Marketing Insider Group

JULY 1, 2020

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Marketing Insider Group

JANUARY 21, 2021

With this kind of spotlight coupled with the connections they make, you’ll find it’s easier to retain customers. The cumulative effects of trust and relationships from employee advocacy result in greater customer retention. Those relationships often lead to very loyal customers. That’s why you have to keep engaging customers.

Ideal Customer Profiles 298

Ideal Customer Profiles Social Media Trust Marketing Tagging 298

Marketing Insider Group

AUGUST 13, 2020

But since the start of COVID-19, customers have gained even more of an upper hand. As an entrepreneur, CEO, or executive, you should look at this new wave of customer as both an opportunity and a challenge. One strategy is to reinvent the way your organization focuses on the overall customer experience (CX).

Ideal Customer Profiles 286

Ideal Customer Profiles Marketing AI Top of Funnel Work Management 286

Marketing Insider Group

JULY 8, 2020

Successful content marketing is all about solving your customers’ problems. Because when you show customers how to face their challenges and come out victorious on the other side, it builds trust. Your content can do the same for your customers. No business can solve all its customers’ problems. I can’t say it enough.

Work Management 337

Work Management Marketing Management Content Marketing Content 337

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. Content personalization is a way to build trust and loyalty with customers. Customers appreciate, and in some cases, have a high demand for content personalization. What About Customer Expectations?

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

Marketing Insider Group

APRIL 28, 2020

Investing in content marketing now can win the loyalty of an audience who will become customers later. When the pandemic ends, your customers will still be there. Marketing teams all over the world are finding it necessary to pivot and find new ways of attracting customers and reaching their goals. Addressing Customer Concerns.

Work Management 347

Work Management Marketing Management Paid Search Agency Content 347

Marketing Insider Group

NOVEMBER 13, 2018

The post Want More Customers? Even if they’re perusing Pinterest for recipes or Facebook for the latest gossip on the new neighbor, they have an “itch” to scratch. A want that they need to satisfy. In marketing, we call these “pain points.” In reality, they are emotional or physical […].

Facebook 226

Facebook Search Marketing Marketing Content Marketing 226

Marketing Insider Group

NOVEMBER 1, 2018

In today’s always-on world, content drives the customer journey. Unfortunately, given the importance of content for SEO, we often overlook the role content plays in not only creating awareness but driving customers from awareness to conversion.

Content 241

Content SEO Conversion Marketing 241

Marketing Insider Group

FEBRUARY 11, 2019

The post 8 Content Marketing Lessons from Google’s Customer Intent Study appeared first on Marketing Insider Group. We know that even if the brands we use disappear, another product or service will come along to replace it. What does this mean for content marketing? It means that everything must be […].

Intent 279

Intent Studies Content Marketing Content 279

Marketing Insider Group

OCTOBER 23, 2019

If customer service is a school coach, customer success is a personal trainer. But just like athletic trainers, customer success people need two things to succeed: engaged trainees and the right tools. But just like athletic trainers, customer success people need two things to succeed: engaged trainees and the right tools.

Blast Campaigns 186

Blast Campaigns Outreach Training Social Media 186

Marketing Insider Group

MAY 21, 2020

How many times have you complained about your boss, a coworker, or a difficult customer? It’s all just a case of reframing your situation and focusing on helping others (customers, colleagues, or even your boss!). Everyone can be happier at work, even Directors of Marketing, by shifting to a more positive and customer-focused mindset.

Work Management 273

Work Management Marketing Management Customer Satisfaction Correlation 273

Marketing Insider Group

SEPTEMBER 9, 2020

Businesses looking to expand will have little to no luck focusing their efforts on the broad universe of potential customers. Instead, the key to growth comes from unlocking the characteristics that make up a specific subset of customers and prospects that are most likely to make purchases and remain loyal. What does the customer want?

Segmentation 269

Segmentation Allocation Business Demand Generation Agencies 269

Marketing Insider Group

JANUARY 21, 2020

I’ve already explained why I predict 2020 will be the year of the customer. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience. And if you think your strategy is already customer-driven, it may well be worth reviewing the process anyway.

Marketing Strategy 319

Marketing Strategy Marketing & Strategy Ad Building Planning 319

Marketing Insider Group

NOVEMBER 27, 2018

Events help you know your customers and potential customers face-to-face. The post Events That Move Customers to Action appeared first on Marketing Insider Group. Done well, they’ll move attendees to buy your products and services. ‘ Why Hold Events? People buy from people they know. Why […].

Word of Mouth 211

Word of Mouth Buy Advertisements Advertising 211

Marketing Insider Group

JUNE 19, 2017

We all want to get to know our customers better. If we could wave magic wands and have customers walking directly into customized products and services tailored with them specifically in mind, we would. To understand our customers better, we need systems in place […].

Segmentation 206

Segmentation Service Product Business 206

Marketing Insider Group

SEPTEMBER 14, 2020

Email automation takes tedious tasks off of your team’s plate and frees up valuable time for mission-critical activities, like answering customer questions and improving your product. Email automations increase the relevancy of your messaging, which then contributes to a more personalized customer experience. Click-through rate.

Automation 274

Automation Ad Building Digital Marketing Funnels Eye-Tracking 274

Marketing Insider Group

SEPTEMBER 27, 2018

In their sloppy attempts to attract and convert customers, firms are unintentionally creating a dysfunctional customer journey. The post How To Avoid The Dysfunctional Customer Journey appeared first on Marketing Insider Group. Unfortunately, the true buying […]. Unfortunately, the true buying […].

Buy 218

Buy Optimization Process Paid Search Agency 218

Marketing Insider Group

FEBRUARY 20, 2019

Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs. The post How to Improve Customer Segmentation with AI appeared first on Marketing Insider Group. With greater relevance, response rates are likely to […].

Segmentation 215

Segmentation Marketing AI Response Rate Relevance 215

Marketing Insider Group

APRIL 29, 2020

The customer. Listening to what the customer wants , striving to exceed expectations, and having the ability to anticipate customer needs is the secret to success (and survival) in our turbulent digital era. Only by a shift in corporate culture and a focus on the customer would Kodak have ever had a chance of surviving.

Work Management 265

Work Management Marketing Management Budget Programs Custom Publishing 265

Marketing Insider Group

FEBRUARY 5, 2019

However, when I talk to fellow professionals, I do not need these tools to guess what perhaps is the biggest obstacle we face: how to create content that your customers will love to read. The post How to Create Content Your Customers Will Love to Read appeared first on Marketing Insider Group. The research backs me […].

Content 275

Content Analytics Research Marketing & Strategy 275

Marketing Insider Group

MAY 15, 2019

How can marketers better connect with people we hope will become our customers? Over the few years, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Because right now, the trust gap between marketers and customers has never been more significant.

Trust Marketing 225

Trust Marketing Research Marketing Content Marketing 225

Marketing Insider Group

OCTOBER 2, 2018

Want to keep your customers around, boost their loyalty, and engage them with fun and convenient content? And not just at the start of the customer journey, but in the middle and end stages of the marketing funnel. These golden customers are the ones who become your brand advocates, the buyers […]. Of course you do.

Loyalty 205

Loyalty Top of Funnel Marketing Funnels Course 205

Marketing Insider Group

MAY 19, 2020

Because it’s super cost-effective to produce, it benefits employees, customers, and the business as a whole, and it can skyrocket sales and conversions like nothing else. Your employees know your company better than anyone else, and they probably know your customers pretty well too. Now, Employee-generated.

Intent 290

Intent Paid Search Agency Guidelines User-Generated Content 290

Marketing Insider Group

JUNE 21, 2017

Customers can now make educated choices between competing brands, as information is literally at the tips of their fingers. As a result, customers have higher expectations of […]. The post Why Customer Experience Matters to Your Business appeared first on Marketing Insider Group.

Business 239

Business Education Tips Brand Identity 239

Marketing Insider Group

OCTOBER 30, 2019

One of the biggest challenges in marketing today is increasing retention and lifetime value of existing customers. The key to successfully enhancing this value is through a Voice of the Customer (VoC) program. Developing a customer advocacy approach includes many facets, including data, measurement and research.

Research 203

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 203

Marketing Insider Group

OCTOBER 17, 2018

How content with a focus on experiences and emotional marketing can keep customers connected and create advocates for your brand. The post Storytelling in the Age of the Connected Customer appeared first on Marketing Insider Group. Today’s healthcare landscape is rapidly changing.

Storytelling 216

Storytelling Cost Paid Search Agency Brand Identity 216

Marketing Insider Group

SEPTEMBER 19, 2017

You can’t buy your customers. The post How Customer Loyalty Is Really Earned appeared first on Marketing Insider Group. Promotional offers, special discounts, and giveaways may motivate more sales – during the promotional period. Even loyalty programs have an appeal, but they do nothing to establish brand authenticity. […].

Loyalty 206

Loyalty Sample Pricing Price 206

Marketing Insider Group

MARCH 9, 2017

This is a two-part series that explores an increasing understanding of the customer as technology and customer behavior evolves and what business must do to keep up with this evolution. The post Engage At Scale: Customer Obsession Requires Customer-Defined Value ( Part 2) appeared first on Marketing Insider Group.

Direct Marketing 166

Direct Marketing Business Marketing & Strategy Marketing 166

Marketing Insider Group

NOVEMBER 6, 2018

Your customer retention rate (CRR) is a metric that reveals whether your marketing and customer care efforts are bleeding dollars or fortifying your business. Customer retention isn’t just about seeing how good of a job your marketing and sales teams are doing. The post What Is Customer Retention Rate & Why Should You Care?

Business 219

Business Marketing Content Marketing Content 219

Marketing Insider Group

NOVEMBER 13, 2018

It used to be that you could accelerate growth with huge customer acquisition. Today, the best companies are growing through customer success. A CX Consulting to talk about customer success. […]. The post Transform Your Customer Success Journey and Accelerate Growth appeared first on Marketing Insider Group.

Acquisitions 193

Acquisitions Consulting B2B Sales B2B Marketing 193

Marketing Insider Group

OCTOBER 30, 2018

80% of retail professionals say email marketing is their greatest driver of customer retention, and customers who purchase through emails spend 138% more than those who don’t receive them. Getting your emails right is one of the most important steps you can take to win over customers and to build loyalty.

Loyalty 212

Loyalty Email Marketing Purchase Spending 212

Marketing Insider Group

SEPTEMBER 26, 2019

The Audience Explorer tool we’ve been using for the past 3 weeks is a no-cost, interactive search tool for B2B content marketers to discover real-time consumption insights on custom audiences. In a sense, Audience Explorer is a hands-on approach to using this first-party data for real-time, custom content consumption insights.

Enterprise Management 195

Enterprise Management Ideal Customer Profiles Content Marketing Management 195

Marketing Insider Group

AUGUST 1, 2019

The post Agile Marketing Teams Should be Organized Around the Customer appeared first on Marketing Insider Group. Email isn’t like social, which isn’t like content or automation. The skills you need to optimize for organic search aren’t the same ones […].

Organization 198

Organization Automation Marketing Search Marketing 198

Marketing Insider Group

JANUARY 30, 2019

If you’re looking to promote your brand, then the best way for leveraging happy customers is taking advantage of the user-generated content. Nowadays, marketers are focused on creating content marketing campaigns that attract the attention of old and new customers. Don’t limit yourself to paid advertisements to gain brand recognition.

Promotion 161

Promotion Brand Identity Branding User-Generated Content 161

Marketing Insider Group

AUGUST 15, 2018

Customer Experience (CX) is a widely discussed business topic. A survey conducted by Econsultancy shows that companies are most excited about the opportunities brought by customer experience for 2018, even beating out fierce contenders […].

Differentiation 247

Differentiation Brand Identity Branding Customer Surveys 247

Marketing Insider Group

SEPTEMBER 12, 2019

The post Exploring IT Audiences: Real-time, Custom Content Consumption Insights appeared first on Marketing Insider Group. While analyzing real-world data points is becoming a must-do, it’s challenging to find the right information or tools to gain meaningful insights.

Content 193

Content B2B Marketing B2B Marketing & Strategy 193

Marketing Insider Group

MARCH 7, 2018

Whether you sell a one time product or a long term service, customer retention needs to be a top priority. Every customer becomes a valuable asset to your business, either in […]. The post How to Improve Customer Retention Through Marketing Tactics appeared first on Marketing Insider Group.

Tactics 204

Tactics Marketing & Strategy Marketing Buy 204