Biznology

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How to simultaneously attract new prospects and retain loyal customers

Biznology

One of the challenges business owners face is attracting new customers while trying to retain current customers. B2B companies tend to focus more resources on attracting new customers than retaining current customers. Understand what really matters to your customer.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. Your customers are a key part of your story.

11 inspiring case studies of digital transformation

Biznology

Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. AMAZON BUSINESS : Served as an example of ‘digital customer’ expectations transitioning to the B2B world.

How to reach your customers at work or at home

Biznology

Have you ever wished you knew more about the consumer side of your business customers? For B2B marketers, perhaps the most immediate benefit of this capability will be in reaching larger custom audiences.

Work 78

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality

What am I supposed to do with all this data?

Biznology

A few examples: Buyer profiles—What keeps my customers up at night? Search data (paid and organic)—What key topics are my customers already looking for? CRM – What do our existing customers want the most? Are you a marketer?

4 Ways to really engage your customers on social media

Biznology

The good news is that it’s easier than ever to increase customer engagement with videos or engage them in conversation through contests and thoughtfully-worded posts. People want and like a better customer experience, so make sure to give them one if you want to really engage them.

Increasing customer engagement with videos just got easier

Biznology

Increasing customer engagement with video is not the same as upping the level of charm in the video. It’s getting the customer involved. It provides a better customer experience. FAQs can increase customer engagement with videos.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Frank Eliason , a partner at Brain+Trust Partners , is a renowned customer experience leader who introduces disruptive and transformative strategies to revolutionize businesses. Working for Comcast, he was recognized by BusinessWeek as “the most famous customer service manager in the U.S.,

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B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. or current customer is.

The simple truth about what’s driving digital next year

Biznology

uncertain, we can absolutely take a look at where we are right now, what seems to be happening, and look at the trends that are driving not only marketing forward but also our customers’ overall experiences. Seamless customer interactions.

The state of B2B marketing in Asia—moving toward digital

Biznology

Current Asia starts by mapping our clients’ customer journeys, and clearly defining their target customer personas. These new ways of engaging customers require new streams of content, from thought leadership, to tips and trends, to bite-sized product and customer service information.

RFP 100

How storytelling can shape the corporate brand and culture

Biznology

Simply using words and sharing data with customers and employees can be too cerebral and esoteric, but using storytelling to communicate “who we are,” “what we have learned,” and “why we are changing” will be far more captivating and motivating.

The 10 most fascinating people in B2B marketing in 2016

Biznology

She was way ahead of the pack in calling for marketing accountability, in everything from lead generation to customer experience management. Ajay Gupta is a data innovator with big ideas for how the rest of us can get smarter with our prospecting and current customer marketing.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. or current customer is.

Gaining an edge over competitors with a knowledge base

Biznology

A knowledge base is a tool that every company should rely on, as it easily improves customer support, collaboration, knowledge-sharing, and workflow within a company. You simply pick a domain name that you want your customers to be able to reach with your knowledge base pages.

Design thinking

Biznology

The most secure source of new ideas that have true competitive advantage, and hence, higher margins, is customers’ unarticulated needs,” says Jeanne Liedtka. Customer intimacy—a deep knowledge of customers and their problems—helps to uncover those needs.”

All social media sites should offer profit sharing and ad revenue

Biznology

People have even taken to Patreon , “an internet-based platform that allows content creators to build their own subscription content service,” in order to offer value-based content that can be customized and optimized for what their friends and fans really want.

Sites 79

6 assumptions push marketing gets wrong

Biznology

But your customers are not like you. Some colleagues of mine claim customers being interested in a core message is like a litmus test: if they are interested in the message, they are stronger prospects. Nothing engenders trust more than excellent customer experiences.

Media 68

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. or current customer is.

The future of Twitter is as a protected essential public utility

Biznology

SF: If it does go away, how will that affect brands who do customer service on Twitter? This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media.

Media 88

6 important data points to record on your customers

Biznology

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. To drive sales higher, you must understand what, how, and why customers are buying.

10 Reasons why branding is even more important for start-ups

Biznology

And most certainly don’t realize the full potential for applying relevant branding principles to improve their marketing and communication practices, especially when faced with new competition, changing customer preferences or other market-based trends.

Brand 76

10 Marketing trends to watch for 2017

Biznology

You, as a marketer, have unique insight to so much of your customers’ lives and activities thanks to mobile data and permissioned data. Marketing to customers in-store. The only way to compete with this is to market to your customers while they are in your stores.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. Generate more leads. Better leads. And content fuels it all

The more the messier for content marketing SEO success

Biznology

Your flaws will become your own personal style and you will actually begin to attract people who are outside of Phi Beta Kappa and the National Honor Society — were they ever your perfect customers in the first place?

SEO 95

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

Viveka von Rosen , author of LinkedIn Marketing in an Hour a Day (and one of the most well-known LinkedIn marketing consultants) talks about how to customize your invitations on LinkedIn. You see, the company was only basing their content on what customers were saying what their needs were.

Lead your customers to your best online content: here’s how

Biznology

That’s why having a smart content strategy is absolutely essential when it comes to using your online content to attract new customers. Here’s how you can lead your customers to your best content and keep them on your website longer.

Five habits of highly-effective entrepreneurs

Biznology

Focus on customers. Successful entrepreneurs understand how valuable “the customer” is to the growth of business. The customer” isn’t some revenue total, marketing analysis, or collective segment. The customer” is an understanding that each of your clients is an individual.

5 tips to help you make business decisions that get results

Biznology

Focus on finding ways to improve customer satisfaction; it is one of the most important things you can do to guarantee the success of your small business. Small business owners tend to do it all and wear all of the business hats when running their business.

7 key roles in digital marketing

Biznology

Using keyword research, SEOs look for opportunities to connect with their target customers. I recently had the opportunity to speak at a Fairfield County, CT, AMA event.

50 Facts about online consumer behavior not to ignore

Biznology

81% of customers reach out to friends and family members on social networking sites for advice before purchasing products. 60-70% is probability of selling to an existing customer. 89% of consumers have stopped doing business with a company after experiencing poor customer service.

Stop doing short-term digital campaigns

Biznology

If this is your method, you have to pay for every customer, and that defeats the advantage of digital. The advantage of digital is to reduce customer acquisition costs by building content that serves audience needs, attracting them to your experiences without paid media.

Why account-based marketing is a game changer for Japan

Biznology

I am defining ABM as “strategic marketing that aims to maximize sales revenue from defined target accounts, by integrating customer information within the organization and aligning marketing and sales.”.

Socialize your videos for business development

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Marketers surveyed by Ascend2 ranked the importance and effectiveness of common video types as follows: Customer testimonials. People spend more than 100,000,000 hours every day watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg.

How to build a killer content team

Biznology

There are many training options (and price points), including online courses and customized solutions. Customized SEO copywriting trainings typically have a site audit and consultation component. Do you want to crank up your content success to a Spinal Tap 11?

Interactive video for sales just got a big boost from Apple

Biznology

Your customers are used to clicking their phones—give them a chance to learn more about your solutions. In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience.

10 most inspiring digital marketing stories of 2016

Biznology

Best known for their functional cars that offer amazing price-to-value ratios, the customer market grew by 60,000 cars in the last three years. The company let customers request delivery of their favorite pizza by tweeting to the @Dominos Twitter account , or by using the hashtag #EasyOrder.

Outside-in marketing: a pragmatic approach to content marketing

Biznology

Marketers need to integrate search query, social listening, persona, web analytics, and even CRM data into one model of customer behavior that informs content. . Content Marketing is rapidly growing, but is often done poorly.