Go Beyond SEO

APRIL 18, 2024

Standing out to attract new customers is hard. These will help you get more customers and grow. Key Takeaways: PPC Pest Control advertising can help you attract more customers to your business. Optimizing ad copy and landing pages can significantly improve conversion rates. It attracts the right kind of customers.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. It’s where people decide to become your customers or leave your site for good.

Product 98

Product Lead Ranking Urgency Marketing Cross-Selling 98

Optinmonster

DECEMBER 8, 2023

Whether you run 1 website or 100, you’ll occasionally need to create a maintenance page. WordPress coming soon plugins let you create special landing pages to show visitors that: Your website isn’t quite ready yet Your entire site is under construction or undergoing maintenance. SeedProd 2. Thrive Architect 3.

Best Practices 105

Best Practices Landing Pages Template Work Management 105

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Martech

APRIL 18, 2024

Well, it differs by organization. Just calculate the economic value of a key event based on how often the people who take this important action go on to become customers later. However, only a very small percentage of these users went to the home page of the Google Merchandise Store. So, what is highly valued by the C-suite?

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

Contently

MARCH 23, 2023

These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. Engagement content metrics provide a more accurate reflection of the customer journey. Start with personalized customer experiences.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Unbounce

NOVEMBER 20, 2021

Even if you and another person like similar products, you’re still different people. That’s why marketers like to use segmentation: organizing their audiences into different groups depending on their traits. Let’s dig into what geographic segmentation is and what kinda geographic data you can use to spice up your landing pages.

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

Launch Marketing

SEPTEMBER 13, 2023

Tailor Landing Pages to Align with Ads First impressions are everything. Similarly, when a potential customer clicks on your ad, they should be led to a landing page that’s perfectly tailored to match the promise of the ad. It evaluates the relevance and quality of your keywords, ads and landing pages.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

Unbounce

MARCH 22, 2022

Ever find yourself scrolling through a page, wishing you could get somewhere a little quicker? Sure, headings help when it comes to finding something particular on a page. An anchor link lets a visitor jump between sections of a page. Anchor links can take different forms, but they commonly appear as hyperlinks or arrow buttons.

Landing Pages 145

Landing Pages Lead Capture User-Generated Content Lead Scoring 145

Martech

MARCH 19, 2024

“Customer expectations will continue to grow year-over-year. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” . Understanding the customer. Customer personalization and engagement. Campaign creation and deployment.

Marketing AI 95

Marketing AI Conference Generation Loyalty 95

Launch Marketing

JUNE 28, 2023

This lets you track and analyze what happens when people interact with your ad – think downloads, key page visits and more. Make sure that each landing page includes one or more of the PPC keywords you are targeting and strategically place it in your landing page’s page title, H1 tag and body of the page.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Unbounce

AUGUST 26, 2021

Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way to showcase your offer to visitors. Does including a video on your page boost your conversion rate? But it looks like we’re gonna have to change that.

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Unbounce

JUNE 28, 2022

If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. Unfortunately, those extra seconds of friction the customer experiences while being redirected to an ecommerce site can be enough to turn captive audiences away.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Martech

FEBRUARY 8, 2024

For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. It’s always about a complex strategy to address the needs of each potential customer at each stage of their lifecycle in your pipeline. Showcase authority on the subject.

Top of Funnel 111

Top of Funnel SEO B2B Paid Search Agency 111

ClearVoice

DECEMBER 18, 2023

Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers. Rather, understand where each customer stands in the buying cycle and reach out to them with the right type of content. Go beyond generic customer personas.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Unbounce

MARCH 1, 2022

Unless you’re looking over your customer’s shoulder, you’re never going to be able to see exactly how they navigate your page. (OK, This information helps you decide which pages they find relevant and others maybe not so much. Heatmaps, such as the one above, are visualizations that track user activity on a page.

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

Unbounce

JULY 20, 2021

Imagine this: You publish your landing page and wait for your conversions to roll in. After you’ve worked so hard on crafting a landing page for conversions, it stings to see so many people leaving. Bounce rate is the percentage of visitors who come to your landing page without visiting another page or taking action.

Landing Pages 139

Landing Pages Top of Funnel Conversion Rate Work Management 139

Unbounce

SEPTEMBER 16, 2021

This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes. Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Unbounce

JUNE 10, 2021

Marketers talk a lot about getting customers, but not so much about what it costs. Cost-per-action (CPA) is the average amount you pay for a customer to take an action like: Clicking Filling out a form Downloading a resource Purchasing a product Signing up for a service or newsletter. What is Cost-Per-Action and How Does It Work?

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Unbounce

AUGUST 19, 2021

If you spend 15 hours creating your landing page and three minutes on your call-to-action (CTA) button, you’re making a huge mistake. Every part of your landing page impacts your conversion rate , including that lil’ clickable zone. It’s a critical part of every landing page strategy. WTH is a CTA?

Optimization 144

Optimization Top of Funnel Landing Pages Ad Building 144

Unbounce

JULY 22, 2021

When it comes to building landing pages, you’re not doing it for the journey, are you? Smart Builder is our new AI-powered landing page builder that uses over 10 years of data (that’s 1.5 As Unbounce customer Zoe explains, you’re still in the driver’s seat. Build a Landing Page With the Team You Never Had.

Top of Funnel 145

Top of Funnel Landing Pages Work Management Marketing Management 145

Unbounce

NOVEMBER 18, 2021

Raise Craze offers curated programs for different age groups. They’re completely different from their competitors, and it’s something they amplify as loud as they can. It’s normally the reason why our customers land on us—because they’re looking for something different and, frankly, something meaningful,” Claire says.

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

FunnelEnvy

NOVEMBER 27, 2023

Those experiences are tiresome because they don’t respect where we are in our customer journey. We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it. What Is Intent in the B2B Customer Journey?

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Unbounce

MAY 1, 2021

But they don’t always cover the diversity of your customers and their true identities. It’ll take more work, but you’ll get tons of benefits from truly knowing your customers. In this blog post, we’ll look at what demographic segmentation is, explain why you should try it, and show you how to use it for your landing pages.

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

Stevens & Tate

NOVEMBER 13, 2022

Whether you’re in the custom home market or not, video content is a great way to help your clients better understand what it is you do and what makes you unique. Optimized Landing Pages. Landing pages are where your online prospects “land” after reading through your content. Social Media.

Creativity 116

Creativity Top of Funnel Planning Lead Ranking 116

Lead Forensics

APRIL 3, 2024

Those that are most likely to turn into paying customers and are most deserving of your time and efforts. If you work with customers across different industries, you may be tempted to just throw them all in together. The top subject of interest to our customers and, any potential prospect, is effective online lead generation.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 52

Optinmonster

APRIL 15, 2024

If people land on your site, don’t like what they see, and go away, you could be losing a lot of business. As per SuperOffice research, only 1 in 25 customers complain directly to the brand if they are unhappy about their experience. But 91% of unhappy customers who don’t complain simply leave your site. Grow your email list.

Customer Surveys 82

Customer Surveys Marketing Websites Marketing Management Template 82

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

Unbounce

JUNE 22, 2021

We all impulse shop online every now and then, but the truth is, most customers aren’t ready to commit the moment they first see your brand. When you understand this journey and know where your consumers are within it, you can serve up customized content and landing pages optimized for each phase of the decision-making process. .

Landing Pages 133

Landing Pages Marketing Proposals Marketing Analytics Tools Eye-Tracking 133

Unbounce

SEPTEMBER 9, 2021

You research a product through Google and click on a relevant landing page. If you want to create landing pages that encourage your new visitors to click your call to action button, don’t be a pitch-slapper. Your TOFU customers aren’t ready to buy your product yet. Well, that settles it.

Top of Funnel 142

Top of Funnel Landing Pages Marketing Funnels Copywriting 142

Unbounce

NOVEMBER 23, 2021

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” ” Designing a landing page can be daunting. To evaluate copy, we extracted the written content of each landing page.

Landing Pages 145

Landing Pages Design Conversion Rate Copywriting 145

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. Since then, we’ve invested in helping our customers with quality.” Meta saw 16.6% More questions?

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96

Unbounce

NOVEMBER 14, 2021

Right— customers. But it can feel a lot harder to get new customers than to build your team or design a product. This blog post will teach you five foolproof digital marketing practices to get new customers. First Things First: Define Your Target Customer. The benefits that will resonate the most with your customers.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Unbounce

AUGUST 24, 2021

This principle applies to any marketing asset, including your landing page. Consider this guide your crash course in the world of typography and how to use it best on your landing pages. What makes every font “feel” different? Keep your font’s reputation in mind and how it’ll affect your landing page.

Landing Pages 139

Landing Pages Mobile Marketing Design Template 139

FunnelEnvy

JUNE 12, 2023

But when it comes to designing your landing page, there’s a rare path to certainty: testing different options with real traffic to see which page visitors prefer. The accuracy of your testing will determine how helpful your landing page data is for achieving business goals. Address the visitor directly.

Landing Pages 73

Landing Pages Design Conversion Best Practices 73

Unbounce

JULY 6, 2021

We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning. Let’s cover the main goals of a startup landing page and must-have elements to include. just features).

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

Unbounce

AUGUST 4, 2021

When you’re crafting words for your landing page, you’re not just writing. Every character could make or break your landing page. After analyzing the most influential elements for conversion in 40,000 landing pages, Unbounce found that copy (28%) influenced conversion more than two times as much as design (13%) did.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144