Tony Zambito

NOVEMBER 1, 2015

A recent survey by B2B Marketing, in conjunction with the UK-based agency Tomorrow People, indicated only 38% of marketers considered their content to be “very customer-centric.” Strengthening The Common View Of Customers. Thus, making it even more difficult to foster customer-centric marketing.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

Tony Zambito

SEPTEMBER 27, 2015

At the same time, the ability of marketing to influence and support the entire customer lifecycle continues to expand. The idea of understanding the customer journey or buyer’s journey has come into vogue during the past couple of years. Fundamental Flaw. Why is this an important factor for CMOs to think about?

Allocation 100

Allocation Buyer Personas CMO Press 100

Tony Zambito

JUNE 14, 2010

.  Many organizations today are in need of an orienteering map when it comes to customer experience.    The notion of creating positive and delightful customer experiences has been around for almost two decades now.  Customer experience initiatives can no longer be static types of efforts. 

Buyer Personas 100

Buyer Personas Wikipedia Social Media Marketing Automation Services 100

Tony Zambito

APRIL 5, 2010

  Gaining insight into how customers and buyers think gives you the ability to tone down the brightness and see what is on their minds.   With a simple question, UPS is able to strike at the heart of what customers and buyers are thinking. Image via Wikipedia. Some companies just get it.   UPS does.

Buyer Personas 100

Buyer Personas Content Marketing Wikipedia Marketing & Strategy 100

Tony Zambito

OCTOBER 12, 2020

The most controversial item on executive meeting agendas before the new millennium was if ”small inside sales team to handle small customers” should be created. Digital Commerce Experience Matters As Much As Customer Experience. Moving past customer experience expectations to Digital Commerce Experience expectations.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310

Tony Zambito

FEBRUARY 21, 2022

B2B Leaders Must Develop Unified Approaches to Buyer Strategies and Customer-Centricity. For buyers, hearing and reading mantras of customer-focused, buyer-led, buyer-focused, customer-centric, etc. Ultimately then, buyers wind up experiencing multiple and fragmented versions of customer-centricity and buyer strategies.

Marketing & Strategy 210

Marketing & Strategy B2B Sales Gartner Touchpoints 210

Tony Zambito

JANUARY 7, 2022

A must-have to connect with buyers and customers. When it comes to buyers and customers, this can be especially challenging. To have a deeper understanding of what buyers and customers are experiencing, you must at first gain a deeper understanding of what they are experiencing.

Buyer Personas 221

Buyer Personas Research Analytics Marketing Report 221

Tony Zambito

FEBRUARY 15, 2022

Without deeper understanding as a foundation, attempts to display empathy will ring hollow with buyers and customers. Buyer insights are not just handed over by buyers and customers. Earning the right to gain deep buyer insights from your buyers and customers is something that does not happen overnight. They are earned.

B2B Marketing 147

B2B Marketing B2B Trust Marketing Marketing & Strategy 147

Tony Zambito

OCTOBER 1, 2018

Back in 1994, there was a book by Bradley Gale entitled Managing Customer Value. The premise was that we needed to focus on the lifetime value of customers. In an era of new subscription and customer success models caused by digital disruption, this concept is even more timely. Empowering Customer Success.

Buyer Personas 174

Buyer Personas Lead Ranking Digital Marketing Funnels Urgency Marketing 174

Tony Zambito

JUNE 6, 2017

While organizations may have decreed that the purpose for all this data crunching is for customer-centricity, something else may be happening unintentionally. That is, the actual outcome is a business by data-centricity versus business by customer-centricity. After all, the data is supposed to be about customers.

Marketing AI 214

Marketing AI Paid Search Agency Buyer Personas Companies 214

Tony Zambito

OCTOBER 3, 2018

Meeting New Customer/Buyer Engagement Expectations. Customers, as a result of digital disruption, are being exposed to new experiences every few months. Buyers and Customers Are Armed With Data and Analytics. Meaning new buyers and customers will have different ways of thinking, networking internally, and making choices.

Enterprise Management 169

Enterprise Management B2B Thought Leadership Urgency Marketing Work Management 169

Tony Zambito

SEPTEMBER 26, 2018

A pivotal year for organizations as the rapid evolution of a customer-centric world calls for new approaches and new forms of interactions. Existing concepts related to understanding customer journeys and interactions will undergo an even more radical transformation in the next two years. Accelerating Customer-Centricity.

Allocation 181

Allocation Digital Transformation Press Training 181

Tony Zambito

OCTOBER 27, 2018

The most controversial item on executive meeting agendas before the new millennium was if ”small inside sales team to handle small customers” should be created. Digital Commerce Experience Matters As Much As Customer Experience. A result of more and more B2B companies trying to improve their customer experience capabilities.

B2B 165

B2B Buyer Personas Amazon Fulfillment 165

Tony Zambito

OCTOBER 7, 2018

In the form of data and analytics, organizations are hoping to glean informative insights into the purchase behaviors of their buyers and customers. With hopes that the new trend of Artificial Intelligence (AI) can serve up exactly what customers want at the right time. To understand requires social human-centered dialogue.

Marketing AI 187

Marketing AI Peer-to-peer Buyer Personas Segmentation 187

Tony Zambito

OCTOBER 23, 2018

Customer Engagement Transformation. The emphasis is on becoming more digitally efficient with one’s marketing and sales efforts as a means of connecting with customers. The focus on transforming marketing, sales, customer experience, and etc. With efforts designed to enable engaging with customers online and digitally.

Digital Transformation 184

Digital Transformation Buyer Personas Work Management Marketing Management 184

Tony Zambito

APRIL 27, 2020

When I first founded the concept of buyer personas back in 2001-2002, the intent was to help organizations to achieve a deeper understanding of their buyers and customers. Buyers and customers will not be returning to a world where they can easily flick a switch and operate as they had. Will we know how buying will change?

Buy 182

Buy Buyer Personas Ideal Customer Profiles Amazon 182

Tony Zambito

OCTOBER 14, 2018

The notion of the “journey” came into the conscious stream of business around the time when the concept of “customer experience” was introduced in the late 1990’s. A precursor to customer experience was the concept of diagraming processes introduced by W.E. Is The Buyer’s Journey The Right Perspective For 2020? Buyers Are On A Quest.

Marketing AI 174

Marketing AI Buyer Personas Top of Funnel Digital Marketing Funnels 174

Tony Zambito

JANUARY 21, 2022

Many businesses today, in their marketing and sales operations, have an insatiable thirst for data and intelligence about their buyers and customers. Put forth in their quest to know more about buyers and customers. Processes and tools such as data analytics, intelligence applications, AI, customer journey mapping, personas, etc.

Marketing AI 204

Marketing AI Buyer Personas Marketing & Strategy Act-On 204

Tony Zambito

MAY 4, 2021

Buried deep into the schedule at about the 11 th day was a 30-minute session on “who are our customers.” Considerably more time should be devoted to onboard new talent with knowledge about your company’s buyers and customers. 5 – Enablement.

Buyer Personas 328

Buyer Personas Account Based Marketing ABM Organic Leads 328

Tony Zambito

DECEMBER 6, 2020

For example, universally now, you will expect to hear “it is all about the customer” or “ we are customer-centric.” Like a lot of concepts in business, phrases become accepted speak but oftentimes are rarely put into practice. How many actually put this practice into place?

Organization 183

Organization B2B Buyer Personas Fulfillment 183

Tony Zambito

JANUARY 10, 2022

What I often hear is the need to get more insights about their buyers and customers. That something can be related to: Growth plans have fallen short Competitors have made significant inroad Marketing plans miss the mark Sales have fallen way short of the target Customer churn is increasing. Something simply is not working. .

Buyer Personas 234

Buyer Personas Sample Urgency Marketing Analysis 234

Tony Zambito

SEPTEMBER 29, 2018

Today’s hyper-focused mode of operating on the short leash can make it difficult for business leaders to step back, gather critical customer insights, and take a long-term view. Chief Marketing Officers, Customer Success Officers, and Chief Sales Officers, in particular, can benefit from taking a long-term view. Human-Centric insights.

CMO 176

CMO Analytics Network Marketing Planning 176

Tony Zambito

NOVEMBER 29, 2020

In the mid-2000s, we saw the concept of customer focus arise. A lengthy article in the Harvard Business Review in 2005, The Quest for Customer Focus by Ranjay Gulati and James B. Oldroyd, put the onus on CEOs to develop customer focus through holistic coordination. The Future of Buying. Some trends will be anticipated.

Internet Marketing 207

Internet Marketing Fulfillment Interactive Marketing Customer Surveys 207

Tony Zambito

JANUARY 15, 2022

This includes their interactions with buyers and customers. One is a lack of understanding about buyers and customers. The second is a lack of an articulate brand vision that both internal teams, as well as customers, can grasp. With businesses facing endemic new realities , businesses are bent on growing.

Buyer Personas 147

Buyer Personas Marketing & Strategy Validation Paid Search Agency 147

Tony Zambito

MARCH 12, 2017

Relying on the predictability of long-ago established customers. While the concept of a buyer’s journey or customer journey has become somewhat of a buzz in B2B, the majority are still representing an internal view of a buyer’s journey. Relying on this form of internal predictability is no longer possible. A Time For A Reboot.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Tony Zambito

JANUARY 9, 2022

These changes combined are causing significant gaps in the ability of businesses to understand and serve their buyers and customers. Calling for businesses to re-evaluate and reinvent their strategies towards buyers and customers. These combined changes now present a new set of risks to businesses.

Buyer Personas 196

Buyer Personas Correlation Buy Spending 196

Tony Zambito

JANUARY 18, 2022

With this backdrop, business organizations will need to recognize that customer and buyer goals are changing. Just analyzing the hodgepodge of demographic data, psychographic data, analytical data, intent data, customer satisfaction survey data and other forms of data will no longer cut it in an Era of Uncertainty. Growth in revenues.

Buyer Personas 209

Buyer Personas Psychographics Customer Satisfaction Correlation 209

Tony Zambito

MAY 31, 2017

The concept derives from the notion that your best customers are your existing customers. Without it, companies run the risk of appearing more out of touch with their customers than if they had done nothing at all. It is an example of how an old concept can be recycled and be claimed anew again.

Account Based Marketing 211

Account Based Marketing ABM Digital Transformation Paid Search Agency 211

Tony Zambito

JANUARY 6, 2022

Perhaps no “Why” question is more important to B2B or B2C leadership than this: Why do our buyers and customers buy? Using buyer personas as a leadership skill to develop a common language on why their buyers and customers buy. A significant trait that is necessary to lead organizations. Be they B2B or B2C entities. .

Buy 201

Buy Buyer Personas Leads Lead 201

Tony Zambito

JANUARY 11, 2022

For businesses, this means understanding their buyers and customers is more critical than ever. Especially after 9/11, uncertainty reigned in the minds of business leaders, buyers, and customers. It seems just when we may have a clearer picture of how six months to a year may go, unpredicted events make that picture fade away.

Buyer Personas 262

Buyer Personas Cross-Selling Act-On Research 262

Tony Zambito

MAY 7, 2021

Here are 5 additional yet essential reasons to consider: 1 – Build a True Voice Of the Customer Capability. The idea of the “Voice of the Customer” has been around for quite some time. Gathering deep buyer insights, the right way, and creating true authentic buyer personas can make the Voice of the Customer be heard.

Buyer Personas 220

Buyer Personas Allocation Paid Search Agency Advertising Agencies 220

Tony Zambito

JANUARY 20, 2022

Specifically, a lack of insights into their buyers and customers. The ability to distill insights into meaningful strategies and interactions with buyers and customers is what most leaders and organizations find challenging. . To get the enterprise clicking in unison on best serving its buyers and customers. . A case in point.

Buyer Personas 147

Buyer Personas Press Advertising Mediums Customer Surveys 147

Tony Zambito

MARCH 2, 2022

Not only what it may mean for their employees but also how they are viewed by their customers and shareholders. In other words, if customers and shareholders demand ESG accountability, are corporations willing to make the sacrifice it will mean? Employees, customers, and shareholders will become more vocal in their ESG demands.

Order 147

Order Business Planning Demand 147

Tony Zambito

AUGUST 14, 2016

Enabling analytics and reports on profiling attributes and activities of buyers and customers as gleaned from a database. When it comes to data on buyers and customers, the old saying “too much of a good thing” comes to mind. And, more importantly, truly informs on customer strategies. Amounting to severe data overload.

Buyer Personas 102

Buyer Personas Ideal Customer Profiles Profiling CMO 102

Tony Zambito

OCTOBER 23, 2016

The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing. What CMO’s need to be on guard for is falling prey to a myopic view of customers without assessing how markets are changing. For good reasons too.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

Tony Zambito

JANUARY 22, 2017

Understanding Customers Has Changed. In this era of disruptive digital transformation, customer behaviors in B2B and B2C markets are radically changing. Making the need for organizations to understand customers a centerpiece of their growth strategies. And, more than half of those still existing are losing money.

Buyer Personas 100

Buyer Personas Digital Transformation Enterprise Management Account Based Marketing 100

Tony Zambito

NOVEMBER 2, 2016

Causing shifts in organizational, consumer, and customer behaviors. Facing new threats from competitors, dynamically shifting market behaviors, and behaviors of customers being reshaped by digitization. Reaching 1 million plus customers in this time period. Change can happen in just a few short years.

Organization 100

Organization Enterprise Management Marketing Strategy Marketing & Strategy 100