How (and Why) Customer Success is Different from Customer Support


When all of a sudden your customer support team was now called your customer, or client, success team? We chatted about what client success truly means, how that is materialized in the sales cycle and beyond, and what it means for the different departments within an organization.

How (and Why) Customer Success is Different from Customer Support


When all of a sudden your customer support team was now called your customer, or client, success team? We chatted about what client success truly means, how that is materialized in the sales cycle and beyond, and what it means for the different departments within an organization.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Customer Data Platforms vs Master Data Management: How They Differ

Customer Experience Matrix

My wanderings through the Customer Data Platform landscape have increasingly led towards the adjacent realm of Master Data Management (MDM). Since customers are one of the most important core entities, it clearly overlaps with CDP. So how do CDP and MDM differ?

Do You Know the Different Types of Customer Data?


If you've been following along with our blog, you've probably noticed we write a lot about the importance of customer data. Customer data falls into one of three categories: first-party data, second-party data, and third-party data. Customer Data Customer Experience Industry Trends

The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

CDP and DMP: What Is the Difference?

Modern Marketing

Customer Data Platforms (CDP) and Data Management Platforms (DMP) are two commonly used B2B marketing tools. Yet, there are distinct differences between the platforms that you need to understand to optimize your B2B marketing results from both.

What's Different About European CDPs?

Customer Experience Matrix

This matters because markets still have considerable national differences. And I suspect that many buyers prefer to work with a local firm, especially for customer-facing functions such as personalization where knowledge of local buyers is important. The differences here are clearer.

How a Common Content Strategy Unites Marketing’s Different Natures


I want to focus on the role of content strategy within an overarching marketing strategy, and how content will contribute to a common alignment across the different natures of marketing. Field marketers need sales enablement content which spans across different stages.

Customer experience enemy #1: the org chart


It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one. A consultant friend recently asked me to put together a questionnaire for a discovery workshop on digital customer experience. How do you gather customer feedback?

Only 49% of Marketers Can Successfully Integrate Different Data Sources

KoMarketing Associates

The “Customer Data Imperative” conducted by Econsultancy and SAP recently discovered that only 49 percent of marketers are now able to successfully integrate different data sources and activate that information.

Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next

Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip

The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! oin Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.

Building Brand Trust in B2B vs. B2C: What’s the Difference?

Marketing Insider Group

Wise B2B and B2C marketers alike work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that results in strong customer relationships and retention. The post Building Brand Trust in B2B vs. B2C: What’s the Difference?

B2C 285

How Marketing Strategy Helps To Engage With Loyal Customers


According to Forbes , it costs five times more to acquire a new customer than to retain an existing client. Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers. Personalize the Customer Experience.

Difference Between B2B And B2C

Only B2B

B2B is the acronym for Business to Business whereas B2C is an acronym for Business to customer. The post Difference Between B2B And B2C appeared first on ONLY B2B. These are two marketing models that focus on two varied categories of the. blogs

B2C 93

How is B2B Marketing Different From B2C Marketing?

KoMarketing Associates

Apart from knowing that the target audiences are different, the average business professional may not know the differences between business-to-business and business-to-consumer marketing. That said, there are definite nuances and characteristics of B2B marketing that are different from marketing to a general consumer. For example, differences are reflected in marketing spend. Below are some of these differences and how they can impact your marketing strategy.

B2C 131

Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. How to add value for your customers throughout their entire journey. It's 2019.

Strategic ROI vs Attribution: CMOs Must Know the Difference

Modern Marketing

There are different types of analysis within MPM that help marketers answer the question of “where should I spend the next dollar,” two important examples are Strategic ROI and tactical attribution. Every marketing department has a different approach when looking at this analysis.

Four Ways to Provide Effective Customer Service for B2B Customers


Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C. Here are four specific ways B2B firms can optimize their approach to customer service. Consumer customer service is primarily transactional.

What Makes Act-On Different?


Act-On supports the marketer’s key goals across the entire customer lifecycle; brand , demand , and expand. From stoking brand awareness to attract the right prospects, to nurturing those leads into closed sales, to ensuring customer satisfaction and retention – Act-On is there making things better for you each step of the way. In the end, success comes down to your ability to build a lasting relationship with your customers, and maximizing your customer lifetime value.

Act-On 159

Report: CMOs Share Marketing Goals with C-suite Executives, But Prioritize Differently

KoMarketing Associates

The Economist recently published a global report titled, “Wanted: CMOs with 20/20 Vision,” and data showed that CMOs and C-suite executives have many of the same strategic priorities, such as brand reputation/positioning, customer experience and engagement, and brand awareness.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

Whisper or Shout? How Lead and Demand Generation Differ

Modern Marketing

Word-of-mouth marketing is particularly effective, according to Hawke Media CEO Erik Huberman, because it essentially leverages customers as unpaid marketers. ” How, exactly, do lead generators put customers in a sharing mood?

Influencer Marketing Vs Influencer Relations- What’s the Difference?

Onalytica B2B

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. Ultimately, the difference between the two revolves around the how , the why and the what.

The Difference Between Empathetic Marketing and Fake Empathy


Worse still, Burger King just made a video about all these things existing—the brand didn’t bother to say anything meaningful about any of them, other than “letting its customers know that it is okay to not be okay,” as president and chief executive Paul Gionfriddo told CNBC.

How to Master a Different Kind of Marketing Funnel


But after you sign the contract, you’ll inevitably find that the true experience of being a customer rarely matches up to the initial expectations. Perhaps the customer didn’t spend enough time researching the right solution.

Funnel 131

The Customer-Powered Enterprise Playbook

Harness the power of customers across every department of your business with this new playbook. It contains 7 strategic guides for various departments of your business, 9 inspiring case studies, and 7 tactical worksheets to get you started.

What’s the Difference Between Buyer, Customer, and User Personas?


In the world of business-to-business marketing in 2015, personas have become synonymous with strategies used to help companies focus its efforts on targeted groups of customers. Do you know the difference? Customer personas have solved their initial problem by choosing your solution.

Customer Service Vs Customer Experience (CX): Key Differences And Similarities

Martech Advisor

Customer experience is a buzzword on top of most marketers and business leaders’ list, but is often confused with customer service and vise-versa. In this article, we conduct a thorough comparison between the two customer-centric functions. What Is Customer Service?

Scaling a Different Paradigm - How Research Can Transform Customer Satisfaction

Martech Advisor

There is a wide opportunity for research professionals to strategically support marketing initiatives by providing data and insights that inform customer experience strategies, allowing them to truly resonate and uncover the key information: feeling, says Zoe Dowling, SVP of Research at FocusVision.

What is the Difference Between Personalization and Customization?


Personalization is not synonymous with customization. Personalization and customization have long remained two of the most popular buzzwords in the modern marketing world.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. Download this eBook to discover a list of best practices for selling to government agencies, and tips on how to increase your chances of success.

B2B SEO vs B2C: What’s the Difference?

KoMarketing Associates

The most significant difference between B2B SEO and B2C is the core goals and objectives of campaigns. As you can imagine, these essential differences impact how SEO is applied across programs; however, there are certainly some strategies that can be tailored to both B2C and B2B SEO campaigns. What’s the Difference Between B2B and B2C? Businesses need a way of showcasing products or services on a website, recording customer data, and checking out and accepting payments.

B2C 211

Marketing to Prospects vs. Customers: Why Your Messaging Should Be Different


During his keynote presentation, Riesterer shared extremely valuable insights on why B2B marketers must shift their messaging approach based on whether they want to acquire customers or retain them. Do you have different messaging frameworks to address customer acquisition and retention?

Market Segmentation: Different customers need a different strategy

Direct Response Coach

But I also recognize the importance of market segmentation – and that not all customers have the same value in terms of revenue potential. The post Market Segmentation: Different customers need a different strategy appeared first on McCarthy and King Marketing. Many marketing executives like to keep things simple: Find a marketing strategy that works – and repeat. I subscribe to this approach myself – for the most part.

The Difference Between Wide and Deep Content Explained

Modern Marketing

Converts more website traffic into customers and buyers : Since deep content topics are very specific, traffic that hits your website via organic search is going to be highly targeted.

And Now For Something Completely Different…


This reimagined publishing tool better suited our customers’ workflow and positioned us for future advancements. Since then, most of our customers have adapted to this change and have made the Content Studio your go-to publishing platform. As a customer, you need training.

Being Different B2B Marketers

TaylorMadeIn KEW

In my most recent posts, I’ve explored why and how we can think and do differently in B2B marketing. Essential steps to be different. Isn’t it time to be different? We must acknowledge that if we want to be different, we must think and do different as well.

Ten tips for customer reactivation


Are you looking for the best ways to reactivate dormant customers and reduce churn? Consider which of these may be the most applicable to your business, your customers, and your objectives. The longer a customer is inactive, the more likely an eventual defection.

5 Steps to Strengthen Your Customer Success Game

Marketing Insider Group

If customer service is a school coach, customer success is a personal trainer. But just like athletic trainers, customer success people need two things to succeed: engaged trainees and the right tools. To shape up your customer success program: 1.

Celebrate Dad Differently…With Video


This Father’s Day help your customers celebrate dad in a whole new way, because he’s totally worth more than a tie ( unless you’re a tie company – then definitely lead with that). Magisto makes it ridiculously easy to create a video, share on social and reach hundreds of customers. We’ve created four different Father’s Day templates here. Use as is for ready made videos at your fingertips or customize and add your business colors, fonts, logos or titles.