Anything Goes Marketing

MAY 3, 2006

In an earlier post on Bad Customer Experiences I told you all about my tragic experience at a Shell gas station a week ago. Customer feedback is something I take very seriously and appreciate you having taken the time to email us. Or if you are not a Scotia bank customer you could bring it to any bank and they would also reimburse you.

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Anything Goes Marketing

JANUARY 8, 2008

Beyond the beauty of this country and the relaxing siestas in the sun, I was reminded of a valuable lesson - go above and beyond for your customers. Going that extra mile for the customer What made the trip was our tour guide Jonathon and driver Daniel from Central American Tours. Whatever we needed, they provided for us.

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Anything Goes Marketing

FEBRUARY 6, 2008

Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised?

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Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

NOVEMBER 19, 2006

We sometimes forget that our customers are the lifeblood of any organization. Al DiGuido is his ClickZ article " The Power of "Thank You " explains that in today's world of technology, there is no reason that you shouldn't be thanking your customers. Here are two words that you can say that are easy and will go a long way "Thank you!".

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Anything Goes Marketing

MAY 6, 2006

If you may recall from my previous post on a bad customer experience , I had written about how I was dispensed a torn $20 bill from a Soctia Bank ATM machine. Like Shell, they have demonstrated that customers or potential customers (as I may be hunting for a good mortgage soon) is important. Thanks Scotia Bank!

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Account Based Marketing ABM Impressions Contacts 100

Anything Goes Marketing

OCTOBER 22, 2012

Here's the problem: my role is all about helping out customers and providing the best. My thought process was driven by a severe lack of sleep (which still exists) and a desire to focus on my core tasks which included leading my team.

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Anything Goes Marketing

AUGUST 7, 2011

One of the things that I love most about my role is when I'm able to visit customers and participate in a customer user group. This past week I was down in Atlanta for the Eloqua All About Revenue Success Tour and I led a breakout session on the different ways that companies measure the success of lead nurturing.

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Lead Nurturing Eloqua Leads Lead 100

Anything Goes Marketing

OCTOBER 18, 2010

Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. The importance of blogs in your B2B marketing mix can't be overlooked.

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Anything Goes Marketing

SEPTEMBER 16, 2006

Technorati plays a crucial part in the lives of blogger and if it has faulty technology then it better have good customer service. If Technorati has crappy technology and bad customer service that it has a huge problem. Tags: poor customer service. Thanks Janice!

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FAQ Blogger Tagging Ideal Customer Profiles 100

Anything Goes Marketing

APRIL 5, 2009

It’s at times like this when you need a bounce in your step and powerful tools that will make it easy to keep you engaged with customers and prospects but allow you to leave work at a reasonable hour. Customer service survey. Automatically send out a follow up email after a customer service case was closed asking for feedback.

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Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

JUNE 29, 2009

This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services.

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Anything Goes Marketing

FEBRUARY 1, 2009

I thought at first she was crazy but after jumping into it and being able to converse with social media experts, bloggers, customers, competitors, colleagues and friends in a friendly and cooperative format that would otherwise be impossible, I was hooked. I guess being already exposed to the social media world made twittering a logical step.

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Twitter Social Media Blogger Work Management 100

Anything Goes Marketing

SEPTEMBER 8, 2008

I can imagine the thought process of the agency in their board room: "What content can we produce that will engage Anheuser Bush's customers?" For many companies, newsletters are key to either keeping customers, creating repeat customers or nurturing prospects who are interested in your products but not yet ready to buy.

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Newsletter Paid Search Agency Co-Registration Lead Nurturing 100

Anything Goes Marketing

SEPTEMBER 6, 2010

This post will provide tips for sales professionals and marketers to get the most out of LinkedIn so you can stay on top of your customers and prospects and. Here is a snippet from that post: If you haven’t logged into LinkedIn these days, it’s time to get back in there and see some of the cool stuff that is now available.

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Anything Goes Marketing

AUGUST 3, 2009

If you’re looking to make your company seem more real to prospects and customers, Twitter is perfect for this. Doing this in real time helps employees, customers and prospects feel like they are right there with you. Twitter can also be used to direct customers to content and/or discussions in a customer only portal.

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Anything Goes Marketing

DECEMBER 15, 2008

Here is the question that was asked: How does your company email customers about events and web seminars without sending too many emails to the same customer that may share several products within a product line? I decided to do a quick scan on Linkedin instead and found a great topic on email marketing.

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Anything Goes Marketing

AUGUST 7, 2007

Allow your customers/prospects to set their own expectations for marketing messages. If I send a customer request to Bell, I want to receive an email that tells me how long I will be waiting until I hear from someone. Here's an example: Company X has been a loyal customer for the past 5 years. Here's a bonus one: 6.

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Anything Goes Marketing

FEBRUARY 13, 2008

I also just found out that my post on Google Customized search was selected as one of BtoB Magazine’s Blog Posts of the Week. I suspect it was through searching or via a customized RSS feed. Thanks Bulldog! You even spelled my last name right (it doesn`t happen very often). Thanks BtoB Magazine!

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Bulldog Solutions BtoB Eloqua RSS 100

Anything Goes Marketing

DECEMBER 9, 2007

Tactics to Incorporate Video and Email Here are a few ideas that you can use today: Adding video intros to event invites (highlighted above) Customer testimonials. If you go and visit your customers, take a long a camera and record a 10 second testimonial. CEO video messages to customers, prospects and employees.

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Bulldog Solutions Tactics Video Marketing Youtube 100

Anything Goes Marketing

MARCH 24, 2009

Take 30 seconds and really think about the message this is conveying: Here are some items to consider: The only parking spaces reserved were for outside sales and customers There were enough parking spaces available for everyone (reserved spaces were not essential) What do other employees (including inside sales) think when they see this?

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Anything Goes Marketing

JULY 4, 2010

During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data. On the initial email newsletter you receive when you provide your email address, you are encouraged to customize future newsletters by selecting the topics that most interest you. Hi everyone.

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Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

NOVEMBER 11, 2007

As part of this campaign, an email was sent out to all customers asking them to fill out a survey. Most of the information coming from account managers is valuable and customers are more likely to open and respond to these emails. I have a great email marketing tip for everyone this week based on a real email campaign.

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Response Rate Personalization Tips Marketing Management 100

Anything Goes Marketing

MAY 26, 2007

There is no question that newsletters are a great way of keeping your company top of mind to your customers and prospects and increasing brand awareness as well the perception that your organization is the industry expert. Better insight into your customers and prospects : Positive, negative or indifferent most comments are important.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

JULY 27, 2006

While knowing what products and services you offer is important, it's even more significant that customers and prospects know what the business challenge is that is affecting them that would cause them to consider your company. A even better one is "Are you staying late at night fixing your customer data?" There are many.

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

NOVEMBER 19, 2006

Maybe teh reason they aren't is because your CRM (customer relationship management) tool is naked. You could take this even further by being able to gather all of this data and have an email that will assess all of the customer data and compile an email for you that can be customized by sales and sent from Outlook.

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CRM B2B Sales Sales Qualified Leads Touchpoints 100

Anything Goes Marketing

SEPTEMBER 20, 2008

To keep it simple, I look at it as a way of keeping your company top of mind to your potential customers or existing customers who are qualified but not yet ready to buy. The concept of lead nurturing is something that is complex for some but very straightforward for others.

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Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

OCTOBER 27, 2007

This season, they've launched a new website that allows their customers to buy their product online (if you're asking what took them so long, you need to watch the show). If you watch the show The Office on NBC like I do with my wife most weeks, you'll understand what Dundler Mifflin is all about. Any other Office fans out there?

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Viral Marketing Web 2.0 Banner Ads Banners 100

Anything Goes Marketing

OCTOBER 23, 2006

If you do, then you've decided that your company has something to say and is committed to producing high quality content that is valuable to your customers and potential customers. Your newsletters should not only be used as awareness tools to keep current customers informed as well as nurture potential prospects.

Newsletter 100

Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

OCTOBER 2, 2006

Here is my top 10 list on the fly of some of the positives of corporate blogging: It gives a CEO something to do when they're stuck in an airport It gives your customers' and prospects' CEOs something to read when they're stuck in an airport. Good question. It's fun and different! Instead of seeing these same top level web nav.

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Anything Goes Marketing

DECEMBER 3, 2006

Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. Think of it as starting a conversation with your customers or prospects. Let your customers do the product plug. Drive website traffic. What do we Podcast About? Create testimonial podcasts.

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Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

JANUARY 26, 2010

I’m going to outline some of the cool things our customers do but I’ll also provide a short intro on what I do in my day to day. To make it easy for everybody, I like to describe my role as a sherpa for our customers.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

OCTOBER 20, 2009

In my definition for this post, I’m referring to a process that automatically delivers highly targeted emails to prospects or customers in a specific time frame via a marketing automation platform. Remember that your prospective customer is being bombarded with hundreds of emails each day – how is your email going to appeal to them?

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Ad Building Top of Funnel 100

Anything Goes Marketing

SEPTEMBER 16, 2007

Communicate to customers more efficiently. Imagine if you were able to alert your customers instantly with a widget (for example, new tickets go on sale or a software alert) or provide them with a widget to receive mission critical information to their mobile device (this is a mobile widget )?

Web 2.0 100

Web 2.0 Wikipedia Social Networks Tagging 100

Anything Goes Marketing

MARCH 9, 2008

Trend #2: Helping Your Customers/Prospects Organize Themselves This tip/technology isn't new but it's now easier and thus has many more implications. Imagine if you could create a solution with key milestones including REAL dates that the your prospect/customer can save on their own Outlook/Lotus calender.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

SEPTEMBER 13, 2009

I found some extremely interesting data that I will discuss in future posts but what interested me more was what I believe is missing based on what I discuss with my customers on a day to day basis.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

MAY 3, 2006

Have look atthe article and find out how to spread the word about your business by using your customers. This is definitely something to think about - you have customers that are really enjoying the experience with your business. Herre's a good article on Click Z about how to create a good " consumer-generated media " campaign.

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Anything Goes Marketing

NOVEMBER 15, 2009

BUT if the CMO has a demand generation or sales enablement background he/she is 2 times liklier to make 5yrs #ee09 Measuring Marketing Effectiveness This was definitely a hot topic and Eloqua was lucky to not only have speakers like Laura Ramos and Tony Jaros but also CMOs from its customer base.

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