SmartBug Media

JUNE 2, 2021

Before diving into a customer relationship management (CRM) platform integration project , one step to take is the always important but somewhat dreaded task of data cleaning. Quite simply, the goal of data cleaning is to remove data that is incorrect in an effort to prepare data for analysis or an integration.

De-duplication 94

De-duplication CRM Data Hygiene Analysis 94

Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. then your entire strategy will come crashing down and you’ll miss out on potential customers. These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Rev

FEBRUARY 15, 2023

Marketing, sales, finance and customer success operated in silos; each using their own databases with their own set of metrics, chasing their own goals and then wondering why their numbers didn’t align at the end of the quarter. Set revenue targets based on data and analysis, not just gut feelings or guesses. Do you remember?

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. then your entire lead gen strategy will come crashing down and you’ll miss out on potential customers. But, no two leads are the same — and a one-size-fits-all approach to lead generation will result in insufficient data.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Customers interact with us through a variety of channels, and often provide us with conflicting information. How do I match and de-duplicate customer records effectively? It’s a never-ending battle.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

DealSignal

MARCH 11, 2019

The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

SalesIntel

FEBRUARY 8, 2023

Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data that is duplicated, erroneous, and harmful to your success. Accuracy and relevancy are the keys.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52