B2B Marketing Traction

Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

More savvy social media marketers know that Instagram is a much better platform for storytelling that engages and entertains your audiences , creates brand awareness in prospects and more loyalty for existing customers or clients. Most of their customers are women.

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Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

Millennials have higher expectations for the customer experience. For more information, read this Forbes article, 7 Ways To Serve — And Keep — Millennial Customers. Marketing Strategy b2b customer marketing strategyYou did the research. You wrote the plan.

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How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty.

How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

If you truly feel that a blog post, infographic or video that you created is valuable, post it to the group and write a discussion headline that is custom to that particular group and that invites participation.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

There has never been more marketing channels to reach potential customers. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity.

Why The Most Effective B2B Marketing Tactic May Surprise You

B2B Marketing Traction

You may find that something like content marketing can attract prospective customers and the in-person events seal the deal.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. Still on the fence about social media marketing?

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

You need to understand what value you provide to your customers and then leverage it. But, rather than just competing on price, this brand had done its homework and knew what values and attributes its customers appreciated. First you need to know your customers.

3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

You can even provide a brief statement such as, “You are receiving this email because you opted in to Branded Company’s email marketing list / you attended Branded Company’s webinar / you are a customer of Branded Company.” Email marketing is easy, right?

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.

Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

Pros of using LinkedIn for Customer Relationship Management (CRM). Cons of using LinkedIn for Customer Relationship Management (CRM). In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn.

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Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

But sometimes marketing gets put at the bottom of the list, after selling, shipping, invoicing and making customers and employees happy. What do our customers need? If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late.

Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know

B2B Marketing Traction

Of course, if you have customizations that have to be re-applied, the update can be a little more involved. Program a custom version of the site. Google changed their search engine algorithm to favor mobile friendly websites.

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update. It’s easy to add an update on LinkedIn and Facebook, right? Not so fast!

Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

Does your brand make your customers feel good and what to associate with your company? Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products.

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

Educate your customers about your products and services? Build a relationship with your customers? The more you understand your customers and prospective customers, the better you’ll be able to fit newsletter content to what they need.

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits.

B2B Marketers Must Be Transparent to Build Trust

B2B Marketing Traction

Doing business today requires transparency, which builds trust with your customers and partners. No more Mad Men using smoke and mirrors to trick the unknowing customer into buying our stuff.

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

It targets small to medium businesses in Europe and is a CRM company with 12,000 customers. SuperOffice created a systematic approach to distributing their blog posts to followers and subscribers and customers.

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

It’s time to produce some videos to help your prospective customers learn about what you do. Beyond customer service videos, what can you do? You might want to show the process of what you do once a customer orders your product – from order to delivery.

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

WordPress is open source and extremely cost-effective, but if a site calls for custom features and designs it may be more cost-effective to code the site from scratch.

Don’t Make Me Play Whack-a-Mole with your Marketing Popups

B2B Marketing Traction

I just get irritated when people put systems and tools before a quality customer experience. P.S. Writing this post led me to think, “ What technology have I used that may not provide the best customers experience?

Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients

B2B Marketing Traction

The best thing to do in this situation is educate the client about the importance of planned, integrated marketing, understanding the audience, and crafting strong marketing messages that stress benefits and solutions to prospective customers’ pains and problems.

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

hen we work with clients at New Incite, we sometimes go through a branding exercise to identify what images and concepts work for their industry, their customers, their employees. Technology Marketing b2b content customer marekting social media trade show

B2B Marketers: Do Customers Have a Tattoo of Your Brand?

B2B Marketing Traction

Customers line up for new product releases and even tattoo the brand’s logo on their body. We need to engage our customers, not only in the buying cycle but through the entire customer experience as well. Marketing Soapbox b2b customer marketing

3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

Know thy customer; 2. The Marketing Persona – know thy customer. Today marketing personas are used to understand customers and communicate that understanding to employees and other stakeholders. How well do you know your customer? Tweet.

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Discipline and a Plan Are Keys for Success in Content Marketing

B2B Marketing Traction

If your product or service isn’t new, case studies and success stories can help your audience understand why you’re different and get a vision of what results they may get as your customer or client. Content marketing requires strategy and discipline for successful results.

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Four Things to Add to Your Marketing Plan

B2B Marketing Traction

Now more than ever B2B marketers must focus on their existing and prospective customers. Here are four key things you need to focus on your customers in your marketing plan for next year. Know your customer. Fix broken customer touchpoints.

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Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

B2B marketers may have good face-to-face relationships with prospects and customers, but they need to be human and engaging online, too. Do you need help telling your story consistently online, engaging and converting customers?

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Although technically this is not a tactic… …as always, the best marketing is planned strategically, using deep knowledge of customer needs and marketplace trends. Happy New Year! Marketing continues to change at lightening speed.

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The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

Follow some of your suppliers, customers and some industry media writers and their publications. Retweet the Tweets that include great links to content, great quotes or other Tweets of those people (customers, prospects, associates, etc.)

Improve Service with a Customer Touch Point Map

B2B Marketing Traction

Buyers deal with a great sales person, but delivery is slow, installation sloppy, customer service doesn’t solve problems and/or accounting doesn’t understand what the customer is trying to communicate. Could that describe your level of service to your customers?

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Do we need to generate new leads, create awareness, better support existing customers, build a user community? Studies show that up to 25% of web site projects fail and 30% are over budget. But, don’t worry, there is a solution!

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12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Add value for prospects and customers. If your blog posts are well-written, well-researched, documented and informative, you will gain credibility in your industry and from customers and prospects. Engage with customers, prospects, partners.

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How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

You can survey your customers to find out which competitors were included in their review. I gather this information from the websites, their social media platforms, from interviews and customer surveys.

How to Integrate Social Media into Your B2B Marketing

B2B Marketing Traction

Are your customers, clients, referral sources on social media? Once you understand on what social media platforms your customers and other stakeholders are engaging, create a presence there and begin to connect, post messages and engage.

CMO Influence Rises But Most Are Still Not Social Media Ready

B2B Marketing Traction

CMOs that fully adopt digital marketing have integrated social media into their marketing programs, used data analytics to understand and respond to customer behavior and needs, and built digital or social response mechanisms all through their supply chain to provide customers with what they need.

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A Practical Social Media Strategy for B2B Marketers

B2B Marketing Traction

Know your customers or clients, and their social media attitudes and behaviors. Why jump into social media without knowing if your customers are “there.” ” It’s important to know as much as possible about your customers.

Inbound Marketing: Are You Attracting Quality Leads?

B2B Marketing Traction

The findings included the following: 78% of CMOs believe custom content is important for future marketing. You might develop your scoring system by analyzing your top customers and answering questions like the following. What was their situation before they became customers?