customer 
Customer Experience Matrix
FEBRUARY 2, 2010
Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).
Porch Group Media
AUGUST 4, 2020
Brands are refocusing on customer-centric approaches to maintain customer relationships and thrive during the economic downturn. In fact, according to recent research by Merkle , marketers continue to invest in new ways to better serve their customers. Customer-Centric Marketing.
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SalesIntel
APRIL 21, 2021
To ensure that marketers and sales professionals can identify and reach the right leads at the right time, data cleansing and data enrichment are the two most commonly used methods to have accurate contacts for outreach. You use data cleansing to find duplicate, corrupt, or incomplete information in your customer database.
Martech Advisor
NOVEMBER 18, 2019
With marketers spending more and more of their budget on personalization tactics, the need for people-based marketing strategies is growing and customer relationship marketing (CRM) is beginning to evolve. Customer relationship marketing (CRM) is continuously evolving.
Tony Zambito
OCTOBER 18, 2015
At the same time, we also saw the prominence of product management and product marketing rise in 1980’s and 1990’s. The jobs of product marketers were to market to customers the product lines of the organization. Marketing since has turned to buyer profiling to do so.
The Point
JUNE 1, 2010
HS: What objectives do marketers typically have in mind when developing games for advertising purposes? Customer loyalty? Also, games are best viewed not as a standalone medium but rather as a complementary tactic to your other marketing efforts. How should B2B companies consider incorporating games into their marketing mix?
Biznology
JULY 2, 2015
Business marketers put the marketing database to an enormous variety of uses, among them: Capturing data about customer behavior from all sales and communications channels, including social media. Modeling and predicting customer behavior. Querying and performing “what-ifs” to stimulate marketing ideas and actions.
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