Why SMBs Need Customer Demographic Data

TowerData

Companies big and small need to cater to their customers wants and needs. But don’t fret — customer demographic data is accessible, inexpensive and makes a big impact. Email Marketing Email Validation

Social Media Demographics to Inform a Better Segmentation Strategy

Sprout Social

In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. All Social Media Media Demographics.

What Are Customer Demographics — & Why Are They Vital For Marketing?

TowerData

You probably feel like you know what customer demographics are, but let’s get back to the basics. What exactly are customer demographics — and what makes them so valuable to marketers?

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

Modern Marketing

Marketing is often about treating the largest groups of prospects and customers the same. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. Marketing doesn't stop once someone becomes a customer.

Ten tips for customer reactivation

Biznology

Are you looking for the best ways to reactivate dormant customers and reduce churn? Consider which of these may be the most applicable to your business, your customers, and your objectives. The longer a customer is inactive, the more likely an eventual defection.

Never Miss Out on Install Based Marketing – Segmenting Install Base List By Demographics

Unbound B2B

The purpose of marketing is to satisfy target customer needs while growing profit. As such, marketers need to leverage business intelligence to identify the different needs, employ different approaches to fulfill these needs, and recognize the differences between customer groups.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. Your customers are a key part of your story.

How to Get Started With LinkedIn's New Website Demographics

Hubspot

Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? LinkedIn's Website Demographics is a free tool that allows advertisers to monitor and analyze which LinkedIn users are visiting their websites.

How to use customer data to develop marketing insights

Biznology

Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just like big businesses.

6 important data points to record on your customers

Biznology

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. Demographics Data. Demographics data includes: Age.

Geotargeting: How to Find the Right Customers for Your Brand

Single Grain

First, they set their parameters too broad, which means that you’re putting yourself in front of a lot of unqualified eyeballs – people who have no interests or behaviors that would indicate that they’d be a good potential customer for you.

How to reach your customers at work or at home

Biznology

Have you ever wished you knew more about the consumer side of your business customers? For B2B marketers, perhaps the most immediate benefit of this capability will be in reaching larger custom audiences.

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Switch the user interface to accelerate growth and leadership

Biznology

Ad agencies specialize in buying a target demographic for a product (such as “who drinks Coca-Cola ?”). Your personal search history is used to customize your new searches. Customer-vendor relationships will be transformed. Lesson for leaders.

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Should brands take a public stand on social or political issues?

Biznology

Companies are beginning to realize that an authentic, relevant, and compelling point of view will help differentiate a brand from competition and define it in a way that can significantly enhance customer loyalty.

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Why are marketers afraid of data?

Biznology

Think about your customers. You’re undoubtedly very familiar with any number of intimate details about your very best customers. For instance, if you’re a B2C marketer and I asked you what your best customers look like, you might say something like this: Female.

The Lost Demographic: What Financial Brands Are Missing by Not Marketing to Women

Content Standard

Finding Your Lost Demographic. In exclusive demographic capture, a brand leans publically into the fact that they’re welcoming in a new segment and creates material and promotion specific to that effort.

Moving Beyond Audience Segmentation: What Marketers Can Learn from Post-Demographic Consumerism

Content Standard

That was back in the day: before we’d heard of post-demographic consumerism; when there was no Internet; when there were defined gender roles; when there were one-company careers and gold watches for long service. Post-Demographics in Digital Action.

5 ways to promote your promotional products

Biznology

Depending on how you want to segment recipients, you can use different URLs and then add different offers based on segments including industry, geographics, or demographics. When you invest in promotional products, you want to make the most of them.

How, And Why, You Should Calculate Customer Lifetime Value (CLV)

Act-On

The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer. What is Customer Lifetime Value? Are you finding your most valuable customers?

47% of Customers Looking for a Personalized Buying Experience from Brands

KoMarketing Associates

Previous research has suggested that marketers are now focused on personalizing the customer experience, and new statistics indicate that customers are expecting a more customized experience when they do business with a particular brand.

Advanced Lead Scoring – Beyond Behavior and Demographics

Modern B2B Marketing

by Maria Pergolino When speaking to our customers, I often find that lead scoring has helped their organization considerably. Advanced Lead Scoring – Beyond Behavior and Demographics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

5 Ways to Re-Engage Those Long-Lost Customers

Single Grain

Some funnels are more complex, involving additional lead stages or interest steps, but despite the numerous (and seemingly endless) variations that I’ve seen, they all almost always stop once the lead becomes a customer and a conversion happens. Customers are fickle.

How, And Why, You Should Calculate Customer Lifetime Value (CLV)

Act-On

The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer. What is Customer Lifetime Value? Are you finding your most valuable customers?

The Ultimate Guide to Developing Buyer Personas (with Templates!)

Single Grain

It’s no surprise that consumers are more likely to trust recommendations from people they know or even customer reviews, as opposed to advertising: So what is it that makes personal recommendations so powerful? Dive Deeper: 3 Ways to Personalize the Customer Journey Experience.

The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg

As customers , we got used to the big-data treatment – fast. Highlights include a contracting tech stack, increased emphasis on customer experience , and renewed focus on preventing churn. Other demographics. “Big data” is very 2012.

Identify and Rejuvenate Your Inactive Customers

Modern Marketing

As a marketer, you most likely have a list of your “inactive” customers. The definition of inactive customers varies from marketer to marketer. There are two things you can do to further understand your inactive customers.

What Customers Expect with Cross-Channel Marketing

Modern Marketing

Even when a product clearly lends itself to a certain channel, customers are — and always have been — cross-channel. Cross-channel marketing is the key to keeping your product top of mind among an increasingly busy customer base.

17 Stellar Stats and Facts for Facebook Fans

Webbiquity

Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries. Facebook Demographics.

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Effective types of native advertising for small businesses

Biznology

Demographic clues will clue you in on where your audience is, but you can figure it out by asking yourself where you get the most follows, likes, and shares. Pick one platform and engage with your customer base. That video could be yours, and it could be in front of your customers.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

This is the bull’s-eye demographic for many companies’ marketing. Other publishers and trusted vendors can buy this to rapidly add connected consumption with their customers, industries, and markets worldwide. Lesson for leaders.

4 benefits of using emojis in email subject lines

Biznology

Know your audience and the demographics to ensure that your audience “gets” the emoji meanings. It is sometimes hard for companies to convey emotion or find that emotional connection with customers, emojis can show the lighter side.

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30 fascinating facts about organic vs paid social media

Biznology

Paid social media also come from you but give your post the ability to get in front of people who don’t already follow your social channels but share desired demographics, interests, and values. 34% of small businesses use social media to engage and converse with customers.

Customer calls: Using call insights en masse for better marketing

ClickZ

Calls with customers are one of the richest sources of insight that we’ll get, yet this data is very rarely used effectively. Marketing starts with understanding customers. As marketers our job is to gather every data point we can, to understand who our customers are and then clearly communicate these insights with the rest of our business. Marketing makes the customers real, bringing their needs and desires to live and helping businesses more effectively serve them.

Survey: Social Media Marketers May Want to Focus on Facebook to Reach Wider Group of Customers

KoMarketing Associates

Instagram is used by 67 percent of 18-to-29-year-olds, while Snapchat is utilized by 62 percent of Americans in this demographic. Resonating with Younger Customers through Social Media Marketing.

Report: B2B Marketers Expect Content to Help Them Boost Sales and Convert Customers

KoMarketing Associates

Walker Sands recently published the “Future of Content 2019” report, and statistics showed that B2B companies’ top goal when producing content is boosting sales/converting customers (29 percent).

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. The issue I am referring to is the confusion that can surround distinguishing between customer segmentation, buyer profiling, and buyer personas today.

How to Incorporate Customer Journey Mapping into Your Marketing Strategy

DivvyHQ

Therefore, it is very important to understand the customer’s behavior and influence their decision from the awareness phase to the moment when they click the “order now” button. This means that marketers should develop a well-researched customer journey and include it in all marketing phases.