Onalytica B2B

MARCH 29, 2018

Dan Gingiss – Marketing & Customer Experience Executive, Author and Podcaster. Bio: Dan’s 20-year career has consistently focused on delighting customers, spanning multiple disciplines including social media, customer service, marketing, and digital customer experience. Location: Chicago, IL, USA.

Work Management 100

Work Management Social Media Startups Marketing Management 100

Onalytica B2B

APRIL 3, 2018

Now, I consult startups for initial traction strategies, growth hacking for innovative marketing, customer success analysis, social media branding and brand engagement, personal branding for individuals. Meanwhile interning at Youtern and helping them with social media and SEO strategies enhanced my skills at global market scale.

Startups 231

Startups Work Management Social Media Marketing Management 231

Onalytica B2B

JULY 19, 2018

I have conducted several customer workshops on digital transformation maturity assessment, customer journey mapping & digital roadmap development. Digital Transformation vision setting, Maturity assessment, customer journey mapping & multi-year multi-wave digital roadmap development.

Marketing AI 125

Marketing AI Digital Transformation Enterprise Management Analytics 125

Onalytica B2B

JANUARY 12, 2018

Bio: Cory Munchbach is the senior vice president of strategy at BlueConic, the world’s simplest and most accessible customer data platform, empowering every marketer to find success with a CDP. Technology is a powerful enabler of the kinds of transformations in the brand/customer relationship, but it’s just that – an enabler.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Onalytica B2B

OCTOBER 30, 2018

At the time it was called custom publishing and custom events. Then there are the small business customers, which to us are really a huge opportunity for a lot of companies. This continues as the buying journey is going down to the later stages – we then want to bring in customers. And who is in that audience?

SMB 157

SMB Small Business Marketing Custom Publishing Cost per Acquisition 157

Onalytica B2B

NOVEMBER 12, 2018

Regardless of whether the customer is a buyer or a consumer, they are increasingly trusting brands less and people more. Charity customer buyer journeys are far more emotive and buyer journeys for membership associations are in a lot of cases mandatory or the industry standard. Business Outcomes. Social Media Channels. Program Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

DECEMBER 13, 2017

Social customer care – where Messenger and marketing automation meets with highly personalized human interaction. Companies that really get and integrate the power of Messenger from an end-to-end standpoint in the customer life cycle will totally rise above the competition in the future. and Infusionsoft to name a few.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

SEPTEMBER 21, 2017

Because of that experience, I saw the power of content to engage new customers, turn current customers into advocates, and change the conversation around the brand.

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Onalytica B2B

JANUARY 8, 2019

I clearly remember how as a sales rep, I controlled the information my prospects and customers received. This is a complete contrast to today where companies must make as much relevant information as possible broadly available to prospects and customers through a vast array of offline and digital channels.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

NOVEMBER 17, 2016

CUSTOMER RETENTION. Associating your brand with relevant influencers can help you achieve differentiation from your competitors- aiding in customer retention. A consumer choosing between two brands appearing fairly similar like-for-like, will more often than not turn to price to aid in their decision making. LEAD GENERATION.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

NOVEMBER 15, 2018

Considered the knowledge experts within an organization e.g. product marketing, pre-sales, sales consultants and they hold an enormous amount of credibility with customers. Thought Leaders. ” Sonia Rosua-Clyne , Globsl Social Media at Sage. ” Melonie Dodaro , CEO of Top Dog Social Media. “People trust people.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

APRIL 6, 2017

If your target customers consume media on Twitter, LinkedIn and personal blog posts, as opposed to Instagram, Facebook and YouTube: The more niche influencers in the B2B world are far more likely to create content, engage with content and engage with their audiences on platforms such as Twitter and LinkedIn.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

DECEMBER 8, 2016

When you’re ready, just curate your custom list and find out all about your new influencer network! Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations. Discover Your Social Media Influencers Today! .

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Onalytica B2B

APRIL 3, 2018

Brands can encourage and entice their customers to post reviews of purchased products, or to refer family and friends with unique discount codes. an individual with 300 followers posting an Amazon review, updates about their product purchases on their social media platforms, or recommending products directly to family & friends. .

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Onalytica B2B

MARCH 23, 2017

The Social Media team best understand the culture of social media but are kept busy reacting to customers and/or reputational issues online. Let us consider the following scenario: The PR team are best at controlling the message but only have time to manage 30 key journalists + a handful of high profile bloggers.

PR 244

PR Marketing Management Outreach Lead Ranking 244

Onalytica B2B

AUGUST 23, 2017

Customers just don’t buy into self-congratulating marketing anymore.” Angela Lipsomb at SAS stresses that partnership with industry experts can inspire customers, prospects, innovation and cutting edge technologies through borrowing their thought leadership. ” Owain Williams , Influencer Marketing Blogger. DOWNLOAD NOW!

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

MARCH 15, 2018

Customer Service: Jay Baer. Twitter: Ian Anderson Gray. Pinterest: Peg Fitzpatrick. Branding: Rebekah Radice. Visual Marketing: Jeff Sieh. Live Video: Stephanie Liu. OUTSIDE OF CONTENT MARKETING WHO ELSE INFLUENCES YOU? Christian Business: John Maxwell. Masterminds and Improvement: Aaron Walker. Design: Dustin W. Internet Law: Mitch Jackson.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Onalytica B2B

MAY 18, 2016

Back in 2013 we launched our Influencer Relationship Management software platform, allowing our customers to systematically manage and scale their relationships with key influencers and influential stakeholders such as journalists, analysts, thought leaders and bloggers.

Practices 102

Practices Marketing Management Lead Gen Blogger 102

Onalytica B2B

APRIL 11, 2017

Here are some influencer marketing tactics for startups seeking fast-growth and a big impact: Special Offers : A compelling offer which is backed by an influencer is a sure-fire tactic to get new customers through the door. For e Commerce, use a dedicated voucher code to measure the impact of influencer campaigns on conversions.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

SEPTEMBER 15, 2017

Brian Solis – Customer Experience Marketing. WHICH CONTENT MARKETING INFLUENCERS INFLUENCE YOU? Joe Pulizzi. Ann Handley. Arnie Kuenn. Pam Didner. OUTSIDE OF CONTENT MARKETING WHO ELSE INFLUENCES YOU ? Mike Stelzner – The Business of Social Media. Koka Sexton – Social Selling. Jay Baer – Social Media Marketing.

Curation 267

Curation Social Media Advertising Mediums Digital Transformation 267

Onalytica B2B

DECEMBER 7, 2017

What this comes down to, is that consumers (the millennial generation in particular) have an inherent lack of trust in brands, yet, a high degree of trust towards customer reviews left by strangers on websites such as Amazon! Have you ever considered your own customers to be advocates? Competitor advocates.

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

FEBRUARY 24, 2016

Typical techniques of social selling include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening. Social selling has become a powerful strategy used by organisations to help sell their ideas and win customers.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

JANUARY 6, 2016

More than ever 2016 will see brands using employees as advocates, to seek the trust and loyalty of their customers. Increased Focus on Employee Advocacy. 31% of high-growth firms now have a formal employee advocacy program in place, according to a recent report conducted by Hinge and Social Media Today.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Onalytica B2B

SEPTEMBER 7, 2018

Sponsored posts, speaking opportunities with products, webinars as long as it’s engaging, insightful and assist us convey how we plan to empower customers through their own data. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON? WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

APRIL 11, 2016

We have also seen a workshop hosted by the Bill and Melinda Gates Foundation on True Innovation: Digital Banking and 2 Billion of Your Best Customers, and a roundtable hosted by the World Economic Forum on Drawing a Blueprint for Digital Identity.

Conference 100

Conference Startups Outreach Impressions 100

Onalytica B2B

DECEMBER 14, 2017

This engagement model is also important in terms of general social media presence and brand awareness by engaging in relevant topical conversations and engaging with customers. Always-on community social outreach works very well when a brand is targeting micro influencers, as they’re far more likely to engage back.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Onalytica B2B

NOVEMBER 10, 2016

Focus on customer service, particularly on social channels (Millennials will take to social media to share both positive & negative experiences). Twitter & Snapchat) This will also humanise your brand, evoking trust in the consumer.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

MARCH 12, 2018

But what we’re too often seeing, are brands treating influencers no differently to how they treat digital ad space, or a billboard; as an opportunity to pay their way in front of their target customers’ eyeballs. News flash – THIS IS ADVERTISING.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Onalytica B2B

SEPTEMBER 3, 2015

In order to remain competitive, telecom providers must focus on maximising revenue from existing customers by delivering excellent customer experiences. High subscriber churn rates as a result of network congestion, increased competition, and a shift towards WiFi calling are all playing a role in driving these challenges.

PageRank 100

PageRank Branding Brand Identity Lead Scoring 100

Onalytica B2B

SEPTEMBER 12, 2017

While their audience may be small, their influence is still significant – think customer reviews on Amazon. These types of influencers will often not consider themselves highly influential and will rarely monetise their audience. Brand Advocates – 1 to ∞ followers.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Onalytica B2B

DECEMBER 11, 2017

Are strategies are driven by SEO priorities, A/B testing, dashboards and data analysts instead of customer common sense. Frankly, I think in many respects marketing is broken today. We annoy people, badger them, interrupt them. This is going to have to change. Another theme is the need for a more human approach to marketing.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Onalytica B2B

MARCH 1, 2017

While the phrase “be where your customers are” is regularly coined, senior level professionals, particularly c-suite professionals’ presence on social media is lacking. McKinsey researchers estimate that $1.3 5) Be seen, not just heard.

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

APRIL 26, 2018

As Product Marketing Manager at Onalytica, Alicia manages and creates the Sales, Marketing and Customer Success collateral to drive new and existing business, as well as working on the design and user experience of Onalytica’s SaaS influencer marketing platforms. About the author.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Onalytica B2B

FEBRUARY 17, 2016

How can you create sustainable success from the Internet of Things as a part of the numerous customer journeys? Like in any data-driven business model, customer-centricity and relevance are key factors to excel. It will be adopted and used not for IOT or cloud names, but for the customer experience and beneficial outcomes it delivers.”

Lead Ranking 50

Lead Ranking Branding Brand Identity Lead Scoring 50

Onalytica B2B

JULY 17, 2018

Adam has worked with Power BI since before it was Power BI, on the support side and with the Power BI Product Team on documentation and the customer advisory team. He is based in Texas, and started with Microsoft supporting SQL Server connectivity and Reporting Services. HOW DID YOU GET TO BECOME AN EXPERT IN BUSINESS INTELLIGENCE.

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

Onalytica B2B

MAY 3, 2018

As Product Marketing Manager at Onalytica, Alicia manages and creates the Sales, Marketing and Customer Success collateral to drive new and existing business, as well as working on the design and user experience of Onalytica’s SaaS influencer marketing platforms. About the author.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

SEPTEMBER 9, 2015

Advances in technology are enabling financial companies to create truly customer-centric offerings, delivering what the client needs in a way they wish to receive it. The key is to solve a customer problem – rather than focus on what you want to sell, ask what is it the client would want to buy. ” Chris Gledhill.

PageRank 60

PageRank Brand Identity Branding Marketing Management 60