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Mass Analytics
MARCH 21, 2023
Marketing Mix Modeling 101 The right ingredients for a fully optimized marketing budget If you’ve heard the term Marketing Mix Modeling thrown around a lot lately and you still don’t quite get it, dig no further as this article is all you need for a good introduction to MMM. The not so fun definition?
The Point
NOVEMBER 15, 2022
We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. First, let’s dispense with the inevitable question of whether so-called “cold” lists even have a role to play in today’s marketing mix. My response is a definitive: yes.
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Adobe Experience Cloud Blog
SEPTEMBER 9, 2015
Today, instead of advertising creating noise that distracts from the content your buyers want to read, digital advertising can be part of an ongoing conversation that your brand has with its customers. As marketers, we may feel like we have come a long way with digital advertising, but we are still in the early stages.
Adobe Experience Cloud Blog
AUGUST 10, 2016
As both a marketing channel and activity (or set of activities), social media marketing allows you to connect with fans, customers, prospects, and partners in a meaningful way. It allows you to actively engage with your buyers, across the entire customer lifecycle, on the platforms they actively tune in to for information.
Vision Edge Marketing
NOVEMBER 12, 2013
Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. That’s truer today than ever before, because customers have more choices, more control, more ways to connect, and more access information. The Customer Life Cycle . Content and Life Cycle .
ANNUITAS
MARCH 19, 2020
Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix. I’d also note that chat and chatbots can be part of this mix, but shouldn’t be ‘in-your-face’. You have to be able to connect with your buyers and customers.
Adobe Experience Cloud Blog
AUGUST 7, 2013
To succeed with modern email marketing , you need to know: What makes email truly trusted and engaging. How to talk with each of your customers individually, rather than at them as a group. So how can marketers do these things? How to engage your audience with cross-channel conversations, listening and responding effectively.
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