Remove customer

The Effective Marketer

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Listening to Your Customers In the Digital Age

The Effective Marketer

“You can’t just ask customers what they want and then try to give that to them. What do customers want? In a Harvard Business Review article, Turn Customer Input into Innovation , Anthony Ulwick says “ companies go about listening to customers all wrong ”. Let’s do a focus group and find out.

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Value is Not Benefits

The Effective Marketer

Good marketers can translate features into benefits, but truly great marketers and excellent product marketers don’t stop at benefits, they go all the way to understand the value to the customer. But wait, you say, aren’t both the same? Not so fast.

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Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights.

Planning 100
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6 Content Marketing Channels Missing From Your Plan

The Effective Marketer

On-Hold Messages: Ditch the on-hold music and the typical sales pitch for something your customers, prospects, and partners will actually enjoy listening to. Customize the message for each department. Bonus points if you can actually get customers to ask to put them back on hold to finish listening to the message.

Planning 100
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what's your marketing approach?

The Effective Marketer

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach?

Planning 100
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How to Include Webinars in Your Content Plan

The Effective Marketer

Typical Audience: Current customers on previous release, sales team, business partners. What: Customer training. Typical Audience: New customers, existing customers with new users. Typical Audience: Early stage prospects, current customers of another product (cross-sell) or different version (up-sell).

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Maximizing Marketing Spend with Attribution Models

The Effective Marketer

Which channels move your ideal customer down the sales funnel fastest? Which content produces the highest quality lead, and does it matter where we measure this success in the customer journey? With so many options available, it’s difficult to know where to prioritize your spend. Click to Play. About Ashley Verrill.