WebMarketCentral

MAY 14, 2009

And to be reassured, often subconsciously, that your firm thinks about things from the customer perspective. Next: Make sure your logo can handle the job at any size ** technorati tags: user focused website design b2b branding market positioning customer perceptions del.icio.us Test them again.

Brand Identity 20

Brand Identity Branding B2B Tagging 20

WebMarketCentral

SEPTEMBER 26, 2007

ON24 provides a hosted platform to help B2B marketers and other business professionals produce webcasts, podcasts and rich media presentations for prospects, customers, employees, analysts and investors. Of course with a lot of hard work, execution and some luck, we were able to win more customers.

Webcast 20

Webcast B2B Thought Leadership Lead Ranking Thought Leadership 20

WebMarketCentral

FEBRUARY 8, 2008

The white paper also details some of the tools used throughout the lead nurturing process, such as automated email responders and customized landing pages. The Win.").

Lead Nurturing 20

Lead Nurturing Paper B2B Thought Leadership Thought Leadership 20

WebMarketCentral

AUGUST 4, 2008

is about creating more business value while providing a more meaningful experience for customers, delivering relevant information and increasing collaboration. Expo, Tim O'Reilly, TechWeb, next generation of the Internet, customer experience, collaboration del.icio.us Interested? tags: comprehensive calendar of marketing events, L.A.

Web 2.0 20

Web 2.0 Brand Identity Branding Internet Marketing 20

WebMarketCentral

FEBRUARY 20, 2008

Neither is right or wrong, but they are both part of a complex communications and customer landscape." Can you buy customer loyalty? by Loyalty Marketing Blog Jonathan Treiber makes the case that customer loyalty can't be bought, only earned.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JUNE 3, 2009

How can you increase customer loyalty? What are the real reasons many seemingly-promising business ideas fail? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

MAY 3, 2007

Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0 drives customer engagement. Marketers that embrace these technologies and integrate the new brand/customer dynamic into their strategies will engender the loyalty of the customers." Web Traffic.

Web 2.0 20

Web 2.0 Wikipedia Paid Search Agency Digg 20

WebMarketCentral

JANUARY 28, 2009

Most important, however, are the words of actual customers. Case studies are currently the most common way to deliver this information, though there is still a production cost for the vendor and prospective buyers presume that only the happiest customers will have their stories published.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

OCTOBER 16, 2007

EchoQuote enables B2B companies to automatically create customized price quotes based on the requester's email address and distribute lead information to an internal sales team or channel. WMC: What's your "elevator pitch"—how do you describe the value your service brings to your customers? WMC: Anything else you'd like to add?

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

JULY 20, 2009

Of course it isn't only big businesses that make mistakes, so to be fair Sonia details in another excellent post dumb things small businesses do , advising entrepreneurs to avoid the number "one," as in over-reliance on one customer, one vendor or one partner. Warren Buffett, Search Marketing Guru?

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

JANUARY 22, 2007

The company offers web browser customization services that enable clients to customize the look, feel and functionality of the Firefox web browser by adding their logo, content, custom functions (such as a news ticker and custom link buttons) to the user experience. One new offering is browser branding from Brand Thunder.

Webcast 20

Webcast Paid Search Agency Banners Differentiation 20

WebMarketCentral

NOVEMBER 5, 2007

a hosted service that is a simple, yet powerful customer communications solution specially designed for small-to medium-sized businesses, and Bolt , a hosted service built to support the needs of large enterprises to deploy marketing, customer service and transactional messaging programs. The company's on-demand tools include Stun! ,

Enterprise Management 20

Enterprise Management Paid Search Agency Work Management Marketing Budget 20

WebMarketCentral

DECEMBER 15, 2007

Essentially, at the corporate level, Circuit City appears to have a policy against treating customers with dignity and respect. The corporate folks could learn something about customer service from these individuals. I came down a bit hard on Circuit City in yesterday's post—not unfairly, but a brief clarification is in order.

Marketing Management 20

Marketing Management Automation Order Service 20

WebMarketCentral

OCTOBER 12, 2007

While The Truth Laid Bear provides a portal and blog search engine for individual bloggers and blog-readers, Kithbridge provides customized technology, services, and strategies for businesses, political campaigns, nonprofits, and other organizations which seek to fully engage with the growing and dynamic world of the blogosphere and new media.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

JUNE 8, 2007

JP: We focus on smaller companies but because we've got a great solution, we often find ourselves with customers from smaller divisions of very large companies. Our typical customers mails weekly or every two weeks and needs a wizard-based solution enabling them to build their own graphical email. Now that's customer service.

Work Management 20

Work Management Marketing Management PR Paid Search Agency 20

WebMarketCentral

JUNE 22, 2009

Monitoring what's being said about your company, industry and competitors Reaching new prospects Responding to customers Connecting with key influencers Enhancing your company's credibility by promoting your thought-leadership content Nah, none of that sounds useful for business, does it? Let's get real; social media is a hammer.

Social Networks 20

Social Networks Web 2.0 Thought Leadership Tagging 20

WebMarketCentral

FEBRUARY 24, 2009

Marketers need to be able to shed this jargon in order to be able to communicate effectively with customers and prospects who don't use this insider language, don't know what it means, and couldn't care less. does anyone who's not immersed in SEO know or care what " canonicalization " means?).

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

WebMarketCentral

MAY 4, 2009

In Newt's words, "if your PR strategy is driven with a customer focus that is backed up by a rich set of customer-centric content, you will generate news." SEO social media interactive PR?

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

JUNE 30, 2009

Finding Google custom search engines by Phil Bradley's weblog Phil Bradley shows how to find Google custom search engines, created through Google's Custom Search Engine program, which "allows expert human editors to enhance the results (of standard Google searches).

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

SEPTEMBER 21, 2006

One went only to customers, and focused on topics customers cared about: new product releases, patches, usage tips, changes in support offerings or hours, customer events and the like. The other version - the prospect newsletter - was designed primarily to appeal to prospects, although existing customers were welcome to sign up.

Newsletter 20

Newsletter Effectiveness Opt-out Paper 20

WebMarketCentral

AUGUST 21, 2007

The top goals in website redesign projects were to provide more and better information, increase leads/sales, improve customer service, and build brand loyalty. Target only as many unique customer segments as you really need to. Involve customer service staff intimately. Re-use as much existing content as possible.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

APRIL 22, 2009

While traditional journalists still have significant authority, influence is now more diffused among writers, analysts, bloggers, customers, and other internal and external subject matter experts. The emergence of social media has dramatically changed the role of public relations.

PR 20

PR Social Media Web 2.0 Media 20

WebMarketCentral

SEPTEMBER 28, 2009

Company" Words vs. "Customer" Words: This is particularly an issue in technology companies, but can happen in any situation where proper keyword research is skipped. If your product is precision machining doohickies, then that's what your "Products" button should say.

SEO 20

SEO CAN-SPAM Tagging Keywords 20

WebMarketCentral

FEBRUARY 27, 2009

Over the past 30+ years, she has taken her 53 year “young” marketing research firm to new levels by partnering with her clients as a trusted advisor, helping them know more, get close and stay connected to their customers better than any of the competition in their marketplace. Louis Park, Minn. from 8 a.m.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

SEPTEMBER 22, 2009

More Search = More Customers. More customers = More business. I mean who would have thought that building relationships and interacting with your customers could possibly increase sales? Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing). Companies Believe Social Media Can Increase Revenue!

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

AUGUST 24, 2006

The company has customers who say it is. Because, while Einsof has developed a base of reusable core code, each customer solution is heavily customized. It takes creativity, technical skill, and a focus on customer success. Is this an effective solution? to "Is the solution actually providing results?"

einsof 20

einsof CRM RSS Sales Qualified Leads 20

WebMarketCentral

DECEMBER 6, 2006

Understandably, both groups focus on a one-way flow of products -- out the door and into the hands of customers. As Multichannel Merchant magazine points out in this article , "handling merchandise returns is an important customer touchpoint. Marketers promote products, and sales professionals sell them.

Enterprise Management 20

Enterprise Management Marketing Management Merchandising Touchpoints 20

WebMarketCentral

JULY 7, 2008

It's also more critical the higher the level at which a company sells into its customer organizations (e.g. C-level vs. IT staff) and the larger the target customer organizations. While B2B products can't be marketed in the same manner as clothing, sports cars or soft drinks, emotion still plays a vital role in B2B buying.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

DECEMBER 14, 2007

That response to date has ranged from blatant price-gouging to forcing potential customers to wait in absurd and often ultimately pointless lines, sending most home empty-handed. Customers deserve better. And no retailer who behaves this way deserves a dime of your money.

Allocation 20

Allocation Business Tagging Pricing 20

WebMarketCentral

APRIL 30, 2009

To be surprised, at this stage, by the basic premises of the book—that conversations about your company are already happening all over the web, that your customers would sometimes like to hear directly from someone other than your CEO or designated PR contact, and that even "low level" employees might actually enjoy and provide value by interacting (..)

Social Media 20

Social Media Media Web 2.0 Tagging 20

WebMarketCentral

NOVEMBER 17, 2009

At the request of customers, email delivery and tracking capabilities were added in 2004, and the firm's product has now evolved into a full marketing automation suite. Manticore was founded in 2001 by Nick Walker , who is now the CTO, and has been led since March of this year by Jeff Erramouspe.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

WebMarketCentral

FEBRUARY 1, 2008

I was a turn-around specialist in the hospitality industry for over 15 years, serving some of the most demanding customers in the world. AA: I have a very quick uptake and can immediately see how a client can provide customer-focused value that catches their target market's attention. WMC: Anything else you'd like to add?

einsof 20

einsof B2B Thought Leadership Thought Leadership Tagging 20

WebMarketCentral

JANUARY 16, 2008

Think about it this way: you walk into a coffee shop and notice one of your best customers sitting at a table with several people you don't know. You walk over to say "hi" and your customer invites you to join them, and introduces you to the others.

Social Media 20

Social Media Web 2.0 Social Marketing Digg 20

WebMarketCentral

SEPTEMBER 23, 2008

How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? How can you whip an underperforming website into shape? Which elements are the most critical when initiating a website redesign project? What separates effective navigation from poor design?

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

AUGUST 13, 2009

The firm has used email for years to market itself to and maintain contact with both prospective corporate customers and individual talent. One example of a company executing this combination well is Aquent , a marketing temporary help agency based in Boston.

Social Media 20

Social Media Paid Search Agency Web 2.0 Email Marketing 20

WebMarketCentral

JANUARY 11, 2008

I also learned that the family business (custom trailer manufacturing) wasn't for me. 4) Terry Peterson, VP of Customer Service, SoftBrands. As my mother taught me how to learn, Joe, my second-oldest brother and first boss, taught me how to work.

Blogger 20

Blogger Tagging Social Media Planning 20