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The 10 Best Customer Service and Customer Engagement Platforms

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The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. But it also means a dramatic leap in customer expectations. Professional customers (i.e., Customer Service Management Tools.

Five Strategies for Improving Customer Experience

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As a marketing professional, you understand customers are your firm’s most valuable assets. However, dialing into customer loyalty and determining what it takes to improve customer retention isn’t always easy. Does it encourage customers to stay, browse, and purchase?

The 17 Best Social Media Management Tools

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The tools here can help marketers and social media managers monitor brand mentions, schedule posts across multiple social networks, manage multiple social media accounts, redirect posts for customer service followup, track performance metrics, and more.

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The 15 Best Special-Purpose SEO Tools

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Sample review: “Great customer service, and you can follow different competitors’ backlinks and have them sent straight to your inbox, with a description of which are the highest domains, which are the lowest, and whether or not they are dofollow or nofollow.

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Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality

The 26 Best All-in-One SEO Tool Suites

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Add your own branding to these reports and share with customers and prospects.” — Modern Marketing Partners. Speaking from experience, the site has great customer service and works with you to make sure you get what you need.” — Kissmetrics. SEO has a lot of moving parts.

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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. This nuanced take on marketing isn’t easy to master, especially when marketers know very little about their new customers.

How to Create the Three Parts for Any Sales Funnel

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As noted above, there are several approaches for getting potential customers into and involved with your funnel for the first time. Knowing more about your prospective customers enables you to tailor a message that resonates with them. Guest post by Katrina Manning.

The Eight Best Social CRM Tools

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Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Both capture prospect and customer contact data, organizational structure, and interaction history.

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How the Internet of Things Will Disrupt Digital Marketing

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After all, marketers are no strangers to gathering as much information about their customers as possible in order to analyze, predict, and respond to their changing needs. Guest post by Beth Kotz.

How Does Content Marketing Help with SEO?

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Although it is a best practice for SEOs, creating fresh content on a regular basis can also positively impact on your customer base as your social media schedule can be filled with this new content. Guest post by Sam Allcock.

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Five Content Marketing Tips for B2B Success

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Having conducted the research with The Economist Intelligence Unit, and having had plenty of content marketing practice, here are five top tips to success: Data insights + customer profiling = relevant, targeted content. Guest post by Mark Pinnes.

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What is a Q&A Case Study? And Why is it Great for B2B Marketing?

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It highlights your successes in a way that turns potential buyers into actual customers. After that, your customers answer handpicked questions, a process that leads to a more exciting read. Also, quoting customers in their own words is more relatable than you telling the story.

What is Inbound Marketing? The Idiot’s Guide [Infographic]

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Inbound marketing is so important because it so effectively appeals to prospective customers. Guest post by Andy Beohar.

Your Employees May Be Your Best Untapped Brand Advocates

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The effect of these interactions on the customer experience can lead to higher conversions, loyalty, and more word-of-mouth recommendations. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list?

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The 24 Best Visual Content Creation Tools

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Design tool for custom images, presentations, and social media graphics. You can also generate pointers, QR codes, and other visual tools to customize images and upload them directly to your site.” With ScribbleMaps, you can create and custom maps, widgets, and images.

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47 Superb Social Media Marketing Stats and Facts

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Social is viewed as the second-most effective digital tactic for customer retention, behind only email. But SMBs are more likely than enterprises to put a priority on website traffic and leads, while enterprises value customer satisfaction and competitive benchmarking more highly.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

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Good answer: a basic list of metrics reported each month (including some or all of the above), plus openness to customizing the report sections and format for your needs. Organic (non-paid) search is the largest single source of visits for most B2B websites.

SEO 101

The Single Most Important Element for Increasing B2B Lead Gen and Sales

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Once a site visitor has searched for and filled their online shopping cart with desired items, competing the purchase requires literally one click: Amazon knows the customer’s preferred method of payment, credit card details, shipping address, even preferred shipping mode.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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A typical case study describes how a customer has benefitted from using your product or service, which can be in written or audio format, and attracts and acquires new clients. Pay Customers: If satisfied with your service, your customers can be your best salespersons!

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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57% of a typical purchase decision is made before a customer even talks to a supplier. By 2020, customers will manage 85 percent of their relationship with an enterprise without interacting with a human. And yet – only 20% of CMOs leverage social networks to engage with customers.

Customer Experience Starts with Your Employees

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Providing a great customer experience creates sustainable competitive advantage and higher profits. There’s a solid argument to be made that “customer experience” isn’t just another business buzzword. Customer experience—not so much. Do new customers feel welcomed?

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

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Customers are the heart and soul of any business. To survive in the long run, companies need to have a sound customer acquisition and service strategy. If their logo and name is removed or replaced from their marketing collateral, their customers may not identify the brand.

The 23 Best Content Ideation Tools

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Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. product and customer intelligence, risks and threats, and competitors.

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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You won’t pick up any new business, but you will risk alienating current and potential future customers. In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly.

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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Understand Your Customer’s Desired Outcome. What does your customer truly want? You will only be profitable in the long term if you are able to deliver the customer their desired result. Understand Where Your Customer Is In That Journey. Guest post by Tom Hunt.

34 Compelling Content Marketing Stats and Facts

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The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing).

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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

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43: The 10 Best Customer Service and Customer Engagement Platforms. #44:

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Seven Ways to Humanize B2B Marketing

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Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper. One enterprise software vendor talks about making its IT customers into business heroes.

How to Calculate the ROI of Social Media Marketing [Infographic]

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Those on the pro-ROI side, however, counter that social media is a channel for marketing and customer service. Quick: Can you list the goals of each and every one of your social media efforts?

Five Top-Rated Social Media Management Tools for 2016 [Infographic]

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The results in this infographic came from examining detailed customer reviews. Guest post by Lilach Bullock. What is the “best” social media management tool out right now?

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20 Brilliant B2B Marketing and Digital Business Stats and Facts

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91% of customer say they’d give referrals; only 11% of salespeople ask for referrals. B2B customers now expect the same range of omnichannel buying options they enjoy as consumers – which is why almost half of B2B buyers (49%) prefer to use consumer websites to make work-related purchases. (

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20 Expert LinkedIn Guides

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Now, LinkedIn enables you to customize this picture.”

35 Stupendous Social Networking Facts and Stats

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population gets its daily news there; and 77% of B2C companies have acquired a customer through Facebook. 77% of B2C companies have acquired customers through Facebook. ( Nearly two-thirds (65%) of B2B companies have acquired a customer through LinkedIn. (

This One Thing Has Become The New SEO Reputation Management Secret This Year

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Be certain to create them where your customers and prospects visit as well. Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry.

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14 Dazzling Digital Marketing Stats and Facts

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Here are four more key takeaways based on the digital marketing facts and statistics presented below: • Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014.

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The 32 Best Twitter Marketing Tools

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You can customize the display to show or hide specific columns.” While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops.

83 Exceptional Social Media and Marketing Statistics for 2014

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78% of CMOs believe custom content is the future of marketing. Customer testimonials are the most effective form of content marketing. 45% of B2B marketers have gained a customer through LinkedIn.

5 Easy Tools for Social Selling Success

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Allowing you to track keywords and conversations across more than twp million channels, UberVU makes it easier than ever to discover important discussions and important customers across the internet. Guest post by Austin Duck. Social selling is an awesome way to get things done.

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14 Brilliant B2B Marketing Strategy Guides

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Patrick Spenner brilliantly makes that case that b2b marketers should focus on “improving the connections among stakeholders at customer organizations” rather than those between the supplier and individual stakeholders.