Five B2B marketing predictions that will come true in 2018
The B2B Research Blog
JANUARY 4, 2018
The B2B Marketing Trend Tracker reveals that five trends will become mainstream in 2018, with the majority of B2B marketers investing considerable time and money into them as we speak: Improving the customer experience. Interested in improving the customer experience? Here we share six steps to creating a customer journey map. Everyone’s a futurologist at this time of year and most of them spout complete bollocks.