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  • THE ROI GUY  |  TUESDAY, JULY 23, 2013
    [Customer] Why Are We Seeing So Many More Stalled Deals?
    2) More Decision Makers – Tamara also believes that “the ability of a sales team to equip the main stakeholders at the customer to sell the project within their organization, is often overlooked, but key for success”. Your prospect seems like they are hooked. You’ve delivered a great sales presentation, a good demo, and prepared a tight proposal. The buyer has connected with you emotionally on the purchase decision and you think you are set. And then, the deal goes silent.
    [Customer] 4 Actionable Insights from Google Search Console Search Analytics Reports
    As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives.
    [Customer] Add Sizzle to Your Content with Eye Catching Images
    Off the Grid, a local Bay Area food truck event (and VerticalResponse customer!) Visual checklists, infographics, and even drawings can inspire customers and nurture prospects. With more than 42K followers on Instagram , San Francisco custom bicycle shop, Mission Bicycle is certainly a small biz to watch and learn from: 3. The battle for reader attention isn’t limited to catchy headlines and subject lines. Eye-popping images can also captivate.
    [Customer] Make Your Website Rock: 3 Cool Tools
    Launchrock then provides a simple form asking potential customers to sign up to be notified of the pending launch of your product. In less than an hour, you can have a great site that helps you build a list of potential customers and prospects. Conduit’s mobile app maker is equally as friendly with a nice selection of designs and templates, you can customize your app to complement your company look and feel and you’re good to go.
    [Customer] 10 Great Writing Books & Tools For B2B Content Marketers
    This is because both are trying to do the same thing: pull in a potential customer using words and images or design, often in tandem. Content marketing is more than just a knack for putting words on paper or coming up with the right budget and platform. Being a great writer is a valued skill that now goes beyond teaching in a classroom or being an author in today’s market.
    [Customer] Interesting Infographics: What’s The Big Deal About Big Data?
    The company intertwined big data through their IT structures, which led to pooling data together for customer transactions and interactions. Then, by leveraging big data with CRM and billing system transaction data, T-Mobile USA has reportedly “cut customer defections in half in a single quarter.”. Big data. Do you know what this is?
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Customer] Average CMO Tenure Now 45 Months, Indicates Rise of the Digital Executive
    The Chief Marketing Officer cannot avoid broader responsibility as the digital customer experience bursts traditional boundaries," says Kathleen Schaub , Vice President of the IDC CMO Advisory Service. In a time where buyers are already 60% through the buying cycle before they engage with a vendor, CMOs need to attract buyers early in the sales cycle, nurture them until ready to purchase, and help turn them into loyal customers.
    [Customer] Rewards drive referrals. But, must they be cash?
    You’ve determined the specific pool of advocates (customers, employees, partners, …) that you want to target as referrers. That said, the majority of the customers that we work with have opted for some sort of monetary reward, whether e-gift cards, bill or account credits, checks, or product discounts. Two other examples from different markets: One of our SaaS CRM customers lets their succesful advocates opt for training credits as one its reward choices.
    [Customer] 6 Traits of Highly Effective Data Analysts
    Jiani Zhang, Movéo’s Director Vice President of Data and Insights puts it best: “We have easier access to more and more data in all kinds of areas to help us make decisions, build better and more engaging customer experiences, dig out insights and uncover opportunities, rather than thinking about everything with a gut feeling and guesswork,” says Zhang. With a “big picture” outlook, they keep both the client’s goals and the end customers in mind.
    [Customer] Go the Distance on a Shoestring Marketing Budget
    But direct marketing has always been an arena in which the small marketer – armed with a good understanding of target customers and knowledge of the math used in communicating with them – can win big. Align direct marketing objectives with your business goals, and you can simplify efforts and focus on two major areas: 1) Retain your existing customers : Current customers are your low-hanging fruit.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Customer] Is Author Rank Really Relevant?
    Winning marketers understand: Customers command buying cycles now. If you are willing to dig into some research, use Google AdWords (or HubSpot''s Keyword Tool, if you''re a customer) to identify multi-word keyword strings with low competition. They optimize for paying customers. Here ye, here ye. Worshipers of the penguin, panda, and hummingbird, gather ‘round. We have a new one to dissect, only this one’s not an animal; it’s a ship. Authorship.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Customer] 26 Social Media Marketing Hidden Treasures You Never Knew Existed
    Marketers can keep track of some of their competitors, customers, leads, and thought leaders in the industry. Boloco's Foursquare page is an excellent example of a brand who stays active on Foursquare by interacting with customers, posting tips and specials, and rewarding the mayor (or person who checks in the most) at each location. Get Recommendations From Customers.
    [Customer] How To Make Your Marketing Meme-tastic!
    Memes can be used by marketers to better engage customers and connect with a broader group of people. In fact, many of the customer inquiries themselves are jokes, with each consumer trying to find a way to be part of the action without anticipating real design guidance. It’s as though businesses are sharing an inside joke with individual customers, who then decide to share their experiences with friends and connections on social media.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Customer] 13 Solutions to Your Most Common Landing Page Problems
    For a bare bones landing page, that is enough -- but you could lose out on valuable traffic, leads, and customers if you''re just shooting for bare bones. You should see how many people who come through that landing page turn into customers -- that''s your end goal, after all. If you have no landing pages for middle-of-the-funnel offers -- content that talks about your company''s place in the industry at large -- it''s not surprising you''d have few people converting to customers.
    [Customer] New Year; New Data Plan: The Allure of Big Data Wanes
    Do think ahead and create common connection points in your data, such as a unique customer id. Doing so will allow the infrastructure to connect external data sets that employ the same customer id moving you closer to if not into providing a full funnel view of activity.
    [Customer] 7 Reasons Branding & Design Play a Vital Role in Your Marketing
    It's simple, easy to remember, and evokes that feeling of "custom" and "personal" they want associated with their brand. But if your branding geniuses can create a tagline that makes your audience think of you first, before anyone else in your industry , you'll reap the benefits in new customers and customer retention for years to come. Oh, you work in branding and design? So you're an arts and crafts marketer. Got it. Raise your hand if you've heard that refrain.
  • HUBSPOT  |  THURSDAY, JUNE 14, 2012
    [Customer] How to Design an Ecommerce Website Experience Your Shoppers Adore
    Take a look at how DWND Clothing (another HubSpot customer!) Just like a shop-owner knows his regular customers by name, your site has the ability to get to know your repeat visitors. It's a pretty important step for your bottom line, actually -- a study from Practical eCommerce shows that only 5% of new customers who make a purchase with a company return to the site, and only 3% make a second purchase.
    [Customer] LinkedIn Groups Serve as Valuable B2B Marketing Tool
    Participating in LinkedIn groups is a great way to increase visibility and interact with colleagues in your field, as well as potential customers. Look for a unique way to zero in on something that is important to your prospects, customers and colleagues in the industry. This would include high-value leads, loyal customers and influencers in your industry.
    [Customer] Digital Marketing: Connecting with Your Community
    Current and former customers are VIPs among your community, but prospects are also extremely important. Rather than trying to speak to the general public, address issues and topics that are most relevant to your target customers. These efforts in specifically focusing on the needs and interests of your primary target audience will increase the odds of converting leads and prospects, while also keeping current customers engaged.
    [Customer] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
    HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. Are you reaching your Best Customers through social media? by Cultivating Your Customers.
    [Customer] What’s The Future of Account Based Marketing – Q&A with Lattice Engines
    Wouldn’t it be nice if you had a tool that would tell you which customers and prospects you should be targeting with which offers? Lattice built a machine learning solution that helps teams understand who their ideal customers were, and then use that profile to make their marketing and sales activities more efficient. so you have a single view of your ideal customer, which helps you determine what target accounts match that profile and should be selected.
    [Customer] Report: VR and 360-Degree Marketing Videos Can Generate Brand Favorability
    In 2017, companies appear to be leaning toward video marketing as a primary tactic for reaching their customers. As virtual reality and 360-degree videos become more widely used, individuals are showing favorability toward immersive marketing and advertising tactics. A survey conducted by YuMe recently asked more than 800 participants in the U.S. about their attitudes on using immersive technology, such as VR, to better understand marketing and advertising.
    [Customer] 5 Proven Strategies for B2B Social Media Marketing
    From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to and a 320% increase in conversions (customer leads), as a direct result of introducing the community. To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs.
    [Customer] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Linda Ireland offers helpful tips to marketers on going beyond the basics to take advantage of the unique strengths of Facebook, Twitter, YouTube, Foursquare and LinkedIn (e.g., “If you’re a B2B company, LinkedIn is a great way to identify, connect with, and build stronger relationships with potential customers by interacting with them through LinkedIn Groups and providing responses to the questions they post on LinkedIn Answers”).
  • BIZIBLE  |  FRIDAY, JULY 8, 2016
    [Customer] Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
    Eva uses these integrations, tracking methods, models, and metrics to create a surefire paid media machine that catches any wasted spend and reallocates it to campaigns that reliably generate leads, opportunities, and customers
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Customer] Social Media for Finance Marketers: 3 Steps to Getting Started
    The reality, though, is that even financial companies' customers are spending a lot of their time online -- and these customers expect to be able to reach brands through social media. For more information on how to get customers from social media, check out our ebook How to Acquire Customers on Social Media.). They tweet about things their customers are interested in -- like school and final exams.
  • WRITTENT  |  FRIDAY, JULY 11, 2014
    [Customer] 9 Content Metrics to Keep an Eye On
    Improving it and your customer base is essentially the objective of every marketing campaign. Furthermore, once your business has enough customers to figure out an average order value, you can even find out how much money you are generating from each piece of content by multiplying the number of sales by the average order value. Content marketing sometimes gets a bad rep because its benefits are not exactly the most measurable of any marketing activity around.
  • SNAPAPP  |  TUESDAY, MARCH 24, 2015
    [Customer] How to Optimize Your Content for B2B Buyers
    One of the reasons content marketing has become so popular in the last few years is because the buyers journey is now often 70-90% complete before a customer talks to sales – so B2B marketers have to connect with buyers throughout that whole journey. As a result, content has taken the place of sales is being the first step in building a relationship with customers. For B2B marketers, building a relationship with prospects is key to success.
    [Customer] 8 Key Questions That Will Help You to Know When to Update Your Website
    If you don’t have this free tool, than you are missing out on an opportunity to learn more about your customers and their behaviors on your website. Call-to-actions are a great way to gather a bit of information about your customers. This is a great way to build an email list and learn what topics are of interest to your customers. Blogging is a great opportunity to speak to the issues that are relevant to your customers and establish your authority.
    [Customer] Most Marketers Failing to Plan in Advance [CHART]
    Marketers must quantify their revenue and customer goals, develop creative ideas and strategies, target the right audience with key messages and a clear call-to-action, all while planning execution and defining criteria to measure campaign effectiveness. by Taha Sheikh | Tweet this Ask any marketer and they will agree that the key to a successful campaign is planning.
    [Customer] Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.
    Put a pin in the customer journey. Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Content marketing is a huge field, with over $100 billion spent on it each year , so inevitably, it makes the Content Marketer’s day a busy one. What’s the best way to leverage those eight (or more) hours you spend at work or thinking about work each day? Here’s a plan taking you from post-toast to sofa-time.
    [Customer] All I Want For Christmas: 12 Thought Leaders Share their Favorite Gifts for Marketers
    We decided to have a little fun this Holiday season and give our favorite marketing thought leaders the gift of a customized Foldable Me. Today’s marketer needs to understand all the gadgets being used by our customers to search for information. by Jason Miller What is the best holiday gift for a Marketer? With less than 5 shopping days left until Christmas, there is still time to get the marketer in your life a thoughtful gift.
    [Customer] 17 Smart Ways B2B Marketers Can Use Pinterest
    Case studies are one of the most effective tools for attracting new customers. Use a board to feature your customer of the month. So make go make a board about your favorite folks – your best customers and clients. Pinterest is far more than a digital scrapbooking site. It’s visual content marketing made easy – and it’s big business for a lot of different types of companies. If you haven’t had time to build a presence on Pinterest, now’s the time to get started.
    [Customer] Creating Buyer Personas: B2B Marketing Tips
    Research says 80% of your customers find you rather than the other way around — and that it’s been that way for the past five years! Buyer personas can help you understand and better. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
    [Customer] Are Your Company Values a House of Cards?
    Prospects and customers experience how you live your values in every interaction. Company values cannot be merely said, they must be lived. Lived by every single employee of your company, internally and externally. All it takes is one misstep for the perception of your company and brand to unravel. If employees are not living your values, including internally, it undermines all of the effort that has gone into creating those values. I experienced this earlier this year.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Customer] Pinterest Guided Search Changes How We Discover Content, and It's Awesome
    It will need to solve a need -- not gaming the system to get pageviews, leads, and customers. For the longest time, whenever you needed to search for something on the internet, you typed a few keywords into a search box, hit enter, and hoped for the best. When you knew exactly what you were searching for, this worked best. Cheap charcoal grill" returned results for cheap charcoal grills. But when you had a really vague idea of what you were looking for, results were often poor.
  • PAUL GILLIN  |  FRIDAY, APRIL 27, 2012
    [Customer] IBMer: ‘Social Selling’ Is a Sales Process in Itself
    All members of the team can now apply social tools like tagging and profiling to identify and recommend experts who can help solve customer problems and closed deals. It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing.
    [Customer] Where Retailers Fall Down: Mobile Marketing and Newsletters
    From email marketers pushing out a seemingly endless stream of promotional messages to mobile marketing teams that have to balance the merits of custom apps versus mobile-specific advertisements, for many brands it quickly becomes a race to push out the most deals, most frequently. The first step to beating sticker syndrome is pulling off the tags and offering at least one space where your customers can engage with stories first.
    [Customer] CrapChat, tight white pants and a few things to watch in 2016
    Communist Customer Service: 3 Lessons I Learned on My Vacation. The Star Wars editon of Google pants. Let’s just get that out of the way. Yes this is part of the cherished and much-anticipated Marketing Companion Holiday Catalogue. It’s not just the dream book of 2016. This may be the Dream Book of the Century. . At this point you may wondering, “Mark, where can we get this spectacular book of wonder?” ” The answer my friends is blowing in the wind.
    [Customer] What’s the Word? New Additions to the Digital Marketing Glossary
    With geofencing (which creates a radius around a certain area), you can target customers with a tailored message when the GPS indicates they’ve entered the area. For example, if VIP customers walk into your store, your sales associates could get an alert – as well as buying history – so they would be able to tailor their customer service to the VIP.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Customer] Confessions of a Google Spammer
    We're helping our customers--the little guy--win the battle against a big, bad, evil empire that wants to enslave them to paying PPC costs! Our entire business was outsourced to seven VAs in the Philippines and one transgender customer support rep in Nevada who was saving up her salary to complete her hormone therapy. It helps two people: the spammer and his customer. My Dutch partner and I had found out about LinkLove from one of our favorite customers.
    [Customer] Confessions Of A B2B Marketer
    Customers? Opt-outs increased and our brand image suffered — all because we were spamming our customers. What we need is Insight-driven marketing that starts with the customer. When we start with customer needs and pains and then craft solutions, offers, content and marketing programs towards the customers, our businesses will start to sustain growth. In my past life I started a customer advisory board with our top customers.
    [Customer] 6 Content Marketing Tips That Drives Leads
    But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. Understand why your customers buy from you and not the competition and make sure you have the content to support that Use the halo effect to your advantage. Cultivate as many relationships and connection in your customer and prospects ecosystems as you can find. Remember the tip from yesterday about surveying and interviewing your customers?
    [Customer] What Is Conversion Rate Optimization? [FAQs]
    CRO, aka conversion rate optimization, is the process of creating an experience for your website visitors that''ll convert them into customers. Or your lead-to-customer conversion rate from 1.4% So you''ve heard of SEO. You''ve heard of CTAs. You''ve heard of CRMs. But chances are one three-letter acronym has slipped under the radar: CRO.
    [Customer] Something Spooky Is Stunting Your Success: The 7 Growth-Killing Ghouls of the #Funnelpocalypse
    9) Whether it''s a first visit, a lead, or a customer, welcome ANY visit from ANY platform. #F October in Boston is extraordinary. Between the crisp, dry days, vibrant fall colors, and eerie decorations covering townhouses and street lights all over town, it''s easy to get caught up in the Halloween spirit. So, as I pondered what to say in my talk for the MarketingProfs B2B Forum earlier this month, I couldn''t help but see monsters. Monsters everywhere!
    [Customer] Are White Papers Dead?
    3) More empowered – The Internet and other consumer technologies have spoiled B2B Prospects with the expectation of customization - that they can get any content they want fully customized and tailored to their personal preferences. Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to several recent studies from IDG and DemandGen Report, buyers still leverage white papers to help make B2B purchase decisions.
    [Customer] Features vs. Benefits: A Crash Course on Proper Messaging
    Benefits-centric approach: HubSpot''s Sources application allows you to see exactly where all of your website visitors are coming from, and more importantly, tells you exactly where all of your new online customers are coming from. Now go forth, tell a story, and talk about how you benefit your prospective customers! We''ve all been involved in a purchasing decision that required upfront research.
    [Customer] 5 Essential Insights You Can Uncover Using Twitter Analytics
    In the Tweet Details view mentioned above, you can see the total number of impressions by the hour for the first 24 hours: This feature will be even more powerful if Twitter adds the ability to see this data over custom ranges and for the lifetime of the tweet. So you can do this kind of customized analysis on whatever metrics you care most about.
    [Customer] Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder
    You also can keep communications running to optimize initiatives such as webinars, renewal/upsell campaigns, and customer marketing campaigns, all in a day’s [off] work. by Amanda Batista | Tweet this Today the U.S. celebrates Labor Day , a holiday to marks the economic achievements of American workers (AKA an unofficial excuse to jam in the sun for a summer sendoff three-day weekend). According to the U.S
  • ACT-ON  |  TUESDAY, JANUARY 5, 2016
    [Customer] 3 Levels of Data Analysis to Revitalize Your Automated Email Programs in 2016
    Customer – All About the New Feature. Whether you’ve recently started using automated email programs or you’re a seasoned veteran of the practice, there is no better time than the end of the year to assess all your drip program activities. I just completed an extensive email program cleansing project, so it seems timely to share my method in doing so.
    [Customer] The Seven Deadly Dangers of B2B Inbound Marketing
    If you seek the B2B marketing treasure of more visits, more leads, more sales and customers that love you then let’s keep going… Begin with a search of the term “Inbound Marketing Methodology” and your results will reveal what […]. If you have a paralyzing fear of failure, you may not want to read any further.
  • THE ROI GUY  |  TUESDAY, JUNE 18, 2013
    [Customer] The End of Death by PPT
    This overview PDF is a great resource to see how ValueStory can evolve your current Sales PPTs, adding the Interactivity, Insights and Intelligence you need to implement more provocative and effective customer engagements. Recently someone asked me why PPT presentations were not effective any more, and what Alinean''s ValueStory (tm) tablet-based guided selling App was doing to help evolve Sales PPTs to restore this effectiveness.
    [Customer] Why Lead Nurturing Is Now Marketing’s Domain
    During these lunches, the salesperson demonstrated his or her knowledge of the industry, entertained the potential customer(s), and eventually got around to selling. Lead nurturing is the soil, water, and sunlight that turns this seedling into a thriving plant, that is a recurring customer. Once upon a time, B2B lead nurturing was strictly the domain of the sales team.
    [Customer] Why Your Brand Storytelling Strategy Should Take a Stand
    Your employees, your customers, and the public at large are very interested in what you have to say. … For us the customer is always right and this important decision is in their hands. At the very least, your brand needs to be clear about its motives to its customers in such a way that respects them. The Asda supermarket chain’s message to its own customers was perceived as a threat, which led to negative fallout.
    [Customer] 8 Steps To Build A Content Hub That Converts [Slides]
    Stories from your customer’s point of view on how what you sell has helped them. Today’s B2B buyer is overwhelmed with more information than they could ever consume. The last thing they want is to read your product-centric content. Instead, you need to build a content hub that helps your buyers. I have been asked by the good folks behind the B2B Content 2 Conversion Conference to deliver my view on how to build a content marketing hub.
    [Customer] Pinterest Reviews: Have you “Tried It” yet?
    And if your customers are like one of the 110 million monthly users on Pinterest, then they’ve probably got gift ideas pinned, sorted, and stored on Pinterest’s “idea board” site. Not only will these new reviews help other users know that the Pin has been tried, and whether or not it’s worth pinning (or even buying) but they also offer business owners valuable customer feedback which can then be used to improve their product, service, or experience.
    [Customer] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. You can add a customized application to your Facebook page…or a run a competition using Shortstack and start building those email subscribers.”
  • HUBSPOT  |  SUNDAY, APRIL 10, 2016
    [Customer] 23 Better Alternatives to the “Just Checking In” Email
    Send them a link to relevant press coverage of one of your highest-profile customers. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Just checking in" emails are the worst. If you’re sending an email, it’s obvious that you’re checking in. You don’t need to say it again. Plus, “just checking in” emails don’t provide any value to buyers.
    [Customer] Personalization is the New Reality
    Customers today want REAL engagement , and traditional static marketing mediums just don’t produce these results. Enter Personalization Customer engagement – a customer’s emotional or psychological attachment to a company or product brand – is the definitive predictor of business growth.
    [Customer] Use Video Viewing Data to Improve Lead Qualification and Conversions
    Marketing automation may be changing the way you interact with customers and qualify their interests, but what happens when a prospect watches one of your videos? Customers are interacting with your videos every day, and with the right video marketing platform you can start using video engagement data to have a big impact on your marketing automation programs. Trigger an email to sales, and turn that viewer into a customer!
    [Customer] The Six Most Irrational Social Media Concerns of Brands
    If brands have anything to fear, it’s not social media, but losing touch with customers. Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. Reprinted with permission. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social.
  • BIZNOLOGY  |  MONDAY, JULY 7, 2014
    [Customer] Marketing to your own IT department
    It’s even harder when on top of fighting to create new content and reach more customers, you have to fight your own IT team. In order to influence your customers’ behavior, you need to know everything possible about your customers – Who are they? Once you understand what makes your customers tick, you can craft messages for them that speak to the friction points of their business. I’ve said this over and over again, but you have to speak your customers’ language.
  • BIZNOLOGY  |  FRIDAY, MARCH 27, 2015
    [Customer] Are you doing webinars for lead gen? You should be.
    Also, make sure your sales people are sending invitations to their prospects and customers. As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. And in the past 6 months, I’ve added a new tactic to my program: webinars. We had been talking about doing a webinar program at PGi for some time but just hadn’t taken the necessary steps to get it moving. I understand why many companies might be hesitant about doing webinars.
    [Customer] Video Marketing How-To: Personalizing Your Video
    Personalizing your content at any level is a great way of engaging better with customers, and creating more memorable experiences for the people you market to. Welcome to another episode of Video Marketing How-To! This week we want to talk about how you can personalize your video content in a variety of ways. Get the Guide. The Guide to More Pipeline with Personalized Video. Get the Guide.
    [Customer] The Most Shared Phrases and Topics on LinkedIn [New Q3 Data]
    Customer Experience: 50,267. LinkedIn is best known as the world's largest professional network -- in other words, users aren’t there to look at cat memes or read celebrity gossip. Instead, they're looking to connect with people in their industry , network, keep up with industry news, and look potential job opportunities. For marketers, paying attention to this difference in user purpose is key when building your social strategy.
    [Customer] Lead Liaison Announces Highly Anticipated OneFocus™ – A Free CRM
    Lead Liaison customers already have access to the most advanced level of website visitor tracking and marketing automation. No other company in the industry offers as many ways to reach prospects, customers, and partners as Lead Liaison does with their powerful combination of offline marketing and digital marketing capabilities. We’ve trimmed the fat to give our clients the simplicity they need to carry out day-to-day customer relationship management tasks.
    [Customer] 7 Ways Your Sales and Marketing Can Align
    When a lead has been successfully turned into a customer, recognise the part that everyone played and don’t just claim the success for one person or team. by Sylvia Jensen | Tweet this Here’s what we know. When sales and marketing are on the same page, performance is better. 88% of best performing companies have aligned their sales and marketing teams. But in many companies, a cultural shift is required for the teams to truly work together. How to do it?
    [Customer] New Vidyard Interactive Player Makes Videos More Engaging
    Users can add real-time pricing to videos so that it’s always up-to-date, integrate other services such as help desk ticketing software into video, overlay lead capture forms and surveys, or insert a “buy now” button directly in the player to convert customers while their full attention is on the product or service. Going beyond email gates and surveys, Vidyard enables dynamic in-video content such as real-time pricing, social media updates and choose-your-own-adventure demos.
    [Customer] Re-thinking the future of TV in the Age of Binge
    A different way to think about social media ROI The future of business: Six layers of customer engagement What a blog post will look like in 2020. By Neicole Crepeau, Contributing {grow} Columnist. Our television viewing habits are changing dramatically! In fact, television viewing can only correctly be called video viewing now, since much of the time we are watching on laptops, phones, or tablets.
    [Customer] The Art of Swag (or “Schwag”)
    Whether you give your swag to potential customers, offer it to your employees as prizes, or leave it on a street corner, swag is an important part of lead generation and event marketing. As behavior psychologists know well, familiarity is one of the most important factors in a customer’s buying decision. Author: Maggie Jones There was some serious swag at Dreamforce this year – from ballpoint pens and branded mints to smart cars and airline vouchers.
    [Customer] 9 brands prove vulnerability is good for business
    It’s not just you talking – it’s your customers talking, too. JOHNSON & JOHNSON : Found themselves with a customer loyalty problem when a particular brand of tampon in the O.B. s Twitter account became inundated with tweets by frustrated customers. On Twitter, Taco Bell linked to comedian Steven Colbert’s musings on the controversy; on Facebook, they offered free tacos, encouraging customers to make up their own minds about the beef in question.
    [Customer] How to Optimize for “Direct” Website Traffic
    ” Old friends may include, among others: • Current customers (for example, clicking on a bookmarked link to your support page or user community area). While it’s impossible to separate out this group with precision, it is possible to quantify and analyze the behavior of this group roughly be creating a custom segment in Google Analytics that excludes certain pages more likely to be visited by non-prospects (e.g.,
  • ANNUITAS  |  THURSDAY, JUNE 28, 2012
    [Customer] 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2
    If we want to help our customers grow and mature we need to be upfront and honest. As a result, they’re seeing great success and have an extremely loyal customer base. It’s better for the customer and they will thank you for it. Enabling users to achieve that education elevates the industry, improves the level of service and allows our customers to get more from their technology.
    [Customer] What is the Number One Strategy for Effective B2B Lead Generation?
    Current customers appreciate the regular updates from the vendor from whom they made the purchase, so they are more likely to buy another product later. Building a strong content marketing program is a sure way to attract more B2B leads as well as convert them into paying customers. The answer to this question is “that depends on who you ask”. Research can be biased.
    [Customer] Your checklist for “safe” Influence Marketing
    lets you write a completely customized disclosure, then generates a short link that you can use across different social platforms. lets you write a completely customized disclosure, then generates a short link that you can use across different social platforms. By Kerry Gorgone, {grow} Contributing Columnist. It seems like every brand is jumping on the influence marketing bandwagon … and with good reason.
    [Customer] The Road to Resonance
    Think of it as a courtship, because first and foremost, they’re people, not just potential customers. While you hope all of your readers convert into customers, the reality is that a good percentage will not be buying from you - and that’s ok! They’re more than just potential customers.
    [Customer] Why Brands Fail (And Why Yours Doesn’t Have To)
    In the minds of loyal customers, “New” Coke was no longer Coke at all. But as you consider your own brand, remember this: if you can’t make an emotional connection with your customer, you’ll never attain the heights that these companies achieved. Your brand is created not in the boardroom but in the minds of your customers.
    [Customer] The Art of Emoji Marketing: 7 Clever Examples From Top Brands
    These below examples are of brands using the standard emojis found on most smartphones, not instances of companies such as Coca-Cola or Disney creating and using their own custom emojis. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Here’s something disturbing: According to data gathered by marketing agency Deep Focus, four out of every 10 millennials would rather engage with pictures than read. Yes, you read that right.
    [Customer] VR Email Tests That Could Boost Your Results, Too
    Finding the right subject lines, formats, images, templates, wording and offers to maximize customer engagement and sales helps drive your business. The email, which offered free email credits with a purchase, was sent evenly to two groups of prospective customers who had not yet made a purchase. While you want your message to be clear, several of our email tests showed a higher percentage of customer responses and purchases when we kept the email short and to-the-point.
    [Customer] 4 Aspects Every Outstanding Product Announcement Needs
    ” Clearly articulating the benefits of your new product or service can pique the interest of customers. Using these four must-include items in your next product announcement email will give your customers a better understanding of your new product or service, and will hopefully lead them them to click, buy, call or stop in. Email is a fantastic way to announce a new product or service your business is offering.
    [Customer] 30 SEO Best Practices for B2B Organizations in 2017
    While Google Keyword Planner is often the preferred tool for keyword research, that’s not always the best approach when it comes to finding the questions that customers are asking. There are a variety of tools and techniques that can help you discover these new keyword opportunities and lead to valuable FAQs, how-to guides, support-related articles, Q&As that provide your customers and potential customers with the information they are looking for. .
    [Customer] How to Expose the Best Leads to Your Sales Team
    For many businesses, Marketing is responsible for generating as many leads as possible in order for Sales to sell to more and more customers. An MQL is a lead that is more likely to become a customer compared to other leads based on their activity before converting. It’s important to do your own internal analysis of your leads and customers to create your business’ definition of an MQL. Fewer leads can actually generate more revenue for your business.
  • BIZNOLOGY  |  MONDAY, MAY 16, 2016
    [Customer] 10 secrets to research the best SEO keywords
    So collecting commonly searched keywords is great, but what if you want to bypass all that hard work and reach a customer who just clicked enter? SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research.
    [Customer] Don't Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]
    To kick-start your creative process, the Blog Topic Generator will come up with a week''s worth of custom topics for you -- all in a matter of seconds. One of my least favorite things that happens to me at work is writer''s block. I stare at my screen -- the cursor taunting me maniacally. Why can''t I just think of something to write? Have I blogged about everything inbound marketing-related already? The answer, of course, is I haven''t.)
  • HUBSPOT  |  THURSDAY, JULY 14, 2011
    [Customer] How to Rev Your Referral Engine With John Jantsch of Duct Tape Marketing [@InboundNow #29]
    Educating referral sources on your ideal customer. Companies who receive a lot of referrals (60-80% of their business) focus on creating a great customer experience first. Then the happy customer becomes their lead generation machine. It's not features, benefits, great customer service, or price. Most people think of their own customers when they think of referrals. Educating Referral Sources on Your Ideal Customer.
    [Customer] How Carlsberg Produces Probably the Best Beer Content in the World
    Interactive evergreen features on the Carlsberg site, like “ Carlsberg Pioneers ” and “ The Art of Making Beer ,” guide customers through the company’s commitment to craftsmanship and 150 years of history. In the UK, Carlsberg partnered with customer engagement agency The Marketing Store to launch a social media newsroom last year. In 1973, ad agency Saatchi & Saatchi gave Carlsberg the tagline “Probably the best beer in the world.”
    [Customer] 20 More of the Best Social Media Marketing Guides and Tips of 2013
    Rebecca Omastiak reports on a free guide created by Minneapolis law firm Gray Plant & Mooty that “informs businesses about the legal ramifications of using social media websites—including Twitter, Facebook, Pinterest, and LinkedIn, among others—to connect with clients, advertisers, and customers” to help companies understand how to write social media policies that are both effective and legally compliant.
    [Customer] Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)
    Spammy guest posters, on the other hand, are often miraculously able to write a post on any topic from household cleaning tips to space travel—or a custom topic if you prefer! The digital marketing blogs and media have lit up in the last couple of days with reports that “guest blogging is dead,” based on this post from Matt Cutts, the head of Google’s Webspam team.
    [Customer] 4 Marketing Lessons I Learned from Being a Mascot
    You have the ability to entertain, inspire, and resonate with your prospects, customers, and fans. If you’re a B2B marketer, should you use broad-based marketing to reach a large number of potential customers or should you use account-based marketing to target specific accounts and the people within them? Customers are your most valuable asset , so treat them with respect and continue to provide value to them! Author: Mike Madden Mascots.
    [Customer] Five Reasons Lead Generation Is On Its Last Legs
    Marketing needs to establish and build positive relationships with prospective customers. A quick definition. Lead generation, for purposes of this post, is collecting registration information for content, in order to build a marketing database or deliver leads to telemarketing and then on to sales. Delivering leads for sales drives today’s B2B marketing organization.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Customer] How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests
    Variation A: 160 MORE Free Stock Photos You Seriously Need to Download Now Variation B: 75 Free Stock Photos for You to Use (and Tips for Customizing Them in PowerPoint). Every marketer in their right mind knows that in order to drive more traffic to your blog , you need to come up with blog post titles that are actually enticing. But that''s easier said than done. If only we had some data to show us how to scientifically create blog post titles that will attract more clicks.
    [Customer] Does creating content make you dumb?
    How are you staying firmly placed on the learning curve and at least one step ahead of your customers and competitors? Something I have been thinking about lately … does being a prolific content creator put you at a competitive disadvantage? I read someplace that only 2 percent of the people on the web are content creators. The rest are simply consumers of content. Is that true? I don’t know. I am too lazy to look it up and check that fact.
    [Customer] Facebook Launches Much-Anticipated Open Graph Applications
    To take advantage of Open Graph capabilities to create customized, smarter Facebook applications, marketers will need some development resources. A Customer Testimonials App: Create an app that easily enables customers and fans to share testimonials about your business' various products and services. A Customer Results/Achievements App: Create an app that automatically monitors and shares customers' results/achievements.
  • CAPTORA  |  THURSDAY, JUNE 16, 2016
    [Customer] Organize Your Campaigns to Maximize Paid ROI
    When you have a broad theme or many keywords in your ad groups, and do not want to rebuild existing campaigns, a vertical campaign build can be leveraged to keep customization of pages and quality score high. Like, many digital marketers, part of your marketing budget is probably devoted to leveraging AdWords campaigns that create a consistent user experience, with the ultimate goal of maximizing paid ROI.
  • PUREB2B  |  TUESDAY, JUNE 7, 2016
    [Customer] How to Use Content Syndication to Boost Your Blog Traffic
    These days, customers and businesses generally see corporate blogs as a credible source of industry information. For social media, customize your content so that it matches the communities’ voice and engage with members by sharing content that is relevant to their interests. Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic, and shares.
    [Customer] 5 Brands with Highly Successful Messaging Apps Strategies
    Users could participate in the Chinese tradition by choosing their lantern color, customizing their wish or greeting, and inviting friends to fly their lantern to ultimately be released into the virtual night sky. Light shines through the thick fog—a plane has just taken off from the airport in Morocco. Faith in love, once lost, has been restored. A man has been shot; plans must be made to flee the country.
    [Customer] How Social Media Is a Lot Like Sex [DATA] #socialsmushing
    22) 50% of businesses have successfully connected with new customers on social networks. Let's talk about sex. and social media. You heard us right. As it turns out, social media is a whole lot like sex. Not convinced? Check out our new slide deck below, which you can also find on SlideShare here. The similarities are really quite striking. Have a look, and feel free to tweet the deck (#socialsmushing) or share it on Facebook. And hey, don't feel awkward.
    [Customer] The 12 Best Competitive Intelligence and Benchmarking Tools
    Sample review: “Want to know how your competitors are doing in terms of attracting customers to their site or how they are faring against you in terms of traffic? When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) and how do your results compare to your closest competitors?
    [Customer] Get Scrappy: 7 Tips for Smarter Digital Marketing
    branding, community building, public relations, market research, customer services, leads and sales). Author: Nick Westergaard Digital marketing isn’t going anywhere. However, new technologies bring about constant shifts, making it hard to keep up without the right strategy. Recently, I hosted a webinar with Marketo on how to create a smarter digital marketing strategy that allows you to optimize your campaigns, even with a tight budget or resource constraints.
  • BIZNOLOGY  |  FRIDAY, JUNE 29, 2012
    [Customer] Why you shouldn’t bring your social media (completely) in-house
    Plus, Zappos is a died-in-the-wool customer-service-centric company with an aggressive visionary founder. Photo credit: edrabbit. I really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything internal. While “everyone” is on Facebook , social media is no longer a land of tinkerers, it’s a land of consumers.
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