Remove customer
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The Perfect Storm in Customer Service

Buzz Marketing for Technology

Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. Last time I checked those are some pretty good outcomes especially since the cost of acquiring new customers is 5 to 20 times more expensive than retaining existing customers.

Service 100
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Customer Service is the New Marketing

Buzz Marketing for Technology

Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. But great customer service enabled by social is a no brainier. So why not treat it that way now?

WOM 100
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Social Customer Support delivers Strong ROI

Buzz Marketing for Technology

In the case of social customer support I would argue that this is the single best place to focus your social media efforts since it can reduce customer churn and increase retention rates faster than any other program we have ever seen before. Customer Service is the New Marketing Zappos was founded in 1999 and sold to Amazon for.

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It pays to provide Support with Social Media

Buzz Marketing for Technology

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry! Every Industry!

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FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

But I believe there is one place that delivers a strong ROI in Social Media and if you follow my advice not only will you conquer social media but you will delight your customers in the process! Enter Social Customer Support …. So why wouldn’t you center you social media efforts on providing outstanding customer support?