Ten tips for customer reactivation


Are you looking for the best ways to reactivate dormant customers and reduce churn? Consider which of these may be the most applicable to your business, your customers, and your objectives. The longer a customer is inactive, the more likely an eventual defection.

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The case for customer reactivation


As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. Retaining an additional 2% of customers has the same effect as cutting costs 10% ( Davidow and Malone , The Virtual Corporation ).

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Trending Sources

How to simultaneously attract new prospects and retain loyal customers


One of the challenges business owners face is attracting new customers while trying to retain current customers. B2B companies tend to focus more resources on attracting new customers than retaining current customers. Understand what really matters to your customer.

Am I connecting with my customers enough? 10 tips for customer outreach


How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. Your customers are a key part of your story.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

4 Ways to really engage your customers on social media


The good news is that it’s easier than ever to increase customer engagement with videos or engage them in conversation through contests and thoughtfully-worded posts. People want and like a better customer experience, so make sure to give them one if you want to really engage them.

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Increasing customer engagement with videos just got easier


Increasing customer engagement with video is not the same as upping the level of charm in the video. It’s getting the customer involved. It provides a better customer experience. FAQs can increase customer engagement with videos.

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New Year’s resolutions for digital marketers


Whether it’s messaging, channels, calls-to-action or a whole host of other components in the customer journey, testing rocks. It’s simply the right thing to do, both for your customers and for your business. Customer experience matters, even when you can’t measure it directly.

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Meet the king, the queen, and the crown jewels: content, customer experience, and data


Customer experience is queen. Let’s consider a representative customer for a moment. What do your customers share on social? Most customers know more about your products and services than your employees do. Customer experience is queen. Customer experience is queen.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality

What am I supposed to do with all this data?


A few examples: Buyer profiles—What keeps my customers up at night? Search data (paid and organic)—What key topics are my customers already looking for? CRM – What do our existing customers want the most? Are you a marketer?

The simple truth about what’s driving digital next year


uncertain, we can absolutely take a look at where we are right now, what seems to be happening, and look at the trends that are driving not only marketing forward but also our customers’ overall experiences. Seamless customer interactions.

The state of B2B marketing in Asia—moving toward digital


Current Asia starts by mapping our clients’ customer journeys, and clearly defining their target customer personas. These new ways of engaging customers require new streams of content, from thought leadership, to tips and trends, to bite-sized product and customer service information.

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Lead your customers to your best online content: here’s how


That’s why having a smart content strategy is absolutely essential when it comes to using your online content to attract new customers. Here’s how you can lead your customers to your best content and keep them on your website longer.

6 types of content your readers hate


If you want to create the best content for your brand and to prevent alienating potential customers, avoid creating these six types of content. When your content remains accessible to a larger audience, you become more likely to convert customers.

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Slow and steady content-creation wins the Google Search race


Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” ” Morning Runs.

Five habits of highly-effective entrepreneurs


Focus on customers. Successful entrepreneurs understand how valuable “the customer” is to the growth of business. The customer” isn’t some revenue total, marketing analysis, or collective segment. The customer” is an understanding that each of your clients is an individual.

How storytelling can shape the corporate brand and culture


Simply using words and sharing data with customers and employees can be too cerebral and esoteric, but using storytelling to communicate “who we are,” “what we have learned,” and “why we are changing” will be far more captivating and motivating.

Design thinking


The most secure source of new ideas that have true competitive advantage, and hence, higher margins, is customers’ unarticulated needs,” says Jeanne Liedtka. Customer intimacy—a deep knowledge of customers and their problems—helps to uncover those needs.”

6 important data points to record on your customers


Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. To drive sales higher, you must understand what, how, and why customers are buying.

Gaining an edge over competitors with a knowledge base


A knowledge base is a tool that every company should rely on, as it easily improves customer support, collaboration, knowledge-sharing, and workflow within a company. You simply pick a domain name that you want your customers to be able to reach with your knowledge base pages.

How to use customer data to develop marketing insights


Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just like big businesses.

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Is your brand making maximizing interest from potential customers?


Engaging customers long before a sale, and even longer after it, are keys to building brand confidence and growing your revenue. At each of the four stages of a sales funnel your goal is to be front of mind, engage, provide value, and move the customer to the next stage.

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The 10 most fascinating people in B2B marketing in 2016


She was way ahead of the pack in calling for marketing accountability, in everything from lead generation to customer experience management. Ajay Gupta is a data innovator with big ideas for how the rest of us can get smarter with our prospecting and current customer marketing.

10 Reasons why branding is even more important for start-ups


And most certainly don’t realize the full potential for applying relevant branding principles to improve their marketing and communication practices, especially when faced with new competition, changing customer preferences or other market-based trends.

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50 Facts about online consumer behavior not to ignore


81% of customers reach out to friends and family members on social networking sites for advice before purchasing products. 60-70% is probability of selling to an existing customer. 89% of consumers have stopped doing business with a company after experiencing poor customer service.

10 most inspiring digital marketing stories of 2016


Best known for their functional cars that offer amazing price-to-value ratios, the customer market grew by 60,000 cars in the last three years. The company let customers request delivery of their favorite pizza by tweeting to the @Dominos Twitter account , or by using the hashtag #EasyOrder.

How social media is changing what brands stand for


The driving force behind this disconcerting trend of brand politicization is the increasing vocalization of customer values, which have become so intensely defined and polarized recently, even demanding a particular stance by some corporate brands.

3 blockers of outside-in marketing


Put all your paid media funds in programmatic spending, at least temporarily, and focus your efforts on creating excellent customer experiences for your target audiences. They have the humility to let the customer tell them what works through their clicks.

6 assumptions push marketing gets wrong


But your customers are not like you. Some colleagues of mine claim customers being interested in a core message is like a litmus test: if they are interested in the message, they are stronger prospects. Nothing engenders trust more than excellent customer experiences.

The future of Twitter is as a protected essential public utility


SF: If it does go away, how will that affect brands who do customer service on Twitter? This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media.

Earned-media micro-influencer marketing primer


“Value in marketing, also known as customer-perceived value , is the difference between a prospective customer’s evaluation of the benefits and costs of one product when compared with others.

Why most B2B social media programs fail to generate real leads


In reality, if you want to connect with qualified potential customers or clients, strategic partners, industry influencers, or the media and generate offline conversations for your business development or sales team, you’re going to have to work a little harder.

How do you replace Google Site Search?


If you were happy getting decent results that cost nothing and required no work, you were the ideal Google Site Search customer. The path of least resistance is to do nothing, because Google will happily replace Google Site Search with Google Custom Search Experience (CSE).

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What does SEO success look like?


When I have been successful in educating executives on recognizing their successes, I have convinced them to focus on optimizing the experience to get a higher share of users to take the next steps in their customer journeys.

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Stop over-complicating your customer information


For some reason, we’ve decided that these two ways of understanding customers are completely separate, complicated, and require immense training to do properly. The post Stop over-complicating your customer information appeared first on Biznology.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts


Viveka von Rosen , author of LinkedIn Marketing in an Hour a Day (and one of the most well-known LinkedIn marketing consultants) talks about how to customize your invitations on LinkedIn. You see, the company was only basing their content on what customers were saying what their needs were.

7 key roles in digital marketing


Using keyword research, SEOs look for opportunities to connect with their target customers. I recently had the opportunity to speak at a Fairfield County, CT, AMA event.

The more the messier for content marketing SEO success


Your flaws will become your own personal style and you will actually begin to attract people who are outside of Phi Beta Kappa and the National Honor Society — were they ever your perfect customers in the first place?

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How to build a killer content team


There are many training options (and price points), including online courses and customized solutions. Customized SEO copywriting trainings typically have a site audit and consultation component. Do you want to crank up your content success to a Spinal Tap 11?