Cintell

APRIL 21, 2015

In the world of business-to-business marketing in 2015, personas have become synonymous with strategies used to help companies focus its efforts on targeted groups of customers. Customer personas have solved their initial problem by choosing your solution. But there are three distinct types of personas you should be aware of!

Work Management 100

Work Management Buyer Personas Marketing Management Cross-Selling 100

Cintell

DECEMBER 20, 2018

Cintell and Salutary Data have formed a partnership to provide a broad array of B2B data and services designed to help businesses understand their existing customers better and fill the sales pipeline with leads that convert into new customers at a higher rate. The company aggregates U.S.

High Quality Lead 107

High Quality Lead Marketing Automation Services Aggregators Curation 107

Cintell

DECEMBER 28, 2015

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. Customer-centricity is a competitive advantage! Customer-centricity is a competitive advantage! We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing.

Buyer Personas 100

Buyer Personas Paid Search Agency Marketing Prospects Landing Pages 100

Cintell

JULY 15, 2020

Although buyers in the past may have decided where to spend their resources based on the value they receive from your product, today’s customers have been much more concerned with the quality of a company’s customer service. Business intelligence is at the helm of modern strategy, and customer communication is no exception to the rule.

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100

Cintell

JULY 3, 2018

Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. Part of customer-centricity involves truly connecting with prospects before they become customers. Clearly customers bring a healthy level of skepticism to branded content.

Buy 172

Buy B2B Vendors Transparency 172

Cintell

FEBRUARY 24, 2016

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. Customer-centricity is a competitive advantage! We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing. You live the “customer experience” every single day.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

MARCH 20, 2015

As buyers change, organizations are working to stay on top of shifting trends and customer preferences. At a deeper level, customer research can reveal what’s going on in the minds of buyers, giving companies critical insights that can guide strategic decisions. Be wary of segmentation hazards when doing your own research.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

JULY 9, 2018

It is a simple truth that businesses thrive when their customers want them to. In a time where stories of good or bad customer experiences can spread like wildfire, being a consumer-centric business is not option. In that case, what a business can control is their response to such a customer.

Act-On 156

Act-On Course Positioning Features 156

Cintell

SEPTEMBER 21, 2020

Buyer personas are fictional representations of your ideal customers. These representations are based on real data concerning customer demographics and online behavior, along with educated speculations about their personal histories, motivations and concerns. This means you probably don’t want to talk to everyone the in same way.

Buyer Personas 100

Buyer Personas Demographics Template Hubspot 100

Cintell

FEBRUARY 15, 2016

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. Customer-centricity is a competitive advantage! Customer-centricity is a competitive advantage! We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing.

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100

Cintell

JANUARY 27, 2016

Leverage insights to inform customer personas for specific post-sale activities designed to retain and upsell existing customers. Create brand advocate personas to understand how to turn customers into evangelists. Use words and phrases from persona research to ensure your content marketing echoes the voice of your customer.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

FEBRUARY 3, 2016

Are You Ready to Make 2016 the Year of Customer-Centric Marketing? 2016 is also another year of massive change in marketing as buyers expect more relevance, channels become more congested with content, and marketers are tasked with owning more and more of the customer experience. What’s coming in 2016? What do you think?

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Cintell

FEBRUARY 9, 2016

(Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizations.). But getting to a state of persona nirvana is easier said than done. Creating personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

MAY 18, 2021

When targeting cold leads, customer engagement is six times higher for companies with persona-based content (Demand Gen Report). Email open rates are five times higher for companies using personas (Forrester).

Buyer Personas 100

Buyer Personas Budget Programs Forrester Stats 100

Cintell

OCTOBER 29, 2015

. “Companies that want to survive in this buyer-led digital age have to become much more customer focused or they will wither away” B2B Data-Driven Marketing: Sources, Uses, Results , by Ruth Stevens and Theresa C. This room full of customer-centric marketers. The army of customer-centric marketers.

Buyer Personas 100

Buyer Personas B2B Emarketing Best Practices 100

Cintell

MARCH 10, 2016

You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize the challenges and problems faced by your customers. Persona based content increased customer engagement almost six-fold when targeting cold leads (10% versus 58%). We need ROI.

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

APRIL 7, 2016

While clustering a customer database is a helpful starting place, high-performing organizations are seeing real business value from researching deeper information about their audience that covers more than demographic or firmographic details. Today, many companies are using their existing contact database to formulate personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Cintell

FEBRUARY 8, 2016

Customer centric companies are 60% more profitable than non-customer centric organizations Source: Deloitte & Touche. Marketers who use personas and map content to the buyer’s journey enjoy 73% higher conversions from response to marketing qualified lead (MQL) Source: Aberdeen Research.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Allocation Optimization 100

Cintell

FEBRUARY 10, 2016

Christina highlighted the fact that deploying personas across the organization can position portfolio marketers as the internal expert on the customer, increasing their internal visibility and maybe delivering the elusive respect they deserve. Our own research supports this fact, with only 8.2% Justifying the Investment in Personas.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

DECEMBER 11, 2015

I happily took the opportunity to cover the fast-changing world of customer intelligence. The good folks at B2B marketing agency Godfrey and the local chapter of the Business Marketing Association invited me to present at the annual FWD:B2B conference a few weeks ago.

Video Marketing 100

Video Marketing Buyer Personas B2B Conference 100

Cintell

JANUARY 27, 2016

Use words and phrases from the persona to ensure your sales prospecting echoes the word choice, tone, and voice of your potential customers. Here are some fresh ideas for using this tool to drive more sales: 1. Understand the preferred channels for each audience segment to tailor your outreach to the ways they prefer to be communicated.

Buyer Personas 100

Buyer Personas Cross-Selling Sales Cycle Training 100

Cintell

NOVEMBER 25, 2015

One strategy taken by Kelvin Gee at Oracle (read our interview with Kelvin as part of the series Habits of Customer Centric Marketers ) was to build a centralized knowledge base of persona insights, easily accessible by those across his large and distributed organization.

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

Cintell

DECEMBER 20, 2019

They provide a clear picture of who your ideal customers are, what challenges and pain points they experience along the buyer’s journey, and exactly what they need to be able to take the next step towards your solution. To produce your most engaging content, you must develop an intimate understanding of your audience.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Cintell

NOVEMBER 11, 2015

The light at the end of the tunnel is critical voice-of-customer insights that help organizations to remove bias, identify the problems faced by their buying audiences, and make more relevant decisions in marketing, sales, and throughout the business.

Peer-to-peer 100

Peer-to-peer Buyer Personas Class Trigger Marketing 100

Cintell

MARCH 14, 2016

Well-honed company personas will change the dynamic from that of vendor-customer to one where colleagues are collaborating to achieve an ideal solution. For sales, detailed firmographic company personas can elevate conversations with tight targeting and strategic information before every call.

Planning 100

Planning Paid Search Agency Marketing Plans Buyer Personas 100

Cintell

FEBRUARY 25, 2015

Read more about this in our post “ 5 Signs You Don’t Know Your B2B Customer ”. There are better ways to humanize a buyer in a way that is relevant to our day to day job responsibilities – and it starts with empathy.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

NOVEMBER 30, 2018

Building out buyer personas might not be the first step that comes to mind when starting a business, but understanding your customer base is crucial to success. Often this exercise boils down to demographics like age, gender, and income, but those things only tells you who your customer is, not how they think.

Buyer Personas 126

Buyer Personas Personalization Demographics Spending 126

Cintell

DECEMBER 1, 2015

She proposes a new kind of marketing – one that puts empathy for the customer at its core. . If we have any chance of earning, of deserving the attention of our overwhelmed customers, we cannot buy it. This new model is simple… it’s customer-centric, not product-centric. TRANSCRIPT. It was never supposed to be this way.

Paid Search Agency 100

Paid Search Agency Banner Ads Press Marketing Proposals 100

Cintell

OCTOBER 23, 2017

They are derived from customer data and market research. They should paint a picture of who customers are and what drives them to your product or service. These personas can inform your strategic decisions at every level of business—from marketing to sales to product development—and help drive customer engagement.

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166

Cintell

DECEMBER 4, 2015

Be Customer-Centric. See the full infographic here – certainly you should choose to name your personas in a format that resonates with your organization, but I hope this resource is helpful as you humanize your own buyer personas. Create Digital Buyer Personas and Share Companywide. SIGN UP NOW.

Buyer Personas 100

Buyer Personas Lead Ranking Trigger Marketing Lead Scoring 100

Cintell

DECEMBER 19, 2018

In my roles over the past several years, whether consulting solo or working alongside other talented agencies, one challenge has been a constant: our clients struggle to brief us on their customers. Fully operationalized personas allow customer-centric orgs to: Build products that solve real problems.

Consulting 120

Consulting Demand Generation Agencies Top of Funnel Buyer Personas 120