Anything Goes Marketing

Trending Sources

Customer Nurturing: It's Not Lead Nurturing so Stop Calling it That

Anything Goes Marketing

This is a typical message that customer success managers or any customer facing person hears from their customers almost on a daily basis. The problem is that the customer wasn’t aware of it. You know, I really want to do X with your product. Can you get on a call to chat? In many of these situations there is in fact a solution. This can happen for many reasons. The trick is to try and get in

Measuring the Impact of Lead Nurturing: 3 Methods You Can Use

Anything Goes Marketing

One of the things that I love most about my role is when I'm able to visit customers and participate in a customer user group. This past week I was down in Atlanta for the Eloqua All About Revenue Success Tour and I led a breakout session on the different ways that companies measure the success of lead nurturing. Why is this so important? If nurturing is improving the number of overall leads. lead nurturing marketing automation marketing metrics

Transformation to Advocacy: Summit on Customer Engagement Summary

Anything Goes Marketing

This past week I joined more than 100 customer reference and advocacy professionals at the Summit on Customer Engagement in the Bay Area. I was there to learn as well as share what I''ve experienced with our customers at Influitive. The theme of the conference was to go broader when it comes to reference management and advocacy - to get to "the other 90%". While I came away from the conference. Advocate Marketing

Rethink Your Approach to Customer Testimonials: Mobilize Your Advocates

Anything Goes Marketing

How many excuses like these have you seen when you’re asking your customers for a testimonial? How many letters, emails, calls, texts, tweets etc… do you normally have to send before you hear back from your customers? This was a post I originally created for Kapost''s Content Marketeer Blog. “I’m I’m too busy.” “I’m I’m travelling." “It’s It’s end of quarter.” “I I never got your email.”

Email 35

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality

Top Automated Marketing Personalization Tactics

Anything Goes Marketing

This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. You should make the customer feel that you are carrying on a conversation from where it left off last time – not starting all over again.

Top 10 LinkedIn Tips for Lead Generation

Anything Goes Marketing

This post will provide tips for sales professionals and marketers to get the most out of LinkedIn so you can stay on top of your customers and prospects and I had the pleasure of guest blogging on the “It’s all About Revenue Blog”. Here is a snippet from that post: If you haven’t logged into LinkedIn these days, it’s time to get back in there and see some of the cool stuff that is now available.

Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

It’s at times like this when you need a bounce in your step and powerful tools that will make it easy to keep you engaged with customers and prospects but allow you to leave work at a reasonable hour. Customer service survey. New customer program.

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

I was inspired this morning after my 11 cups of coffee by a former customer and now colleague, Heather Foeh and her blog post " Friday Quick Tip: Re-Visit Your Autoresponders ".

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. or current customer is.

Tips to Improve How You Segment Your Database

Anything Goes Marketing

During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data. Hi everyone. Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust.

How To Build a Lead Nurturing Culture Part I

Anything Goes Marketing

In my definition for this post, I’m referring to a process that automatically delivers highly targeted emails to prospects or customers in a specific time frame via a marketing automation platform. Are any of you out there new fathers? How about new parents?

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

This type of "Twitterview" could be with a customer, partner, company exec (or any other employee), or industry thought leader. I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter.

How do I Generate More Leads from my Website?

Anything Goes Marketing

You can read about best practices on this area from my post: Improve how you use White Papers for Lead Generation - Part II While most people provide their real name and email address, most don't provide their real phone number or answer custom questions accurately. Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? How can we further optimize our practices to increase the amount of leads we generate?

B2B 9

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. or current customer is.

Customer Service at its Best: Wind Mobile

Anything Goes Marketing

For someone who lives and breaths customer service as part of my profession I am very critical with companies I deal with as I have a high expectation on the type of service I should receive. Listen and respond to customers: Wind is actively monitoring the forum and responding when needed.

Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

The question that you may be grappling with is this: How should Twitter be used for customer service? The answer: It's not your decision because Twitter is a two-way conversation and your customers will use it to post comments whether you like it or not.

Wake up and Send More Email

Anything Goes Marketing

For example, I describe how you can engage web visitors that have searched for something on your website but couldn’t find what they’re looking for: [link] Customer communications.

Lessons Learned in Cost Rica - Being Customer Centric

Anything Goes Marketing

Beyond the beauty of this country and the relaxing siestas in the sun, I was reminded of a valuable lesson - go above and beyond for your customers. Going that extra mile for the customer What made the trip was our tour guide Jonathon and driver Daniel from Central American Tours.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. or current customer is.

5 Marketing Automation Email Tips

Anything Goes Marketing

I’m going to outline some of the cool things our customers do but I’ll also provide a short intro on what I do in my day to day. To make it easy for everybody, I like to describe my role as a sherpa for our customers.

5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

At my company, I’m an active participant in our customer only community. 2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

BUT if the CMO has a demand generation or sales enablement background he/she is 2 times liklier to make 5yrs #ee09 Measuring Marketing Effectiveness This was definitely a hot topic and Eloqua was lucky to not only have speakers like Laura Ramos and Tony Jaros but also CMOs from its customer base.

Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

I found some extremely interesting data that I will discuss in future posts but what interested me more was what I believe is missing based on what I discuss with my customers on a day to day basis.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. Generate more leads. Better leads. And content fuels it all

Bad Customer Experiences

Anything Goes Marketing

Have you had a recent bad customer experience? Here is the email I sent to Shell: Hi, I had a terrible customer experience at your Shell station at Sheppard and Wilson Heights on April 25. I would never treat my customers that way I was treated this week and you should be ashamed.

Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

At some point I would like to come back to each category and focus on them specifically but for now, here is some organized Twitter talk for y’all – enjoy it: Sales and Marketing Alignment jblock : Only 32% of sales and marketing orgs work together to define programs for existing customers.

Sharing Space: Marketing and Sales

Anything Goes Marketing

Just the other day a marketer showed me a custom link they added to salesforce.com that integrated LinkedIn to the contact and lead records. It literally takes 5 minutes to add this custom code and the rich data that sales now have access to is unbelievable.

Social Media Success Stories

Anything Goes Marketing

I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team.

Lead Management and Football

Anything Goes Marketing

Fans: The fans of course are your paying customers. Cheerleaders could be part of your marketing team that is building demand for your products or services or your top customers who are your biggest promoters.

How to Prevent List Attrition yet Drive Event Attendance

Anything Goes Marketing

Here is the question that was asked: How does your company email customers about events and web seminars without sending too many emails to the same customer that may share several products within a product line?

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions.

Newsletter Content that Engages Your Marketing Database

Anything Goes Marketing

I can imagine the thought process of the agency in their board room: "What content can we produce that will engage Anheuser Bush's customers?" Here is a case study that outlines how this newsletter that is targeted at its customers is designed to keep TD top of mind so they renew.

Lead Nurturing - How to track ROI?

Anything Goes Marketing

To keep it simple, I look at it as a way of keeping your company top of mind to your potential customers or existing customers who are qualified but not yet ready to buy. The concept of lead nurturing is something that is complex for some but very straightforward for others.

Automated Customer Scoring - Going Beyond Leads

Anything Goes Marketing

Can you apply this same concept to customers? Knowing the account rep role myself quite well, wouldn't it be easier if you had a mechanism that scored existing customers through automation rather then waiting for account reps to pass on this data? For example, a highly qualified customer would be one that attended a webinar that was focused on a new product or service as well as downloaded a white paper on that topic. PS - Has anyone tried a Customer Scoring program?

B2B 2

Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

Trend #2: Helping Your Customers/Prospects Organize Themselves This tip/technology isn't new but it's now easier and thus has many more implications.

Give web visitors the resources they need - Customized Google

Anything Goes Marketing

Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised? The best news is that it's easy to implement Google Custom Search Engine and it's FREE. Chad H Technorati tags: Google Custom Search Engine, AJAX.

Resources on Aligning Marketing and Sales for B2B Companies

Anything Goes Marketing

Marketing & Sales with a Single View: This post is a good one because it provides some immediate action items and brings everyone back to the reason you are in business: to serve the customer. Why Marketing and Sales Metrics Aren't Customer-Aligned.

Email and Video: Tactics you can use Today

Anything Goes Marketing

Tactics to Incorporate Video and Email Here are a few ideas that you can use today: Adding video intros to event invites (highlighted above) Customer testimonials. If you go and visit your customers, take a long a camera and record a 10 second testimonial.