Savvy B2B Marketing

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25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Whether on the blogs of potential customers or fellow businesses, comments can help get you noticed. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart.

Be human. Your customers will thank you.

Savvy B2B Marketing

Whether you’re selling coaching or core processors, pet sitting or software, connecting with your customers on a human level is critical to capturing their interest, building strong relationships, and nurturing brand loyalty. Better yet, invest in custom photography.

10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

We're pleased to present this guest post by Casey Hibbard , customer success story specialist, to kick off the new year. Read on to see all the ways that companies benefit from customer stories. According to research firm Gartner, a potential customer is 2.5

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10 Must-Dos for Successful B2B Lead Generation

Savvy B2B Marketing

Just make sure you are absolutely clear about who your ideal customer is. We are pleased to present this guest post by Clare Moorhouse, Search Manager for Torpedo Group in the UK, named one of the top B2B marcomms agencies in 2012. Read on for ways you can set yourself up for lead-gen success. Lead generation is the lifeblood of any business. Yet many companies struggle to capture, manage and convert meaningful leads for their business.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality

Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

During a live breakfast event, Building Engines invited industry leaders to speak to their customers and prospects about a new and compelling topic. We're pleased to present this guest post by Jim Burns of Avitage.

How To Be A Better Listener in Content Marketing

Savvy B2B Marketing

You can customize what info you want to receive and choose the exact frequency of the emails.

8 Ways to Make Your Content More Like Personal Conversations

Savvy B2B Marketing

Reflect on your great personal connections with current prospects and customers, as well as on stories and anecdotes your colleagues in marketing and sales share with you about their successful connections. We're pleased to present this guest post by Dan McDade of PointClear.

Savvy Speaks: Know Thy Customer

Savvy B2B Marketing

Marketing is all about knowing your customers – but how do you get this data? Because my whole career has been in B2B I can't stress knowing the customer enough! B2B customers very rarely "happen upon" your product. There is an extensive buying process between you and even the most willing customer so knowing not only the customer but the hurdles is key. Current customers are the next best thing.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. or current customer is.

Social Media Strategy for B2B Marketers: Content + Search + Social = Impact

Savvy B2B Marketing

The right question sounds more like “What information can I provide to potential customers that is valuable to them as they are making purchasing decisions?” Most marketers are used to talking about their own products or services, but remember that buying decisions usually start with a customer pain point or a specific need.

4 Mistakes You Are Making With Your Case Studies

Savvy B2B Marketing

I asked the same basic set of 12 or so interview questions to each customer. Let the customer describe the day to day benefits and balance it with the big picture results. Case studies are very valuable elements of the B2B content marketing mix. They can be stand alone pieces to leave behind with a prospect, inserted into an RFP or sales proposal or included in a newsletter. Well executed they can solidify and clarify your benefits in the mind of your prospect.

Beyond Buyer Personas: Connecting with Today's B2B Buyers

Savvy B2B Marketing

They increasingly consider their network of colleagues and peers and their ecosystem of suppliers, partners, and customers in their decisions.

Savvy Speaks: How Do You Engage B2B Customers with Social Media?

Savvy B2B Marketing

how do you get B2B customers engaged with your social media outlets? Next to having their questions answered, many B2B customers love answering questions for others. " Get to know your customers, let them get to know you. Tweet about your customer's success.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. or current customer is.

4 Steps to Creating More Effective Content From the Buyer's Perspective

Savvy B2B Marketing

Recruit your customers to write or create the content. Instead of you, your product manager or your copywriter creating content, curate content from your customers — real people to whom prospects and other customers can relate.

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

Quality metrics including Improving the Quality of Leads (44%), and Garnering Positive Feedback from Customers (44%). Increased Customer Retention / Loyalty. Feedback from Customers / Partners.

6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

Plug in the key terms that best identify your industry, your products and services, and your customers. This week's guest post is by Billy Mitchell, president of MLT Creative based in Georgia. Read on for the first in his multi-post series on how to succeed with social media marketing.

Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing.

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B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. or current customer is.

Three Ways Personas Improved My Marketing

Savvy B2B Marketing

But wanting to get it right, I obediently sat down and started creating my three fictional target customers. The first thing I learned was how little I knew about my customers, at least as it applied to content marketing.

Analyzing the Competition Where It Counts

Savvy B2B Marketing

Today, companies need to get a sense for how strongly its rivals are embracing these three ways of engaging with prospects and customers. Disseminating their content online to establish a presence where prospects and customers congregate.

Personality: The Missing Ingredient in B2B Marketing Today

Savvy B2B Marketing

We're boring our prospects and customers. About the Author: Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple.”

B2B Fail: Confessions, Apologies, and Questionable Motives

Savvy B2B Marketing

In the same way that the customer is always right, so is the user. I don’t doubt that Referral Key’s importation function has, as Mr. Ott pointed out in his responses, the same customization and opt-out features as “any other site.” Confession.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. Generate more leads. Better leads. And content fuels it all

Savvy Week in Review: March 30

Savvy B2B Marketing

Acquiring new customers is important, but your existing customers are your most valuable asset. Even though temperatures have returned to “normal” for us, we still have a bit of spring fever. It’s that time of year when we want to get everything in order!

How to Fascinate -- and Better Connect With -- Your Audience

Savvy B2B Marketing

This is just one example of you can apply these triggers to better engage prospects and customers.

B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?

Savvy B2B Marketing

These buyers: View the buying experience is a precursor of their customer experience. As Christine Crandell points out, this disconnect can raise a red flag for potential buyers, making them question just what their experience would be as your customers.

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Savvy Week in Review - June 1

Savvy B2B Marketing

How to Showcase Customer Stories – in Context – on Your Web Site by @casey_hibbard. Casey Hibbard shares a real-world example of how B2B marketers -- and their prospects and customers -- can get more from case studies.

5 Keys for Better Collaboration Between Sales and Marketing

Savvy B2B Marketing

And that means not only the sales director or VP of sales, but also the “voices on the street” – i.e., the sales people who are interacting directly with customers. For instance, they can shed light on potential customers’ top concerns, what types of content attract the best prospects, and what kinds of feedback they’re hearing straight from customers. We''re pleased to present this guest post by Sam Narisi of Frost & Sullivan.

Four Things That Cause Marketing & Sales Misalignment and How to Fix Them

Savvy B2B Marketing

Getting both marketing and sales to focus on the customer is a major step in closing the internal gap. This will help them readjust their perception of the customer and enable better engagement with customers. Conduct joint customer visits.

Savvy Week in Review: May 25

Savvy B2B Marketing

When Customers Say Yes by @ConversationAge. "Yes" shouldn't be the end of the brand/customer conversation, it should be the beginning. Like you, we're kicking into high gear getting ready for the upcoming holiday weekend (yay!).

B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

According to a write-up on the Social Media B2B site , prospective customers says the videos make them feel they already know Kinaxis by the time they meet company reps at trade shows.

Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

Initiate social media research with these questions: Where are your prospects and customers? Attend professional association meetings frequented by your prospects and customers. Record the terms your prospects and customers use in online conversations, and offline meetings.

Savvy Week in Review April 6th

Savvy B2B Marketing

You're not doing this to your customer. Friday, again? And - APRIL? Really? When did that happen? And, how did we escape April Fool's Day intact?).

Integrated Marketing and a Chat with Gini Dietrich

Savvy B2B Marketing

We took that same idea to create four approaches: Direct to the customer (the middle), top-down (above), the groundswell (below), and flanking (the left and right sides). Direct to the customer is usually things such as direct marketing, email marketing and (in some cases) social media.

Savvy Speaks: White Paper Writing Best Practices

Savvy B2B Marketing

Often times what you are left with is a paper that although may read well, doesn't solve the proposed problem and doesn't give that all important aspect of value to the customer. These days everyone has a white paper or an ebook they'd like you to download.

4 Lost Copy Opportunities that Handicap Your Brand

Savvy B2B Marketing

Your brand is the sum of all the impressions it makes – from your company name and logo to your website and advertising to your product quality and customer service. Customize the page language to apologize and even redirect them. The devil is in the details.

Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch

Savvy B2B Marketing

That includes bringing in points of view from customers, industry experts and analysts, and other relevant external parties. This can be through knowledge sharing sessions, customer councils, and running contests for ideas, for example. Your prospects and customers will see through it.