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  • FATHOM  |  FRIDAY, OCTOBER 9, 2015
    [Customer] 10 Common Hospital Paid Advertising Mistakes We See Far Too Often
    Mistake #3: Lack of custom landing pages. Having a custom PPC landing page allows you to tailor the design, layout, and content of the page exactly how you want it. Having custom landing pages is imperative if you’re looking to grow the service line and bring in new patients. Hospitals and/or health systems can be very old school when it comes to pay-per-click (PPC) advertising. That means they might be making mistakes that can (and should) be avoided.
    [Customer] 5 Writing Hacks to Resuscitate Your Content Marketing Efforts
    Peer reviewing content can seem like a drag, but really it’s the best way to ensure you’re delivering top-notch content living up to client or customer expectations. As the weather gets colder and I settle back into my familiar pattern of staying inside and watching lots of TV, I find I’m drawn to hospital dramas. Not because they’re particularly good or anything – but because they’re on.
    [Customer] LinkedIn Groups Serve as Valuable B2B Marketing Tool
    Participating in LinkedIn groups is a great way to increase visibility and interact with colleagues in your field, as well as potential customers. Look for a unique way to zero in on something that is important to your prospects, customers and colleagues in the industry. This would include high-value leads, loyal customers and influencers in your industry.
    [Customer] Digital Marketing: Connecting with Your Community
    Current and former customers are VIPs among your community, but prospects are also extremely important. Rather than trying to speak to the general public, address issues and topics that are most relevant to your target customers. These efforts in specifically focusing on the needs and interests of your primary target audience will increase the odds of converting leads and prospects, while also keeping current customers engaged.
    [Customer] How to engage bloggers down the long tail
    It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake.
  • THE ROI GUY  |  WEDNESDAY, MAY 9, 2012
    [Customer] Value Selling & Marketing with the iPad?
    Think about being able to sit down next to a buyer with your iPad, answer a few simple interactive questions, and receive a customized configuration, cost comparison recommendation and business case. An Alinean powered Benefits Estimator on an iPad, interactively helping to custom configure and cost justify supply chain / shipping solutions.
    [Customer] 5 Really Good Reasons LinkedIn Bought SlideShare
    Disclaimer: LinkedIn is an Eloqua customer. by Jesse Noyes | Tweet this Big happenings in the social media world today as a giant star collided with a smaller, but powerful, cousin. LinkedIn has decided to purchase SlideShare for $119 million in cash and stock. It’s not a deal I can say I saw coming, but it makes total sense. For those of you uninitiated with SlideShare, it’s a platform where you can upload and spread professional presentations.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Customer] The 10-Minute Marketing MBA
    As you start to grow, you''ll go through growing pains that come with gaining new customers, acquiring companies, or selling APIs. Asking the customer to make a smaller commitment using a freemium model works very well for those baby through tween years. The market is filled with competitors like Box and Google Drive, which makes it relatively easy for the customer to switch. Have ten minutes? Want to learn business school basics? Keep reading -- this post is for you.
    [Customer] If Your Sales Team Were Game of Thrones Characters
    What we’d hire her for: Customer Success. Brienne’s ceaseless dedication to those she serves make her a perfect candidate for customer success. We think that both of these facets of his personality, his wisecracking demeanor and problem-solving skills, would make him a valuable sales leader as he mentors his team, builds relationships with customers and devises the best possible solutions his clients.
    [Customer] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    Stay keen on the marketers who inspire you most with their content and customer activities. by Amanda Batista | Tweet this Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. He spent his days immersed in spreadsheets and his nights recording in the studio with other artists.
    [Customer] Is Marketing Passé? You Be the Judge
    Gee, if it were only that easy: Create a product that customers love, let them tell friends and colleagues, watch it go viral, and sell the company to Facebook for $19 billion. Steve Case, founder of AOL, just wrote an article for Mashable about Facebook’s acquisition of WhatsApp. The article is titled 10 Lessons We Can Learn From WhatsApp. While I am an admirer of Mr. Case and agree with much of what he stated, I sharply disagree with one of his 10 lessons.
    [Customer] How to Apply a B2B Buyer Persona to Your Content Marketing Strategy
    A Day in the Life” establishes a shared view of the customer across the organization. This level of detail highlights long-tail keywords for top of the funnel SEO, provided you’ve chosen phrases your customers also use. As mentioned earlier, the details you collect during customer interviews can be indicative of keywords and phrases your buyer persona will use. In a previous post, I shared a four-step process for creating in-depth B2B buyer personas.
    [Customer] 20+ Amazing Examples Of Content I Wish We Created
    Humor and B2B Marketing: A Love Story – The future of customer videos! I have to admit that I really geek out when I see a great piece of content. Just look at this photo on the left from Flickr. Amazing! Right? I really like to learn from my colleagues and peers around the world who I think are doing an amazing job of creating great content I wish I had a role in creating for my business. Sure I could just gather up all the stuff my team and I created and promote it here.
    [Customer] 3 Ways to Inject Personality Into Your Content
    They might develop a deeper relationship with our brand and become more loyal, long-term customers. In the case of a business blog, “your real life” might mean “your company” or “your customers” – just make sure it’s relatable for your audience. . Are you worried your content is a little on the boring side? . It’s ok. We all get insecure about this now and then. We know boring content is doomed content – no one will like, share, or connect with our material if it isn’t interesting.
    [Customer] 5 Essential Tips to Consider before Boosting a Facebook Post
    On the other hand, if the goal is to interact with potential new customers, that needs to be reflected in the targeting. It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease.
    [Customer] Content Syndication – Compelling Content, Targeted Leads
    As a marketer, how do you find the right venue that encourages customer engagement? When a person can connect with you and your thought leadership, you are likely to gain them as a future customer. The reason many use filters is because they try to target larger customers within their demographics. Because eventually these larger customers will lead them to larger deals, and that’s why many companies are willing to pay more for these leads.
    [Customer] Copyright expert Nicholas Wells on the newest Google Bowling
    They were considered a big target for litigation because they had the money to pay damages, but they said, Hey, we can’t be responsible for what our customers store on our servers or transmit across our networks. When a search engine or web hosting provider receives a takedown notice, they must either remove access to the URL referenced in the takedown notice or else they may be jointly liable (with the customer who actually runs the website) if the copyright owner sues for infringement.
    [Customer] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. You can add a customized application to your Facebook page…or a run a competition using Shortstack and start building those email subscribers.”
    [Customer] 6 Lead Scoring Lessons for Better Lead Conversion
    In effect, we provide fully operational branch sales and marketing office for our customers, who range from tiny startups to large public companies. NuGrowth Solutions is a sales and marketing as a service organization specializing in business development, customer relationship management, and digital marketing.
    [Customer] Save That Shopping Cart! Tips To Prevent Cart Abandonment
    Try to think about why the cart didn’t convert to a purchase from a customer’s point of view –it could have been because of price, because they found something else they liked better, or purely because they were shopping for so many things that they forgot. Author: Phillip Chen How many times have you gone to a website, put something in your cart only to leave it there?
    [Customer] What is a 301 Redirect and Why Should You Care?
    Here are two tips for your 301 redirects that will help you get found by your best leads and customers. For HubSpot customers, do this by going to the "Domain Names" option in Settings and walking through the DNS setup. If you are a small business owner or small business employee, inbound marketing can help you manage expenses, increase your marketing reach and make sure your customers can find your products and services.
    [Customer] 5 Ways to Create New Prospects in LinkedIn
    B2B Marketers know that LinkedIn is a gold mine of potential to create relationships, manage customers, and stay in touch with colleagues. But have you ever considered LinkedIn as a prospecting tool? Learn 5 ways to create new prospects, right in LinkedIn. LinkedIn Answers Take a look at your 1st level connections that you’d [.]. B2B Web Strategy Lead Generation LinkedIn
  • TERMINUS  |  MONDAY, MARCH 27, 2017
    [Customer] 7 Steps to Getting Started with Account-Based Marketing (ABM)
    Getting more value from existing customers. That’s because: ABM technology helps you engage your customers on their terms via digital channels rather than just emails and phone calls. These accounts should fit your ideal customer profile, or ICP. If you don’t have a documented ideal customer profile , you can use the Defining Your ICP Worksheet below to help you and your sales team have a productive conversation about the accounts you should focus on.
    [Customer] How to Use LinkedIn to Generate Leads
    Join LinkedIn groups where your clients/customers gather. You can use updates to share a link to an article, blog post or a video that you think is relevant to your potential customers and network. Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Customer] 7 Creative Ads Even Inbound Marketers Can Love
    Anytime a British Airways plane flew overhead, this billboard uses custom-built surveillance technology to detect which plane it is -- and then shows the child pointing at the plane with the plane''s flight number and route. When Domino''s revamped their pizza recipe, they took out a Times Square digital ticker and screen to display customers’ photos and comments -- even the ones that gave bad reviews of the pizza chain. When ads are bad, they''re annoying to watch.
    [Customer] The Most Important Changes to Google AdWords in 2013
    Google Merchant Center users can use dynamic remarketing to target potential customers with relevant messaging based on their previous on-site actions, without having to set up a new audience segment or ad for every single product. This is a great tool for larger retailers who want to get back in front of a customer who didn’t complete a purchase. Keeping up with the thousands of updates and changes Google makes in AdWords each year could be a full-time job.
    [Customer] Predictions for B2B digital marketing in 2013
    It took a while, but Facebook marketing is now ready for mainstream B2B, in support of branding, lead generation, and customer relationship marketing goals for enterprises of all sizes. Photo credit: Wikipedia. It’s that time of the year when observers can’t resist making predictions about developments on the horizon. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013.
    [Customer] Inbound vs. Outbound Marketing for B2B: The Showdown
    Apart from high costs, potential customers actively dodge outbound advertising. Great marketing makes the customer feel smart" Joe Chernov. Customer's come to you vs You come after your customers - At the very basic level, outbound marketing uses “push” tactics, and is mainly focused on sending your message out to the world, while inbound is focused on “pulling” your customer's in by providing something that they value.
  • ENGAGIO  |  MONDAY, APRIL 10, 2017
    [Customer] The 5 Levels of Account Orchestration
    No matter what you’re trying to achieve, engagement is the driving force within every stage of a customer’s lifecycle with your company. It’s all about coordinating personalized Marketing, Sales and Customer Success efforts to open doors and deepen engagement at specific accounts. You likely have a particular goal in mind for each of your target accounts. You may want some accounts to take a meeting, others to renew, and others to become an advocate for you.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Customer] Why Sales Is Going Inbound: Introducing Signals
    When an important customer changes jobs and updates their profile on LinkedIn, Signals surfaces an alert, and I know about a potential new opportunity. Anyone, HubSpot customer or not, can use Signals for free to get notifications about email and LinkedIn interactions. I started my sales career back in the 90s, and to this day, I still consider myself a salesperson. It’s in my blood.
    [Customer] Tips to Manage the Marketer's Personalisation Dilemma
    Most marketers should choose extreme personalisation to provide the customer experience. Personalisation isn’t all-or-nothing. Between mass appeal and one-to-one customisation, there’s a profitable middle way. To personalise or not? No question: for almost all one-to-one communication, you should personalise. But there are differences in degree. Imagine the resources involved in reaching these levels of personalisation: Turning Dear Sir into Dear Mr Smith.
    [Customer] Your ROI is in the Mail
    They’re not wrong – research shows that customers spend 25% more when businesses combine direct and email marketing, with prospects 10-20% more likely to convert on direct mail. Using both approaches boosts brand awareness and recall, and creates a user-friendly customer experience. Many older customers don’t even use email, while many younger ones are savvy enough to block sales messages with inbox filters. Let customers respond to direct mail used web-based services.
    [Customer] 5 Power Players You Need On Your Lead Management Team
    Follow through, and make sure the customer is satisfied with the product. They will make sure you have the ammunition to attract, nurture and convert valued customers. If you could diagram the complexity of modern marketing and sales operations the intersecting lines of software, social, content, design, email and data would turn into a morass of cross hatching.
    [Customer] How to Beat the S&P 500
    Customer Confidence Rocked.” Businesses need to continually measure the time it takes to turn a raw prospect into a customer, benchmark that data against peers, and apply best practices to accelerate deals. by Jim Williams | Tweet this You probably read the same headlines as me. Businesses Posting Big Losses.” Markets Sluggish.”. In the current climate, many might assume that companies can merely trudge along right now and hope for better times ahead.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Customer] 8 Lead Generation Ideas for Startups
    Instead of bombarding your potential customers with lengthy information, create meaningful and interactive content for them. Optimizing your landing pages for lead generation means addressing SEO best practices, focusing your content on the value of your offering, optimizing your signup form for engagement and implementing a customer testimonial campaign. Lead generation can be challenging for startup companies.
    [Customer] 5 Essential Insights You Can Uncover Using Twitter Analytics
    In the Tweet Details view mentioned above, you can see the total number of impressions by the hour for the first 24 hours: This feature will be even more powerful if Twitter adds the ability to see this data over custom ranges and for the lifetime of the tweet. So you can do this kind of customized analysis on whatever metrics you care most about.
    [Customer] More Evidence that B2B Sales and Marketing Have an Alignment Problem
    More than 57 percent of respondents expressed doubts that their lead workflow creates an ideal customer experience. That, in turn, can lead to a questionable customer experience. Some goals are universal. Adopt a healthier lifestyle. Help achieve world peace. Get sales and marketing teams aligned. The State of Lead Management survey didn’t give business professionals the chance to offer their thoughts on two of those lofty goals.
    [Customer] Why You Should Rethink the Purpose of Your Marketing Analytics
    Whether it comprises simple fiscal quarters, or more complex seasonal impacts on customer behavior, your analytical structure should naturally incorporate some understanding of time. Every vendor has a customer success team.” If there is a marketing hell, and if there is a road that leads to it, that road is paved with the best intentions of startups.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Customer] Where Do Bots Come From? A Brief History
    They’ve become common solutions for a number of needs, like customer service, or you might have seen one used as a promotion that you didn’t even realize was a bot. At this point, bots aren’t just being used for voice search and other forms of personal assistance -- brands have also started implementing them for customer service. Here’s an example of how two major brands -- Louis Vuitton and Everlane -- use the platform for customer service: Source: Digiday.
    [Customer] 11 Simple (But Critical) Tips for Creating Better Landing Pages
    Add testimonials or customer logos. For example, if your offer is for a free trial of your product or service, you might want to include a few customer testimonials about that particular product or service. There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation.
    [Customer] Suffering from Billboard Syndrome? Cure It with Content Marketing ROI
    And even in cases where spend is tracked well, when traffic and leads can be attributed to sales and lifetime customer value, a narrow view of the costs involved can still result in inaccurate ROI. At the most basic level, here’s what you need to know to provide a big picture look at your content marketing: Lifetime Customer Value.
    [Customer] Here's The Account-Based Marketing Metrics Cheat Sheet
    To understand whether your ABM campaigns influence prospects to become customers, you should measure deal velocity and close rate for ABM campaigns and compare it to non-ABM campaigns. As much as marketing reports exist to add measurability to a bunch of actitivities, there’s nothing more gratifying than showing proof of success. For account-based marketing, the proof is in accelerated deal velocities and the rate of new deals.
    [Customer] Does Native Advertising Work?
    No more smashing your customers in the face with ad hammers. Native advertising is one of content marketing’s cousins: it carries the sense that you win over a customer these days by reaching out (gently) with wise counsel, objective information, and the invitation to an ongoing conversation. “Look, you’re going to love this piece!
    [Customer] How to Measure the Revenue Impact and ROI of Webinars
    customers, (in the revenue report). when that prospect becomes a customer. Furthermore, with a multi-touch attribution model, you can be confident that the revenue attributed to the webinar registration touchpoint isn’t being under or overvalued simply due to where in the customer journey the webinar impacted. Webinars are an important component of many B2B marketing programs.
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Customer] 22% of Salespeople Don't Want to Make Money
    In 2013 , 43% of surveyed marketers said they had found a customer through LinkedIn. Because your future customers are on social media! From there, sales reps can monitor everything their leads are tweeting, or filter it further to only deliver streams of messages containing mentions of your company, relevant keywords in your industry, or just about any other custom search term that you care about.
    [Customer] Is Glengarry Glen Ross Still Relevant to Sales?
    Using existing data to enrich customer information is now one of the biggest resources to hit the sales floor. Ultimately, things like building more complete prospect and customer profiles can help sales teams achieve their goals. Valuable Sales Tools > Trite Sales Mantras. Who can forget the epic monologue delivered by a young Alec Baldwin in the film version of Mamet’s classic “ Glengarry Glen Ross ,” a seminal commentary on the sales world of the mid-1980s.
    [Customer] Why Purchasing Lists of Email Addresses is a Big Email Marketing Mistake
    Purchasing or renting lists of email addresses from third party sources may seem like an effective way to quickly reach new prospective clients through your email marketing campaigns. However, as I describe in this video, there are several reasons using purchased lists could hurt your email marketing results instead of help them.
    [Customer] 3 Digital Marketing Themes Explored At TFM&A in London
    B2C companies especially need to have their mobile sites not only optimized for mobile viewing, but also to provide the access and capabilities that customers need to make purchases easily and efficiently. With the influx of data that we as marketers have access to now, it’s becoming more crucial to use that data to create better experiences for our customers. It means providing personalized and customized experiences for our customers and prospects.
  • HUBSPOT  |  MONDAY, MARCH 12, 2012
    [Customer] How to Start a Lead Management Program in 9 Easy Steps
    It's clear from the beginning of your lead management planning how customers don't want to be marketed to today, but the success of your lead management program hinges on understanding how your customers do want to be marketed to. The contacts and content your customers and prospects receive should be based on behaviors they’ve exhibited, the passage of time, or both. and consider the cost per opportunity and cost per customer acquisition in the analysis.
    [Customer] 4 Types of Social Media Content That Drives Engagement
    Quizzes can be used as a fun way for brands to engage customers. Marketers can use quizzes for brand awareness and a “fun” factor, or as a means to gauge customer interest in products. Soliciting real-time feedback is a great way to help you better understand your customers and what they care about. It a big world out there. The amount of content being produced can be overwhelming. According to MarketingProfs , every single day over 2 million blogs are posted.
    [Customer] PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process
    He talks about how buyers have more access to more information than ever before, adding, “The buyer has access to your customer base, to my customer base, to my client’s customer base online, through LinkedIn, through Quora, and through social groups. He concludes, “I think marketers and salespeople who truly get to know their customers will be light years ahead because now you can plan the content and plan the delivery of that content.
    [Customer] What Percent of Leads Should Sales Close?
    There is a lot of talk today about the customer’s experience … but don’t forget the importance of your prospect’s experience. The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads that should be closed by sales. This blog will take you through five factors that impact lead close rate and a calculation you can use to determine the minimum close rates your product or solution requires.
    [Customer] Dear Marketers, Buyer Personas Still Need A Makeover
    It’s hard to argue with the concept of trying to understand your customers and prospects to produce demand generation that drives revenue. Not everyone interacts with customers every day, and even those who do may not be able to distill essential elements into something usable. Don’t just talk to customers either, unless that’s your exclusive audience. *This post first ran 9.29.15 via
    [Customer] The When, Where & How of Using GIFs in Content Marketing
    Experian recently reported that 72% of email marketers that have used GIFs in emails boast higher click-through-rates and transactions compared to GIF-less emails sent to the same customers. GIFs have evolved our visual language and the way we communicate with each other in a very short amount of time. They’re everywhere now. Slack channels. Emails. Social networks. Articles. Comment sections.
    [Customer] 5 Social Media Tips From A Digital Native
    That being said, many businesses want to be more social because it provides the unique opportunity to engage with mass audiences on a more personal level, which can help increase awareness, boost revenue, establish thought leadership, find quality talent or create stronger customer loyalty – all good things. By listening, conversing and sharing, businesses can better understand their customers, gather feedback and engage with the masses in a more personal way.
    [Customer] Don’t Let the Arctic Blast Freeze Your eCommerce Site in 2014
    Free shipping and free shipping upgrades are one of the best ways to keep your customers. Let customers know where their products are coming from and share vendor information. You might have on two pairs of pants right now, but that’s just because you’re smart. You’ve watched the weather forecast. You put on your long johns and got ready to face the subzero temperatures waiting outside your door. You should approach your 2014 marketing plan in the same way.
    [Customer] Why the Trump brand is in trouble
    To develop a strong a brand, one has to begin with the marketplace and the potential audience or customer, to identify any particular problems, needs, frustrations or essentially new opportunities. The Republican right wing conservatives are one, but less familiar are all the customers who are attracted to Trump luxury products and services around the world – e.g. hotels, golf courses, home furnishings, accessories, and other high end lifestyle items.
  • FATHOM  |  MONDAY, JULY 28, 2014
    [Customer] Identifying A Target Audience for Manufacturers
    Who: Get to know your current customers and the people who make the final purchasing decisions. Center your ideal customer profile on your already established customer base. What: First concentrate on what are your customers’ backgrounds. Also focus on what your customers are buying now. When: When do customers buy your products? For example, do your customers buy on a regular basis or does it fluctuate based on a season?
    [Customer] 30 SEO Best Practices for B2B Organizations in 2017
    While Google Keyword Planner is often the preferred tool for keyword research, that’s not always the best approach when it comes to finding the questions that customers are asking. There are a variety of tools and techniques that can help you discover these new keyword opportunities and lead to valuable FAQs, how-to guides, support-related articles, Q&As that provide your customers and potential customers with the information they are looking for. .
    [Customer] Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation
    It’s time to throw out the rulebook, innovate like never before and take customer experience to a whole new level. If we did, we would have real, meaningful conversations with our prospects and customers. It’s all about focusing on relationships of trust that your customers will value. In the words of men who have understood human emotion and behaviour like few others, you can and should throw out the rulebook. “Know the rules well, so you can break them effectively.” ?
  • FATHOM  |  MONDAY, MAY 19, 2014
    [Customer] Real SEO, or How You Know When It’s Wrong
    By keeping the customer in mind. Serve the customers, make your website (and overall Web presence) the attractive face of your business, and you should end up on the right side of the law … er, I mean, Google. If your goal with SEO is to serve users and build your business by doing great work and letting your customers know about it, then you’re fine.
    [Customer] A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions
    Our B2B customers and prospects changing the way they search, consider, and buy. Customers are also consuming content like never before, visiting social channels, watching videos, attending live and virtual events, and evaluating options on mobile. One of the tough things about being a marketer these days is the fact that what worked in the past doesn’t always work anymore. They’re also spending much more time doing their own research.
  • SNAPAPP  |  MONDAY, JULY 27, 2015
    [Customer] How to Optimize Video Marketing For All Learning Styles
    Interactive video is that super-content: it draws on visual, auditory, reading-writing and tactile elements to create a powerful experience for every potential customer. Not only do customers consistently ask about Anthropologie’s music selection, their playlists are one of the most valued forms of content on their blog. Are you a visual, auditory, reading-writing or tactile learner? All of us exhibit one or a combination of these learning styles.
    [Customer] 5 Sales Blunders to Avoid when Prospects Are Ready to Buy
    Your customers will never return for repeat business if your sales reps turn them off, so apply pushiness wisely to keep them coming back for more. You don’t just want the sale; you also want future sales and a long-term customer as well. After the sale, you have to offer excellent customer service and follow-up to nurture the relationship. You’ll make the job a lot easier if you don’t leave customers frustrated with the buying process.
    [Customer] 5 Big Marketing Lessons From Kickstarter
    Make your customers feel like they are part of something cool and they’ll be ready to throw their money behind it. Marketers should tap into customers same desire for social status and personal involvement in the creative process. by Jesse Noyes | Tweet this. When Kickstarter launched it was seen as a grand experiment for the largely untested crowdfunding model. Would people actually pony up cash to support others’ ideas? Would projects take off or die on the digital shelf?
    [Customer] The Content Marketing A-Team
    Last but not least, the designer is the person or team whose sole mission is to ensure your content and channels are maximized to provide the most positive customer experience. If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.” ” It included a motley cast of characters who were branded as outlaws but who always fought to protect the innocent, fight the bad guys and generally create havoc wherever they went.
    [Customer] Top Content Strategy Takeaways from Confab 2013 London—Day One
    Honesty always pays and your customers will know when you are lying. Think in terms of customer-centric accounting. Use prototyping so that your internal and external customers can visualize your content strategy. Customer surveys are inferior to in person interviews. Because you will never get to the in-depth insights into your customers attitudes, beliefs, and feelings, in a survey.
    [Customer] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
    Embracing new ideas is key, but while the pace of change in technology is well reported, we hear little about the rapid evolution of customer expectations. This innovation has helped leading Fortune 100 companies gain a deeper understanding of their buyers resulting in improved lead generation, customer experience, and revenue performance. London calling! We’re gearing up for a very special event, Modern Marketing Experience Europe , 14-16 October 2014.
    [Customer] Why Website Optimization Trumps Search Engine Optimization
    When optimizing your website, yes, you need to follow search engine optimization best practices, but more importantly, you should think about user experience, lead conversions, and acquiring customers. Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. Here’s how to do it.
    [Customer] 3 Enterprise Takeaways from SiriusDecisions Summit
    SaaS companies have a clear advantage over other older enterprise companies as SaaS typically target new markets, deploy state of the art sales/marketing tools to attack those markets, and pinpoint customer retention trends in cohort clusters.
    [Customer] 15 Ways B2B Marketers Can Be Using Twitter
    Here are 15 specific ways B2B marketers can be using Twitter: Participate : Twitters allows your business to participate in conversations with prospects, customers, other businesses, and users in the B2B space. The ever-growing world of Twitter has unlocked opportunities for every type of user; everyone from emerging artists, celebrities, big brands, news sources, and B2B marketers can find a Twitter niche.
    [Customer] How to Find and Target High-Value Keywords for Your Business
    That kind of strategy is really only a luxury restricted to those with pre-existing ample website traffic, sizable social media following, copious brand advocates, and a list of high-profile customers. HubSpot customers , you can use the HubSpot software to easily brainstorm, implement, and track your keyword strategy across all the content on your website.).
  • SNAPAPP  |  FRIDAY, APRIL 3, 2015
    [Customer] SnapApp of the Week: CEB's 54% Increase in LinkedIn Click-Throughs
    Today we’re going to try something a little different with SnapApp of the Week – rather than highlighting a specific SnapApp, we’re sharing a story of how a SnapApp customer used creative promotion techniques to get better results across channels.
    [Customer] Top Three Takeaways from Sales 2.0 – San Francisco #S20C
    how collaboration can promote productivity and enhance the customer experience. The Sales 2.0 Conference billed itself as “the number one industry event devoted to excellence in leveraging SaaS technologies.” Attendees were promised they would learn: how to create a sales process ruled by metrics and measurement. ways to leverage technology to empower your team.
    [Customer] 7 Reasons You're Not Generating Leads From Social Media
    Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. When a business uses social media right, prospective customers have the opportunity to access great content and information via a platform they already populate and actually want to gather said content and information. Not being where your target customers are.
    [Customer] [Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics
    It can and will become the vital tool towards understanding a business’ total addressable market–- which is still the #1 barrier for CMOs to drive long-term customer growth. Click on image to download full infographic. We’re not sure if even we could have predicted the massive momentum of predictive analytics that has happened in the past few years.
    [Customer] What Do High Performing B2B Marketers Do Differently? [State of Pipeline Marketing Data]
    vs. 45.7%) and then convert those leads to customers (35.0% High performers are more likely to say that down-funnel marketing metrics (opps, pipeline, customers, revenue, and ROI) are their primary metric by about 10 percentage points. What’s the difference between highly effective marketers and those who are struggling to increase their impact? Since we came into a treasure trove of data -- The State of Pipeline Marketing Report 2016 -- we’re able to dig into this question.
    [Customer] How to Create an Excel Pivot Table With Medians
    We'll walk you through how to do that in the example below, which features a list of customers along with their company size and sales cycle length. The MEDIAN function then pulls the median out of that array of sales cycles for the "1 to 5" customers. As a marketer, you already know that Microsoft Excel is a powerful tool for sorting, analyzing, and sharing data. Trouble is, some of the most beneficial formulas are really tough to figure out -- even for us data-crunchers.
    [Customer] Social Media Marketing Tools For B2B Marketers
    Social media is a vital part of wooing your customers and personalising business. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. In an era where digital marketing is more of a science than art, why are today’s marketers still flocking to a fad that’s so hard to measure?
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Customer] The Marketer's Guide to Proper Social Media Etiquette
    Don’t post or tag photos of fans, customers, or employees without permission. Tip : If you want recommendations, start with customers or professional peers who have used and know your company. As a savvy inbound marketer, you''re already sold on the value of using social media. But good social media marketing is about more than engagement, lead generation, and wider reach. you gotta have some etiquette, man. Etiquette? Really? Like pinkies-up-at-tea-time stuff?
    [Customer] Why B2B Companies Are Betting Big on Content Marketing
    This is an instance of pull marketing wherein you “pull” in customers through the strength of your influence. A potential customer who already recognizes your expertise in a niche is a far warmer lead than a bunch of random names on a Rolodex. The eventual goal of content marketing is to create a self-perpetuating community of customers, fans, and followers. It’s a jungle out there: thousands of brands clamoring for the attention of millions of consumers.
    [Customer] ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
    After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge. Content: Test any other copy elements such as headings, benefit statements, customer testimonials, or product descriptions. Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action.
    [Customer] Advertising Loses More Jobs Than Any Other Industry
    It means we need to move away from interruptive and more traditional tactics -- advertising, billboards, direct mail -- and embrace new ways of attracting customers by creating content that has real value. Here’s a puzzle for you: What do advertising and promotion managers have in common with construction helpers, carpenter helpers, stucco masons, typists, textile machine workers, and people who operate drilling and boring machines? Answer: They’re all working in areas where U.S.
    [Customer] 10 Great Writing Books & Tools For B2B Content Marketers
    This is because both are trying to do the same thing: pull in a potential customer using words and images or design, often in tandem. Content marketing is more than just a knack for putting words on paper or coming up with the right budget and platform. Being a great writer is a valued skill that now goes beyond teaching in a classroom or being an author in today’s market.
    [Customer] How Much is Your Address Book Worth?
    If you are able to invest in networking at events and associations, be strategic about investing in the ones that your future customers are involved in. Research your customers and find out where they network, and then do the same. Tweet How much is your address book worth? I know that seems like a silly question because very few people even have a little black book that contains all of their contacts’ phone numbers and addresses.
    [Customer] Because Email Just Isn’t Enough: Joe Payne on ExactTarget’s Acquisition of Pardot
    So Eloqua will continue to do what we’ve done best for ten years: maintain our maniacal focus on customer success, combining the industry’s most robust product with the deepest level of modern marketing expertise. by Joe Payne | Tweet this I never thought I’d be an industry pundit.
    [Customer] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    Think short, simple, uncomplicated videos that are customized to various industries and personas that your target audience represents. If you are not sure of this, then you need to prepare to face an unhappy customer who will soon spread the word—so beware! . As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing.
  • ENGAGIO  |  MONDAY, OCTOBER 23, 2017
    [Customer] Why Marketing Leaders Should Get Excited about LinkedIn’s New Sales Navigator Application Platform (SNAP)
    But according to MarketingProfs , organizations with tightly-aligned sales and marketing had 36% higher customer retention rates and achieved 38% higher sales win rates. According to a recent State of Sales Productivity survey by Docurated, 79% of companies state that improving the productivity of sales reps was the number one driver of hitting new sales targets.
    [Customer] Debunking 10 Common SEO Misconceptions
    It’s one of the things we pride ourselves on here at KoMarketing, our ability to customize and personalize SEO programs. Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. This became crystal clear to me earlier this summer, in fact. While sitting in a graduate class, we were discussing the topic of search engine optimization and my professor told the class that keyword stuffing is the way to go.
    [Customer] Better Content in Half the Time: Applying Scrum Principles to Content Marketing
    There are seven core values outlined in The Agile Marketing Manifesto , but the two that are most applicable for us here are: Customer-focused collaboration over silos & hierarchy. Process of customer discovery over static prediction. Agile marketers, in other words, will always choose collaboration that is centered on the customer rather than working within existing silos and hierarchies.
    [Customer] [x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management
    You could also see DMPs as a type of marketing database because they have the key characteristic of being organized around individual prospects and customers. Those marketers should find that [x+1] Hub lets them coordinate real-time customer treatments across all channels without purchasing a separate decision management system. My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems.
    [Customer] Good Reads for B2B Marketing - Modern Marketing from Stan Lee
    This presents the need for marketers to integrate their channels for a uniformed customer experience. Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. How Marketing Can Deliver Qualified Leads. The ever-present gap between marketing and sales continues for many businesses.
  • HUBSPOT  |  FRIDAY, MARCH 16, 2012
    [Customer] How to Calculate & Track a Leads Goal That Sales Supports
    And if you're a customer using the HubSpot software , your HubSpot dashboard will create this graph for you automatically using either a custom goal that you can set, the last month, the month 12 months ago, or a 3-month average as the goal you track against. To calculate close rate, just divide the total number of leads by the total number of customers. Then look at how many customers, on average, Sales will need to close each month to reach those goals.
  • BIZNOLOGY  |  MONDAY, JUNE 27, 2016
    [Customer] Make the most of your social media fans
    Identify customer service problems. Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. But here’s a new development. The San Antonio based data company Stirista now can turn your social media followers—a portion of them, at least—into an instant marketing database, ready for communications through any channel you like.
    [Customer] Ops-Stars at Dreamforce Shows the Rise of Operations
    Theme: How Allbound reached $1 million in revenue in less than a year using a customer-centered sales and marketing strategy. Today’s customer demands a more connected, more harmonious ecosystem. Kristina Frost, manager of strategic sales operations, Elastic Title: “How Elastic Uses Customer Insights to Drive the Renewal Process”. Theme: Elastic uses data and technology like Groove to craft better strategies to engage with customers. It began as a modest idea.
    [Customer] Track and Use Data from SMS/Text for Your Marketing
    For example, suppose you want to send out a message or a coupon to a current customer or prospective customer and you want to use the channel with the greatest possibility they will see it. Here are some tips on where to start: Invite customers to quickly sign up for your loyalty program via text. The Power of Incorporating SMS/Text Into Your Marketing.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Customer] Little Secrets to Contact Forms That Convert [Quick Tip]
    Gathering information on your customers is a tricky thing. Start with name and email address, and then build from there with one or two questions every time that potential customer comes back. This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce. Who doesn’t hate filling out forms? Hate is a strong word, but sometimes it’s not strong enough.
    [Customer] ValueStory Roadshow Rocks Austin Texas
    An audience including folks from Dell, IBM and Avnet were treated to great wine and food from Jasper's, as we reviewed the latest IDC buyer trends that are sure to have an impact on 2013 planning, and gave a hands on demonstrations of our new ValueStory mobile customer engagement App. Everything is a little bigger in Texas, and that proved to be the case this week as our ValueStory launch roadshow visited Austin.
    [Customer] What Makes You Fascinating?
    Because when customers are fascinated by you and your message, they’re more likely to trust, believe, and respect you.” Do you think you are fascinating? What if I told you that you most certainly are fascinating and that there is research to prove it? Less than 2 weeks ago I attended @ MarketingProfs Social Tech conference where I learned from an amazing keynote speaker, Sally Hogshead (@ SallyHogshead ) that yes, I am fascinating! “And research proves it?”
  • EXO B2B  |  WEDNESDAY, JUNE 28, 2017
    [Customer] How to build an editorial line
    Content marketing is really at the crux of setting up an inbound marketing strategy with the objective of “attracting” your customer. It’s important to note that behaviors on the web are different depending on the type of person, sector, activities … if your customers are in the B2B sector, favor channels like blogs, newsletters, and social networks … According to a Quicksprout study. Be reactive, provide detailed and customized responses.
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