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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon.

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Trending Sources

9 Strategies for Improving Lead Quality From B2B PPC Campaigns

Hubspot

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. Very few are turning into opportunities, let alone customers. Ads: Ad copy customized to that segment. PPC Advertising

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7 Tips for a Successful PPC Landing Page

The Point

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page.

Expand your Offer Strategy to Increase SEM Performance

The Point

In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process , there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready to buy. It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos.

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10 Marketing Tools We’re Thankful For

Modern Marketing

Thanksgiving holiday this Thursday, we’re taking the opportunity to pay homage to the tools that keep us aligned, integrated, and center communications on our customers. Customer Community Networks- Forums that connect you to your core audiences are multi-faceted awesome.

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Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content. Conversion tactic : Sign up for a free demo. This is Google’s method of proving an attribution effect.

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. A place to drive PPC, remarketing and / or social media advertising campaigns.

SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)

Fathom

The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC , SEM and search advertising ) as the most effective advertising method for manufacturers.

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You Need to Remove ‘Contact Us’ from Your Page

ActiveDEMAND

After all, the point of having a web site is to get customers to contact you to buy your product or offering. This gives our potential customers the opportunity to book time with us to answer any questions they may have. ");}); You Need to Remove ‘Contact Us’ from Your Page.

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]

bizible

Be the champion of change and the customer. Marketing is tasked with taking on more data and more of the customer journey, and the marketing operations architect needs to be properly equipped to take it on. Customer Relationship Management. Are customers churning or upgrading?

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Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content. Conversion tactic : Sign up for a free demo. This is Google’s method of proving an attribution effect.

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

“Be there when your customers are looking for you,” he says. When their customers are there, the brands aren’t there. It’s just a case of understanding moments your customers are going through, he says.

The Most Effective Inbound and Outbound Marketing Tactics

IKO-Systems

Inbound leads arrive through any paid/unpaid marketing processes that builds trust and connection with customers before they enter the buying process. By drawing customers in over the long-haul, you allow them to naturally prepare themselves for a buying decision. – PPC.

Key SaaS Metrics for Accelerating Growth

Captora

At the C-level, every executive, especially the CEO, continually evaluates how the business is doing on key fronts like sales, customer success, product, etc. Are your new customers coming from freemium products? Demos?

Digital Marketing 2016: Top 100 Influencers and Brands

Onalytica B2B

If your digital marketing objective is growing numbers (customers, sales), then your means of accomplishing it must be by analyzing the numbers. Today’s digital marketer knows how to reach, engage, and convert new customers for our businesses. Google Analytics. PPC Hero.

Content and Pay Per Click – Using them Together for Success

Vertical Response

With the rise of social media and Google’s search algorithm favoring new and unique content, there’s been a lot of buzz these days around producing content. All this great content provides businesses with a unique opportunity to gain new customers. If your business isn’t currently producing content for your prospects and customers, you should definitely start now. Through additional messaging, you can nurture these customers until they’re ready to purchase.

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

Like any content development plan, you first need to define what your customer’s pain points are before scripting your video. Determine offers: downloads, demos, trials, etc. Determine format: animated, whiteboard, talking head, interview, presentation, demo, case study.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), APIs facilitate the data needed to provide solutions to customer problems. For example, Google and Oracle are primarily B2B companies.

9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

Well”, he explained, “if our blog post has a 30 second demo video of our new product, the prospect will probably just see only 1 slide in 8 seconds”. UNDERSTAND THE ANIMALS IN THE GOOGLE ZOO. What do all these Google updates mean and how do they impact your company’s online presence?

What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey

Act-On

The Consumer Executive Board (CEB) surveyed more than 1,400 B2B customers and found at least 57% of a consumer’s purchase decision was made before they talked to a sales rep. Understand your customers, what they want, and when they want it. Ask your current customers.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. billion searches on Google each month; one-third of U.S. Google Click Distribution – How Important is Number One?

5 Power Players You Need On Your Lead Management Team

Marketing Action

Content Tools: Webinars, guides, demos, analyst reports, eBooks. Tools: Case studies, product comparisons, FAQs, demos, training materials, free trials. Follow through, and make sure the customer is satisfied with the product. SEO/PPC Expert.

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The Most Effective Inbound and Outbound Marketing Tactics

IKO-Systems

Inbound leads arrive through any paid/unpaid marketing processes that builds trust and connection with customers before they enter the buying process. By drawing customers in over the long-haul, you allow them to naturally prepare themselves for a buying decision. – PPC.

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The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

When referred to in the context of inbound, it’s looking at the data of one’s marketing initiatives (website visitor reports, social, PPC, etc.), The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. Google+.

Herding cats? The Hidden Costs of Multiple Marketing Tools

Marketing Action

Digital media has opened up a whole new world of ways to learn about your customers and interact with them. How many of you are looking at your Google Analytics and wondering who those people are?

6 Ways to Go Interactive Without Spending $2.5 Million

SnapApp

Last week, Google launched a month-long ad campaign on an electronic billboard the size of a football field in Times Square. A product-picker is an interactive problem-solver for your prospects, letting them customize their solution based on their unique set of circumstances.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

It’s important to know that SEO is a customized process, based on company objectives, that combines a mix of techniques. Google ranks a site through a variety of factors. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first. When Google determines website page ranking, they consider strategically placed inbound links to your site from other quality websites.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

It’s important to know that SEO is a customized process, based on company objectives, that combines a mix of techniques. Google ranks a site through a variety of factors. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first. When Google determines website page ranking, they consider strategically placed inbound links to your site from other quality websites.

How to Nurture The Great Unknown Leads

B2B Marketing Insider

According to the TechTarget and Google Study on Search by Buying Stage , almost half of all search responders provide incorrect contact details. Source: The Google/TechTarget Behavioral Research Project: Phase 2) The message: Don’t call me!

How to Earn Audience Attention With Paid Media: Channel Options & Best Practices

SnapApp

When people think of paid media, they often think of discovery-based channels like Google and other search engines. However, there are paid options beyond this realm that help potential customers discover resources. Search Engine PPC.

The 10 New Rules for SEO

Marketing Action

Paid search marketing/pay-per-click (PPC) marketing is a type of search marketing where advertisers pay a set amount every time their ad is clicked by a prospect. Write for your audience, and you’ll create content for customers and prospects, as well as ranking higher in SE algorithms.

How PeopleHR Found the Right Marketing Automation Vendor

Marketing Action

It should also help you manage and optimize every stage of the customer experience, track online activity, generate and manage leads, automate campaigns, integrate with customer relationship management (CRM) systems, and much more.

Why Landing Pages Are an Indispensable Part of Marketing

Hubspot

or redeem other marketing offers such as free trials, demos, or coupons for your product. She comes across your blog post entitled "10 Popular Nursery Room Color Schemes for 2012" as a result of a Google search, and she clicks through to read it.

Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert

Hubspot

If you don''t know your ideal customer and what they are struggling with that you can help solve with your content (as well as your product and service), you don''t have product-market fit and will wind up creating content that falls flat. (If Trying out this whole inbound marketing thing?

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How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy.

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114+ Copywriting Formulas to Get Traffic & Leads

Writtent

Testimonial – Use direct quotes from customers. Example: Recently Fired Fast Food Worker Reveals the Dirty Little Secrets of What Customers Should and Shouldn’t Eat. Unbounce uses a great example for this one: “Google Analytics Tells You What Happened, KISSmetrics Tells You Who Did It”.

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Answers to the 19 Most Frequently Asked Questions About A/B Testing

Hubspot

In the example below, for instance, HubSpot tested the shape and style of our demo CTA to see which performed better. In addition to landing pages and webpages, many marketers run A/B tests on emails, PPC campaigns, and calls-to-action.

B2B Video Content Marketing on Youtube

delicious b2bmarketing

Youtube is the second largest search engine behind Google and when people query youtube, they are ASKING QUESTIONS and are looking for ANSWERS. Product DEMO : Have online videos that clearly demonstrate the value add of your product.

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Including video demos, case studies and newsletters on a site can help B2B organizations build relationships with their audience.

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