WebMarketCentral

4 Ways to be a Better B2B Twitterer

WebMarketCentral

There's a tremendous amount of interest in Twitter among b2b marketers. I'm frequently asked by clients and prospective clients, "What should I tweet about?" Nobody wants to be a dork.

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The ROI of Website Redesigns per Forrester

WebMarketCentral

The top goals in website redesign projects were to provide more and better information, increase leads/sales, improve customer service, and build brand loyalty. Target only as many unique customer segments as you really need to. Limit use of personalization—while this is pretty much required for e-commerce sites, it's less crucial for B2B sites (though it can be very helpful in the customer service area). Involve customer service staff intimately.

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B2B Vendor, Customer Perspectives Differ on "Affinity"

WebMarketCentral

The CMO Council recently released a major study entitled Profitability from Customer Affinity , on the difficulty faced by vendors in establishing customer-centric business practices. At this company, virtually every employee proudly relates stories of positive customer interactions.

7 Reasons Every Business Needs to Twitter

WebMarketCentral

To Interact with Customers For most business, it's far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. Growing existing customer business requires ongoing communication.

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide.

SEO for Product Pages

WebMarketCentral

Incorporate the keywords you just identified into a compelling story that helps your prospective customers quickly understand how their life will be better once they buy your widgets.

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content.

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

CRM Diagnostic Customer relationship management (CRM) systems have become ubiquitous, yet many—perhaps even most—implementations fail to take full advantage of the software's capabilities in one or more areas. Looking for a slick tool to easily build branded widgets?

CRM 1

A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

Our customers have real-time analytics available to them to track response rates to their campaigns. The process is quick and easy and leads to terrific a terrific ROI for our customers.

5 Painfully Common SEO Mistakes to Avoid

WebMarketCentral

Company" Words vs. "Customer" Words: This is particularly an issue in technology companies, but can happen in any situation where proper keyword research is skipped.

Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

Social Media and the Enterprise Customer – Wired PR by uber.la John McElhenney lays out a process for mapping your social media communities, then capitalizing on their structures by letting your customers and partners tell your story for you.

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

More Search = More Customers. More customers = More business. I mean who would have thought that building relationships and interacting with your customers could possibly increase sales? How can online video help with SEO and online reputation management ?

SEO 1

Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

Customers are those who've advanced from email service providers (ESPs).

A Better Way to Launch New Products - Rolling Thunder

WebMarketCentral

Let your customers and other key influencers speak for you. According to research by Schneider Associates , only 38% of b2b product launches are rated "successful" by the companies introducing the new products. After decades of new product launch experience, why such a dismal rate?

Social Media, Email and Search: The "Elite Trio" of Online Marketing?

WebMarketCentral

It brings "suspects" into your funnel, contact information for people who may or may not eventually become leads and then customers.

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Doing a better job of training employees and qualifying leads? Meeting the biggest challenges in b2b marketing head-on? Then you're in the right place!

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Turn your social media contacts into leads, and ultimately customers? How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time?

Book Review: Blogger -- Beyond the Basics

WebMarketCentral

If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan.

Social Media + Email Marketing: One Company Doing It Right

WebMarketCentral

The firm has used email for years to market itself to and maintain contact with both prospective corporate customers and individual talent.

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

It also lets you create Javascript widgets for your blog or site that display headlines from your custom feed, and does it all with a simple, straightforward interface. A low-cost web analytics package with features that can't be matched by that free one everybody uses.

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

Of course it isn't only big businesses that make mistakes, so to be fair Sonia details in another excellent post dumb things small businesses do , advising entrepreneurs to avoid the number "one," as in over-reliance on one customer, one vendor or one partner.

Everything You Need to Know About Twitter You Learned from Grandma

WebMarketCentral

She may be more hip than you think. ** technorati tags: Twitter etiquette online marketing Paul Dunay David Szetela Ardath Albee Ian Lurie Habitat Iran election aftermath customized Twitter landing page @pistachio cool-Twitter background-image @Tony_Mandarich Twittersphere del.icio.us

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

You can get more visibility for your website by customizing with your name instead of the default 'My Website.'" How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ?

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

Finding Google custom search engines by Phil Bradley's weblog Phil Bradley shows how to find Google custom search engines, created through Google's Custom Search Engine program, which "allows expert human editors to enhance the results (of standard Google searches).

Social Networking or Social Notworking?

WebMarketCentral

Monitoring what's being said about your company, industry and competitors Reaching new prospects Responding to customers Connecting with key influencers Enhancing your company's credibility by promoting your thought-leadership content Nah, none of that sounds useful for business, does it?

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

How can you increase customer loyalty? What are the real reasons many seemingly-promising business ideas fail? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine?

SEO 1

B2C Versus B2B – Is There Really Any Difference?

WebMarketCentral

Perceived risk is generally higher for B2B buyers In business to business (B2B) marketing, a purchase of professional services may impact the company’s customer service, productivity, operations, legal issues, reputation, sales, and/or the bottom line.

Best of 2008: Interactive PR, Part 2

WebMarketCentral

In Newt's words, "if your PR strategy is driven with a customer focus that is backed up by a rich set of customer-centric content, you will generate news." What are some of the best tools for implementing PR 2.0?

SEO 1

Social Media Ostriches

WebMarketCentral

Given the enormous interest in using social media for business purposes, I've been astounded to hear comments like these at recent conferences: "That's all really interesting, but I can't access any of the websites you just talked about. My company blocks all access to social media sites."

Social Media Relations vs. Traditional PR Skills

WebMarketCentral

While traditional journalists still have significant authority, influence is now more diffused among writers, analysts, bloggers, customers, and other internal and external subject matter experts. The emergence of social media has dramatically changed the role of public relations.

Just Say No to Bad SEO

WebMarketCentral

In both B2B and consumer markets, most prospective customers will use a search engine at some point in their buying decision process. Editor's Note: An edited and condensed version of this post appeared on SEOmoz in January. Here's the original, uncut article.

Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

Taking time with ex-IBM search guru Mike Moran by BtoB Magazine Carol Krol asks search marketing guru Mike Moran, now with interactive agency Converseon , about how search marketing and social media work together, asking customers to take initiative, and the challenges of b2b social media marketing.

How to Create a Social Media Marketing Strategy

WebMarketCentral

The bottom line: do what makes sense for your organization, and creating your strategy starts with listening to what your customers and prospects are saying about your company, your competitors and your industry. In It Came from Facebook!

Best of 2008: Web & SEO Copywriting

WebMarketCentral

Any type of marketing copywriting is a blend of art and science. Writing for the web involves requires as much art as any other form, plus another level of science.

Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

Pricing starts at $1,500 per month and the company now has more than 150 midmarket and enterprise customers. Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite.

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

But most B2B marketers miss the nuances of their audience's preferences by jumping directly to deploying social technology without first profiling the social behavior of their customers.

Best of 2008: Sales & Marketing Copywriting

WebMarketCentral

Marketers need to be able to shed this jargon in order to be able to communicate effectively with customers and prospects who don't use this insider language, don't know what it means, and couldn't care less. Want to know how to write more effective marketing and sales copy?

Best of 2008: SEO Keyword Tips & Tools

WebMarketCentral

Among the ideas: looking at terms used by visitors in your site search box, gathering terms from offline conversations with customers and prospects, and checking tags clouds on social media sites.

What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

Most important, however, are the words of actual customers. Case studies are currently the most common way to deliver this information, though there is still a production cost for the vendor and prospective buyers presume that only the happiest customers will have their stories published.

Best of 2008: Email Marketing Tips

WebMarketCentral

Hillstrom acknowledges that his ideas may not work, but as he concludes, with only "one in seven hundred customers buying what we have to sell today, what do we have to lose?" How can you increase open rates for your email newsletters?