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  • BIZIBLE  |  TUESDAY, AUGUST 16, 2016
    [Customer] 5 Reasons Mastering Marketing Attribution Helps You Become A Better Business Leader
    Forecasts and predictive models help marketers with project planning because they help to set achievable goals, whether your goal is to hit a certain MRR, MQL count, or customer count. What was a bestseller, reaching 10,000 copies sold per year, in colonial America? Answer: Ben Franklin’s “Poor Richard’s Almanac.” This publication was essentially a variety show filled with poetry, weather forecasts, household hints, and historical tidbits.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 22, 2015
    [Customer] 3 Surprising Benefits of Interactive Content
    In a recent webinar , Customer Success Manager Michelle Chin and I went through three reasons interactive content is getting amazing results for marketers – and how to get started with interactivity. that salesperson could say, “Hi Sally, I saw you filled out our assessment and your team’s performance in A and B are low – let me tell you how we help our customers with that.”. So you’re thinking about using interactive content.
  • THE ROI GUY  |  FRIDAY, NOVEMBER 9, 2012
    [Customer] ValueStory Roadshow Rocks Austin Texas
    An audience including folks from Dell, IBM and Avnet were treated to great wine and food from Jasper's, as we reviewed the latest IDC buyer trends that are sure to have an impact on 2013 planning, and gave a hands on demonstrations of our new ValueStory mobile customer engagement App. Everything is a little bigger in Texas, and that proved to be the case this week as our ValueStory launch roadshow visited Austin.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2016
    [Customer] 16 Questions to Ask Before Beginning a Brand Redesign Project
    9) What are you ideal customers' biggest pain points? While customer pain points can't all be completely solved by branding alone, it's important for agencies launching into a brand redesign to know what exactly their client's customers struggle with. Did you ever play the telephone game as a kid?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 29, 2016
    [Customer] Understanding the Relationship Between SEO and SlideShare
    Organizations can develop custom forms, attach them to and promote specific presentations, and voila: leads. Despite my young(ish) age, I absolutely love older music. My karaoke song list consists of Tina Turner, Elton John, Queen, and a little bit of Janis Joplin. I absolutely kill it when ‘ Bohemian Rhapsody ’ comes on. Today, we hear plenty of music reusing beats, tones, words, and complete songs.
  • CONTENT STANDARD  |  SATURDAY, NOVEMBER 26, 2016
    [Customer] How Branded Short Films and Documentaries Are Transforming Video Marketing in 2016
    Igneous Skis’ Story of the First Custom Ski Company. The “Igneous Skis” video functions as an extended origin story, describing how the founder was inspired to create “the first custom ski company” in Jackson Hole, Wyoming. From beers to BMWs, brands are getting more experimental and movie-like with their video marketing strategies.
  • KEO MARKETING  |  FRIDAY, JUNE 24, 2016
    [Customer] Search Localization Changes Everything
    Therefore, developing your listing on that site, as well as encouraging your happy customers to review your business, will go far in improving your local search results. Over the last two years Google has been focusing their efforts on better matching searchers with businesses in their own geographic area through localized search results. This is partly out of consumer preference and partly as a result of increased use of mobile devices.
  • LEANDATA  |  SUNDAY, AUGUST 30, 2015
    [Customer] Account-Based Marketing: The Pathway to Revenue Nirvana
    You want me to build pipeline by going after less potential customers? It’s a combined effort all the way to the finish line, and right on through customer upsell and cross-sell, and on into customer education and renewal. Is Account-Based Marketing the Holy Grail to LeadGen Nirvana or just another black-box solution destined to cost a lot of money, distract marketing and just end up getting more bad leads to the sales department faster than ever before?
  • WEBBIQUITY  |  THURSDAY, MARCH 31, 2011
    [Customer] Who Should Write Your Corporate Social Media Policy?
    E) Customer Support. Customer support should have insights into workflow processes (e.g., When it comes to writing a social media policy , who should decide what goes into it? A) Marketing. B) Public Relations. C) Human Resources. D) Information Technology. F) Product Management. G) Legal. H) All of the above. The policy could end up looking very different, depending on the answer. After all, various functional groups each likely have very different views of what it should say.
  • SNAPAPP  |  TUESDAY, AUGUST 4, 2015
    [Customer] Marketers Lead The Business
    As the buyer turns into a customer, it is marketing who own the entire lifecycle and can be consistently listening for cues. The 2015 Marketo Roadshow promised one thing: bring inspiration to the marketing nation. In Boston, they did just that. Today, consumers receive over 3,000 marketing messages a day, take in about 50, but only really listen to 4. So how are marketers suppose to reach their ever-increasing selective audience? It’s not about getting louder, it’s about getting smarter.
  • SNAPAPP  |  THURSDAY, SEPTEMBER 10, 2015
    [Customer] Dispatch from CMW: Recapping Day One
    We’re about to get a whole lot of pressure to quit and go back to traditional marketing methods as we fall into the Trough — but the marketers who love content, who care about building real relationships with our buyers and customers, and who want to build stuff that matters, will stick through it and come out stronger. Content Strategy = Business Outcomes + Customer Satisfaction. This is my first year at CMW, and let me just say - these folks know how to run a conference.
  • KAPOST  |  MONDAY, APRIL 10, 2017
    [Customer] Spring Clean Your Content: The Basics of a Quick & Dirty Content Audit
    Broken links, under-performing assets, changes in customer preferences, and content gaps happen even to the best of marketing teams. Prioritize content projects based on new customer purchase patterns. One of the biggest challenges for any B2B organization is sharing content that does not meet key needs for customers. Having a one-stop-shop featuring support information like FAQ’s for customers is a huge asset and provides a valuable service until it’s old and outdated.
  • HUBSPOT  |  MONDAY, MARCH 12, 2012
    [Customer] How to Start a Lead Management Program in 9 Easy Steps
    It's clear from the beginning of your lead management planning how customers don't want to be marketed to today, but the success of your lead management program hinges on understanding how your customers do want to be marketed to. The contacts and content your customers and prospects receive should be based on behaviors they’ve exhibited, the passage of time, or both. and consider the cost per opportunity and cost per customer acquisition in the analysis.
  • MODERN MARKETING  |  MONDAY, NOVEMBER 17, 2014
    [Customer] Tips to Manage the Marketer's Personalisation Dilemma
    Most marketers should choose extreme personalisation to provide the customer experience. Personalisation isn’t all-or-nothing. Between mass appeal and one-to-one customisation, there’s a profitable middle way. To personalise or not? No question: for almost all one-to-one communication, you should personalise. But there are differences in degree. Imagine the resources involved in reaching these levels of personalisation: Turning Dear Sir into Dear Mr Smith.
  • CAPTORA  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Customer] Why Sales Should Care About What Marketing Is Doing To Grow Quality Pipeline Faster
    Third, the cost and resources to get customers into the sales cycle is flawed. I’m an avid believer of simplicity. Why make things more complex, if there is a better and more effective way of executing it? We all know marketing and sales teams never seemed to get along. But as a sales leader, it’s critical to change this. The main issue is that sales reps don’t know what programs marketers are running, and marketers don’t know why sales aren’t following up.
  • THE POINT  |  FRIDAY, JUNE 13, 2014
    [Customer] 5 Common Content Syndication Mistakes
    Some will allow custom qualifying questions (“What CRM software do you use?”) Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2016
    [Customer] 17 Revealing Stats That Uncover Key Marketing Differences Across Regions [New Data]
    4) Marketers on both sides of the pond agreed that converting customers and growing web traffic are the top two priorities for 2017. Every year, HubSpot launches the State of Inbound report , detailing inbound marketing and sales trends across the globe. This year, we're so excited to announce that we've also launched the State of Inbound EMEA report, focusing exclusively on the region.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Customer] 7 Marketing Skills You Need to Get a Promotion
    Download these free infographic templates , customize one of them, and publish it to your blog. How many customers did your marketing efforts generate? Are you vying for a promotion? If so, you should make sure you''re doing everything you can to impress your boss. Whether you''re not as efficient as you could be during the day, or are having trouble hitting your numbers each month, there''s always room for improvement.
  • TERMINUS  |  THURSDAY, MARCH 9, 2017
    [Customer] Top 10 Account-Based Marketing Moments from #RevSummit17
    Your customers know your product better than you do. In true ABM fashion, knowing your customers’ preferences (like cuddling adorable little dogs) helps to drive engagement through surprise and delight. To kick off Day 2, customer success guru Lincoln Murphy dropped some massive truth bombs about account-based marketing and the importance of taking a customer-first approach. Account-based marketing was “mega” at Revenue Summit 2017.
  • MODERN MARKETING  |  FRIDAY, OCTOBER 12, 2012
    [Customer] Because Email Just Isn’t Enough: Joe Payne on ExactTarget’s Acquisition of Pardot
    So Eloqua will continue to do what we’ve done best for ten years: maintain our maniacal focus on customer success, combining the industry’s most robust product with the deepest level of modern marketing expertise. by Joe Payne | Tweet this I never thought I’d be an industry pundit.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, NOVEMBER 3, 2015
    [Customer] 2015 Sales Predictions
    This has to do with the customers need to quickly take action, their existing knowledge and margin/COS pressures. These Business Guidance recommendations could range from: improving the web site, providing adding customer service training, etc… None of these recommendations are related to additional products/services from the salesperson’s firm. 2015 Sales Predictions.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JULY 7, 2013
    [Customer] Thought Leadership Marketing in a Vertical Market
    Identify key contacts: Develop a detailed database for each vertical-industry prospect, customer and influencer organization. That means it’s especially important to refine and track the effectiveness of all sales plans, marketing materials, initiatives and events — and to monitor customer satisfaction as thoroughly as possible. . Learn how thought leadership marketing will impact your vertical market presence.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 8, 2017
    [Customer] 7 Ways That Brands Can Leverage Instagram Stories
    Or you can ask them to send a message through Instagram to claim the offer, which would result in putting the customer in touch with the sales team. As a result, millions of customers flood its stores within the first few days a product launches, eager to be the first to purchase. Get real with customers. Personalize your brand by allowing customers to learn more about employees. Empower customers to drive your content through Instagram Stories.
  • CONTENT STANDARD  |  SATURDAY, MARCH 12, 2016
    [Customer] 5 Content Marketing Opportunities from the Travel Industry
    Qantas Airlines’ Travel Insider engages its upscale travel customer with stories that take them to places that feel exclusive and uncommon. Beyond offering useful, innovative products, brands that figure out how to provide what matters most to consumers through compelling stories will break through the noise and develop authentic connections with their customers. In content marketing, travel companies have an advantage over most other consumer categories.
  • WRITTENT  |  FRIDAY, OCTOBER 11, 2013
    [Customer] 7 Ways to Find Epic Blog Writers for Your Site
    It’s not a secret anymore that creating quality content is a priority for any business willing to grow their blog and get more customers. Recent research shows that 61 % of clients are more likely to order products and services from companies that create custom content. If you keep track of the current marketing trends, you’ve already made a decision to produce engaging and useful content to attract new leads and boost your sales. Great!
  • VIEWPOINT  |  FRIDAY, FEBRUARY 19, 2016
    [Customer] The #1 Reason CEOs Should Care About Lead Generation
    It’s about uncovering pain points, gaining marketing intelligence, defining the needs of a prospect or company, and advancing the overall customer-business conversation. I often say that CEO’s don’t care about leads, they only care about revenue. Unfortunately, unless you, as the CEO of your company, start caring about leads you are going to lose revenue and miss your number. The corporate landscape has drastically changed to make businesses earn their audience's attention.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 25, 2015
    [Customer] What Has The SnapApp Product Team Been Up To All Summer?
    To help you get a better handle on all the updates and changes, I will be hosting an exclusive webinar alongside our Senior Manager of Customer Success, Ali Noel, next Wednesday September 30th at 2pm. With our new advanced options, you can now customize lead form behavior for prospects you already have in your MAP database. The product team at SnapApp was really busy this summer. We had 4 major releases that introduced lots of great features and a brand new product.
  • LEADERSHIP  |  TUESDAY, JANUARY 6, 2015
    [Customer] New Year’s Resolutions for Your B2B Lead Generation Playbook
    Everybody is doing it, there’s too much noise, and customers are getting smarter at sifting and finding only what they want to see. Know Thy Customer. Now, more than ever before, you need to really know and understand your customer. Armed with insights you can actually use, start personalizing the most critical interactions customers have with your brand.
  • MODERN MARKETING  |  FRIDAY, JUNE 3, 2011
    [Customer] 5 Social Media Tips From A Digital Native
    That being said, many businesses want to be more social because it provides the unique opportunity to engage with mass audiences on a more personal level, which can help increase awareness, boost revenue, establish thought leadership, find quality talent or create stronger customer loyalty – all good things. By listening, conversing and sharing, businesses can better understand their customers, gather feedback and engage with the masses in a more personal way.
  • SNAPAPP  |  TUESDAY, MAY 5, 2015
    [Customer] 5 Elements of the Most Engaging Content Experiences
    Creating a contextual content experience means structuring your content so that your customers and prospects find exactly what they’re looking for with ease. Remember—engagement marketing is all about forming long-term relationships with your customers. By Victoria Hoffman , Content & Community Manager at Uberflip. You don’t need me to tell you that audience engagement is important.
  • ANNUITAS  |  THURSDAY, JUNE 28, 2012
    [Customer] 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2
    If we want to help our customers grow and mature we need to be upfront and honest. As a result, they’re seeing great success and have an extremely loyal customer base. It’s better for the customer and they will thank you for it. Enabling users to achieve that education elevates the industry, improves the level of service and allows our customers to get more from their technology.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 14, 2013
    [Customer] Is Culture The Key To Success In The Future Of Marketing?
    And Alan See reiterated that the customer and the content is king. Thanks so much for continuing to follow our Future of Marketing series where we are getting the thoughts and insights from some of the most innovative marketing leaders in our industry. In our last interview, Todd Wheatland predicted that content and technology would combine to drive the future of marketing. Previously, Mark Schaefer discussed culture and the future of search.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 5, 2014
    [Customer] Why “experiential marketing” offers new opportunities
    The latest is “experiential marketing”, which is basically about interacting with your customer. While the concept of engaging your customer to try and/or use a product or service is not new, there are two driving forces that make experiential marketing more relevant today as an essential tool for building brand equity: Emotional Branding – Brand development has evolved from functional to emotional branding. (Photo credit: DaveHarkins).
  • BIZIBLE  |  TUESDAY, FEBRUARY 16, 2016
    [Customer] Here's The Account-Based Marketing Metrics Cheat Sheet
    To understand whether your ABM campaigns influence prospects to become customers, you should measure deal velocity and close rate for ABM campaigns and compare it to non-ABM campaigns. As much as marketing reports exist to add measurability to a bunch of actitivities, there’s nothing more gratifying than showing proof of success. For account-based marketing, the proof is in accelerated deal velocities and the rate of new deals.
  • LEANDATA  |  MONDAY, JANUARY 30, 2017
    [Customer] The Growing ABM Bandwagon
    You identify customers who you think would potentially buy your product. And then you do very targeted campaigns at those potential customers. Every morning, a Google Alert for “Account-Based Marketing” is waiting in my inbox. In recent weeks, the list of links in that daily email has been growing longer and longer. There are articles about ABM. Infographics, eBooks, press releases.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Customer] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    1) Customize your web presence. It should go without saying, but if you aren't customizing your resume, cover letter, and portfolio for the specific job you're applying to, you probably won't get the interviews you're hoping for. Having found this promising job listing, here's how you might begin customizing your application: Create word cloud. The average job search is a peculiar paradox.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [Customer] 7 Reasons You're Not Generating Leads From Social Media
    Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. When a business uses social media right, prospective customers have the opportunity to access great content and information via a platform they already populate and actually want to gather said content and information. Not being where your target customers are.
  • PUREB2B  |  MONDAY, MARCH 13, 2017
    [Customer] Why Your Business Needs Outbound Lead Generation
    Customers are now in control of the information they receive and the channels through which they get their information. of consumers claim that direct mail is an effective way of attracting customers. You’ll likely find plenty of new customers who love your products and are happy to tell their friend and families about it. You’re not expecting customers to find you by chance; you’re actively building exposure. Brands are becoming increasingly dependent on the internet.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Customer] 20+ Amazing Examples Of Content I Wish We Created
    Humor and B2B Marketing: A Love Story – The future of customer videos! I have to admit that I really geek out when I see a great piece of content. Just look at this photo on the left from Flickr. Amazing! Right? I really like to learn from my colleagues and peers around the world who I think are doing an amazing job of creating great content I wish I had a role in creating for my business. Sure I could just gather up all the stuff my team and I created and promote it here.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2011
    [Customer] Aha! Marketing Leaders Reveal Their Most Powerful Marketing Insights from 2011
    7:30 – Tracey DeMay, Marketing Manager, CenterBeam, advises making sure you’re always talking “with” not “at” your customers and meeting them where they’re at. “By Tweet At the B2B Summit 2011 in San Francisco, Daniel Burstein, Director of Editorial Content at MECLABS, asked me and a few other attendees to reveal our most important “aha” moments in 2011.
  • DISTRIBION  |  WEDNESDAY, JANUARY 4, 2017
    [Customer] National Trivia Day 2017
    As cliche as that may sound, marketing has evolved from what was once a one-way shouting match between brands competing for customer attention to a two-way discussion, interaction and relationship between a brand and its unique customers. Digital marketers are now looking to stand out from the busy online environment and reach customers in this more conversational and effective way through interactive mediums. Marketing has changed.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Customer] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    These people are your future customers and employees by the way. What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of content marketing ? Will it be found in the solution to digital marketing challenges in our mobile-connected world? Will we see new models required to activate employee personal brands ? Or is Big Data the Future of Marketing?
  • MODERN MARKETING  |  TUESDAY, MAY 27, 2014
    [Customer] 3 Enterprise Takeaways from SiriusDecisions Summit
    SaaS companies have a clear advantage over other older enterprise companies as SaaS typically target new markets, deploy state of the art sales/marketing tools to attack those markets, and pinpoint customer retention trends in cohort clusters.
  • KEO MARKETING  |  THURSDAY, MARCH 23, 2017
    [Customer] 4 Reasons Why Content Marketing Must Adapt to Wearable Technology
    For example, if a customer is searching for a particular company at a trade show, the wearable device can send an alert when the wearer walks near that company’s booth. With devices getting smarter and smaller, wearable technology is the next content marketing frontier. Wearable tech includes smart watches that integrate time-keeping with mobile technology and fitness devices such as Fitbit. The need to adapt is critical as wearable tech becomes more popular and mainstream.
  • HUBSPOT  |  TUESDAY, JANUARY 11, 2011
    [Customer] Foursquare Launches Business Pages for Small Businesses and Brands
    Among some of the data provided you can find total daily check-ins over time, repeat and unique customers and time of day of check-ins. From the early days of its service Foursquare worked with major brands that did not have a physical location to create customer badges and other campaigns.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 2, 2015
    [Customer] Mobile devices are detroying human conversation. Get over it.
    Related Stories How to be “Future Ready” for a career in marketing Four ways customer connections will change by 2020 Four ways augmented reality will be coming to your workplace soon Image Recognition technology is a goldmine for marketers Five 2015 digital marketing trends for your consideration. In this post, I am going to provide some extremely weird and unexpected advice, but I need to scare the crap out of you first.
  • LEADERSHIP  |  FRIDAY, DECEMBER 11, 2015
    [Customer] Interesting Infographics: 11 Ways to Drive Sales With Content Marketing
    Reach out to your potential customers while they are looking at your website. Establish trust and connection by genuinely showing interest in providing the right solution for the customer. If you’re skilled at content marketing, your efforts can yield up to three times as many leads as traditional outbound marketing. Not bad, right? Brand content can be a pretty powerful force. But the metric that you should be thinking about is whether it is also helping you to boost your profits.
  • NUSPARK  |  THURSDAY, MAY 3, 2012
    [Customer] An Overview of the Google Adwords Recent Changes & New Features
    I am still reviewing this, but looks like a great way to promote custom apps for audiences to download. . Pity those poor writers who’ve written books on Paid search and Google Adwords. There have been so many modifications in search over the last couple of weeks that it makes those authors scrambling to update. Well, change is normal; just ask Google and Facebook. Many of the paid search changes are welcome; others are drawing controversy.
  • ANNUITAS  |  TUESDAY, MAY 12, 2015
    [Customer] “Marketing is Dead” and Other Thought-Provoking Statements from B2BCamp Atlanta
    Much like pizza and beer go hand in hand, sales and marketing are tied at the hip in driving customer engagement, so the evening’s topic of discussion was a natural fit: B2B Marketing and Sales Alignment: United or Divided? The vibe was noticeably relaxed at last week’s B2BCamp Atlanta event: local sales and marketing superstars gathered at Tech Village, chatting about current obstacles and recent successes at the office.
  • ANNUITAS  |  THURSDAY, JANUARY 22, 2015
    [Customer] Spreading the Word
    Do this by developing key buyer insights by interviewing prospects and customers to learn what they struggle with, their challenges, and how and where they seek information. Shout it out loud. Make yourself be heard. Spray and pray. Those used to be the best methods for sharing information. Today that is considered being loud, rude and ineffective. Buyers don’t want to be shouted at and sending out unsolicited emails, no matter how clever, are still unwanted.
  • FATHOM  |  WEDNESDAY, MARCH 23, 2016
    [Customer] This Week in Publish or Perish: Persona Hacking – An Inbound Approach to Prospecting
    Qualitative analytics include the results of usability tests, customer surveys, and market surveys. Top takeaways: Gather insights from your previous work with customers and prospects. Personas are only useful for content marketers, right? Fathom’s Jeff Leo Herrmann proves this myth wrong in episode 23 of the Publish or Perish podcast. Personas can help to scale sales relationships, refine communications, and align sales & marketing teams.
  • FATHOM  |  FRIDAY, NOVEMBER 6, 2015
    [Customer] Are You a Marketing Artist?
    Value of a subscriber, lead, customer. Its goal may be to win customers and grow businesses (measurable outcomes, indeed), but its engine runs on the imagination. Portrait of Michelangelo at 60 by Jacopino del Conte, after 1535. “Marketing: Is it an art or a science?” ” We’ve all heard this age-old question … no doubt wrestled with it in our own jobs, too.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 18, 2012
    [Customer] 9 Key Points & Action Items from BtoB Magazine’s Social Media Report
    Social media is not only a customer communication-specific marketing strategy. While the report does not delve into specifics, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition. As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus.
  • HUBSPOT  |  FRIDAY, MARCH 16, 2012
    [Customer] How to Calculate & Track a Leads Goal That Sales Supports
    And if you're a customer using the HubSpot software , your HubSpot dashboard will create this graph for you automatically using either a custom goal that you can set, the last month, the month 12 months ago, or a 3-month average as the goal you track against. To calculate close rate, just divide the total number of leads by the total number of customers. Then look at how many customers, on average, Sales will need to close each month to reach those goals.
  • LEAD LIAISON  |  THURSDAY, AUGUST 18, 2016
    [Customer] Buzzwords in Marketing Automation: Inbound Marketing
    To put it simply, inbound marketing is the process of using quality content to bring people to your website, and then turning those people into paying customers. First, you attract potential customers. Inbound Marketing: its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation. At one time, outbound marketing was all the craze. Then, marketers finally woke up and realized that inbound marketing is the way to get qualified leads.
  • ENGAGIO  |  MONDAY, FEBRUARY 20, 2017
    [Customer] What’s The Future of Account Based Marketing – Q&A with Lattice Engines
    Wouldn’t it be nice if you had a tool that would tell you which customers and prospects you should be targeting with which offers? Lattice built a machine learning solution that helps teams understand who their ideal customers were, and then use that profile to make their marketing and sales activities more efficient. so you have a single view of your ideal customer, which helps you determine what target accounts match that profile and should be selected.
  • CONTENTLY  |  TUESDAY, JULY 19, 2016
    [Customer] One Metaphor That’ll Help Your Content Marketing Hiring
    She keeps the restaurant running smoothly, the customers happy, and the health inspector at bay. Ultimately, your customers suffer if you take away an awesome restaurant manager so she can go overcook some short ribs. Imagine that you own an American-style family restaurant—burgers, triple deckers, chef salads, meatloaf, that sort of thing. You hire an awesome restaurant manager, Kate, who kills it.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer] How Should I Segment My Database?
    More sophisticated marketing automation solutions can also segment your audience by behaviors – not just who your customers are, but what they do. Author: Maggie Jones As a marketer, you want to communicate with your audience in a personalized, highly relevant way. You want to target the right person, with the right message at the right time across every channel. And you want to do all of those things at scale – you want to be able to grow without sacrificing that personalized approach.
  • CAPTORA  |  MONDAY, JUNE 6, 2016
    [Customer] Are Tech Marketers Over Paid Advertising and SEM?
    Lower quality score implies higher cost of acquiring the customers. Most companies often spend $40 to $50 million a year on Google AdWords. With a combination of poor conversion rates and high Cost Per Conversion spend, most marketers are often left feeling rather ‘blah’ about paid advertising. The thing is, marketers often forget that strategically improving paid performance means taking a much broader look at what paid optimization really is.
  • MARKETING ACTION  |  WEDNESDAY, MAY 28, 2014
    [Customer] Social Selling: Step Up Your Game
    Buyers won’t take kindly to brands or salespeople who aren’t willing to hear them, so make it a point to reach out to customers personally if they should ask a question, make a complaint, or raise an issue. Imagine, for a moment, you’re at a party where you don’t know many people.
  • INTEGRATED B2B  |  SATURDAY, SEPTEMBER 27, 2014
    [Customer] Think International: B2B marketing and communications event
    International customer experience management from information systems giant SAP. It’s three years since we last held a Think International event. Over the course of about four years, we held a series of these events in various venues around Copenhagen. They were well attended by B2B marketers and communicators from across corporate Denmark, and ever since the last one in 2011, people have been asking when we would start them up again. The time has come! .
  • THE ROI GUY  |  MONDAY, JUNE 6, 2011
    [Customer] Social Marketing Measurement Crisis?
    The financial measurement tracking needed to calculate ROI lagged considerably, with conversion rate improvements tallied by only 1 in 4, sales levels (9%) and revenue per customer (7%).
  • HUBSPOT  |  THURSDAY, MAY 25, 2017
    [Customer] How to Personalize Transactional Emails With Dynamic Content
    Most companies don't give too much thought to these types of messages, but they represent an important marketing opportunity to interact with your customers at their most engaged. There’s a general perception that transactional emails are only sent after a customer has bought something from your website -- an order confirmation email, order shipment email, order delivered email, etc. After all, it costs 5 times more to attract a new customer than to retain an existing one.
  • SNAPAPP  |  FRIDAY, MARCH 11, 2016
    [Customer] 5 Reasons Why Calculators Are A Valuable Piece of Your Marketing Pi
    With an assessment or survey, the result may simply be to benefit your customer. The customer is entering their information, but the result is showing them why they need you! Monday is Pi Day! No, not the dessert. This one: As someone with a degree in math, I’ve been known to throw a celebration or two for this beloved holiday. Therefore, it may come as little surprise that my favorite SnapApp content type is a calculator ! They’re so powerful! Let me tell you why: 1.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 9, 2011
    [Customer] How to Avoid Problems with Hyphens and Dashes…
    WordPress tip: you can insert custom characters found in the omega icon in your wysiwyg editor.). Have you ever encountered this problem when blogging or writing content marketing ? Because of the informal nature of writing on a blog , or for online ezines , people now write like they speak – you know what I mean? Instead of commas or semi-colons, everyone uses dashes to interject phrases – just like the way we talk. But everyone uses them differently!
  • LEADERSHIP  |  FRIDAY, FEBRUARY 3, 2017
    [Customer] Increase LinkedIn Engagement by 386%
    of businesses have used the site to build new relationships with customers, and 37.2% QuickSprout suggests 3 main strategies for tracking down new customers on the site. The perfect customer may actually be just one or two degrees of separation away. While Facebook may have the highest profile of the current crop of social networking sites, smart marketers know that LinkedIn is an important part of their online marketing strategy.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Customer] YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0
    URL: Customize. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly. Loading. Loading. Loading. Loading.
  • BIZNOLOGY  |  MONDAY, AUGUST 19, 2013
    [Customer] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
    On the internet, every extra step is a reason why a customer drop offs. OFFLINE AS WELL AS ONLINE ACCESS: If your business has customers who may not always have access to the internet, an app is the solution. If your business is built around a customer log-in, apps take the experience to a more more personalized place than a mobile website. Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. The numbers also indicate they are leaping before they look.
  • HINGE MARKETING  |  MONDAY, JANUARY 11, 2016
    [Customer] 5 Professional Services Marketing Trends to Watch in 2016
    When that business developer moves into a relationship with the prospect, they need to continue to enlighten the customer. This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights. There is a new number on the calendar—2016. That means it is time to prognosticate about the trends for the next twelve months. I am ready to do just that.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 22, 2009
    [Customer] How NOT to Create Loyalty in Tough Times
    Marketing’s mission is to somehow change a customer’s behavior. And in tough economic times the opportunity to affect customer behavior is exceptionally acute, especially when it comes to existing loyal customers. Signed the SVP of Customer Loyalty Wow! The hotel permanently changed my behavior AGAINST them – way to go SVP of Customer Loyalty and thanks for the clock radio for my son
  • INTEGRATED B2B  |  SUNDAY, FEBRUARY 24, 2013
    [Customer] Seven lessons for B2B from Cirque du Soleil
    What more can a customer expect? But what customers really want to see is the artists perform. I was fortunate enough recently to see the Cirque du Soleil perform its Allegria show in Copenhagen. Allegria is a mesmerizing show performed by artists of exceptional ability, and I was left with a feeling of satisfaction in witnessing real people perform real feats of skill, creativity and daring. Here was a credible performance. And for a discerning audience, credibility is essential.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Customer] 17 Stats You Should Know About Visual Content Marketing in 2015
    As you will learn, this year’s data reveals that marketers who are leveraging visual content are seeing significant increases in their blog traffic, social media engagement, visitor-to-lead conversion rates and inbound customer acquisition results. Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 30, 2015
    [Customer] Four profound marketing megatrends for 2016 and beyond
    How to be “Future Ready” for a career in marketing 25 Nuggets of Essential Social Media Wisdom What are the most reliable content channels to connect with customers? Yes folks the air is crisp, people are planning holiday parties and that can only mean one thing: it’s time for 2016 trend predictions!
  • FATHOM  |  WEDNESDAY, JULY 31, 2013
    [Customer] Act Like a Marketer, Think Like a Salesperson
    Customer acquisition (45%). News flash: Content marketers want to generate leads. No, I’m not kidding. With all due respect to BtoB magazine, we’ve got some new data on what B2B marketers want … leads. According to the “ B2B Content Marketing Trends 2013 Report ,” the most common content marketing goals for B2B tech marketers—i.e., members of the B2B Technology Marketing Community on LinkedIn —are: Lead-generation (71%). Thought leadership (50%). Marketing education (50%).
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Customer] 29 Ways to Collect Email Addresses for Your Business
    Ask your customers to refer you and your email list, and in exchange, give them a discount. Looking for ways to grow your email list? There are a ton of ways to get people to sign up for your email marketing offers. I’ve put together a list for you to read, so you have heaps of options for growing your list. Include a link to your email sign up form in the main navigation bar of your website and/or blog. (Or Or better yet, include a sign up form in the main navigation bar).
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 27, 2014
    [Customer] Algorithm Updates: Common Questions & What You Should Know
    So…we recommend that you build and grow your site with your customers and business in mind. Make sure your site is technically sound , create content that addresses customer needs, and engage in marketing activities that encourage others to share your content, talk about your business, and link to your site. When a major algorithm update happens like it did May 20th , it’s always interesting to see reactions from both the search community, affected businesses , and the media.
  • MODERN MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Customer] B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks
    This knowledge allows you to customize your messaging to meet their needs. “A small leak will sink a great ship.” ” — Benjamin Franklin. Myths are plentiful when it comes to B2B lead nurturing. Perhaps we build these myths simply to make our lives easier. It seems like we have a tendency to move towards the simplest tactics to execute rather than those that deliver the highest return on investment.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 13, 2015
    [Customer] Top 5 Affordable Tools to Make Infographics in a Snap
    If you pay $6 per month, you will receive Google Analytics integration, the ability to upload custom themes and password protection on any infographics created. What makes infographics so popular? Jennifer Gregory , a content marketing writer and blogger, says that infographics have become more prominent because, “Each of us learns differently. A lot of people are visual learners. Seeing the visual illustration of a concept is useful for a large percentage of people.”
  • SNAPAPP  |  TUESDAY, SEPTEMBER 6, 2016
    [Customer] Introducing LeadREV by SnapApp
    Is that the way we want to treat our customers? Unleash the potential of your PDFs. It’s hard to imagine running a modern marketing department without PDFs. We use them for everything: expense reports, final contracts, sales presentations, style guides, manuals, resumes, case studies , white papers, ebooks… the list goes on. Anything we don’t want someone to mess with , we turn into a PDF. And we have been doing it for a long, long time. 23 years to be exact.
  • WEBBIQUITY  |  MONDAY, AUGUST 16, 2010
    [Customer] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
    HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. Are you reaching your Best Customers through social media? by Cultivating Your Customers.
  • WRITTENT  |  TUESDAY, NOVEMBER 19, 2013
    [Customer] 7 Effective Ways to Market Your Business Blog
    Your current customer base and other contacts are likely to be the best promoters of your content, so make sure that everyone you’re already doing business with is aware you blog. When used correctly, email marketing can help you convert your blog subscribers into customers, and your customers into blog subscribers. Over 392 million people worldwide view more than 13.3 billion pages each month – and that’s just on WordPress-hosted blogs!
  • HUBSPOT  |  TUESDAY, DECEMBER 10, 2013
    [Customer] How to Run an A/B Test [FAQs]
    If you''re a HubSpot Enterprise customer who is following along with our example, you can use these instructions. If you''re a HubSpot Enterprise customer running a different A/B test, here are other resources to help you out. If you have closed-loop analytics , you can track to see if people who clicked on that CTA actually become customers. Maybe the people who click on blue CTAs become customers faster.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Customer] 14 Data Visualization Tools to Tell Better Stories with Numbers
    You can drag and drop different shapes and images, and there is quite a bit of customization available. By Rob Petersen, {grow} Community Member If you can’t measure it, you can’t manage it. – Peter Drucker This succinct truth says you can’t know whether you are reaching your goal unless success is defined and tracked. Data visualization is technology that lets corporate executives and other end users see data to better understand information in context.
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [Customer] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website. briankissel Coupling Social Sign On with Social Publishing can create even more value for website operators and their customers/members. you turn your customers into company/brand ambassadors.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Customer] The Art and Science of Viral Videos
    Chances are, your customers are looking for information regarding your field or industry as well. Is there any way that your video can provide practical information that your customers might be looking for? A good first step is to identify a problem your customers are having, and then provide information as to how they can fix it. Virality. It’s a topic of mystery and longing.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 21, 2013
    [Customer] 3 Simple Mistakes You Might Be Making with Your Homepage
    Losing new customers, sales or subscribers are common consequences. Do you know where your customers are coming from, what parts of your website they find most useful, and how often they’re coming back? So you’ve got a website and things are humming along quite nicely. But did you know you might be making some simple homepage mistakes that could be costing you big time?
  • ACTIVEDEMAND  |  TUESDAY, JULY 19, 2016
    [Customer] Web Personalization vs. Personalization
    Likewise, if the customer was referred from, Drupal.org for example, you don’t want to be highlighting all the great things your company does with WordPress. Cut Through the Noise, Focus Your Message Web personalization can be described as the real-time individualization of a site to cater to each visitor’s unique needs, and direct them through a custom conversion funnel.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 4, 2016
    [Customer] How Facebook Instant Articles Could Change the Game for Content Marketing
    I’d encourage you to not let that stop you, as Facebook’s Instant Articles allows you to customize the typeface, color, and layout of your content to keep it on brand and use your existing analytics platforms to measure its success. If and when Facebook opens this feature up to brands, it will act as an extension to their customer acquisition activities for any brand, from consumer to B2B.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 15, 2015
    [Customer] 5 Ways to Transform Your Blog Content With Polls & Quizzes
    LivePerson received almost 300 responses, which they fashioned into an e-book and webinar discussing the state of customer experience. The best brands continually implement customer feedback to improve their strategy. Becoming less formal in your messaging is going to be critical in reaching potential customers.”. Just as bread is a staple of your kitchen, blog content is a staple of the content marketing world.
  • HUBSPOT  |  MONDAY, SEPTEMBER 21, 2015
    [Customer] 12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About
    She cared more about the impact my blog posts were having -- on traffic, on leads, and eventually on customers. HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. While you'll want to keep track of total form completions (and give the spammy ones a negative lead score ), your boss probably cares more about the number of marketing qualified leads (and, ultimately, customers) who come out of each landing page.
  • MARKETING ACTION  |  THURSDAY, JULY 31, 2014
    [Customer] Sales & Marketing Alignment: A Pragmatist’s View
    Losing 36% fewer customers each year. At Act-On, it regularly comes up during webinars and customer calls. Learn as much as you can about the types of conversations and talk tracks salespeople and marketers have amongst themselves as well as with prospects/leads/customers. By doing so, each team will better understand how the other side defines customer wins and losses, and ultimately expand their perspective which, by extension, benefits collaboration efforts.
  • PAUL GILLIN  |  WEDNESDAY, APRIL 10, 2013
    [Customer] Book Review: Tales From a Veteran Blogger
    Brill’s engaging and readable book is aimed at product managers, those corporate jacks of all trades who fret about everything from market research to customer support. He describes how Lotus has increasingly moved toward open product development as a way to integrate user feedback into the process and even shares a story about how his group handled an unforeseen customer backlash to some changes that everyone expected to be a hit.
  • FATHOM  |  MONDAY, JANUARY 5, 2015
    [Customer] What Christmas Taught Me About Content Marketing
    I’ve never done much shopping here before but from now on, I’m going to be a regular Macy customer”. So all of the movie’s department stores are now filled with salesmen that genuinely help their customers solve their Christmas shopping problems. In turn, the department stores got happy customers who shop at their stores regularly and also sing their praises to friends and family. By now, you’re probably sick of the holiday season.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Customer] 8 Examples of Successful Co-Branding Partnerships (And Why They're So Great)
    The folks at Pottery Barn realized their customers had a special interest in paint color when they realized how many questions they were getting about the colors used in their catalogues. By partnering with a reputable paint company like Benjamin Moore, they were able to give their customers what they wanted. Although the four-piece luggage set goes for a whopping $20,000, the price is right for the target customer, as the BMW i8 starts at $135,700.
  • VIEWPOINT  |  WEDNESDAY, AUGUST 28, 2013
    [Customer] PowerViews with Nick Stein: The Role of Games in the Sales Office
    Buyers are increasingly savvy and willing to shop around, and salespeople have to recognize how the landscape has changed and how the interaction with potential customers continues to evolve. Mobile and social technologies have radically changed the way people buy.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 19, 2010
    [Customer] Enjoy A Demand Funnel Cocktail
    To our customers there is no funnel. I believe we should align our efforts to customer needs. The earlier engagement and continuous activity level will create more efficient demand management by delivering against customer needs. Our customers will tell us when they are ready to speak to a salesperson. And customer lifetime values increase.
  • HUBSPOT  |  TUESDAY, MARCH 6, 2012
    [Customer] 8 Industry Experts Weigh in on the Toughest Social Media Topics
    If you're doing customer service on Twitter , for example, are you operating it in such a way that there are sufficient safeguards for the sensitive information being transmitted between you and your customers? To maintain trust, the onus is on you to be public about how your app will access and use your leads' and customers' information. I just can't get my head around why folks find it so difficult to equate online customer conversations with offline customer conversations.
  • VIEWPOINT  |  TUESDAY, MARCH 18, 2014
    [Customer] PowerViews with Chris Tratar: Execs Need to Support ‘Sales-First’ Culture
    Everyone in sales recognizes that there is an unfortunate gap between marketing automation and customer relationship management (CRM). When 80 percent of marketing-qualified leads fail to convert into sales-qualified leads, it’s time for the industry to reconfigure its thinking. This is a topic I discussed at length with my latest guest, Chris Tratar, head of SAVO. SAVO defines itself as a sales-first organization, which might seem like a no-brainer.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 24, 2015
    [Customer] 6 Steps to Fix a Leaky Pipeline
    Make sure your content creation team is firing on all cylinders so that informative/educational content such as fact sheets, expert articles, blogs, and/or infographics are in plentiful supply for all potential customers. Deliver value to the lead and help them with their decision without being pushy or annoying, and watch them mature in ready-to-buy customers. Lead generation often focuses on one thing above all others – funneling as many leads as possible into the sales pipeline.
  • SNAPAPP  |  MONDAY, APRIL 11, 2016
    [Customer] Oracle’s MME Takes on the MGM Grand!
    In 2016 the entire Marketing/ Customer Success/ Sales and CX groups will all be under one roof. MME is stepping up its star game as we move into 2016 with guest appearances by Bastille & the Goo Goo Dolls during Oracle’s customer appreciation nights. Las Vegas has always been known for a few key things. Yes, I know you’re probably wondering why I’d be talking about gambling and casino’s right now.
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