Smashmouth Marketing

15 Reasons Why Every CMO Must Attend #dreamforce #DF13 #in

Smashmouth Marketing

Customers - Setting up client/partner visits. If you are a Chief Marketing Officer, or report to one, or aspire to be one, you MUST attend dreamforce. Period. I would not normally make such a blanket statement, but I don''t want anyone to miss the point of this article.

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TOPO Sales Summit April 7-8, Join Me

Smashmouth Marketing

We then analyze that data and help our customers grow revenue faster. Every customer, whether they were turning to us for demand gen, sales development, or sales, wanted to know one thing: What are the best companies in the world doing?

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Trending Sources

13 Top Books for CMOs - Recommended by The CMO Club

Smashmouth Marketing

Clued In: How to Keep Customers Coming Back Again and Again. Pete Krainik of the CMO Club posted thirteen books that members of the CMO club have recommended. Great list : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Business Stripped Bare: Adventures of a Global Entrepreneur. Crucial Conversations: Tools for Talking When Stakes are High. Leading Change.

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Event Marketing Works, but ONLY if Vendors Add Value

Smashmouth Marketing

Vendors can deliver their message themselves, or they can put customers or industry experts on stage to do it for them. Tips for earning respect as a vendor: Consider using industry experts and/or customers to present your message. I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

Sales 2.0 Strategies: Demand Gen Lessons From the iPhone

Smashmouth Marketing

The iPhone 4 brings Apple customers a nicely improved design and several new features: the ability to make video phone calls, to record (and edit!) It's all about the evolution and use of technology -- I feel as if Apple values prospects and customers and wants to bring them value.

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B2B Marketing and Sales Books: What's On Your Summer Reading List?

Smashmouth Marketing

Brian and Dharmesh talk about just what "inbound marketing" is, how you can get found by the prospects you want to do business with, and how to convert those prospects into customers. The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. A Tale of Two Cities.

Demand Gen Experts Should Ask "How's Your Steak?""

Smashmouth Marketing

Last night we were at my favorite local restaurant for my oversized salad (mandated by my wife and doctor), when I observed each of the servers checking in with their customers within 5 minutes of serving their entrées, "How's your steak cooked?", "Is the salmon to your liking?"

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

Dell for example, woke up one day to a crisis situation due to an angry blogger named Jeff Jarvis, who lambasted Dell for its lousy customer service. Dell's chief blogger, Lionel Menchaca, addressed the issue in a straightforward, no-nonsense manner and let customers freely comment.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

Dell for example, woke up one day to a crisis situation due to an angry blogger named Jeff Jarvis, who lambasted Dell for its lousy customer service. Dell’s chief blogger, Lionel Menchaca, addressed the issue in a straightforward, no-nonsense manner and let customers freely comment.

Sales 2.0 Conference - Top 20 Tweets

Smashmouth Marketing

conference presenters on Customer Engagement are using inside sales to connect with customers #sales20. Conference Chicago IDC suggests change VP Sales title to VP Customer Outcomes! Ok, so of the top 20 posts, I've got a few myself.

MarketingSherpa Marketing Summit: Emily Salus of CollabNet on Lead Scoring

Smashmouth Marketing

Second, if you have a customer profile and certain activities you want them to do, your Sales qualification (or telemarketing or inside sales, depending on your organization) can still grade your leads based on profile (title, geography, industry, etc.)

MarketingSherpa Marketing Summit, Emily Salus of CollabNet on Lead Scoring

Smashmouth Marketing

Second, if you have a customer profile and certain activities you want them to do, your Sales qualification (or telemarketing or inside sales, depending on your organization) can still grade your leads based on profile (title, geography, industry, etc.)

Sales 2.0 Conference - Interview with David Thompson of Genius.com

Smashmouth Marketing

The question is how can B2B Sales and Marketing organizations take advantage of the social media revolution to better engage with their customers and close more deals? With he upcoming Sales 2.0 conference in Chicago September 10th, it's time again to provide a few pre-show interviews.

Sales 2.0 Conference - Interview with David Thompson of Genius.com

Smashmouth Marketing

The question is how can B2B Sales and Marketing organizations take advantage of the social media revolution to better engage with their customers and close more deals? With he upcoming Sales 2.0 conference in Chicago September 10th, it's time again to provide a few pre-show interviews.

Genius.com Accelerates The Close Part 2 - Smashmouth Review

Smashmouth Marketing

To top it off, the system also has an integrated chat/messaging system for visitors to use, as well as the ability to display an Instant Promo window that can contain custom messages. In the Smashmouth Review of Genius.com Part 1 , we focused on Genius Pro.

Genius.com Accelerates The Close Part 2 - Smashmouth Product Review

Smashmouth Marketing

To top it off, the system also has an integrated chat/messaging system for visitors to use, as well as the ability to display an Instant Promo window that can contain custom messages. In the Smashmouth Review of Genius.com Part 1 , we focused on Genius Pro.

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Genius.com Accelerates The Close Part 2 - Smashmouth Review

Smashmouth Marketing

To top it off, the system also has an integrated chat/messaging system for visitors to use, as well as the ability to display an Instant Promo window that can contain custom messages. In the Smashmouth Review of Genius.com Part 1 , we focused on Genius Pro.

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Sales 2.0 Panelist Anneke Seley Talks about Social Media

Smashmouth Marketing

But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. This Thursday is the Sales 2.0

CMO Cub Summit Tweets

Smashmouth Marketing

Visit customers, partners, internal teams #cmoclub. I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. You can find a stream of the tweets on twitter search.

Sales 2.0 Panelist Anneke Seley Talks about Social Media

Smashmouth Marketing

But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. This Thursday is the Sales 2.0

What do CMOs and Sales 2.0 Junkies Have In Common?

Smashmouth Marketing

Some highlights below: Marketing needs to understand their customers and their sales force. This past week I was lucky enough to attend both the CMO Club Summit in New York, and the Sales 2.0 Conference in Boston.

CMO Cub Summit Tweets

Smashmouth Marketing

Visit customers, partners, internal teams #cmoclubI'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. You can find a stream of the tweets on twitter search.

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What do CMOs and Sales 2.0 Junkies Have In Common?

Smashmouth Marketing

Some highlights below: Marketing needs to understand their customers and their sales force. This past week I was lucky enough to attend both the CMO Club Summit in New York, and the Sales 2.0 Conference in Boston.

The Dreaded 404 Page Load Error - Use It!

Smashmouth Marketing

You can learn how to create your own custom 404 page here We've all seen it, more than web publishers would like. That dreaded 404 Page not found error.

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The Dreaded 404 Page Load Error - Use It!

Smashmouth Marketing

You can learn how to create your own custom 404 page here. We've all seen it, more than web publishers would like. That dreaded 404 Page not found error.

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Do You Sales 2.0?

Smashmouth Marketing

brings together customer-focused methodologies and productivity-enhancing technologies that transform selling from an art to a science. I'm on the the flight back from SFO after attending Sales 2.0 conference.

Demand Gen Freestyle Takeaways from Focus.com

Smashmouth Marketing

If our potential customers are not in the center of that program, we have no hope at all at filling our funnels (or clouds). Two weeks ago I hosted participated in Focus.com's Demand Gen Freestyle (replay here) discussions. Focus.com makes the world's best business expertise available to everyone, and they often run roundtable discussions several times a week.

Do You Sales 2.0?

Smashmouth Marketing

brings together customer-focused methodologies and productivity-enhancing technologies that transform selling from an art to a science. I'm on the the flight back from SFO after attending Sales 2.0 conference.

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

It levels the playing field and provides a low cost way to connect with customers and help them “find” your company and its products. Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media.

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Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

It levels the playing field and provides a low cost way to connect with customers and help them “find” your company and its products. Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media.

SEM 2

NetProspex Product Review: Powerhouse for Lead Lists

Smashmouth Marketing

The interest level -- from customers, the media and even the general public -- has been greater than for any product we've ever launched, " shared Mark Feldman, COO of NetProspex. As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. With over 30 clients running their appointment setting programs through us, having volumes of accurate contact names is essential to our business.

B2B Demand Gen Week in Review July 12.16

Smashmouth Marketing

Are you truly providing anything that will differentiate you from your competitors, over the thousands of other messages out there your customers are possibly engaging with?". There were some great B2B Demand Gen articles posted this week, and here are the handful that stood out for the Smashmouth crowd: Old Spice: The Man Your Content Could Smell Like - The big news this week was the Old Spice Man answering people's questions and Twitter updates with personalized responses.

Inside Sales, SiriusDecisions Sees Increased Acceptance of Inside Sales

Smashmouth Marketing

Although buyers are used to traditional relationships with a field rep, the study says, "S ome customers initially perceived the coverage change to an inside rep as being relegated to a lesser status. However, after exposure to inside sales reps for the variety of products/solutions they use, many of these customers have come to realize the benefits of having someone readily available with access to and knowledge of all pertinent internal resources and information systems.

Inside Sales, SiriusDecisions Sees Increased Acceptance of Inside Sales

Smashmouth Marketing

Although buyers are used to traditional relationships with a field rep, the study says, "S ome customers initially perceived the coverage change to an inside rep as being relegated to a lesser status. However, after exposure to inside sales reps for the variety of products/solutions they use, many of these customers have come to realize the benefits of having someone readily available with access to and knowledge of all pertinent internal resources and information systems.

Sales 2.0 Conference - Top 20 Tweets

Smashmouth Marketing

conference presenters on Customer Engagement are using inside sales to connect with customers #sales20 gerhard20 : #sales20 Pelin says use the economy as an excuse to establish a culture of measurement damphoux : @mvolpe you'll be glad to know that speakers at #sales20 increasing use of inbound marketing & feeding outbound campaign w leads annekeseley : Elliott Baretz of SWC uses an inside team to drive people to meetings, book meetings, which is the "engine of success".

Sales 2.0 Conference - Interview with Lee Levitt of IDC

Smashmouth Marketing

empowers sales people with simple, efficient access to information about customers and prospects already in context, usable from the start. Lee: Marketing activities must seek to answer the questions posed by the prospect or customer: "Why are you sitting in my office now? It's all about pipeline hygiene -- efficiency and effectiveness of "co-creating" value with the prospect or customer. IDC has been putting out great materials recently with their Sales Advisory Service.

Sales 2.0 Conference - Interview with Lee Levitt of IDC

Smashmouth Marketing

empowers sales people with simple, efficient access to information about customers and prospects already in context, usable from the start. Lee: Marketing activities must seek to answer the questions posed by the prospect or customer: "Why are you sitting in my office now? It's all about pipeline hygiene -- efficiency and effectiveness of "co-creating" value with the prospect or customer. IDC has been putting out great materials recently with their Sales Advisory Service.

Sales 2.0 Conference: Interview with Kevin Hooper of HP

Smashmouth Marketing

We use a specific knowledge elicitation technique for conducting conversations with customers. Kevin Hooper of Hewlett Packard will be speaking next week at the Sales 2.0 Conference in Chicago. Kevin joined the HP team as Vice President of the U.S. Commercial Business Segment in 2007.