Writing on the Web

How to Harness the Power of Social Media

Writing on the Web

The great thing about advertising via social media is the personal interaction between the potential customer and service. Advertising on channels such as Facebook allows you to generate custom audiences, which can become huge assets.

7 Social Media Mistakes Bloggers Should Avoid

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One of the best things about social media is that it can help you understand what your customers think about your products and services. It’s also a public customer support platform, so be sure to respond quickly to questions and complaints.

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How Do You Choose a Blog Platform?

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It’s also where you’ll find extensive documentation, community support forums, hundreds of free themes and plugins you can use to customize your site. How do you choose a blog platform ? .

The ABC’s of Great Blogging: Be Original and Offer Insight

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According to the authors of Content Rules : “Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. Know your customers.

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How to Create a White Paper: Get Found Online and Grow Readership

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At the other end of the list would be a customized white paper.

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Online Persuasion: Seeing Through the Eyes of Customers

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There was a picture of a pair of glasses lying on a bench with this caption: Don’t you wish you could see through your customers’ glasses? Related posts: Online Persuasion: Seeing Through the Eyes of Your Customers.

The Pros of LinkedIn vs. Facebook for Professionals

Writing on the Web

You can also customize your LinkedIn Today page and LinkedIn front page to show news more relevant to your industry. You’re probably already on Facebook , sharing photos of your kid’s first birthday party and links to your favorite articles , recipes and videos.

Content Marketing Graphic: What’s Missing in this Visual?

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Your content needs to be customer-focused. What’s Missing in this Visual?

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

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In 2012, advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66% on customer performance (e.g. Can you still make money blogging ? Or is it too late to get in to the game?

Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction

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You cannot customize the content for each social media audience. Many people who fell prey to the Auto-feed short-cut introduced by Facebook found that it did much more harm than good.

How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

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One thing’s for sure, you can’t go out and ask customers what they want you to do in order to be perceived as authentic. All the data shows that people prefer doing business with authentic brands and authentic professionals. But how authentic is your blog writing? Do you sound authentic?

6 Easy Tips to Write a Blog Post in 30 Minutes

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The 6 basic steps for writing a blog post for a business blog are these: Find a problem your readers and customers need solving. Can you write a blog post and publish in under an hour? How about 20 minutes? That’s my record.

Better Content Marketing: Words and Numbers Matter

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Sometimes it boils down to just one word or set of words that can make the difference between a customer who reads or one who clicks away.

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Blog Content: 4 Ways to Make Your Blog Unique

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Author Bio: Ken Myers is the founder of [link] and has learned over the years the importance of focusing on what the customer is looking for and literally serving it to them. Want to make your blog stand out? Try finding unusual facts and weird blog content.

5 Ways to Make Your Business Blog Remarkable

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You’re more likely to engage your customers by writing on topics they clearly are interested in than developing your own. Target your customers – knowing who you are marketing to will help your business blog. How do you make your business blog really remarkable? Like, fascinating ?

Managing Your Newsletter Email List:5 Must-Do’s

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If you are considering a shopping cart or customer relationship management software (CRM), price is a consideration. Using the database that best fits your needs can exponentially improve team collaboration, productivity, customer service, and even sales.

Say NO to Auto-Feeds: Your Blog & Facebook, Social Sites

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This is a plug-in and you ha Your Blog & Facebook, Social Sites" width="224" height="300" /> ve the opportunity to customize your posting. Your Blog & Facebook, Social Sites" alt=" Say NO to Auto Feeds: Your Blog & Facebook, Social Sites" />.

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5 Uses for Your Business Blog

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You want to show what you have to offer, and a blog is a great way to advertise deals to engaged customers who are clearly in the mood to buy and interested in your products (they are reading your blog, after all). They also keep customers returning to informational business sites.

Smart Business Blog Linking: Top 25 Content Marketing Blogs

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” “No matter where you go, you see how content marketing affects business and customers alike.

Social Media: 3 Things Teenagers Can Teach Business About Getting It Right

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What you had for breakfast is not really what most of your customers want to know, but it is always a good idea to go beyond typical posts for the benefit of followers. It seems that the younger the employee, the more frequently they use social media.

Blog Design Blink Test: Simple, Easy Navigation

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Or, better yet, use a professional, custom-designed survey. In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test.

How to Find Great Blogs for Better Business Blogging

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It also has an easy-to-use search engine and a way to customize the site for your topic selections. Writing quality content is key for your business blog. Never stop focusing on better business blogging. But what about reading great blogs yourself?

Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!

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Ideally, you want to attract a large number of hungry customers who are interested in partaking of this written food for the soul, but how can you rise above the constant online buzz to attract attention to your blog post ? Make Sure Your Posts Get Read!"

Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

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What you give customers should of course be high perceived value and include follow up marketing to upsell them into other products and services. Are you building a product funnel on your blog?

5 Reasons Content Marketing is Getting Harder

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A shift towards the reader/customer and their needs (what you may not know very well). I hate to be a purveyor of gloom, there’s too much of that around these days. But I’ve been thinking about this and want to share my thoughts with you. Here are some reasons content marketing is getting more challenging. There exists: A shift away from focusing on your products and services (what you know well).

4 Tips to Attract More Readers to Your Business Blog

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When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. But search ones that attract your kind of customer, in your target audience.

Starting a New Blog?6 Things a Business Blog Must Have

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Everything on your blog should reflect your branding identity, customer personality preferences, and be clear about the kinds of problems you solve for your clients. Are you starting a new blog ? What should you include in your blog if you want to use it to attract clients?

How to Write an Ebook as Good as a TED Talk

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At some point in your professional career, you’ll likely be inspired to write and publish a book, whether for potential customers, colleagues or to spread your message to a global audience.

Social Business Success Starts at the Top

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Smart business tweeters know that the social network is a great tool in promotion, brand recognition and customer interaction. Twitter is not just for kids. The same goes for other social media sites – ( Facebook , LinkedIn , Google+ ) the number of them growing by the day.

Epic Business Blog Content: 2 Questions Every Blog Owner Must Ask

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I recently purchased Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. ” “We need to focus more on our customers and less on our products.

Your Business Blog Year 10: Is It Still Worth It?

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Blogs that are supported by a solid, customer-focused strategy and that are integrated with social media efforts still have every opportunity to help a brand become and stay “the best answer” for topics that matter most to their customers.

Social Media for Busy Business Bloggers

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If you want customers, you need to go where they are online. Because your audience is different, depending on the site, you may want to customize the post in the status update.

Content Rules: Secrets of Writing Compelling Content

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Here are some of the customers who say we’re great. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. your customers will come to you.

Small Business Content Marketing: When to Hire A Freelance Writer?

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And if current and prospective customers come to your site and find copy that’s poorly written and/or filled with spelling or grammar errors, that inattention to detail might well cost you their business. My Business Website: Content for Customers… or SEO?

Better Blogging: Messages that Inspire Desire…

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Key Content Marketing Principle: Instead of being company-centric, be customer-focused. What are the truly important benefits that will make your customers’ lives easier? Many marketing messages focus on saving customer time, money or energy.

Neuromarketing Books for Marketing to Brains

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Salesbrain.net : Founders of this company, Patrick Renoise and Christophe Morin, are also authors of Neuromarketing: Understanding the Buy Buttons in Customers’ Brains.

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LinkedIn Power Tips: Give Before You Receive

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A good place to find contacts that will give you outstanding recommendations are your satisfied customers. Go through your customer base and connect with everyone who has purchased your products; multiple sales recipients are better.

Quality Content: How to Write Great Blog Posts Every Time

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Quality content stimulates reader/ customer engagement. Run your own online survey, and ask pertinent questions that your ideal customers struggle with. How do you create quality content that attracts online readers and yet works to promote the growth of your business?

5 Content Marketing Questions: #1 What’s the Problem?

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Publish a page or post or newsletter addressing every aspect of the problems your customers face. In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved?

Memory + Emotional Attention = Content Marketing

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If you’re interested in learning more about the brain from a marketer’s viewpoint, I recommend The Buying Brain and Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brains. How do you write good blog posts that connect emotionally with readers and turn them into loyal fans?