The ROI of Website Redesigns per Forrester
AUGUST 21, 2007
The top goals in website redesign projects were to provide more and better information, increase leads/sales, improve customer service, and build brand loyalty. Target only as many unique customer segments as you really need to. Limit use of personalizationâ€”while this is pretty much required for e-commerce sites, it's less crucial for B2B sites (though it can be very helpful in the customer service area). Involve customer service staff intimately.