Page 3 of 226 Previous | Next 
  • B2B MARKETING TRACTION  |  FRIDAY, JULY 19, 2013
    [Customer] B2B Marketers: Do Customers Have a Tattoo of Your Brand?
    Customers line up for new product releases and even tattoo the brand’s logo on their body. We need to engage our customers, not only in the buying cycle but through the entire customer experience as well. If any of you have customers that have tattooed your brand on their bodies, I’d love to know! Marketing Soapbox b2b customer marketing
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 24, 2017
    [Customer] Empathetic Marketing: How To Connect With Your Customers
    I understand the politics and the culture challenge that marketers face today, and now I’m dedicating my life to trying to help as many companies, as many brands, as many marketers as I can, to understand how to put themselves in a leadership position by helping their customers. This digital world and content marketing, and creating content for customers – we think we get it. How can we overcome our collective amnesia and relate to customers?
  • MODERN MARKETING  |  FRIDAY, APRIL 6, 2012
    [Customer] 5 Crimes of Customer Care
    by Peter Armaly | Tweet this It’s not corporate espionage, but the way some businesses treat their customers can seem downright criminal. In the age of the Internet, customer support should be everyone’s concern. Consider this: At any given moment a significant percentage of a corporation’s current and future revenue is exposed to the interactions customers and prospects have with a company’s frontline employees. Good support organizations own the customer’s reported problem.
  • INFLUITIVE B2B  |  THURSDAY, NOVEMBER 5, 2015
    [Customer] 7 Referral Program Best Practices For Wooing Customers
    From high-growth startups, to multi-national enterprises, every B2B company wants more customer referrals. Referred customers are 30% more likely to convert than leads generated through other channels , and have a 16% higher life-time value. Even if you have an awesome product and a stellar customer experience, you may be afraid of coming off as desperate. Well, the good news is your happiest customers want to give you referrals! Get closer to your customers.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 4, 2016
    [Customer] 4 Ways to really engage your customers on social media
    The good news is that it’s easier than ever to increase customer engagement with videos or engage them in conversation through contests and thoughtfully-worded posts. People want and like a better customer experience, so make sure to give them one if you want to really engage them. One of many mistakes small businesses make while trying to grow is failing to really inspire customer engagement.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, NOVEMBER 16, 2016
    [Customer] Map Your Content To The Customer Journey
    What sort of experience do you provide to your customers? How can you ensure that you knock it out of the park every time you interact with an existing or potential customer? Knowledge is power when it comes to digital customer experience. The post Map Your Content To The Customer Journey appeared first on Marketing Insider Group. You wouldn’t venture out into the wilderness without a map, and neither should […].
  • MEASURE UP MARKETING  |  MONDAY, MAY 12, 2014
    [Customer] Five Proven Practices for Customer Experience Mapping
    Customers are the most important part of any business, and keeping them happy should be at the top of your list of priorities. If your organization is among those that have created customer experience maps, kudos to you and your team! Before we offer advice for mapping the customer experience, it might be useful to make sure we’re all on the same page in terms of what we mean by customer experience.
  • MODERN MARKETING  |  MONDAY, APRIL 7, 2014
    [Customer] Customer-Obsessed Marketing Is Your Next Competitive Edge
    And they’re doing that by proving that “your customers are only one click away from your competitors” is more than just a clever phrase —it’s the difference between being a market leader and going out of business. You’ll need to learn how to use data to drive customer engagement and marketing performance with levels of precision and timeliness never before imagined.
  • NAVIGATE THE CHANNEL  |  THURSDAY, OCTOBER 19, 2017
    [Customer] Using Social Media for Customer Service
    Because the fact is that your prospects, existing customers and employees are all on social media, probably every single day. Additionally, video sites such as YouTube offer product and service education opportunities that you can use in discussions with existing customers to help them solve problems. B2B Customers are Not Just on LinkedIn. LinkedIn is a great site for content, connections and networking, but is it the best place for customer service?
  • REACHFORCE  |  FRIDAY, MARCH 18, 2016
    [Customer] Use Marketing Automation to Improve Customer Retention
    Roughly 70 percent of businesses report that it’s easier and cheaper to retain customers than it is to find new customers. Customer satisfaction improves brand loyalty, so the easiest way to influence customer retention is by providing excellent customer service. With marketing automation, you can improve customer service, which can help to reduce the cost […].
  • MODERN MARKETING  |  MONDAY, NOVEMBER 30, 2015
    [Customer] 3 Customer Metrics That Will Improve Your Email Marketing
    This is a good starting point, but there are many other types of data that will give you a greater insight into your customers, which will help you market to them more efficiently and effectively. This post will take a look at the top three characteristics that will give you a well-rounded view of who your customers really are, and offer some tips for how to use this data in your email marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Customer] 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
    Step out of your comfort zone and try new efforts for specific customer segments. And that it’s not Facebook’s fault their customers aren’t more engaged. Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website.
  • I-SCOOP  |  MONDAY, JANUARY 12, 2015
    [Customer] Customer experience and beyond: customer journey mapping
    The key to creating business value is focusing on customer value. Truly understanding the needs and preferences of customers, as well as their behavior during the buying journey, is essential for your business strategy. Customers buy products and services but also experiences and emotions. The buying decision is connected, highly individual and highly emotional, even […
  • MARKETING INSIDER GROUP  |  MONDAY, FEBRUARY 17, 2014
    [Customer] The Secret To A Better Customer Experience
    Personalization brings up a whole host of issues like Big Data, Privacy concerns, real-time analytics,and more, but ultimately the goal must be to improve customer experience without being creepy. So while you may be receiving fewer “Dear Sir / Madam” emails, the technology exists to create a digital profile of every user to your website and to deliver improved customer experiences personalized to their unique wants and needs.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [Customer] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). Indeed, even $300 per month Ontraport is about to add custom objects (and does a good job of explaining the concept in a typically wry video ). Sloan said that even before this happens, data in the custom objects will be fully available to Marketo rules for list building and campaign flows.
  • TOMORROW PEOPLE  |  THURSDAY, JUNE 16, 2016
    [Customer] One size doesn’t fit all: meeting the needs of customers through personalised marketing
    Seeing customers as an individual - focusing on the customer journey. Making customers matter; delivering relevant content
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 21, 2012
    [Customer] Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target
    Through developing an Ideal Customer Profile (ICP) and updating it at least every six months. Here are the steps to developing an ICP: Identify your five best customers. Identify your five worst customers. Analyze what they have in common: Your worst customers should look completely different than your best. An ICP created through thorough customer data analysis reveals the unvarnished truth. Tweet Joe is newly single.
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, NOVEMBER 16, 2017
    [Customer] Pulling Case Studies Out of Customers
    One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do. There are many reasons customers don’t want to help you create a case study. The Content Marketing Institute recently published some helpful hints for getting customers to participate in a case study. A good idea as long as it gives the customer a good reason to cooperate.
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Customer] What Is CRM (Customer Relationship Management) Software?
    CRM stands for 'customer relationship management.' CRM, or customer relationship management, refers to software that lets companies track every interaction with current and future customers. Most CRMs will have features for keeping track of prospect and customer names, emails, and phone numbers. More advanced and complex ones can rotate leads to the right sales reps and log interactions with customer support teams.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 18, 2015
    [Customer] Customer Spotlight: Fliptop
    We love sharing how our customers are using InsideView! […]. Customer Success insideview customer insideview customer quotes insideview customer reviews insideview customer story insideview customer success insideview fliptop
  • I-SCOOP  |  SUNDAY, FEBRUARY 1, 2015
    [Customer] Customer experience management – putting the customer first
    Customer experience management. Three words standing for a whole discipline aiming at creating customer value through experiences which in turn leads to business value. Although customer experience management (CEM) contains the word “management”, individual customer experiences nor the end-to-end customer experience can’t really be managed in the strict sense. The customer experience belongs to the […
  • MARKETING INSIDER GROUP  |  MONDAY, JUNE 19, 2017
    [Customer] Customer Segmentation Basics Explained
    We all want to get to know our customers better. If we could wave magic wands and have customers walking directly into customized products and services tailored with them specifically in mind, we would. To understand our customers better, we need systems in place […]. The post Customer Segmentation Basics Explained appeared first on Marketing Insider Group.
  • CINTELL  |  TUESDAY, APRIL 21, 2015
    [Customer] What’s the Difference Between Buyer, Customer, and User Personas?
    In the world of business-to-business marketing in 2015, personas have become synonymous with strategies used to help companies focus its efforts on targeted groups of customers. Customer personas have solved their initial problem by choosing your solution. The objective for both customer and user personas is to create higher loyalty and retention, as well as increase account value through renewals, cross and up sell. At its very basic level, a “persona” is a character.
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, MARCH 2, 2016
    [Customer] Why Content Marketing IS Your Customer Experience
    It certainly is with customer experience. B2B Marketing Customer Experience Colorado Epic Mix ski Vail ResortsMarch 1, 2016 Is it true that the sum of all parts is greater than the pieces? And with content marketing. How a brand. read more.
  • TYPE A COMMUNICATIONS  |  TUESDAY, NOVEMBER 15, 2016
    [Customer] Know Your Customers “Job to be Done”
    Customer Experience Carla Johnson Clayton Christensen Digital Customer Experience Harvard Business Review Marketing Myopia Theodore Levitt Type A CommunicationsNovember 15, 2016 by Carla Johnson I was talking to the CMO of a $7 billion technology company this week about his secret to success. In just two short years, read more.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Customer] Marketing Automation’s Growing Role in Customer Lifecycle Management
    Beyond Lead-to-Revenue: Lori Wizdo and Atri Chatterjee Discuss Marketing Automation’s Growing Role in Customer Lifecycle Management. She researches and advises on the core marketing operations of customer attraction, nurturing, conversion, and lifecycle value management. This blog post is an edited transcript of the Act-On Conversation Lori and Atri held about the role of marketing automation in the spectrum of the customer lifecycle. Customers have higher expectations.
  • MODERN MARKETING  |  MONDAY, MAY 1, 2017
    [Customer] How Brands Are Using Social Media As A Customer Service Tool
    If you’re not currently using social media channels as a customer service tool, you’re missing out on a potentially huge opportunity to build customer loyalty and boost customer engagement with your brand. Here’s a brief look at four basic ways that brands are using social media as a customer service tool. #1: 1: Direct one-on-one engagement with customers. Using social media as a customer service tool requires a mindset change.
  • MODERN MARKETING  |  THURSDAY, OCTOBER 24, 2013
    [Customer] Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements
    by Eloqua | Tweet this Is your organization customer obsessed? Earlier this year, we introduced the 5 Tenets of Modern Marketing to support customer-obsessed culture by targeting the right buyers, meaningfully engaging with them, converting them to revenue, analyze to learn effectiveness, and leverage the foundation of technology to enable the entire enterprise. To manage multichannel relationships, it’s imperative to understand our customers, and what they are passionate about.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 21, 2012
    [Customer] Online Persuasion: Seeing Through the Eyes of Customers
    There was a picture of a pair of glasses lying on a bench with this caption: Don’t you wish you could see through your customers’ glasses? Related posts: Online Persuasion: Seeing Through the Eyes of Your Customers. There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset. Not too long ago I came across a great blog post.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Customer] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    Sending messages distinguishes journey orchestration engines from “pure” Customer Data Platforms, which assemble data but don’t make decisions about customer treatments. Some not-so-pure CDPs do combine the data assembly and decisioning, but they don’t use a system-assembled customer journey as the framework for message selection. That’s quite different from pre-defining an ideal customer journey and trying to force customers to follow it.
  • I-SCOOP  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] Content marketing: a customer-centric manifesto
    It is part of a bigger picture, aiming to create business value by creating customer value. It takes a customer-centric and integrated approach to succeed in content marketing. Creating business value through creating customer value using content marketing – and putting […]. Content marketing Customer experience Integrated marketing Content marketing is not an island.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 20, 2016
    [Customer] Hull.io Offers A Customer Data Platform for B2B Marketers
    The need for a Customer Data Platform – a marketer-controlled, unified, persistent, accessible customer database – applies equally to business and consumer marketing. Indeed, many of the firms I originally identified as CDPs were lead scoring and customer success management vendors who serve primarily B2B clients. This excludes the predictive modeling vendors and customer success managers, as well as the big marketing clouds that list a CDP as one of many components.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 13, 2013
    [Customer] 3 Reasons Online Customers Never Return
    But when it comes to a decline in return customers, blaming a lack of customer loyalty on the competition is the easy way out. And from there, put a plan in place for increasing customer loyalty. There are many reasons customers will only buy from a site once. Consumers now expect the same look and feel across web, mobile and tablet-specific apps or sites, yet each platform has its own unique capabilities—and opportunities to learn more about your customers.
  • BIZNOLOGY  |  MONDAY, OCTOBER 19, 2015
    [Customer] Stop over-complicating your customer information
    For some reason, we’ve decided that these two ways of understanding customers are completely separate, complicated, and require immense training to do properly. The Persona can be though of as what we know about customers that doesn’t change very often–who they are, how they think, their style, and their passion. The post Stop over-complicating your customer information appeared first on Biznology.
  • TONY ZAMBITO  |  SUNDAY, AUGUST 14, 2016
    [Customer] Are Your Buyer Personas Data Overkill?
    Enabling analytics and reports on profiling attributes and activities of buyers and customers as gleaned from a database. When it comes to data on buyers and customers, the old saying “too much of a good thing” comes to mind. Unknowingly, organizations can be afflicted by data creep and process creep as they enter a new era of collecting data on customers. And, more importantly, truly informs on customer strategies. As a means to help inform overall customer strategy.
  • MARKETING INSIDER GROUP  |  THURSDAY, JANUARY 7, 2016
    [Customer] 10 Ways To Turn Visitors Into Customers
    To make money, you’ve got to convert at least some of those visitors and turn them into customers. The post 10 Ways To Turn Visitors Into Customers appeared first on Marketing Insider Group. Watching the number of visitors to your site grow is pretty awesome – who wouldn’t want to see results like this? But, visits alone do not equate to a successful business. Thankfully, there’s plenty that you can […].
  • MARKETING INSIDER GROUP  |  WEDNESDAY, JUNE 21, 2017
    [Customer] Why Customer Experience Matters to Your Business
    Customers can now make educated choices between competing brands, as information is literally at the tips of their fingers. As a result, customers have higher expectations of […]. The post Why Customer Experience Matters to Your Business appeared first on Marketing Insider Group. Recent developments in technology are empowering consumers like never before.
  • AVITAGE  |  MONDAY, AUGUST 3, 2015
    [Customer] Create Customer Content in Multiple Languages
    The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. The post Create Customer Content in Multiple Languages appeared first on Avitage. Content Operations Tips & Techniques customer content strategy global content strategy
  • BIZNOLOGY  |  MONDAY, OCTOBER 3, 2016
    [Customer] Increasing customer engagement with videos just got easier
    Increasing customer engagement with video is not the same as upping the level of charm in the video. It’s getting the customer involved. It provides a better customer experience. FAQs can increase customer engagement with videos. The post Increasing customer engagement with videos just got easier appeared first on Biznology. On the interwebs this generally means clicking something or sharing something.
  • I-SCOOP  |  SUNDAY, OCTOBER 18, 2015
    [Customer] Contact center priorities: the dawn of a new age in customer engagement
    Paul Scott is Senior Director, Customer Experience Consulting, at Dimension Data. Contact center Customer engagement Customer experience Customer loyalty Customer service Interviews customer analytics Customer Contact Expo Dimension Data Global Contact Centre Benchmarking Ian Jacbos Kate Legget Paul Scott self-serviceIn this interview Paul weighs in on why and how contact centers need to catch up with the digital reality – or die.
  • ACT-ON  |  MONDAY, FEBRUARY 6, 2017
    [Customer] Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer
    This is part four in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture , convert, and expand. . By this stage in the customer lifecycle, you’ve gathered up your prospects and nurtured them along the journey. This lack of alignment creates inefficiency and results in fragmented communications with customers. How many new customers are you creating?
  • CRIMSON MARKETING  |  TUESDAY, JULY 30, 2013
    [Customer] Creating a Clear Customer Message
    A true connection between the customer and company can be easily lost if your customers have a bad experience, you launch the wrong product, or you misdirect an ad placement, among other things. You can avoid this “missed connection” by conveying a clear concise company message through your employees and marketing campaigns to reach your customers. The main goal of your messaging strategy is to determine customer needs and solve their pain points.
  • I-SCOOP  |  WEDNESDAY, MAY 6, 2015
    [Customer] Customer experience metrics and measurement – beyond CSAT and NPS
    On top of being incredibly important, the customer experience is also one of the hottest topics in 2015. Customers, what they expect from businesses and how their behavior has changed are major driver of digital marketing transformation and even take center stage in many digital transformation projects overall.
  • BIZIBLE  |  MONDAY, FEBRUARY 15, 2016
    [Customer] How to Use B2B Referral Marketing to Gain New Customers
    The key to success for your business is attracting new customers, while maintaining your existing B2B clients. If you want to manage a smart business, you must be able to grow your customer base. Many companies attract customers at events or by using top-of-the-funnel campaigns, but one of the most unique ways that people don’t tend to use, is attracting new customers through your existing customers. They’ve been active customers.
  • AVITAGE  |  THURSDAY, FEBRUARY 28, 2013
    [Customer] Continuously Acquire Customer Stories, Insights, and Ideas
    If content is the fuel for inbound marketing then customer stories or insights are the active performance enhancing ingredients. Well-developed messages targeted to address key buyer questions are better understood when contextualized with customer stories. This is particularly important with innovative products that buyers don’t have any experience buying. Capturing customer stories or insights can be a challenge for content marketers.
  • MODERN MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Customer] Should the CMO Oversee the Whole Customer Experience?
    The opening of the Executive Summary from the aptly-titled research report Should the Chief Marketing Officer Oversee the Whole Customer Experience? says it all: " The shift to digital marketing, electronic commerce, and social media and mobile interactions continues to bring a massive transformation to how brands and organizations engage prospects and customers." CEOs and board members who do not understand the importance of customer experience.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 15, 2017
    [Customer] Is your brand making maximizing interest from potential customers?
    Engaging customers long before a sale, and even longer after it, are keys to building brand confidence and growing your revenue. At each of the four stages of a sales funnel your goal is to be front of mind, engage, provide value, and move the customer to the next stage. Do you have a presence in all the places potential customers may try to find you? This is where personalized customer journeys come into play. Develop customer personas.
  • I-SCOOP  |  WEDNESDAY, FEBRUARY 3, 2016
    [Customer] Customer experience: emotions, emotions and a word on the brain
    Customer experience Featured Opinion Bruce Temkin Colin Shaw customer experience management Customer Experience Matters Dick Swaab Jan Derksen storytellingBig data, semantic understanding, sentiment analysis, neurobiology, genome research, artificial intelligence, neuromarketing: not a day goes by or amazing new discoveries and advances in any – and often many – of these fields are announced.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, JULY 29, 2015
    [Customer] 5 Signs You Don’t Know Your B2B Customer
    Here are 5 warning signs you maybe don’t know your B2B customer as well as you should. Is your team relying on information about customers that was created before you had an iPhone (7 years ago)? In a great post about empathy in marketing, he writes: “In the modern marketing world where content has become the dominant way we communicate, empathy serves as a foundation to stand above the overdosing flood of information experienced by customers and buyers.
  • INFLUITIVE B2B  |  TUESDAY, JUNE 2, 2015
    [Customer] B2B Customer Review Websites: 3 Tips For Blowing Past Competitors
    That’s why Angela Higgins , Manager, Customer Engagement at Code42, made getting high-quality customer reviews a top priority. Code42’s thousands of happy and highly vocal customers are one of our strongest market differentiators,” said Angela. The trouble was that those customers didn’t know how to review Code42 and publicly share their thoughts about our data protection and security solutions.”. How Code42 Stepped Up Its B2B Customer Review Game.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Customer] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. To put that in simple terms, customers don’t think in channels; they think about the experience as a whole.
  • MODERN MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Customer] Why is Mobile at the Heart of the Customer Journey?
    It’s a way of life, and it’s at the heart of the customer journey. Think about how this translates to the customer journey. It’s used in the early stages of the customer journey. Give prospects and customers the information they want, when they want it. Today we don’t “go online” anymore because we live online. We check our emails while standing in line. We get directions while driving. We quickly consult Google to settle arguments.
  • ACT-ON  |  THURSDAY, FEBRUARY 16, 2017
    [Customer] How to Motivate Customers Across the Entire Buyer’s Journey
    Understanding your customers – from pain points to motivations – can help you better serve their needs. Knowing what motivates your customers can help you craft marketing campaigns and deliver products that they will want to buy. The ability to understand other people – i.e., your customers – is essential for us as marketers. We need to know what customers want and how they want it. Walk a mile in your customers’ shoes. The customer buyer’s journey.
  • ACT-ON  |  THURSDAY, MAY 5, 2016
    [Customer] Team Trifecta: Why Align Customer Success with Sales & Marketing?
    We suggest adding a third business area – customer success – to the alignment mix for what we’re calling the team trifecta. We want to focus on making all three of these groups – sales, marketing and customer success – winners by working together as opposed to working in three separate silos. We believe a similar business case can be made for including customer success in the team trifecta. And reducing customer churn by 5 percent can increase profits by 25 to 95 percent.
  • MARKETING INSIDER GROUP  |  THURSDAY, JANUARY 9, 2014
    [Customer] Is Context The Future Of Customer Experience?
    We recently launched an e-book on slideshare covering The Future of Customer Experience. Here, I often talk about the need for customer-centricity in marketing and the cultural challenges inside businesses to put customers first. In this interview, we asked: What is the most extreme future you can envision for the future of customer experience? How do you balance the need for a better customer experience with the return on that investment?
  • PAUL GILLIN  |  THURSDAY, JANUARY 24, 2013
    [Customer] Attack of the Customers Press Release
    New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks.
  • BIZNOLOGY  |  FRIDAY, AUGUST 26, 2016
    [Customer] 6 important data points to record on your customers
    Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. Regardless of whether your business is online, brick-and-mortar, or a hybrid of the two, you should be maintaining a database of your customers contact information. Survey your customers after they make a purchase to find out how they came to your business in the first place.
  • BIZNOLOGY  |  THURSDAY, APRIL 20, 2017
    [Customer] How to use customer data to develop marketing insights
    Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just like big businesses. A small business can gain insight into customer behavior and buying preferences which can improve marketing communication. Before we start, you may be wondering if collecting customer data is in any way illegal.
  • MEASURE UP MARKETING  |  MONDAY, FEBRUARY 3, 2014
    [Customer] Using Customer Lifetime Value to to Improve Marketing Investment Decisions
    The profits generated during the retention phase of a customer relationship are often referred to as customer lifetime value or customer retention equity. Intuitively, we know that Customer Lifetime Value (CLV) is an important metric for every company. It represents the value of your organization’s relationship with the customer. . . You can use these profiles to acquire new customers that best resemble your existing high value customers.
  • I-SCOOP  |  THURSDAY, JULY 16, 2015
    [Customer] The harsh truth about customer focus in the board – time to get real
    For many (really many) years now we’ve been talking about the disconnect with the customer. And the need to reconnect with the customer/consumer as the effects of a perfect storm – that’s been in the make for decades – started being felt. The disconnect between what we believe as businesses to be valuable for customers […].
  • TONY ZAMBITO  |  SUNDAY, FEBRUARY 28, 2016
    [Customer] Is B2B Content Engagement Heading In The Wrong Direction?
    For example, in one organization I helped recently, they perceived there were 7 stages for a generalized buyer’s journey of their target customers. Increasing Content Engagement Through Customer Understanding. There are 3 measures an organization can take to transform their content and customer engagement. To truly transform and get content engagement heading in the right direction requires us to achieve a deeper understanding of the customer. by Juan Pablo Bravo.
  • MARKETING INSIDER GROUP  |  TUESDAY, OCTOBER 18, 2016
    [Customer] How Well Do You Know Your Customers? 4 Tips to Help You Boost Your Marketing Effectiveness
    Businesses spend a great deal of money and effort reaching out to potential customers. The post How Well Do You Know Your Customers? Marketing Strategy customer marketing effectiveness marketingThey post status updates on social media, set up YouTube channels, and pay for local advertising, all with the hope that their message will convince people to buy what they’re offering. But if brands are blindly throwing marketing messages out, they’ll […].
  • SALESFUSION  |  MONDAY, MARCH 21, 2016
    [Customer] 5 Ways to Improve Customer Retention with Marketing Automation Tools
    Did you know that it’s seven times more expensive to acquire a new customer than it is to retain an existing one? How about that a 10% increase in customer retention yields a 30% rise in the value of your company? Grow Your Business From Within By Improving Customer Retention. As the statistics above demonstrate, improving customer retention is one of the most powerful ways to grow your business. Retaining Customers Requires Strengthening Relationships.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 1, 2014
    [Customer] DMFB Preview: Building Your Online Brand Through Customers
    While I’ve presented on a number of topics ranging from link building to WordPress to content marketing, I’m really excited about the topic for this show, “ Building Your Online Brand Through Customers.” I’m a big believer that existing customers are one of the best (and most overlooked) assets of marketing and can play a major role in a company’s brand, especially online. So how can companies get their customers to recommend them?
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Customer] How Much Are Your Customers Worth? [Infographic]
    It''s the estimated revenue that a customer will generate during the entire span of their relationship with your company. It takes into account not only the initial purchase, but also how much a customer is likely to spend in the future as they purchase more products and services from you. Segment Your Customers. Delight Your Customers. As the infographic explains, research has found that a mere 5% increase in customer retention can increase profits by 25% to 95%.
  • REACHFORCE  |  FRIDAY, AUGUST 21, 2015
    [Customer] What Can Customer Segmentation Do for Your Big Data Marketing?
    Customer segmentation is the act of dividing your customer base into segments based on the shared qualities of groups of your customers. For the B2B marketer, this looks different than a customer profile, because you are grouping customers based on what the companies look like (firmographics) instead of what a consumer looks like (demographics, psychographics, […].
  • CRIMSON MARKETING  |  MONDAY, JUNE 17, 2013
    [Customer] 3 Lessons to Improve Customer Loyalty
    What you must understand is: “ Cleaning up and communicating the brand promise is an important job, but taking true ownership of the brand promise is about bridging the gap between customer expectations and the actual customer experience.” The lesson here is: “ Given how long it takes to realign the supply side, the goal should be to exceed, not meet customer expectations. True customer advocacy requires an outside-in view.
  • TONY ZAMBITO  |  MONDAY, MARCH 6, 2017
    [Customer] New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation
    In a recent survey by PwC of CEOs, as well as, recent studies by KPMG and IBM, finds that over three-quarters of CEO’s surveyed (over 1300 by PwC) are concerned about the lack of insights about customers, buyers, and markets. Illustration entitled Insight by Yu Luck. The digitization of the global business economy has been taking place at an unprecedented rate. Consider this.
  • LEADERSHIP  |  TUESDAY, JULY 9, 2013
    [Customer] Increasing Customer Engagement …Do You Matter to Your Prospects and Customers?
    He explains competitive advantage as a situation where you win as a marketer because your customers choose you. Your ideal customer, he says, wants you as a marketer to remember these 4 key points: Matter to me: Not matter to you or to the next guy, but matter to me. So we have studies that tell us “ Customer engagement is the top concern keeping CMOs up at night” (new study by executive recruiting company Korn/Ferry International mentioned in B2B Magazine ).
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2015
    [Customer] The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders
    And just around the corner is social media, which provides an uncensored soapbox where customers can voice their dissatisfaction to legions of friends and followers. Companies that get online customers on their side see soaring profits, while the others get crushed under a seething mass of keyboard-smashing, multi-exclamation-point-wielding rage. There are so many new ways to serve customers. Customer needs are the guide to your decision-making.
  • AVITAGE  |  WEDNESDAY, MARCH 26, 2014
    [Customer] Customer Facing Content as a Conversation
    Start with the Conversation Thinking about customer facing content as a conversation is a helpful starting point. It will help you determine what content to build (topics and […] The post Customer Facing Content as a Conversation appeared first on Avitage. The Four Cs of Content Marketing I’ve written about content as more, and different than, format.
  • LATTICE  |  TUESDAY, MARCH 29, 2016
    [Customer] Successful Companies Create Successful Customers
    Customer success is the hallmark of a great company. If your customers aren’t seeing value and talking about your product, you’re not really building a successful business. For Apple success means a customer improves the way they connect with people through their iPhone. For a B2B software company like Lattice, success means our customers are improving the efficiencies of their sales and marketing organizations, and increasing revenue.
  • BASEONE  |  FRIDAY, OCTOBER 18, 2013
    [Customer] A brave new world of customer engagement
    Why it is wise to learn about new and innovative marketing techniques being applied in industries outside of your own
  • MARKETING INSIDER GROUP  |  WEDNESDAY, NOVEMBER 2, 2016
    [Customer] Challenger Customer Implications for B2B Sales Professionals
    Most sales executives I’ve asked about their view on CEB’s book Challenger Customer have completely missed the value for their sales program. “Oh In our view, Challenger Customer is a must read for sales leaders who are trying to execute a “value selling” […]. The post Challenger Customer Implications for B2B Sales Professionals appeared first on Marketing Insider Group.
  • REACHFORCE  |  MONDAY, MARCH 9, 2015
    [Customer] Always Connected B2B Customers: Meeting Their Expectations
    What are today’s customers like? The “always connected” customer typically has three connected devices. The always connected customer […]. For one thing, they take far more control of their buying experience, and they do it largely through mobile devices. He or she reads reviews, checks on product specifications, and may watch videos of products in action. B2B Marketing Ideas B2B personas marketing insight
  • I-SCOOP  |  SATURDAY, APRIL 18, 2015
    [Customer] Digital customer experience – connecting the dots
    Is there such a thing as “digital customer experience” and even a “social customer experience”? We can look at the overall customer experience in the context of digital touchpoints. Yet, at the same time, it’s important to remember that the customer [… Yes and no. We can look at individual experiences across digital touchpoints and interactions.
  • NUSPARK  |  SATURDAY, MARCH 9, 2013
    [Customer] Custom Reports: Measuring Lead Generation Conversions with Google Analytics
    This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Custom Reports. This is a custom report that tracks overall site conversions as well as a specific conversion, called Check Out. For the custom report setup as above, notice the filter, denoting that all I want to see in the source report are referral mediums.
  • MODERN MARKETING  |  WEDNESDAY, AUGUST 17, 2016
    [Customer] How to Orchestrate and Personalize the Entire Customer Experience
    Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C. As Forrester puts it "it’s the age of the customer, and transforming the customer experience (Cx) is one of five critical market imperatives that companies need to shift toward customer obsession." " Well the customer experience is broken because the marketer experience is broken.
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 13, 2013
    [Customer] Why B2B Companies Should Worry More About Customers Than Competitors
    Artillery B2B Marketing Blog > The Forward Observer Research shows that companies with a greater focus on their customers than their competition will grow faster and be more profitable. Bob Parsons , GoDaddy CEO, in one of his popular business advice videos explains that there are three types of companies : Corporate Centric – Care only about themselves and tend to be abandoned by customers. Customer Centric – Stay focused on the wants and needs of their customers.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JULY 14, 2015
    [Customer] The Battle for Customer Attention Starts With Company Culture
    July 14, 2015 by Michael Brenner Many people believe that marketing is just advertising or selling. But, in reality, marketing is actually a conversation that you the entrepreneur start by. read more
  • MARKETING INSIDER GROUP  |  MONDAY, APRIL 25, 2016
    [Customer] The B2B Customer Content Operations Manifesto
    The custom content business is a difficult business. The post The B2B Customer Content Operations Manifesto appeared first on Marketing Insider Group. It’s a difficult business due to the economics of the underlying content operations model, as well as poor inputs from inefficient clients. If you’re a B2B CMO pursuing content dependent strategies such as content marketing, automated lead generation and nurturing, sales and channel enablement (among others), you are now […].
  • MARKETRI  |  THURSDAY, FEBRUARY 16, 2012
    [Customer] Are You Listening to the Voice of the Customer?
    Why Customer Insight is King in B2B Marketing. The starting point for almost all B2B marketing initiatives involves gaining insight about the customer through surveys. Regardless of whether I am doing a marketing plan, positioning study, advertisement, video, Web site or brochure, I begin the process by gaining a clear understanding of the needs, views and preferences of my clients’ target customers. How long have you been a customer?
  • BASEONE  |  FRIDAY, JUNE 17, 2016
    [Customer] B2B and Customer Experience
    Customer experience (CX) has always played a major role in B2C marketing; so why is it that in a B2B scenario, CX is only now taking centre stage, and what are the implications for businesses
  • INFLUITIVE B2B  |  MONDAY, OCTOBER 16, 2017
    [Customer] How To Use Customer Visits To Increase Engagement And Advocacy
    When your customers are in town for a vacation, conference, or business meeting, why not invite them to visit your office? Customer visits are a great way to deepen relationships with your advocates, as well. There are so many ways to identify and nurture advocates that sometimes you might miss the easy wins right under your nose.
  • MODERN MARKETING  |  MONDAY, OCTOBER 2, 2017
    [Customer] How Can Brands Deliver Robust Customer Experiences?
    According to a study by Walker , customer experience will be the key differentiator for consumers by the year 2020. There is irony in that most brands believe they are creating satisfactory, personalized, and robust experiences but in reality, the customers are often dissatisfied. Why is Customer Experience Important? Customers now expect a consultative approach versus a selling approach. Customer Experience
  • I-SCOOP  |  TUESDAY, SEPTEMBER 15, 2015
    [Customer] Customer-self service: the assisted and contextual reality
    Providing good customer self-service possibilities is a must. We have all the possibilities to enable it, customers want it and with smart technologies we dispose of the potential to make it more creative, relevant and a differentiating experience. Contact center Customer engagement Customer service Research artificial intelligence contact center agent customer experience management information management omni-channel omni-touchpoint self-service
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JULY 12, 2013
    [Customer] Industrial Content Marketing’s Impact on Customer Experience
    Customer experience — the Holy Grail of customer loyalty and repeat business. Customer experience is [.]. Content Marketing Inbound Marketing Social Media Marketing Customer experience Industrial Marketing Every company wants it, many talk about it but only a few get it right. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • MODERN MARKETING  |  MONDAY, JANUARY 16, 2017
    [Customer] Does Your Martech Stack Add Up to a Good Customer Experience?
    The customer journey is an increasingly complex beast. Your prospects and customers are interacting and engaging with you over a whole series of different channels and touchpoints. In the face of all this choice, marketers can sometimes lose sight of the crucial principle - the customer experience. Why does your martech stack need to deliver a good customer experience? Customers today demand an integrated and seamless experience across all the channels they use.
  • MODERN MARKETING  |  TUESDAY, DECEMBER 6, 2016
    [Customer] 3 Ways to Connect Video Advertising to the Customer Journey
    There’s more opportunity than ever to create engaging journeys that provide value to your customers. Based on our experience working with data-driven marketers, we’ve observed strong trends towards video personalization and increasing demand to integrate video marketing into the customer journey. Connecting video advertising to a marketing stack will ensure that all channels are driving maximum impact and creating a synchronized, personalized journey for each customer.
  • MODERN MARKETING  |  THURSDAY, APRIL 28, 2016
    [Customer] 4 Ways to Turn Marketing Ideas Into Engaged Customers
    Having engaged customers is, of course, the holy grail for marketers. Some may argue that increasing sales would be ultimate goal but I would argue back that the more engaged customers are the more happy they are and in turn the more revenue will be generated. Capitalize on the latest technologies for understanding customers and managing marketing programs.
  • MARKETING INSIDER GROUP  |  MONDAY, MARCH 27, 2017
    [Customer] Need More Customers? Get Happy Employees!
    Happy employees create happy customers. Happy customers deliver referrals to your sales team. The post Need More Customers? What if I told you that the best way to grow your business was to focus on the happiness of your existing employees? And happy employees deliver candidate referrals to your HR team. Sounds so simple right? So why do so many […]. Get Happy Employees! appeared first on Marketing Insider Group. Marketing Strategy
  • SALESFUSION  |  THURSDAY, MARCH 12, 2015
    [Customer] Customer Spotlight: TRC Consultants
    The post Customer Spotlight: TRC Consultants appeared first on Salesfusion. Marketing Automation B2B Marketing
  • TONY ZAMBITO  |  SUNDAY, NOVEMBER 8, 2015
    [Customer] Mapping Buying Experiences: Creating Growth Through Aligning With Buyer Goals
    Engaging new buyers and repeat customers are the lifeline to achieving growth. Causing many to rethink long-standing practices on customer acquisition and customer retention. Including experience mapping, journey mapping, ethnographic research, design thinking, and customer co-design. In consumer-driven marketplaces, some of these approaches have been used successfully to reshape overall customer experiences.
  • INFLUITIVE B2B  |  WEDNESDAY, JANUARY 4, 2017
    [Customer] 19 Ways Your Customers Can Improve Your Content Marketing Strategy In 2017
    These tips were originally published in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. As a B2B marketer, you have boundless opportunities to turn your happiest customers into content collaborators. Involving customers in your content marketing strategy has lots of benefits, including: Uncovering better content ideas and new customer success stories.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2016
    [Customer] The Evolution of the Customer Lifecycle
    Author: Sachin Kalra As a marketer, you might have heard about the customer lifecycle in one form or another. At Marketo, we’ve seen many versions of the customer lifecycle model, each with their unique stages, and have even gone through a few iterations of our own. What we’ve come to realize is that even though marketing has evolved significantly over time, the customer lifecycle model hasn’t evolved to reflect the same changes.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 4, 2016
    [Customer] How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]
    A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences. We had a chance to speak to Eric Bisceglia , vice president of product and marketing at Attend, for more insight into the survey results. HOW CRITICAL IS EVENT MANAGEMENT TECHNOLOGY TO MARKETERS?
  • MODERN MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Customer] Understand Customers and Their Lifecycle with Marketing Automation
    Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. Your customer is not a form field. The most fundamental change in the marketing landscape over the last few years is that the customer isn’t a profile or a demographic or a target audience anymore. Perhaps your customer uses Twitter daily, but rarely uses Facebook.
  • MODERN MARKETING  |  TUESDAY, MARCH 24, 2015
    [Customer] 4 Lessons in Serving Up Customer Success
    And in the spirit of true customer obsession, we thought we’d share some of the objectives of this program that you can apply to your customer enablement efforts and programs, regardless of your business model. Provide a platform for assessment – A sound Customer Success Program is built on a foundation that enables customers to assess themselves in ways that are meaningful to their businesses. Customers can choose from close to 40 topics.
  • MODERN MARKETING  |  TUESDAY, OCTOBER 25, 2016
    [Customer] What Plato Can Teach CMOs About Customer Experience
    Customer Experience (CX) continues to be a top priority for major brands. In a report published by Accenture (“Digital Transformation in the Age of the Customer”), “improving customer experience” was listed as a top priority for the companies surveyed. Download Should the Chief Marketing Officer Oversee the Whole Customer Experience?
  • MODERN MARKETING  |  THURSDAY, MAY 14, 2015
    [Customer] New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience
    In fact, 85% of digital marketers say the biggest challenge to cross-channel marketing is customer data that’s spread across multiple channels. New mobile marketing innovations can help marketers and advertisers target their ideal customer and orchestrate a mobile experience that’s coordinated with other marketing channels. Mobile touches different areas of the customer lifecycle—from acquisition to retention to advocacy.
<< 1 2 3 4 5 ... 225 226 >>