Why SMBs Need Customer Demographic Data

TowerData

Companies big and small need to cater to their customers wants and needs. But don’t fret — customer demographic data is accessible, inexpensive and makes a big impact. Email Marketing Email Validation

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

Modern Marketing

Marketing is often about treating the largest groups of prospects and customers the same. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. Marketing doesn't stop once someone becomes a customer.

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What Are Customer Demographics — & Why Are They Vital For Marketing?

TowerData

You probably feel like you know what customer demographics are, but let’s get back to the basics. What exactly are customer demographics — and what makes them so valuable to marketers?

100+ Social Media Demographics that Matter to Marketers in 2020

Hootsuite

Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. The best way to choose the right platform for your brand is by taking a look at the demographics. General social media demographics.

What Is Demographic Segmentation, & How Do You Do It?

Hubspot

Fortunately, they had a powerful tool at their disposal -- demographic segmentation. Demographic Segmentation. By leveraging demographic segmentation, you can create personalized marketing campaigns for each slice of your target market.

Ten tips for customer reactivation

Biznology

Are you looking for the best ways to reactivate dormant customers and reduce churn? Consider which of these may be the most applicable to your business, your customers, and your objectives. The longer a customer is inactive, the more likely an eventual defection.

Social Media Demographics to Inform a Better Segmentation Strategy

Sprout Social

In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. All Social Media Media Demographics.

How to Get Started With LinkedIn's New Website Demographics

Hubspot

Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? LinkedIn's Website Demographics is a free tool that allows advertisers to monitor and analyze which LinkedIn users are visiting their websites.

Never Miss Out on Install Based Marketing – Segmenting Install Base List By Demographics

Unbound B2B

The purpose of marketing is to satisfy target customer needs while growing profit. As such, marketers need to leverage business intelligence to identify the different needs, employ different approaches to fulfill these needs, and recognize the differences between customer groups.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. Your customers are a key part of your story.

How to use customer data to develop marketing insights

Biznology

Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just like big businesses.

How Creative Marketers Can Get What They Need From Data

Marketing Insider Group

Marketing to this group without further information means you’ll waste creative hours and advertising dollars reaching customers with the wrong buyer profile. Instead of lumping people into demographics based on big data, marketers need to use deep data. Evolve with your customers.

6 important data points to record on your customers

Biznology

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. Demographics Data. Demographics data includes: Age.

How to reach your customers at work or at home

Biznology

Have you ever wished you knew more about the consumer side of your business customers? For B2B marketers, perhaps the most immediate benefit of this capability will be in reaching larger custom audiences.

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Switch the user interface to accelerate growth and leadership

Biznology

Ad agencies specialize in buying a target demographic for a product (such as “who drinks Coca-Cola ?”). Your personal search history is used to customize your new searches. Customer-vendor relationships will be transformed. Lesson for leaders.

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Geotargeting: How to Find the Right Customers for Your Brand

Single Grain

First, they set their parameters too broad, which means that you’re putting yourself in front of a lot of unqualified eyeballs – people who have no interests or behaviors that would indicate that they’d be a good potential customer for you.

The Lost Demographic: What Financial Brands Are Missing by Not Marketing to Women

Content Standard

Finding Your Lost Demographic. In exclusive demographic capture, a brand leans publically into the fact that they’re welcoming in a new segment and creates material and promotion specific to that effort.

Moving Beyond Audience Segmentation: What Marketers Can Learn from Post-Demographic Consumerism

Content Standard

That was back in the day: before we’d heard of post-demographic consumerism; when there was no Internet; when there were defined gender roles; when there were one-company careers and gold watches for long service. Post-Demographics in Digital Action.

Should brands take a public stand on social or political issues?

Biznology

Companies are beginning to realize that an authentic, relevant, and compelling point of view will help differentiate a brand from competition and define it in a way that can significantly enhance customer loyalty.

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Report: 86% of Marketers Now Have a Budget to Execute Personalized Customer Experiences

KoMarketing Associates

Marketers are still turning to personalization to drive customer loyalty, and according to new research, they are using a wide array of data points to achieve this. In addition, marketers are using several data points to achieve their customer personalization goals.

Why are marketers afraid of data?

Biznology

Think about your customers. You’re undoubtedly very familiar with any number of intimate details about your very best customers. For instance, if you’re a B2C marketer and I asked you what your best customers look like, you might say something like this: Female.

How, And Why, You Should Calculate Customer Lifetime Value (CLV)

Act-On

The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer. What is Customer Lifetime Value? Are you finding your most valuable customers?

5 ways to promote your promotional products

Biznology

Depending on how you want to segment recipients, you can use different URLs and then add different offers based on segments including industry, geographics, or demographics. When you invest in promotional products, you want to make the most of them.

Advanced Lead Scoring – Beyond Behavior and Demographics

Marketo

by Maria Pergolino When speaking to our customers, I often find that lead scoring has helped their organization considerably. Advanced Lead Scoring – Beyond Behavior and Demographics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

How, And Why, You Should Calculate Customer Lifetime Value (CLV)

Act-On

The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer. What is Customer Lifetime Value? Are you finding your most valuable customers?

47% of Customers Looking for a Personalized Buying Experience from Brands

KoMarketing Associates

Previous research has suggested that marketers are now focused on personalizing the customer experience, and new statistics indicate that customers are expecting a more customized experience when they do business with a particular brand.

The Role of Data, Measurement And Research in Customer Advocacy

Marketing Insider Group

One of the biggest challenges in marketing today is increasing retention and lifetime value of existing customers. The key to successfully enhancing this value is through a Voice of the Customer (VoC) program. What is customer advocacy? Data and Customer Advocacy.

How to Build a Customer-Driven Marketing Strategy for 2020

Marketing Insider Group

I’ve already explained why I predict 2020 will be the year of the customer. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience. What Is a Customer-Driven Marketing Strategy?

Identify and Rejuvenate Your Inactive Customers

Modern Marketing

As a marketer, you most likely have a list of your “inactive” customers. The definition of inactive customers varies from marketer to marketer. There are two things you can do to further understand your inactive customers.

17 Stellar Stats and Facts for Facebook Fans

Webbiquity

Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries. Facebook Demographics.

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The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg

As customers , we got used to the big-data treatment – fast. Highlights include a contracting tech stack, increased emphasis on customer experience , and renewed focus on preventing churn. Other demographics. “Big data” is very 2012.

Retailers leverage customer data to drive personalized experiences

ClickZ

30-second summary: Slightly more retailers with centralized customer data are satisfied with their arrangement, compared to those with decentralized data, according to a new report from customer data platform (CDP) Arm Treasure Data and others.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

This is the bull’s-eye demographic for many companies’ marketing. Other publishers and trusted vendors can buy this to rapidly add connected consumption with their customers, industries, and markets worldwide. Lesson for leaders.

Nine brands innovating customer-centric retailing today

ClickZ

30-sec summary: Most customer-centric retailers today are still defined by their likeability, friendliness, and individualized engagement with their customers across different channels. Being customer-centric is not only about having a “think digital-first” mindset.

B2B Customer Experience Excellence

PureB2B

For existing businesses, the challenge in keeping your B2B customers loyal to your brand is all too real. To combat this, many companies move toward bettering their customer service. The Value of Customer Experience in Business. The Secrets to B2B Customer Experience Success.

What Customers Expect with Cross-Channel Marketing

Modern Marketing

Even when a product clearly lends itself to a certain channel, customers are — and always have been — cross-channel. Cross-channel marketing is the key to keeping your product top of mind among an increasingly busy customer base.

4 benefits of using emojis in email subject lines

Biznology

Know your audience and the demographics to ensure that your audience “gets” the emoji meanings. It is sometimes hard for companies to convey emotion or find that emotional connection with customers, emojis can show the lighter side.

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30 fascinating facts about organic vs paid social media

Biznology

Paid social media also come from you but give your post the ability to get in front of people who don’t already follow your social channels but share desired demographics, interests, and values. 34% of small businesses use social media to engage and converse with customers.

5 Ways to Re-Engage Those Long-Lost Customers

Single Grain

Some funnels are more complex, involving additional lead stages or interest steps, but despite the numerous (and seemingly endless) variations that I’ve seen, they all almost always stop once the lead becomes a customer and a conversion happens. Customers are fickle.

How AI Can Improve Customer Experience

Modern Marketing

This is especially the case when one of the biggest customer complaints is the lack of personal interaction and care. However, there are other issues that impact a customer experience as well, including response time. Accelerating AI Integration Into the Customer Experience.