Five Strategies for Improving Customer Experience


As a marketing professional, you understand customers are your firm’s most valuable assets. However, dialing into customer loyalty and determining what it takes to improve customer retention isn’t always easy. Does it encourage customers to stay, browse, and purchase?

The 10 Best Customer Service and Customer Engagement Platforms


The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. But it also means a dramatic leap in customer expectations. Professional customers (i.e., Customer Service Management Tools.

Trending Sources

How to Build a B2B Marketing Team


Hire too slowly and growth is constrained; customer experience may even be negatively impacted. Sales operations: lead qualification, customer base marketing, and serving as the “bridge” between marketing and sales.

Build 118

The 17 Best Social Media Management Tools


The tools here can help marketers and social media managers monitor brand mentions, schedule posts across multiple social networks, manage multiple social media accounts, redirect posts for customer service followup, track performance metrics, and more.

Tools 132

Nine Winning Digital Marketing Strategies From The B2B World


An additional benefit of interactive content is how it can be used in different stages of the customer’s buying cycle to drive conversion. Make customers your brand champions: Customer testimonials. Turn your customers into your brand champions. Guest post by Cheryl Joy.

Cable 102

Four Data-Driven Metrics for Managing Your Customer Experience


Take customer experience, for example. How can a company possibly reduce the emotions, interactions, and personality traits that impact a customer’s perception of a business to a single number? Here are four data-driven metrics for managing your customer experience.

Five Reasons to Include Video in Your Marketing Strategy [Infographic]


The content is what matters most to prospective customers (and to Google’s algorithm). Guest post by Adam Chapman. Usually, we try to plan through prediction. Thinking about future, we craft a strategy to proceed based on our expectations.

Video 95

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets


By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. This nuanced take on marketing isn’t easy to master, especially when marketers know very little about their new customers.

The 21 Best Content Curation Tools


Use Trapit’s artificial intelligence to find news, insights, trends, and analysis that employees want to share and customers want to consume. Collect and curate content from 15 different channels to involve customers and brand advocates.

3 Reasons You Should Be Using VoC to Enhance Customer Experience


Monitoring customer feedback is more important than ever. It has never been easier to understand and respond to customer needs. Data on what customers really want is easier to collect than ever, and products can be entirely designed around the desires of intended consumers.

The 26 Best All-in-One SEO Tool Suites


Add your own branding to these reports and share with customers and prospects.” — Modern Marketing Partners. Speaking from experience, the site has great customer service and works with you to make sure you get what you need.” — Kissmetrics. SEO has a lot of moving parts.

SEO 107

How Does Content Marketing Help with SEO?


Although it is a best practice for SEOs, creating fresh content on a regular basis can also positively impact on your customer base as your social media schedule can be filled with this new content. Guest post by Sam Allcock.

SEO 124

Five Content Marketing Tips for B2B Success


Having conducted the research with The Economist Intelligence Unit, and having had plenty of content marketing practice, here are five top tips to success: Data insights + customer profiling = relevant, targeted content. Guest post by Mark Pinnes.

Tips 100

What is Inbound Marketing? The Idiot’s Guide [Infographic]


Inbound marketing is so important because it so effectively appeals to prospective customers. Guest post by Andy Beohar.

How to Create the Three Parts for Any Sales Funnel


As noted above, there are several approaches for getting potential customers into and involved with your funnel for the first time. Knowing more about your prospective customers enables you to tailor a message that resonates with them. Guest post by Katrina Manning.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?


It highlights your successes in a way that turns potential buyers into actual customers. After that, your customers answer handpicked questions, a process that leads to a more exciting read. Also, quoting customers in their own words is more relatable than you telling the story.

Your Employees May Be Your Best Untapped Brand Advocates


The effect of these interactions on the customer experience can lead to higher conversions, loyalty, and more word-of-mouth recommendations. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list?

Media 116

How the Internet of Things Will Disrupt Digital Marketing


After all, marketers are no strangers to gathering as much information about their customers as possible in order to analyze, predict, and respond to their changing needs. Guest post by Beth Kotz.

47 Superb Social Media Marketing Stats and Facts


Social is viewed as the second-most effective digital tactic for customer retention, behind only email. But SMBs are more likely than enterprises to put a priority on website traffic and leads, while enterprises value customer satisfaction and competitive benchmarking more highly.

Stats 125

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)


57% of a typical purchase decision is made before a customer even talks to a supplier. By 2020, customers will manage 85 percent of their relationship with an enterprise without interacting with a human. And yet – only 20% of CMOs leverage social networks to engage with customers.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients


A typical case study describes how a customer has benefitted from using your product or service, which can be in written or audio format, and attracts and acquires new clients. Pay Customers: If satisfied with your service, your customers can be your best salespersons!

The 24 Best Visual Content Creation Tools


Design tool for custom images, presentations, and social media graphics. You can also generate pointers, QR codes, and other visual tools to customize images and upload them directly to your site.” With ScribbleMaps, you can create and custom maps, widgets, and images.

Tools 93

The Eight Best Social CRM Tools


Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Both capture prospect and customer contact data, organizational structure, and interaction history.

CRM 79

15 Questions to Ask When Hiring an SEO Professional (Seriously)


Good answer: a basic list of metrics reported each month (including some or all of the above), plus openness to customizing the report sections and format for your needs. Organic (non-paid) search is the largest single source of visits for most B2B websites.

SEO 99

34 Compelling Content Marketing Stats and Facts


The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing).

Stats 133

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells


Understand Your Customer’s Desired Outcome. What does your customer truly want? You will only be profitable in the long term if you are able to deliver the customer their desired result. Understand Where Your Customer Is In That Journey. Guest post by Tom Hunt.

Customer Experience Starts with Your Employees


Providing a great customer experience creates sustainable competitive advantage and higher profits. There’s a solid argument to be made that “customer experience” isn’t just another business buzzword. Customer experience—not so much. Do new customers feel welcomed?

The Single Most Important Element for Increasing B2B Lead Gen and Sales


Once a site visitor has searched for and filled their online shopping cart with desired items, competing the purchase requires literally one click: Amazon knows the customer’s preferred method of payment, credit card details, shipping address, even preferred shipping mode.

Balancing SEO and PPC to Maximize Search Results


Creating audiences that are targeted from specific pages can yield some very high conversion rates, and bring back visitors or customers that you may have never seen again. Guest post by Max DesMarais. Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. However, there is one pitfall to all the hard work that goes into ranking at the top organically.

PPC 47

20 Expert LinkedIn Guides


Now, LinkedIn enables you to customize this picture.”

The 23 Best Content Ideation Tools


Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. product and customer intelligence, risks and threats, and competitors.

Tools 103

Seven Ways to Humanize B2B Marketing


Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper. One enterprise software vendor talks about making its IT customers into business heroes.

20 Brilliant B2B Marketing and Digital Business Stats and Facts


91% of customer say they’d give referrals; only 11% of salespeople ask for referrals. B2B customers now expect the same range of omnichannel buying options they enjoy as consumers – which is why almost half of B2B buyers (49%) prefer to use consumer websites to make work-related purchases. (

Stats 122

Five Brand Building Tips for B2B Businesses


It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Guest post by Sreeram Sreenivasan.

Build 50

12 Lessons I’ve Learned from Writing 1,000 Blog Posts


You won’t pick up any new business, but you will risk alienating current and potential future customers. In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly.

This One Thing Has Become The New SEO Reputation Management Secret This Year


Be certain to create them where your customers and prospects visit as well. Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry.

SEO 121

35 Stupendous Social Networking Facts and Stats


population gets its daily news there; and 77% of B2C companies have acquired a customer through Facebook. 77% of B2C companies have acquired customers through Facebook. ( Nearly two-thirds (65%) of B2B companies have acquired a customer through LinkedIn. (

14 Dazzling Digital Marketing Stats and Facts


Here are four more key takeaways based on the digital marketing facts and statistics presented below: • Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014.

Stats 118

83 Exceptional Social Media and Marketing Statistics for 2014


78% of CMOs believe custom content is the future of marketing. Customer testimonials are the most effective form of content marketing. 45% of B2B marketers have gained a customer through LinkedIn.

14 Brilliant B2B Marketing Strategy Guides


Patrick Spenner brilliantly makes that case that b2b marketers should focus on “improving the connections among stakeholders at customer organizations” rather than those between the supplier and individual stakeholders.