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  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Customer] The 10-Minute Marketing MBA
    As you start to grow, you''ll go through growing pains that come with gaining new customers, acquiring companies, or selling APIs. Asking the customer to make a smaller commitment using a freemium model works very well for those baby through tween years. The market is filled with competitors like Box and Google Drive, which makes it relatively easy for the customer to switch. Have ten minutes? Want to learn business school basics? Keep reading -- this post is for you.
  • BIZIBLE  |  WEDNESDAY, MAY 25, 2016
    [Customer] Get Exceptionally Valuable Results From A/B Testing With Advanced Measurement
    Rather than focusing on just maximizing clicks, marketers want to consider how to generate the most valuable clicks, which is measured by qualified leads, how those leads convert to opportunities, and eventually all the way down to new customers and revenue. Therefore, the experiment data can be connected to the marketing metrics that we know and love: leads, opportunities, customers, and revenue. A/B testing has become a staple in the data-driven marketer’s diet.
    [Customer] Predictions for B2B digital marketing in 2013
    It took a while, but Facebook marketing is now ready for mainstream B2B, in support of branding, lead generation, and customer relationship marketing goals for enterprises of all sizes. Photo credit: Wikipedia. It’s that time of the year when observers can’t resist making predictions about developments on the horizon. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013.
    [Customer] AdWords Now Includes Google My Business Ratings
    Ratings can now be pulled into the AdWords ads, allowing potential customers to immediately see this feedback from other users when doing online research. A new change will make Google My Business review and ratings much more important and potentially valuable. Google just announced that ratings from local Google My Business listings can now appear in Google Ads. This could represent a big local search advantage to companies that succeed in earning good feedback via their listings.
    [Customer] Meet WPP’s firm of strategic marketing technologists
    Is there any layer of customization on top of that? They are also able to deliver a more integrated end-to-end customer experience and link their work to measurable business outcomes. We believe strongly that the ability to deliver a great end-to-end customer experience relies on a well-integrated and governed marketing technology ecosystem.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Customer] Why Sales Is Going Inbound: Introducing Signals
    When an important customer changes jobs and updates their profile on LinkedIn, Signals surfaces an alert, and I know about a potential new opportunity. Anyone, HubSpot customer or not, can use Signals for free to get notifications about email and LinkedIn interactions. I started my sales career back in the 90s, and to this day, I still consider myself a salesperson. It’s in my blood.
    [Customer] Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance Management
    If you ask any B2B marketer what trends dominated in 2016, you’d likely hear “ABM,” “one-to-one relationships,” or “managing the customer journey”; marketers were investing more in an end-to-end experience, from awareness to advocacy. Each year, the marketing community confronts a few dominant themes. A couple of years ago, predictive analytics was all the rage.
    [Customer] How to use your buyer personas to build your 2017 search marketing budget
    According to a 2016 survey by Customer Think, 72 percent of marketers are familiar with these personas, and 60 percent have created their first persona within the last two years. If you have a love/hate relationship with buyer personas, you’re not alone. Unfortunately, lots of search marketers are confused about how to use their personas or are frustrated that their personas are.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Customer] 7 Creative Ads Even Inbound Marketers Can Love
    Anytime a British Airways plane flew overhead, this billboard uses custom-built surveillance technology to detect which plane it is -- and then shows the child pointing at the plane with the plane''s flight number and route. When Domino''s revamped their pizza recipe, they took out a Times Square digital ticker and screen to display customers’ photos and comments -- even the ones that gave bad reviews of the pizza chain. When ads are bad, they''re annoying to watch.
    [Customer] The Most Important Changes to Google AdWords in 2013
    Google Merchant Center users can use dynamic remarketing to target potential customers with relevant messaging based on their previous on-site actions, without having to set up a new audience segment or ad for every single product. This is a great tool for larger retailers who want to get back in front of a customer who didn’t complete a purchase. Keeping up with the thousands of updates and changes Google makes in AdWords each year could be a full-time job.
    [Customer] Using content-related quizzes to generate leads
    The key component to creating a quiz of this nature is to know your customers. He writes about innovative ways to connect with customers and to build professional long-lasting relationships with them. The key component to creating a quiz of this nature is to know your customers. By JP Misenas, {grow} Community Member. Inquisitive thinking is what spurs humans to find answers to questions, even if these questions have little to do with their everyday lives.
  • FATHOM  |  FRIDAY, OCTOBER 9, 2015
    [Customer] 10 Common Hospital Paid Advertising Mistakes We See Far Too Often
    Mistake #3: Lack of custom landing pages. Having a custom PPC landing page allows you to tailor the design, layout, and content of the page exactly how you want it. Having custom landing pages is imperative if you’re looking to grow the service line and bring in new patients. Hospitals and/or health systems can be very old school when it comes to pay-per-click (PPC) advertising. That means they might be making mistakes that can (and should) be avoided.
  • HUBSPOT  |  SUNDAY, MARCH 1, 2015
    [Customer] The Essential Guide to Using Mobile Messaging Apps in Your Marketing
    They are future clients and customers, and they will determine if a brand lasts or lags behind. Users can customize the app with different themes and follow official accounts. The campaign featured photos from the movie users could customize with stickers, a Kik-optimized card (basically a mobile website) with trivia, and the movie trailer. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Millennials. Generation Z.
  • THE ROI GUY  |  WEDNESDAY, MAY 9, 2012
    [Customer] Value Selling & Marketing with the iPad?
    Think about being able to sit down next to a buyer with your iPad, answer a few simple interactive questions, and receive a customized configuration, cost comparison recommendation and business case. An Alinean powered Benefits Estimator on an iPad, interactively helping to custom configure and cost justify supply chain / shipping solutions.
    [Customer] Predictive Acquisition: Get Up To Speed, Then Go After Those Promising Prospects
    Put simply, predictive acquisition helps you discover net-new prospects that look like your best customers – and identify other new prospects and markets, as well. We match your records to the Graph, uncovering information about each of your prospects and customers, including whether your previous marketing or sales efforts have been successful – or not.
    [Customer] E-commerce: An Important Channel for Industrial Sales
    Build-to-order features and the ability to custom configure products with different options, trims, materials and operating conditions. I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. The adoption rate has been much slower as compared to the online retail industry but B2B marketers are catching on fast.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Customer] 5 Ways B2B Marketers Can Learn to Love Facebook
    To be more specific, the smart marketers on Facebook are: Using custom audiences to laser-target their ads. So if someone looked at a whitepaper download page, or a webinar sign-up page, but didn’t act, clever B2B marketers can show them a customized ad to entice them to finish the process. Are you holding back on Facebook marketing just because you’re in B2B? It’s really only for B2C people, right? Or just for keeping up with friends. That’s a belief I held for a while.
    [Customer] The month in #mrx
    The ‘growth’ bit – it’s someone who is obsessively focussed on growing a metric, whatever that may be (customers, viewers, users…). Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot. What do surveys and Bollywood have in common? This month saw an unusual collision of two worlds.
    [Customer] Do You Need to Recombobulate Your B2B Marketing?
    If your business is dependent on a personal selling model while your potential customers are educating themselves and buying online, you are going to experience declining results unless you change your strategies and tactics. Bear with me a bit and I will explain the odd title of this post. I read an interesting tweet from Moira Geary , who gave herself the moniker of “Recombobulator.” While I had actually heard of this term previously, I was not sure of its exact meaning.
    [Customer] Ad Injection: Whose Media Is This?
    E-commerce sites could potentially lose customers, as users are being offered to purchase the products elsewhere or are simply being distracted. E-commerce sites could potentially lose customers, as users are being offered to purchase the products elsewhere or are simply being distracted. By Merav Chen, {grow} Community Member.
    [Customer] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
    Embracing new ideas is key, but while the pace of change in technology is well reported, we hear little about the rapid evolution of customer expectations. This innovation has helped leading Fortune 100 companies gain a deeper understanding of their buyers resulting in improved lead generation, customer experience, and revenue performance. London calling! We’re gearing up for a very special event, Modern Marketing Experience Europe , 14-16 October 2014.
    [Customer] Find the Perfect Social Media Network(s) for Your Biz
    What social media sites are your current customers on, and where would they prefer to engage with you? Unless you’re breaking into an entirely new and uncharted market, your existing customers are often your best resource to find more customers. Showing an interest in your customers and asking for their advice has the side benefit of making them feel like they’re part of the team.
    [Customer] I put my Sales money where my CRM mouth is
    No matter what I did, I couldn’t cotton to the universally-adored customer relationship management (CRM) and ended up just giving them money. As all of you well know, it’s not easy doing sales, keeping customers happy, getting to know prospects and build the sort of trust required to end up doing business together, while also fulfilling contracts, being responsive to retainers, managing local and overseas teams, and also keeping up with my fair share of hourly consulting work.
    [Customer] Simplest marketing question may be the most difficult
    EVENT MARKETING: To make our conference successful, we need to have at least 10 senior brand executives from our top strategic customer accounts attend our forum and be activity engaged with us for five hours each. By Jeffery Slater, {grow} Community Member. There is a simple question I ask almost every day about any new marketing project I work on with my team. It seems so simple but in reality it can be an organization’s most critical struggle: How will we measure success?
    [Customer] Understanding the Relationship Between SEO and SlideShare
    Organizations can develop custom forms, attach them to and promote specific presentations, and voila: leads. Despite my young(ish) age, I absolutely love older music. My karaoke song list consists of Tina Turner, Elton John, Queen, and a little bit of Janis Joplin. I absolutely kill it when ‘ Bohemian Rhapsody ’ comes on. Today, we hear plenty of music reusing beats, tones, words, and complete songs.
  • BIZNOLOGY  |  MONDAY, JUNE 27, 2016
    [Customer] Make the most of your social media fans
    Identify customer service problems. Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. But here’s a new development. The San Antonio based data company Stirista now can turn your social media followers—a portion of them, at least—into an instant marketing database, ready for communications through any channel you like.
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Customer] Expand your Offer Strategy to Increase SEM Performance
    In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process , there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready to buy.
    [Customer] 9 Things I’m Looking Forward To At Marketing Profs B2B Marketing Forum
    Turning Unhappy Customers Into Fans by Guy Winch. I’m a sucker for anything focused on driving business results by focusing on customers but I really like the topic of this keynote by psychologist and author of The Squeaky Wheel. Once a year I try to pick the most exciting conference with the best speakers to help me expand my thinking on B2B Marketing, to make new friends and connect with folks who I know only on Twitter, Linkedin or Facebook.
    [Customer] Ready, Set, Tweet! Twitter Basics for B2B Marketers
    Consider these facts from the Small Business Customer Insights Study from Twitter and research firm DB5 : 60% of Twitter users say they’ve made a purchase based on something they saw on Twitter. You’ll find a lot of valuable tips to help you connect with prospects and customers on Twitter. When prospects and customers decide to follow you, they’ll likely visit it, and it should look professional as well as interesting. Are you spending time on Twitter?
    [Customer] Expert Panel’s Feedback on Our Lead to Revenue Calculator
    Theoretically, 100% of that sweet spot represents customers who will have a need for your product or solution at some time. A qualified lead or a qualified nurtured lead (the difference frankly escapes me) is a customer that has that need "now." During the last week of December I asked a panel of experts for feedback on our Leads to Revenue Calculator. I was surprised at the level of detailed feedback I received. Not all of it was positive, but it was all valuable.
    [Customer] 11 Simple (But Critical) Tips for Creating Better Landing Pages
    Add testimonials or customer logos. For example, if your offer is for a free trial of your product or service, you might want to include a few customer testimonials about that particular product or service. There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation.
    [Customer] 4 Questions You Need to Answer Before You Create a Content Plan
    These audience identifiers can be as broad as customer segments or as specific as highly detailed personas. What customer pain points can you help address? One of the most important and innovative mechanical advances is the flywheel, a device used to store and conserve energy, and a critical component of everything from the steam locomotives of the early 1800s to NASA spacecrafts today. Remarkably powerful and efficient, the flywheel needs an initial torque to push it forward.
    [Customer] How to Use LinkedIn to Generate Leads
    Join LinkedIn groups where your clients/customers gather. You can use updates to share a link to an article, blog post or a video that you think is relevant to your potential customers and network. Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects.
  • ACT-ON  |  TUESDAY, JULY 5, 2016
    [Customer] 3 Things Jerry Seinfeld Can Teach Us About Creating Quality Content
    Always think about matching influencers with your customer personas. Jerry Seinfeld’s show “ Comedians in Cars Getting Coffee ” is not just good fun – it’s also built on a simple foundation of quality content gold, which you can replicate without breaking the bank on antique automobiles.
    [Customer] Why Purchasing Lists of Email Addresses is a Big Email Marketing Mistake
    Purchasing or renting lists of email addresses from third party sources may seem like an effective way to quickly reach new prospective clients through your email marketing campaigns. However, as I describe in this video, there are several reasons using purchased lists could hurt your email marketing results instead of help them.
    [Customer] What to Know: SMX West 2014 Takeaways
    Businesses need to be thinking about how they can give customers what they want on the web…because as it turns out, that’s also what search engines want. It was a busy month here at KoMarketing and it’s hard to believe that it’s already April 1 st. More so, it’s hard to believe that SMX West was three weeks ago! Typically, I like to do my conference recap immediately after a show but this time I thought I’d use a different approach – take a step back and let things simmer for a bit.
  • HUBSPOT  |  THURSDAY, APRIL 13, 2017
    [Customer] 6 Questions to Ask Before Hiring a Freelance Graphic Designer
    Ideally, they’ll already be familiar with your company or will have interacted with you as a customer in the past. When a graphic designer has a page of their portfolio website dedicated to testimonials or keeps an offline copy of positive reviews they've received from past clients, it tells you their customers are happy with their results and willing to publicly vouch for them. Hiring the wrong freelance graphic designer can make or break your brand or marketing objectives.
    [Customer] 5 tips to amplify your YouTube video and get more views
    So here are a few pointers to help get your B2B marketing videos up the search rankings and out onto your prospective customers’ desktops, phones or tablets. Hint: Try to use keywords and terms that are linked to the subject matter and that your customers would use to search for the issue being dealt with. We all want our videos to go viral on the Internet, don''t we?
    [Customer] Your ROI is in the Mail
    They’re not wrong – research shows that customers spend 25% more when businesses combine direct and email marketing, with prospects 10-20% more likely to convert on direct mail. Using both approaches boosts brand awareness and recall, and creates a user-friendly customer experience. Many older customers don’t even use email, while many younger ones are savvy enough to block sales messages with inbox filters. Let customers respond to direct mail used web-based services.
    [Customer] The 4 Sprints in a Race To Outperform - SiriusDecisions Summit
    Hybrids are between the two with three sub-types: high purchase complexity (standard offering, self driven) or custom offering (Low ASP, self driven) or design driven ( high ASP, standard offering). From the moment the 2000+ attendees crossed the literal racing Starting Line to attend the conference, the focus was on how to break away from peers and outperform the status quo.
    [Customer] How to Measure the Revenue Impact and ROI of Webinars
    customers, (in the revenue report). when that prospect becomes a customer. Furthermore, with a multi-touch attribution model, you can be confident that the revenue attributed to the webinar registration touchpoint isn’t being under or overvalued simply due to where in the customer journey the webinar impacted. Webinars are an important component of many B2B marketing programs.
    [Customer] More Evidence that B2B Sales and Marketing Have an Alignment Problem
    More than 57 percent of respondents expressed doubts that their lead workflow creates an ideal customer experience. That, in turn, can lead to a questionable customer experience. Some goals are universal. Adopt a healthier lifestyle. Help achieve world peace. Get sales and marketing teams aligned. The State of Lead Management survey didn’t give business professionals the chance to offer their thoughts on two of those lofty goals.
    [Customer] Lessons in Marketing Leadership and Innovation
    Leading CMOs orbit around the customer. Marketo’s research provides support here: high-growth companies are significantly more likely than low-growth companies to incorporate customer satisfaction into their marketing executive’s compensation. These brands know their success depends on their CMOs’ intimacy with customers. Innovation goes hand-in-hand with a marketer’s ability to position an organization to be intimate with its customers.
    [Customer] How Product Planning Uses the Buyers’ Journey
    Requirements pour in from various quarters – customers, prospects, partners and internal sources. Product planning as an activity is more art than science. Prioritization is a key aspect of product planning and accurate prioritization requires product managers to have their pulse on market needs, on individual requirements and on industry and competitive trends. The more data they can base their prioritization decisions on, the more scientific the planning process becomes.
    [Customer] How to Hit Your Sales Target Every Time (The Ready, Aim, Fire Method)
    ” The customer already knows they have a problem. by Shawn Cook | Tweet this With the 2012 Olympics in full force, and because The Hunger Games is still lingering in my mind, I’ve been hooked on archery. The archery competition proved to be a hot competition at the Olympics. Italy won its first gold medal in the sport, winning by a single point. At that point, I started thinking about how similar archery is to sales.
    [Customer] Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare
    HubSpot Customers: Any of your content created using the HubSpot software will utilize responsive design and, as a result, you should be prepared for mobile-first content indexing. We’re living in a mobile-first world. For most of us, that means from the moment you wake up in the morning, your phone becomes a part of your daily routine -- from silencing your alarm, to reviewing the daily news, to checking email, and so on.
    [Customer] 4 Qualifying Questions for Selecting a Great Website Design Company
    Ask to see a list of their satisfied customers. A reliable web design company will have a long list of repeat customers and will be happy to share that list with you, right down to letting you call them for references. Selecting a web design company is a task that should not be taken lightly. Because your website is the online face of your company as well as your online salesperson, clear thinking and careful planning is critical to a successful site.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Customer] Where Do Bots Come From? A Brief History
    They’ve become common solutions for a number of needs, like customer service, or you might have seen one used as a promotion that you didn’t even realize was a bot. At this point, bots aren’t just being used for voice search and other forms of personal assistance -- brands have also started implementing them for customer service. Here’s an example of how two major brands -- Louis Vuitton and Everlane -- use the platform for customer service: Source: Digiday.
    [Customer] Are we one big web family? Think again.
    We’re still local — very local — in our customs, habits and language. We''re still local — very local — in our customs, habits and language. By Rogier Noort, {grow} Community Member. Some time ago, my wife and I decided we wanted to grow our own food. I know, food? A different kind of {grow}! Bear with me — there is a moral to this story!
    [Customer] Do I need two Twitter accounts?
    3) Blending personal/corporate — In some cases there are corporate accounts assigned to individuals, especially in customer service roles. I gave a speech recently and somebody asked a very common question — “I like to tweet with my friends but I also tweet for my company. Do I need to have two Twitter accounts?” ” A great question. What is the proper balance between personal and professional outreach on Twitter?
    [Customer] 5 Ways Outbound and Inbound Marketing Complement Each Other
    Act-On defines inbound marketing as “activities that are designed to attract the attention of customers and prospects with the purpose of giving them a reason to come to you.” What kind of marketer are you? That sounds like the beginning of a diverting quiz, but it speaks to a perception among marketers that just may have run its course. If you’re like many marketers right now, you’d answer that question either with “inbound” or “outbound” as your answer.
    [Customer] 5 Essential Insights You Can Uncover Using Twitter Analytics
    In the Tweet Details view mentioned above, you can see the total number of impressions by the hour for the first 24 hours: This feature will be even more powerful if Twitter adds the ability to see this data over custom ranges and for the lifetime of the tweet. So you can do this kind of customized analysis on whatever metrics you care most about.
    [Customer] 4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners
    Check it out: Nearly all (more than 90%) of our customers have tried out apps from the Eloqua AppCloud. by Eloqua | Tweet this Centralization is a good thing! Our teams need to be collaboratively executing on tools they sometimes may use disparately. So we are bringing together the goods that make your marketing go. The Eloqua AppCloud is now integrated into our Topliners community, to help you discover new apps, share, comment on, and follow your favorite apps.
    [Customer] 5 Smart Reasons to Create Content Outside Your Niche
    2) You can start biasing future customers. By establishing a relationship through a shared interest now, you can increase the odds that later on those same people will come to you first and become your customers when the need arises. Blogging can be a powerful way for you to build your personal brand and increase the visibility of your company within your industry. Ideally, both at the same time.
    [Customer] A Robot Named Albert Wants to Revolutionize Digital Advertising
    Salesforce’s AI solution, called Einstein, aims to deliver a more personalized customer experience. Jacobi knew that digital advertising was the best way to reach his potential customers, but he wasn’t sure how to use it effectively with the limited resources at his disposal. By sussing out online behavior patterns and creating custom combinations of creative and copy, Albert identified and targeted audiences Jacobi didn’t even realize existed.
  • KAPOST  |  MONDAY, MAY 8, 2017
    [Customer] Overcome Tech Stack Madness: Top 10 Tools That Integrate with Kapost
    To be seen and heard by the right potential customers takes on-point messaging and the right tech tools to help seal. For B2B, effective marketing is deeply intertwined with technology. The post Overcome Tech Stack Madness: Top 10 Tools That Integrate with Kapost appeared first on Kapost Content Marketing Blog. Marketing Strategy Marketing Technology
    [Customer] 3 Steps to Blow Your Visitor’s Mind with Content Marketing
    How can you break through this constant mass of stuff and not only get in front of, but truly engage your potential customers? In this article, I’ll explain a three-step process for finding and delivering what your customers are looking for. Tools and data you already have at your disposal are great – analytics, social feedback, email correspondence and customer reviews, to name a few.
  • PUREB2B  |  MONDAY, MARCH 13, 2017
    [Customer] Why Your Business Needs Outbound Lead Generation
    Customers are now in control of the information they receive and the channels through which they get their information. of consumers claim that direct mail is an effective way of attracting customers. You’ll likely find plenty of new customers who love your products and are happy to tell their friend and families about it. You’re not expecting customers to find you by chance; you’re actively building exposure. Brands are becoming increasingly dependent on the internet.
    [Customer] Why It’s Time To Hire An Influence Marketer
    Thanks to social media, customer ratings and views have been given megaphones, through which they voice their opinions, both good and bad. Engaging more with their customers in different ways than ever before, on platforms that didn’t even exist. When the customer voice is defining your brand, how can marketers manage this powerful voice? Should you hire an influence marketer?
    [Customer] Is Glengarry Glen Ross Still Relevant to Sales?
    Using existing data to enrich customer information is now one of the biggest resources to hit the sales floor. Ultimately, things like building more complete prospect and customer profiles can help sales teams achieve their goals. Valuable Sales Tools > Trite Sales Mantras. Who can forget the epic monologue delivered by a young Alec Baldwin in the film version of Mamet’s classic “ Glengarry Glen Ross ,” a seminal commentary on the sales world of the mid-1980s.
    [Customer] Behind the scenes at VerticalResponse: Designing the new email editor
    We’ve just released a new email editor that makes customizing and sending campaigns easier than ever. Our focus for 2017 is to help customers grow and build their lists, engage their contacts through email, and track the conversion rates of their campaigns. Q: You mentioned that customer feedback influenced the development process. A customer probably isn’t going to want to use all of these rows — some might not work for their email. Have you heard?
  • SNAPAPP  |  TUESDAY, MARCH 28, 2017
    [Customer] What Are the Modern Marketing Struggles? An Interview With Gabriel Marketing Group
    The challenge is to drive individuals to your website who are genuinely interested in what you offer and are likely to convert to leads and then to customers. When it comes to digital, clients used to be more concerned about flashy graphics on their websites, but as time and experience has taught us, those are not very conducive to converting serious customers. The world of digital B2B marketing has gone through many changes over the past decade.
    [Customer] How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You
    The engine then uses these signals to both personalize the ranking of posts on the site when you log in, and to produce customized Daily and Weekly newsletters for you. Since its inception, the B2B Marketing Zone has been the one place to catch up on all the latest posts from the leading B2B bloggers, writers like Brian Carroll , Chris Abraham , Ambal Balakrishnan , Ardath Albee and many more. Over time, the site has evolved and added new features to enhance its value to readers.
    [Customer] 5 Lessons to Learn Early in Your Marketing Career
    Volunteer for rotations within customer service or product support. by Jesse Noyes | Tweet this Today’s guest post comes from Geeta Sachdev, Senior Vice President of Marketing at SolarWinds and a contributor to the Real World Marketing Syllabus. She oversees the company’s Web, marketing and corporate communications functions. A former Executive Director at Dell, she has experience in a variety of global roles – from marketing to e-commerce to call center.
    [Customer] Create a Winning Business Personality to Standout from the Crowd
    Tweaking your message and staying in contact with customers are key components, but have you ever felt like you’re just not connecting with your audience? It can put customers at ease, give them a quick laugh and creates a memorable moment in the often stressful endeavor of booking a vacation. A bipolar brand personality is an easy way to confuse and alienate customers. Marketing your small business is an ever-evolving project.
    [Customer] 3 Truths to Help Balance Marketing Technology Mayhem
    Kristin’s focused on driving an evolved digital marketing culture, resulting in innovative ways for Deltek to connect with customers and prospects. by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Kristin Connell , Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise software and information solutions for project-based businesses.
    [Customer] Does Native Advertising Work?
    No more smashing your customers in the face with ad hammers. Native advertising is one of content marketing’s cousins: it carries the sense that you win over a customer these days by reaching out (gently) with wise counsel, objective information, and the invitation to an ongoing conversation. “Look, you’re going to love this piece!
    [Customer] Task management is time management: 3 tools that work
    And you’re just a click away from viewing customer profile information that you might want to review before your next meeting. Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business. All-in-One Social Media Management. You’ve got your Twitter profile. Your Google+ account.
    [Customer] 7 Ways To Never Run Out Of Magnetic B2B Blog Topics
    Common customer questions – This can form the bedrock of your blogging foundation. Gather your sales and customer service people and brainstorm a list of the most common questions they receive. Artillery B2B Marketing Blog > The Forward Observer Are you worried the well of ideas for your B2B blog will run dry? Fear not. Here are seven ways to keep the good ideas flowing. Congratulations! You’ve launched a blog for your B2B company. Management and the sales team are on board.
    [Customer] 7 Ways to Find Epic Blog Writers for Your Site
    It’s not a secret anymore that creating quality content is a priority for any business willing to grow their blog and get more customers. Recent research shows that 61 % of clients are more likely to order products and services from companies that create custom content. If you keep track of the current marketing trends, you’ve already made a decision to produce engaging and useful content to attract new leads and boost your sales. Great!
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Customer] The Marketer's Guide to Proper Social Media Etiquette
    Don’t post or tag photos of fans, customers, or employees without permission. Tip : If you want recommendations, start with customers or professional peers who have used and know your company. As a savvy inbound marketer, you''re already sold on the value of using social media. But good social media marketing is about more than engagement, lead generation, and wider reach. you gotta have some etiquette, man. Etiquette? Really? Like pinkies-up-at-tea-time stuff?
    [Customer] Top 10 Industrial Marketing Posts of 2011
    Relevant Content Converts More Industrial Site Visitors into Sales Leads and Customers. As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. If there is one important takeaway from this exercise, it is that blog posts live forever and continue to attract traffic long after they have been posted.
    [Customer] Industrial Marketing is not Disconnected Tactics
    Marketing does a lot more by building trust among your customers (branding) and sets the table for prospects to engage in more meaningful conversations with your sales team (See Inbound Marketing Must Set the Table for Industrial Sales ). Many manufacturers and industrial companies are learning some hard lessons these days. Business as usual is not working – referrals are trickling in, if at all and the pipeline of leads is running dry.
    [Customer] A Dozen B2B Marketing Mantras for 2012
    Whenever possible, say yes to your customers/clients. The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. The bottom line is that we had a good year. As part of the discussion, we talked about some guiding principles (mantras) for how we will conduct business in 2012. Here is a sampling that might give you some ideas for improvement in the coming year.
    [Customer] Don’t Let the Arctic Blast Freeze Your eCommerce Site in 2014
    Free shipping and free shipping upgrades are one of the best ways to keep your customers. Let customers know where their products are coming from and share vendor information. You might have on two pairs of pants right now, but that’s just because you’re smart. You’ve watched the weather forecast. You put on your long johns and got ready to face the subzero temperatures waiting outside your door. You should approach your 2014 marketing plan in the same way.
    [Customer] Your Guide to Email Design
    That’s probably why 74% of VerticalResponse customers send newsletters. New contacts may need a little encouragement to go from interested bystander to paying customer or contributing donor. When it comes to email design, a lot of questions come up. How many colors should you use? What fonts or image formats are best? Should images be included in every email? There’s a lot to consider.
  • FATHOM  |  MONDAY, JULY 28, 2014
    [Customer] Identifying A Target Audience for Manufacturers
    Who: Get to know your current customers and the people who make the final purchasing decisions. Center your ideal customer profile on your already established customer base. What: First concentrate on what are your customers’ backgrounds. Also focus on what your customers are buying now. When: When do customers buy your products? For example, do your customers buy on a regular basis or does it fluctuate based on a season?
    [Customer] Tips to Creating an Online Gift Guide That Delivers the Goods
    To help you create a gift guide, we turned to Tom Fallenstein, CEO of, a website that utilizes online guides to sell gifts and costumes to customers. “It leaves the customer feeling good about their purchase.” One of the best marketing tools your small business or non-profit can create during the holiday season is a gift guide. Everyone needs a little inspiration this time of year, so why not showcase your products and services in an easy-to-buy format?
    [Customer] Advertising Loses More Jobs Than Any Other Industry
    It means we need to move away from interruptive and more traditional tactics -- advertising, billboards, direct mail -- and embrace new ways of attracting customers by creating content that has real value. Here’s a puzzle for you: What do advertising and promotion managers have in common with construction helpers, carpenter helpers, stucco masons, typists, textile machine workers, and people who operate drilling and boring machines? Answer: They’re all working in areas where U.S.
    [Customer] Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation
    It’s time to throw out the rulebook, innovate like never before and take customer experience to a whole new level. If we did, we would have real, meaningful conversations with our prospects and customers. It’s all about focusing on relationships of trust that your customers will value. In the words of men who have understood human emotion and behaviour like few others, you can and should throw out the rulebook. “Know the rules well, so you can break them effectively.” ?
  • FATHOM  |  MONDAY, MAY 19, 2014
    [Customer] Real SEO, or How You Know When It’s Wrong
    By keeping the customer in mind. Serve the customers, make your website (and overall Web presence) the attractive face of your business, and you should end up on the right side of the law … er, I mean, Google. If your goal with SEO is to serve users and build your business by doing great work and letting your customers know about it, then you’re fine.
    [Customer] What I did on my Summer Internship: Perspective from eMagine’s Social Media Intern
    Businesses can and should use social media as a means to maintain customer relationships. Working with social media from a business standpoint really made me aware of how important social media is, as part of a marketing and customer relations strategy- a business would be really missing out by not utilizing social media. Felicia Cohen is a college student from Bridgewater State University who was invited to spend her summer here at eMagine.
  • TERMINUS  |  FRIDAY, JULY 7, 2017
    [Customer] How Account-Based Marketing Shortens Sales Cycles by 40%
    Jenny Coupe , VP of Customer Acquisition and one of our Top 45 ABM Superheroes , explains why SOASTA decided to implement account-based marketing and why Terminus was the first ABM tool they added to their tech stack. They work with e-commerce companies who rely on their websites to maximize revenue by providing data analytics and software to help optimize the customer experience. The beauty with Terminus,” Jenny shares, “is you can set up different custom campaigns.
    [Customer] Marketing Showdown: How to Reach Gen Y
    At Marketo, we care about marketing to Generation Y for another reason, also: Generation Y represents the future of customer engagement. You already care about how customers interact with your brand on social media , and you should pay special attention to Generation Y. Be Responsive: When a customer calls, do you answer the phone, or do you let it ring?
    [Customer] 5 Sales Blunders to Avoid when Prospects Are Ready to Buy
    Your customers will never return for repeat business if your sales reps turn them off, so apply pushiness wisely to keep them coming back for more. You don’t just want the sale; you also want future sales and a long-term customer as well. After the sale, you have to offer excellent customer service and follow-up to nurture the relationship. You’ll make the job a lot easier if you don’t leave customers frustrated with the buying process.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Customer] Little Secrets to Contact Forms That Convert [Quick Tip]
    Gathering information on your customers is a tricky thing. Start with name and email address, and then build from there with one or two questions every time that potential customer comes back. This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce. Who doesn’t hate filling out forms? Hate is a strong word, but sometimes it’s not strong enough.
    [Customer] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    Stay keen on the marketers who inspire you most with their content and customer activities. by Amanda Batista | Tweet this Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. He spent his days immersed in spreadsheets and his nights recording in the studio with other artists.
  • BIZIBLE  |  TUESDAY, AUGUST 16, 2016
    [Customer] 5 Reasons Mastering Marketing Attribution Helps You Become A Better Business Leader
    Forecasts and predictive models help marketers with project planning because they help to set achievable goals, whether your goal is to hit a certain MRR, MQL count, or customer count. What was a bestseller, reaching 10,000 copies sold per year, in colonial America? Answer: Ben Franklin’s “Poor Richard’s Almanac.” This publication was essentially a variety show filled with poetry, weather forecasts, household hints, and historical tidbits.
    [Customer] [Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics
    It can and will become the vital tool towards understanding a business’ total addressable market–- which is still the #1 barrier for CMOs to drive long-term customer growth. Click on image to download full infographic. We’re not sure if even we could have predicted the massive momentum of predictive analytics that has happened in the past few years.
  • HUBSPOT  |  FRIDAY, JULY 1, 2011
    [Customer] Top 5 Metrics for Auditing Your Social Media Marketing ROI
    Participating in social media can have a number of beneficial business applications such as facilitating customer service and boosting public relations. While positive brand sentiment and a high level of customer service are important, your boss wants to know that the time you're spending in social media is actually translating into leads and customers. Customers: Now take that leads data one step further. Are your social media leads actually turning into customers?
    [Customer] Social Media Marketing Tools For B2B Marketers
    Social media is a vital part of wooing your customers and personalising business. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. In an era where digital marketing is more of a science than art, why are today’s marketers still flocking to a fad that’s so hard to measure?
    [Customer] The Top 10 Free Content Analytics Tools
    When it comes to customizing data, you can track certain campaigns that are driving traffic to your site, create your own reports with hand-picked metrics, and set up custom alerts to have your insights delivered at specific times. Once you get comfortable with Piwik, however, you can customize it to your liking, since the dashboard is full of widgets that can be arranged for most analytical needs.
  • DISTRIBION  |  FRIDAY, MAY 26, 2017
    [Customer] See You At The 2017 LIMRA Marketing Conference
    Email marketing still holds the top spot as the most effective channel to nurture leads and engage with customers. Karen Imbrogno and Amy Rey round out the panel to discuss what it takes to be successful with your customers today and into the future. Plane tickets booked? Check. Hotel rooms reserved? Yup, thanks to Captain Obvious. Ready to meet inspiring, dedicated financial service professionals in all areas of marketing? You betcha. Nashville, Tennessee here we come!
    [Customer] Why B2B Companies Are Betting Big on Content Marketing
    This is an instance of pull marketing wherein you “pull” in customers through the strength of your influence. A potential customer who already recognizes your expertise in a niche is a far warmer lead than a bunch of random names on a Rolodex. The eventual goal of content marketing is to create a self-perpetuating community of customers, fans, and followers. It’s a jungle out there: thousands of brands clamoring for the attention of millions of consumers.
    [Customer] Brands Are Facing Post-Election Boycotts. Here’s Why They Can’t Back Down
    Why risk ostracizing half of your potential customers with some divisive statement that alienates the left or the right? Even if publicizing your beliefs may ostracize some potential customers, it also builds deep loyalty for those who share your values—particularly values like celebrating equality and inclusion, which many people support, regardless of political affiliation. Advertisers typically prefer to stay out of politics.
    [Customer] 3 Digital Marketing Themes Explored At TFM&A in London
    B2C companies especially need to have their mobile sites not only optimized for mobile viewing, but also to provide the access and capabilities that customers need to make purchases easily and efficiently. With the influx of data that we as marketers have access to now, it’s becoming more crucial to use that data to create better experiences for our customers. It means providing personalized and customized experiences for our customers and prospects.
  • KAPOST  |  MONDAY, MARCH 20, 2017
    [Customer] 3 Content Marketing Mistakes Every B2B Company Should Avoid
    We stopped counting our number of customers at 100. Ensure this content addresses common pain points from your key customer segments. Over my last seven years as an entrepreneur in the business storytelling space, my co-founder and I have had the opportunity to work with different types of companies— ranging from software and media, to corporate innovation, financial services, and even data as a service.
    [Customer] How Much is Your Address Book Worth?
    If you are able to invest in networking at events and associations, be strategic about investing in the ones that your future customers are involved in. Research your customers and find out where they network, and then do the same. Tweet How much is your address book worth? I know that seems like a silly question because very few people even have a little black book that contains all of their contacts’ phone numbers and addresses.
    [Customer] Marketing Automation Systems are on the Rise
    Nurturing a lead into a customer is a gradual process. Marketing automation systems can benefit both B2B companies large and small, whether you’re looking for cash flow at American Express or growing a customer base from scratch. Guest post by Gene Morris. Two common business terms combined describe the an increasingly popular outreach tool: marketing automation.
    [Customer] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    Think short, simple, uncomplicated videos that are customized to various industries and personas that your target audience represents. If you are not sure of this, then you need to prepare to face an unhappy customer who will soon spread the word—so beware! . As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing.
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