WriteSpark

MARCH 28, 2018

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates. In both cases, what input do you receive?

Case Studies 120

Case Studies Case Study Studies Validation 120

WriteSpark

MARCH 28, 2018

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates. In both cases, what input do you receive?

Case Studies 120

Case Studies Case Study Studies Validation 120

WriteSpark

MARCH 12, 2013

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. that add depth and interest to the case study.

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

WriteSpark

MARCH 12, 2013

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. that add depth and interest to the case study.

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

WriteSpark

JULY 10, 2012

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates. In both cases, what input do you receive?

Case Studies 120

Case Studies Case Study Studies Validation 120

WriteSpark

JULY 6, 2010

You're excited to have a well-known customer who is happy with your product and ready to talk for case study. Several factors can contribute to this scenario: A reluctant customer. Although the interview may have been agreed upon weeks ago, when it actually happens the customer may prove reluctant to talk.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

APRIL 20, 2010

Others run to multiple pages, with questions covering every detail of a customer's situation or product implementation. The customer may forget to mention or diminish information about benefits, applications, etc. I keep a file of interview questions for case studies that I have collected from various client projects over the years.

Allocation 120

Allocation Lead Scoring Lead Ranking Case Study 120

WriteSpark

APRIL 6, 2010

When you are interviewing a customer, are you really getting the information you need or are you just shooting the breeze? Of course you want to establish rapport with customers during an interview for a case study or other marketing project. Next post: Interviews Part 2: Are your questions asking or leading? .

Case Study 120

Case Study Case Studies Studies Course 120

WriteSpark

FEBRUARY 11, 2014

Do you have the interviewing skills that can help you get a great case study.and strengthen your relationship with the customer at the same time? Or, do you just "wing it," relying on the right information to magically emerge during the interview call, as long as you can keep the customer talking?

Case Studies 120

Case Studies Case Study Studies Best Practices 120

WriteSpark

FEBRUARY 11, 2014

Do you have the interviewing skills that can help you get a great case study.and strengthen your relationship with the customer at the same time? Or, do you just "wing it," relying on the right information to magically emerge during the interview call, as long as you can keep the customer talking?

Case Studies 120

Case Studies Case Study Studies Best Practices 120

WriteSpark

JUNE 11, 2013

Instead of taking time to look through the list, most customers will click on just the first one or two links. Two quick and easy projects can make your case studies much more appealing to customers and increase their marketing value for your company.

Case Study 120

Case Study Case Studies Studies Promotion 120

WriteSpark

JUNE 11, 2013

Instead of taking time to look through the list, most customers will click on just the first one or two links. Two quick and easy projects can make your case studies much more appealing to customers and increase their marketing value for your company.

Case Study 120

Case Study Case Studies Studies Promotion 120

WriteSpark

OCTOBER 23, 2012

If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study? On the Web, I find the most useful discussions in this Linkedin group: Customer Reference Knowledge Sharing Network.

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

OCTOBER 23, 2012

If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study? On the Web, I find the most useful discussions in this Linkedin group: Customer Reference Knowledge Sharing Network.

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

APRIL 6, 2011

Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company. Or maybe the product implementation has just been completed, but the customer hasn't yet seen specific, measurable results. Write a technical application note based on the customer's planned deployment. .

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

APRIL 6, 2011

Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company. Or maybe the product implementation has just been completed, but the customer hasn't yet seen specific, measurable results. Write a technical application note based on the customer's planned deployment. .

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

APRIL 9, 2013

Many of the keywords that a product manager insists must be used to describe a product will in fact turn out to be irrelevant for customer searches. A customer will give you a great case study, but then never get back to you with approval to publish it.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

APRIL 9, 2013

Many of the keywords that a product manager insists must be used to describe a product will in fact turn out to be irrelevant for customer searches. A customer will give you a great case study, but then never get back to you with approval to publish it.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

AUGUST 3, 2011

There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. Instead of turning down a willing customer, you can focus the case study on qualitative results and value. What to do?

Case Study 120

Case Study Case Studies Studies Storytelling 120

WriteSpark

AUGUST 3, 2011

There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. Instead of turning down a willing customer, you can focus the case study on qualitative results and value. What to do?

Case Study 120

Case Study Case Studies Studies Storytelling 120

WriteSpark

MARCH 21, 2018

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Time and workload demands.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 21, 2018

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Time and workload demands.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

AUGUST 14, 2012

Customer and SME Relationships. Interact with customers and subject experts, including high-level executives, in a way that maintains a positive perception of your company and the marcom department. Offer ideas and perspectives, gained from working with multiple clients, that can improve your materials. Communication Mastery.

SME 120

SME Cost Copywriting Work Management 120

WriteSpark

AUGUST 14, 2012

Customer and SME Relationships. Interact with customers and subject experts, including high-level executives, in a way that maintains a positive perception of your company and the marcom department. Offer ideas and perspectives, gained from working with multiple clients, that can improve your materials. Communication Mastery.

SME 120

SME Cost Copywriting Work Management 120

WriteSpark

OCTOBER 5, 2011

Discusses market or industry factors that impact a customer's need for the product. For topics that don't meet these criteria, other types of marketing materials may be a good choice: An article on the company website or submitted to online or print publications that covers the relevant technology, industry, or customer base.

Paper 120

Paper Analysis ROI Course 120

WriteSpark

OCTOBER 5, 2011

Discusses market or industry factors that impact a customer's need for the product. For topics that don't meet these criteria, other types of marketing materials may be a good choice: An article on the company website or submitted to online or print publications that covers the relevant technology, industry, or customer base.

Paper 120

Paper Analysis ROI Course 120

WriteSpark

SEPTEMBER 7, 2011

You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs. You know that your product and company is truly the best choice for customers. so why can't you say so in your sales materials?

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

SEPTEMBER 7, 2011

You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs. You know that your product and company is truly the best choice for customers. so why can't you say so in your sales materials?

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

MARCH 2, 2010

The idea behind this content: Sharing realistic experience and advice that can be beneficial to customers. Intel: IT@Intel Microsoft: Microsoft IT Showcase What materials and techniques have you used to share your company's product experience with customers and prospects? .

Case Study 120

Case Study Case Studies Paper Studies 120

WriteSpark

MARCH 26, 2009

Prospective customers, sales people, and dealers all expect a document that presents the essential information about the product's features and benefits, specifications, system requirements, and potential uses. Encouraging Customer Loyalty. A brochure or data sheet is almost mandatory to introduce the product.

Comparison 120

Comparison Copywriting Banner Ads Press 120

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. But equally valuable marketing opportunities may await you in the old--through a relatively simple, fast, and inexpensive refresh of your best existing materials.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. But equally valuable marketing opportunities may await you in the old--through a relatively simple, fast, and inexpensive refresh of your best existing materials.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

SEPTEMBER 16, 2009

Federal Trade Commission (FTC) is expected to issue new guidelines for disclosure about a company's use of the testimonials and endorsements received from both customers and expert reviewers.

Guidelines 120

Guidelines Word of Mouth Case Study Case Studies 120

WriteSpark

NOVEMBER 2, 2011

Within the e-book, embed or link to multimedia content such as a customer testimonial video, webinar recording, or an interactive product demo. Of course, this choice should be in addition to allowing the customer to print the e-book as a PDF file downloaded from your site. Add interactivity.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

NOVEMBER 2, 2011

Within the e-book, embed or link to multimedia content such as a customer testimonial video, webinar recording, or an interactive product demo. Of course, this choice should be in addition to allowing the customer to print the e-book as a PDF file downloaded from your site. Add interactivity.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

JUNE 1, 2010

Don't let a brochure or data sheet become a statement about anything other than what a customer can buy today. . Understand that marketing isn't really "fluff;" copywriters are indeed trying to give customers clear and useful information. . Remember, if a product feature is in writing, you have to deliver it.

SME 120

SME Copywriting Rules Features 120

WriteSpark

MARCH 17, 2009

But white papers can also be useful in a later stage of a sales cycle, when an individual customer or a buying committee is identifying the final purchase criteria and narrowing the list of products and vendors that will receive further consideration. Many companies use white papers at the beginning of the sales cycle to attract prospects.

Paper 120

Paper Purchase Sales Cycle Copywriting 120