualified Leads 52

EMagine B2B Blog

FEBRUARY 27, 2018

Some of my early favorites consisted of: Managing Sales Leads: How to Turn Every Prospect into a Customer. Direct Mail Copy that Sells. Permission Marketing. Business to Business Direct Marketing. And nobody can deny that a clearly-defined marketing strategy is essential. Scientific Advertising.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

Integrated B2B

NOVEMBER 25, 2019

But raising issues and debating broader industry challenges show that you care, that you take ownership of the market, and that you speak the same language as your customers. By releasing quality content, you can make your brand part of the customer journey before they even know they are on it. “On Be curious.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Peer-to-peer Top of Funnel 52

Valasys

APRIL 10, 2020

The term personalization in account-based marketing means not just identifying and targeting the accounts of high-value, but also deploying account-based data and technology as key account-based solutions to help companies attract engage and convert prospects and then analyze their performances by competitive benchmarking. Using Retargeting.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Hinge Marketing

SEPTEMBER 1, 2015

AEC firms must refocus their efforts and better balance both online and offline marketing strategies. And while the misconception that marketing is “fluff” and doesn’t contribute to bringing in business still remains, research has proven otherwise.

Work Management 48

Work Management Planning Advertising Agencies Ad Building 48

markempa

JUNE 7, 2005

Scobles Link Blog pointed me to this interesting article by Pheedos Bill Flitter, " A Sound Case to Include Blogs and RSS in Your Marketing Mix." " Flitter writes, "Ive listed below the more popular on-line lead generation techniques employed by marketers today.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Litmus

MARCH 15, 2024

In the past, marketers and advertisers used third-party cookies to track who interacted with their site so that they could serve up ads to them across channels. Tracking individual user interactions over time also lets marketing teams understand the typical customer journey, and which campaigns or touch points lead to sales.

Work Management 99

Work Management Privacy Protection Marketing Management Privacy 99

MLT Creative

NOVEMBER 10, 2010

” But when it came to the intricacies of the latest in B2B marketing matters, his disdain for progress was obvious. Back in the day, in his direct marketing prime, Boomer was the postcard king. More marketing mumbo jumbo.” “Feels like a 14-point Kromekote cover. Supercalendered.” Need sales?

Brand Identity 40

Brand Identity Branding B2B Advertising Agencies 40

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

JANUARY 19, 2006

I say, go ahead and freely explore new tactics for your marketing mix but above all, think. Investing in lead generation means you are proactively initiating a relationship with a potential customer. I say, go ahead and freely explore new tactics for your marketing mix but above all, think. Think relationships.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

Heinz Marketing

DECEMBER 11, 2017

Focused Team-Leader skilled in consistently delivering innovation, visibility, and sales for on- and off-line marketing and demand programs. How do we balance the customer management side of this, and how do you think about that in your role? Matt: Thanks, everyone, for joining us in another episode of Sales Pipeline Radio.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 42

WebMarketCentral

SEPTEMBER 2, 2009

email and search marketing, the position of the 49% who state that social media will never become as important as the other tactics is more questionable. The confusion stems from where social media fits in the marketing mix. The three tools have much different purposes.

Social Media 20

Social Media Search Marketing Web 2.0 Social Marketing 20

Online Marketing Institute

JULY 9, 2009

They may recognize that their customers and partners have become engaged in social networks and online communities. The editorial content strategy may evolve and multi-media elements -- such as video, podcasts, customer Q&As, etc. --are You have to fish where the fish are, right? are incorporated into the program.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

SpotMe Blog

JUNE 29, 2023

We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. Read on to discover how to overcome the biggest pharma marketing challenges with events and how to create a successful pharma marketing plan.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

ERDM

DECEMBER 13, 2018

Article by Ernan Roman Featured on ANA.net Jon Affatato is a director in global marketing operations at American Express, where he is responsible for vendor management, execution of prospect and customer acquisition direct marketing, and web personalization. Twenty years ago, direct mail was the cool guy at the table.

Resource Management 40

Resource Management Work Management Marketing Management Banner Ads 40

ERDM

DECEMBER 13, 2018

Article Ernan Roman Featured on ANA.net Jon Affatato is a director in global marketing operations at American Express, where he is responsible for vendor management, execution of prospect and customer acquisition direct marketing, and web personalization. Twenty years ago, direct mail was the cool guy at the table.

Resource Management 40

Resource Management Work Management Marketing Management Banner Ads 40

ViewPoint

SEPTEMBER 5, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. How Marketing Can Deliver Qualified Leads. The ever-present gap between marketing and sales continues for many businesses. Via Chief Marketer. 3 Marketing Mistakes Most Companies Make.

PointClear 120

PointClear B2B Marketing Eloqua Multi-Channel 120

Marketing Insider Group

NOVEMBER 18, 2010

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

AUGUST 30, 2015

Can posting the right content for the right customer on the right channel at the right time really speed up a sale? Successful sales reps and marketers need to be good at publishing, too. The Content Marketing, Social Media and Social Selling Recipe. How Marketing Departments Can Use Content To Accelerate Sales.

Sales Management 100

Sales Management Top of Funnel Content Marketing Account Based Marketing 100

Customer Experience Matrix

JANUARY 4, 2007

Writing about marketing mix models yesterday got me thinking about why this technique, which started in the consumer packaged goods industry, is now being applied elsewhere. The goal has been to gather this customer information and use it to tailor customer treatments—or customer experiences if you prefer—to each individual.

Allocation 120

Allocation Lead Ranking Marketing Management Marketing Mix 120

Webbiquity

JULY 26, 2010

Pricing Based on Customer Expectations , May 26, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Are You and Your Customers Hungry for Social Media? June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Content Standard

JULY 26, 2016

My personal quest was to go from content marketing Novice to content marketing Expert. The Increasing Complexity of Marketing and Content Marketing Strategy. Whether we are selling products or services, today’s marketing mixes grow more “ inventive, more expansive, and more involved.”

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

Directive Agency

MARCH 7, 2019

In honor of this day, the Directive marketing team compiled a list of 35 inspirational women, in no particular order, who are changing the marketing game. Present VP of Customer Engagement at Box and renowned business leader, Lauren Vaccarello, excels in driving growth and leveraging integrative marketing techniques.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Content Standard

NOVEMBER 3, 2015

The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing. According to a report by the Direct Marketing Association, email marketing yields an ROI of 4,300 percent for US brands. Curt Franke – Application Sales Manager, Eloqua (Oracle Marketing Cloud).

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing. According to a report by the Direct Marketing Association, email marketing yields an ROI of 4,300 percent for US brands. Curt Franke – Application Sales Manager, Eloqua (Oracle Marketing Cloud).

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

B2B Marketing Zone Posts

AUGUST 3, 2010

A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices.

Ning 40

Ning Paid Content Facebook Sales Management 40

Aberdeen

MARCH 28, 2017

Let’s go back to one of the basic elements of marketing theory. Here’s the definition of “marketing communications” (from my old textbook ‘ Principles of Marketing ‘ by Philip T. ” But is that something truly separate and distinctive? ” What are words for?

Content Marketing 40

Content Marketing Planning Work Management Content 40