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    [Customer] B2B Social Media Marketing -- Does It Work?
    Launching their official Twitter and Facebook pages not long ago, UPS is determined to use social media as a platform for their business minded customers to connect. Their hope is their branded accounts will become a place where small businesses can interact and discuss business growth opportunities instead of customer service failures. Are you a Search Engine Watch Member? |
  • HUBSPOT  |  THURSDAY, APRIL 13, 2017
    [Customer] 6 Questions to Ask Before Hiring a Freelance Graphic Designer
    Ideally, they’ll already be familiar with your company or will have interacted with you as a customer in the past. When a graphic designer has a page of their portfolio website dedicated to testimonials or keeps an offline copy of positive reviews they've received from past clients, it tells you their customers are happy with their results and willing to publicly vouch for them. Hiring the wrong freelance graphic designer can make or break your brand or marketing objectives.
    [Customer] Top 10 Account-Based Marketing Moments from #RevSummit17
    Your customers know your product better than you do. In true ABM fashion, knowing your customers’ preferences (like cuddling adorable little dogs) helps to drive engagement through surprise and delight. To kick off Day 2, customer success guru Lincoln Murphy dropped some massive truth bombs about account-based marketing and the importance of taking a customer-first approach. Account-based marketing was “mega” at Revenue Summit 2017.
    [Customer] If you stopped publishing your social content, would anybody notice?
    Related Stories Why customer personas may be an outdated marketing technique Why the economics of blogging are diminishing Three marketing truths for an information dense world The line between Media and Brands is blurring fast What you need to know about emerging content forms. By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule.
    [Customer] What’s The Future of Account Based Marketing – Q&A with Lattice Engines
    Wouldn’t it be nice if you had a tool that would tell you which customers and prospects you should be targeting with which offers? Lattice built a machine learning solution that helps teams understand who their ideal customers were, and then use that profile to make their marketing and sales activities more efficient. so you have a single view of your ideal customer, which helps you determine what target accounts match that profile and should be selected.
    [Customer] The Marketing Technology Landscape: An Interview with Scott Brinker
    Outside of those big companies—and there's a finite number of those—there are these more innovative niches of all the incredible things people are doing around things like more advanced customer analytics, content marketing management, really cool things with social media. Scott Brinker is co-founder and CTO of the interactive content marketing firm ion interactive and author of the blog.
  • KAON  |  WEDNESDAY, OCTOBER 21, 2015
    [Customer] B2B Marketing: Virtual display saves money and increases engagement for complex solution
    THE CUSTOMER. Seagate’s product is for high-performance computing customers. They had to ensure that they had captured every angle of the product to be able to demonstrate individual scenarios to customers. In developing the content to accompany the virtual tour, Hagay combined frontline sales details with high-level marketing insight to most effectively present the product’s value in a way that customers could immediately understand and embrace.
    [Customer] Blogging Lessons from 317 Posts
    For us, our customers are interested in topics like marketing automation , Revenue Performance Management and lead scoring. It proved popular for customers and prospects alike. April: Interview Your Customers. No one has a better perspective on your company than your customers. If you have a customer with a cool story, interview them like a reporter. by Jesse Noyes | Tweet this Why an arbitrary number like 317?
  • ACT-ON  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer] 9 Types of Interactive Content for Innovative Lead Gen
    Then you’d offer them a downloadable version with all their custom information. Either way, the idea is to have the user answer a couple of questions, and then give them a customized recommendation. Need more leads? Need better leads? Almost all of us do. The trouble is, it’s hard to create content that’s so enticing, so compelling, that it convinces your audience to share their information to get it. It’s not like they don’t have a lot of other choices.
    [Customer] 6 Burning Questions about Social Media for B2B
    Owned communities, which can be built on third-party platforms, can be great for customer communities, building advocacy, or sharing best practices. We’re also working on collecting some benchmarks and best practices from our customer base, so stay tuned. by Rob Bois | Tweet this I’ve been involved in a number of webinars and round tables recently on the topic of social media for B2B.
    [Customer] 3 Real-Life Examples of Incredibly Successful A/B Tests
    Their original product pages displayed the minimum viable product for social proof: a customer quote. The team experimented with different designs and orientations, plus the addition of a customer logo, to see if a different visual treatment would make their social proof convert more visitors into leads. Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.
    [Customer] Read All About It! 7 Steps to An Effective Email Newsletter
    In fact, it’s so effective that 64 percent of marketing specialists worldwide use this tactic to connect with their customer base. Allowing customers to reply, then responding to inquiries and comments, sets a friendly tone and provides you with valuable insight, feedback, and questions that very well may improve your next newsletter. If your marketing department has launched a newsletter campaign, congratulations!
    [Customer] 12 Excel Formulas, Features & Keyboard Shortcuts Everyone Should Know
    4) Customize the color of your tabs. A popup will appear that allows you to choose a color from an existing theme, or customize one to meet your needs. Ever find yourself elbows deep in an Excel worksheet with seemingly no end in sight? You're manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, "There has to be a better way to do this.". Truth be told, there probably is. you just don't know it yet.
    [Customer] Traditional vs. Predictive Lead Scoring: Hard Math
    The difference between qualified and unqualified leads is comparable to the difference between customers and contacts. . Look at leads that eventually became customers: Which offers did they download? Even better, the algorithm looks at what your leads and customers have in common, as well as what they do not have in common, automatically shelving the leads that don’t seem to satisfy your criterion. The company announces new customers and partnerships.
  • ANNUITAS  |  THURSDAY, JUNE 16, 2016
    [Customer] 3 Keys to Effective Inter-Organizational Partnerships
    However, it also significantly impacts IT, executive leadership, finance, customer service, product management and even research & development. As children, our parents imposed a lot of boundaries upon us. The boundaries were meant to keep us safe, to give us structured responsibilities and to help us learn the ways of respectful communication. We all like boundaries as they help us enable and govern effective relationships, both personal and professional.
    [Customer] 3 Things We've Learned After Years of LinkedIn Group Spam (and what to do now)
    I am successfully using Linkedin for sales prospecting by applying a simple system—making sure Group members: Create valuable content (answers to burning questions prospects/customers ask all the time). Custom media publishers already know this approach works (outside of LinkedIn). Today's guest blogger is Jeff Molander.
    [Customer] Best Quora Guides and Insights of 2011
    Ashley Reed provides a helpful how-to guide for marketing use of Quora, from listing to customers and keeping tabs on competitors to commenting on answers and demonstrating expertise in a specific topic area. Is Quora still a significant social media destination? When the service was first launched, I was (like many others) flooded with notifications of new followers and invitations to follow back, to the point of annoyance.
  • BIZIBLE  |  THURSDAY, APRIL 28, 2016
    [Customer] Account-Based Marketing Measurement: Here's What You Need To Know
    Lead-to-account mapping ensures that marketing efforts with John from target account ABC are mapped to efforts with Jane from ABC and everyone else at ABC, so that their customer journey can be seen as a whole account, rather than as two or more individuals. If you’re reading this, you’ve undoubtedly heard a lot about account-based marketing or ABM. You may be familiar with the flipmyfunnel framework for ABM execution: identify, expand, engage, advocate.
    [Customer] How Not to Spend $35 Million on Marketing
    Today, HubSpot raised a $35 million mezzanine round of financing , giving us more capital to invest in our product and team, to bring more value to our customers, and to continue to help transform the world’s marketing to become more inbound and, therefore, more lovable.
    [Customer] How 11 Students Built a Company's Inbound Strategy with HubSpot Certifications
    Recently, HubSpot Academy launched its Education Partner Program, which helps college and university professors teach inbound marketing, sales, and provides guidance on using the HubSpot Marketing Software and Customer Relationship Management (CRM). Since HubSpot has roughly 30,000 customers, we (optimistically) figured that at least one of them would be willing to let a classroom of eager students do free marketing work on behalf of the company.
    [Customer] 7 social media lies the gurus want you to swallow
    It may not always be necessary to know all of these tools in detail; what is essential to understand is how the social web has affected the way we do business and, in particular, the relationship between the company and its stakeholders (employees, shareholders, suppliers, community members, and customers). By {grow} Community Member Gregory Pouy. Every time a new marketing “technique” appears, it’s seems like the next revolution.
    [Customer] [Chart] Expected Versus Unexpected Email Marketing
    Whether a manufacturing company or a biotech firm, a newsletter is still a newsletter and will behave differently than, say an invitation to a customer event. An immediate, automatic response to a form submission ( form auto-response ) is certainly the type of message that would be most highly expected, and the data supports this with a 10% lift over general customer communications, the next highest open rate.
    [Customer] Businesses of Every Type Must Tap Into the Power of Social Media
    Customers who are aware of your brand are more inclined to be loyal across posterity. Businesses that use social media to provide meaningful information that helps customers solve problems, save money or improves their lives in another manner garner widespread respect. Customers who consider a business to be legitimate are inclined to purchase its goods and services.
    [Customer] Lead Gen Tactics from 4 MarketingSherpa Case Studies
    of prospects scheduling meetings becoming customers. Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic.
    [Customer] Businesses That Blog Generate 2X More Email Traffic [New Data]
    A new study of over 6,000 HubSpot customers shows that among those who use email marketing , companies that blog get 2X more traffic from their email than those that don’t. These numbers show that blog emails and traditional emails from customers who blog, taken as a whole, generate more traffic than traditional emails from customers who don't blog. Peanut butter and jelly, Brad and Angelina, sun and sand, puddles and boots, blogging and email.
    [Customer] How Intel Attracts More Than 2 Million Readers A Month
    If you’re too focused on new customers, you’re losing out on a lot of value with your current customers. By NewsCred Contributor Anastasia Dyakovskaya. Luke Kintigh , Intel’s Global Content and Media Strategist, is a triple threat in the content marketing industry: part content creator, part data analyst, and part distribution genius. He also happens to be one of the speakers at next week’s #ThinkContent Summit.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Customer] The Go-to Guide to Creating Email Newsletters People Actually Read
    Most marketers have been there -- you’re sitting around a conference room, trying to figure out how to best engage leads and customers, sell more product, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! If done right, you could develop a really engaged subscriber base, and potentially nurture them into qualified leads and customers. Or retain more customers?
    [Customer] The Death of Pay Per Click Advertising (PPC)
    Use PPC within a wider inbound marketing approach to align your ads with matching content on your site and nurture visitors into customers. Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines.
    [Customer] Video Marketing How-To: YouTube vs. Your Website
    Videos on your website can similarly have multiple objectives, from teaching customers about your product to generating leads, but one important distinction is the final destination. Hello, and welcome to another episode of Video Marketing How-To! This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy.
    [Customer] New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions
    The set of 100+ WPO metrics that the group developed for KCA clients is driven by data collected by a host of off-the-shelf tools as well as some custom developed sources. What customers, analysts, journalists, bloggers, and others have to say about you is sometimes more important than your own content. As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded.
  • CHRIS KOCH  |  FRIDAY, MARCH 19, 2010
    [Customer] How to use social media for B2B
    Take an active role in social media by engaging with customers and influencers in the various forums where conversations are taking place. Monitoring can be used to discover customers and prospects that are most relevant for your offerings by observing the patterns and topics of their conversations. By pushing SMEs to engage with the target audience in these ways, you help them build up trust and loyalty among customers and prospects. Image by HubSpot via Flickr.
    [Customer] How to Measure the Revenue Impact and ROI of Webinars
    customers, (in the revenue report). when that prospect becomes a customer. Furthermore, with a multi-touch attribution model, you can be confident that the revenue attributed to the webinar registration touchpoint isn’t being under or overvalued simply due to where in the customer journey the webinar impacted. Webinars are an important component of many B2B marketing programs.
  • B2B MEMES  |  FRIDAY, SEPTEMBER 30, 2011
    [Customer] Editorial Quality Vs. Revenue: A False Dichotomy
    ” The trade magazine business of yore was built on inefficiencies, wherein it was difficult if not impossible for businesses to reach out to their customers on a large scale. On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales.
    [Customer] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    ” And 93% planned to use some form of user-generated content in their marketing efforts this year, including customer stories, product suggestions or ideas, and customer reviews. ” Still, 54% of survey respondents identified “achieving or increasing measurable ROI from social marketing programs” as a top challenge, while 55% said the same for developing an effective social media strategy and 45% converting social media followers into paying customers.
    [Customer] 4 Reasons Product Launch Marketing Campaigns Fail
    In a Sales & Marketing Management article 5 Steps to the Most Influential Customer Communications , author Michael Cannon points out that typical product launch plans fail to answer the question of why prospective customer should buy. There is a rush to get slide decks, webpages and other materials cranked out in time for the launch, with not enough attention paid to the needs of the customer. (
    [Customer] Leverage Your B2B Marketing Assets
    These could be a niche customer segment, a product or service or knowledge that your competitors don’t have, a speech your CEO gives that is highly popular, or even content on your website that gets the most traffic. For example, if you have a niche customer segment, create a dedicated marketing campaign that increases the touchpoints with customers to increase your wallet share with them. Are you leveraging your B2B marketing assets to achieve better results faster?
    [Customer] How Experiential Marketing Works: 7 Enlightening Tips
    According to a CMO magazine article on the topic, experiential marketing “is a mutually beneficial interaction between customer and brand in an authentically branded engagement.”. Instead, the best way to turn strangers into customers is to bring them to you , instead of fighting for their attention in a sea of marketing messages. Maybe that’s why 58% of customer experience experts say that simplifying products and processes should be a business priority.
    [Customer] Don’t Underestimate Industrial Marketing’s Contribution to Sales
    They are accustomed to customers calling them for RFQs/RFPs. The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. I get it that industrial marketing must be held accountable and I firmly believe that it should make a direct contribution to growing sales and revenues. However, ignoring industrial marketing’s role in creating sales opportunities is a fallacy in my opinion.
  • SNAPAPP  |  TUESDAY, JUNE 9, 2015
    [Customer] Holiday Marketing How-To: Put Inspiration Into Action
    If you’re having trouble coming up with your next idea – your next reason to reach out to your customers and contacts – take a peek at the calendar. Where did the idea for your last marketing campaign come from? Maybe it was a brainstorming session; maybe it was a post-it note from your boss; maybe it was a really profound shower thought. Wherever it came from, you were probably pretty excited at your burst of inspiration.
    [Customer] 8 Tips From Top Experts on How to Achieve More in 2015
    Today there’s an oversupply of vendors for almost every problem, giving customers more choice and power in who they buy from than ever. It requires leadership, and a belief that if you do something special, customers will show up to follow you. but if you use your money to make exceptional products, you won’t need to spend it on advertising, because your customers will connect to one another and bring you more.”. It used to be that you built a factory to get customers.
    [Customer] Using content-related quizzes to generate leads
    The key component to creating a quiz of this nature is to know your customers. He writes about innovative ways to connect with customers and to build professional long-lasting relationships with them. The key component to creating a quiz of this nature is to know your customers. By JP Misenas, {grow} Community Member. Inquisitive thinking is what spurs humans to find answers to questions, even if these questions have little to do with their everyday lives.
    [Customer] Viewership for “How-To” Video Content Is on the Rise, According to Google
    This is a shining example of video content that serves an educational purpose while also luring customers to the brand. Not so long ago, finding the answer to a real-life question required a phone call to mom or dad, tracking down an expert, or calling customer service. Today, we hit the Web for all our informational needs—a golden opportunity for brands to engage with customers just at the moment when they’re seeking guidance or advice.
    [Customer] The Opportunity Social Media Offers Manufacturers
    Blogs allow manufacturers to communicate with their customers and prospects using a richer form of media with longer-form stories. By striking a balance between promoting a brand and sharing useful information, manufacturers can gain a thought leadership position that will help win customers later down the road. Manufactures should consider creating a YouTube video that provides a demonstration of products and processes, a tour of the factory, or showcases customer testimonials.
    [Customer] 3 Website Metrics to Watch Daily
    Look into the path your visitors are taking, the pages that cause the biggest bounce rates, and the browsers most used by your local customers. If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers. Do you monitor your bounce rate, number of page views, sites referring your traffic, views on mobile, inbound links, outbound links, page rank?
    [Customer] Part 2: Essential Questions to Ask Your B2B Lead Generation Partner
    Take the time to discuss with your B2B lead generation partner who your ideal customer is. Do they understand your customers’ mindset and the uniqueness of your sales cycle? “If you think it’s expensive to hire a professional to do the job, wait till you hire an amateur” — Paul Neal “Red Adair”. Paul Neal “Red” Adair was a famous American oil well firefighter. He was known for his specialized skills in extinguishing and capping blazing, erupting oil well blowouts.
    [Customer] Increase Conversions with Countdown Ads
    It creates that “urgency” and “excitement” in the customer therefore making them more likely to convert. During this time of year we’re counting down to numerous events: Christmas, family get togethers, New Year’s Eve parties and more. Counting down to something is all about the anticipation of the event and it creates excitement that wouldn’t otherwise be there. So why not use a similar idea in your paid search ads?
    [Customer] Ad Injection: Whose Media Is This?
    E-commerce sites could potentially lose customers, as users are being offered to purchase the products elsewhere or are simply being distracted. E-commerce sites could potentially lose customers, as users are being offered to purchase the products elsewhere or are simply being distracted. By Merav Chen, {grow} Community Member.
  • VIDYARD  |  FRIDAY, MAY 19, 2017
    [Customer] The #1 Sales Tool I Wish I Had
    “It’s a great way to let your personality shine,” Kwok told audiences, adding, “Inside sales professionals can hide behind the phone but when you’re recording videos, you sit up tall, you’re cognizant, you’re excited, you’re enthusiastic about what you’re selling … and your prospect or customer can feel it.” Back in my day, we didn’t have tools like this.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Customer] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
    You''d think that because social media helps businesses get traffic, leads, and customers to people''s websites, a majority of those would be engaged visitors. So maybe you refocus your social efforts to engage only the most avid readers -- if you''re a HubSpot customer using Social Inbox , you can get a better idea of who you''re talking to and where you''re spending your time. According to data by Tony Haile of Chartbeat , I''ve only got 15 seconds to capture your attention.
    [Customer] Let’s Get Social! 5 Ways to Build Your Employee Social Media Culture
    By having your teams participate actively in social media, you can create brand evangelists who will work to create relationships with both customers and prospects. Create a report that monitors your social media activity and point out missed opportunities that could be used for creating employee/customer/prospect relationships. Building customer relationships.
    [Customer] A Conversation with Shawn Naggiar About Sales, Lead Generation, and Marketing Automation
    SN: A simple win for an Act On customer coming on board is simply understanding – for the people that are responding to my email campaigns, say – how many of them are being driven to my website, how many of them are converting into registering for a webinar, and how those activities are linked together. We give our customers the ability to get that data and to use it.
  • ACT-ON  |  THURSDAY, APRIL 28, 2016
    [Customer] Why Formulas Work Better than Templates for Email
    The Sales Email that Won 16 New B2B Customers!”. ” So, to properly understand “The Sales Email that Won 16 New B2B Customers,” you would have to know at least… Who received the emails. “Grab the 3 Follow-Up Email Templates that Got a 70% Response Rate – in Silicon Valley!”. The EXACT Template that Pulled 308,074 Emails from Facebook!”. You’ve seen these types of promises before.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Customer] Ready to Play Some Business Babble Bingo? [Free Customizable Bingo Cards]
    Here''s a preview of one of the filled-in cards for you: You can also customize the cards to include your own Bingo words. You know the best part of a meeting? When it ends. If it''s dragging on, and walking out mid-meeting is too brazen for your taste (fair), how about a covert game of Business Babble Bingo to keep your attention? You can make it look like you''re taking notes. It''s foolproof.
  • HUBSPOT  |  FRIDAY, APRIL 12, 2013
    [Customer] The Biggest Mistake Marketers Make.
    They search for something in Google and find your customer support content (gasp!). is to assume people know something about them. Don''t assume people know what your company does when they''re watching a video on a deep page on your website. Don''t assume they saw your last product press release before reading the new one. Don''t assume they are sick of your message or positioning just because you are.
    [Customer] How to Plan Effectively and Avoid ‘Random Acts of Marketing’
    In order to connect with your prospective customer, you have to know where they are. Discover where your customers congregate to look for information. Does your target customer respect the opinion of a certain person or publication? Finally, you have the information you need to understand how to engage with your prospective customer, you know what tools and influencers will help you nurture your relationship with them—but you still have to figure out how to close the deal.
    [Customer] Content Syndication: What Is It and Does It Really Work?
    For example, if you have a new partner or customer and want to lend credibility to that party and/or extend the reach of their content, syndication might make sense. In recent years, content has become an increasingly integral piece of the demand gen model. As such, we B2B marketers are more hungry for quality content than ever. But what we’ve found is that this hunger never abates and regularly feeding it is far from easy.
    [Customer] Book Review: The Social Employee
    Every stakeholder in an enterprise—every customer, prospective customer, supplier, channel partner, employee, industry blogger, shareholder—has a voice. Treating customers well produces an army of advocates, with far greater credibility and at far lower cost than traditional advertising. Those on the front lines, in areas like consulting and customer support, have a unique perspective and level of credibility.
    [Customer] 9 Must-Attend Retail Trade Shows for 2015
    Everything to expand your customer base, increase your sales and improve your profits is waiting for you right here.” ” Strengthening and building relationships with peers, vendors, potential or current customers in person, as well as keeping up with industry trends and competition is reason enough to jump on the trade show bandwagon.
  • BIZNOLOGY  |  TUESDAY, JULY 15, 2014
    [Customer] Domain name registration strategy
    It is important to make sure that each unique URL is customized with each forwarding URL directed to a discrete page and each masked content written exclusively for the target content. The reward comes from custom-crafting each to its content, making sure that the words for every domain are mirrored in the masked title, the masked description, and the masked keywords.
    [Customer] 6 Critical Perspectives on Patient Stories That Even Great Organizations Miss
    This has made customer satisfaction a strategic priority for hospitals as clinical outcomes and HCAHPS scores are increasingly linked to reimbursement rates. Customer Service. If you’ve ever been to Disney’s Magic Kingdom, you know that it can be simultaneously magical and harrowing. Long lines, confusing attraction schedules, and unpredictable Florida weather can turn an enchanting vacation into a sweaty day of exhaustion and frustration.
  • WEBBIQUITY  |  MONDAY, JUNE 17, 2013
    [Customer] 31 Spectacular Web Design Guides, Techniques and Resources
    ” Put Customer Convenience Front And Center When Designing Websites – Part II by MediaPost. Mona Elesseily details five elements that can increase landing page engagement, including credibility indicators like customer quotes, removing unnecessary page elements, and experimenting with different wording on action buttons (after all, who really wants to “submit”?).
    [Customer] Simplest marketing question may be the most difficult
    EVENT MARKETING: To make our conference successful, we need to have at least 10 senior brand executives from our top strategic customer accounts attend our forum and be activity engaged with us for five hours each. By Jeffery Slater, {grow} Community Member. There is a simple question I ask almost every day about any new marketing project I work on with my team. It seems so simple but in reality it can be an organization’s most critical struggle: How will we measure success?
    [Customer] Can We Save Twitter From Ourselves?
    Twitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel. If Twitter is not working for communication, it is not a problem with Twitter. As a platform, Twitter is developing and our behavior reflects its infancy, with the full spectrum of [.]. In Theory Social Media Facebook Google Kary Delaria social media triberr twitter
    [Customer] Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum
    Stop blindly writing content for your customers. We want to make it easy for you to serve the right content to your customers. Once you’ve created your landing page, make sure that it''s optimized to convert your website visitors into leads and eventually customers by flipping through this ebook. Inbound Fundamentals: Converting Leads to Customers. Fall is finally upon us. Time to pack away our beach towels and flip flops and trade them in for sweaters and scarves.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Customer] 42 Tweetable Facts to Squash Marketing Fantasies
    Fact: Inbound marketing helps attract leads & also helps convert those leads into paying customers. Fact: 39% of B2B companies using Twitter & 41% using Facebook have acquired new customers from it. Fact: 41% of B2B companies & 62% of B2C companies using Facebook have acquired a customer from it. Fact: 42% of companies that use Twitter for marketing have acquired a customer through it. Fact: 57% of companies have acquired a customer through their blog.
    [Customer] A Basic Guide To Fair Use Of Trademarks
    The other brand launched an advertising campaign using the phrase ‘Seal it with a Kiss’; the courts ruled that the latter was merely inviting customers to test the durability of their product in a descriptive sense, and was not a violation of trademark rights. Trademark and intellectual property law can be extremely complex, time-consuming, and costly to litigate.
    [Customer] 3 Ways to Beat Perfection Paralysis at Its Own Game
    While developing best practices for our customers, I quickly realized that it would take longer than expected to launch a ‘perfect’ final product. Ultimately, your team and customers are counting on you to dig deep and find the answers. Author: Jessica Minasian In marketing, the word “perfection” might conjure up images of running effortless campaigns and initiatives. Though, as we know, that’s not always the case. Marketing is sometimes imperfect.
    [Customer] How to improve company culture
    But because Southwest’s culture was so strong, its customers trusted it enough to overcome these misgivings. . Southwest’s mission is to make the customer experience its first priority.This is a memorable, clear vision that everyone in the company can work towards, from the CEO, to the pilots, to the check-in counter agents. That’s because employees feel a sense of accomplishment when they realize exactly how their efforts directly impact their customers.
    [Customer] How Amazon Web Services Is Taking Over The Cloud Industry
    With AWS Cloud Computing, no longer have to risk serving poor customer usability or be left with unused resources. The service was designed for 99.99% availability, and carries a service level agreement providing service credits if a customer’s availability falls below 99.9%. Wouldn’t it be nice if you could take your entire data center filled with racks of servers and hardware and move it to one virtual spot that you could access anywhere, anytime?
    [Customer] New Facebook Algorithm Update Dings Text Updates From Businesses
    In Facebook''s status update box (or in HubSpot''s Social Inbox compose box for customers), all you need to do is add a link into the box and let the metadata populate. Updates to the Facebook algorithm always seem to induce the butterfly effect: One little change suddenly has a huge effect on your entire strategy on that platform. Today is no different.
    [Customer] Are we one big web family? Think again.
    We’re still local — very local — in our customs, habits and language. We''re still local — very local — in our customs, habits and language. By Rogier Noort, {grow} Community Member. Some time ago, my wife and I decided we wanted to grow our own food. I know, food? A different kind of {grow}! Bear with me — there is a moral to this story!
    [Customer] Five Marketing Predictions for 2014
    Geo-targeted promotions and notifications will be added to the marketing mix as companies begin to see the benefits of real-time marketing based on GPS location, and customer targeting based on physical location by stores, restaurants, and events. Social media networks will be the main channel for real-time location-based marketing, and serve as the key advertising platforms for businesses looking to target customers with location-based offers. Prognostication is a risky business.
    [Customer] To be a great blogger, put on your b h mittens
    But don’t be your own worst enemy by flying these as the flag of your personal brand if you are working professionally in this space to attract customers. But don’t be your own worst enemy by flying these as the flag of your personal brand if you are working professionally in this space to attract customers. You want authenticity? Here it is: I have been ill for more than two months — a cold turned to pneumonia and I am still wheezing and hacking.
    [Customer] Why B2B Lead Generation Without Content Is Like Fishing Without Bait
    And thanks to technology, customers can avoid unwanted, interruptive marketing messages. The Content Marketing Institute defines content marketing as “ the marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target – the objective of driving profitable customer action.”. Are you actively pursuing B2B lead generation but still not getting results? You might be fishing without bait.
    [Customer] Ensighten Completes Impressive Q2; Now Has Contracts With 6 of the Top 10 Most Valuable Brands in the World – Opentopic
    Opentopic blog >> Customer Data Leader Lands McDonald’s, tronc (Tribune Publishing), Samsung Electronics UK and Other High-Profile Brands, While Securing Exclusive Data Partnership With IBM SAN JOSE, CA–(Marketwired – Jul 20, 2016) – Ensighten, the leading customer data platform for the world’s top brands, today announced that it has closed another impressive quarter as demand for the company’s leading.
    [Customer] 7 of the Best Email Marketing Campaigns of 2016
    Consider incorporating animated images to get attention and appeal to different types of customers. Is there something you could send by email that represents a pain-free reactivation possibility for customers? Author: Ellen Gomes Email marketing remains a force to be reckoned with and there is no shortage of statistics to reinforce the point: 72% people prefer to receive promotional content through email. A message is 5x more likely to be seen in email than via Facebook.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Customer] 8 Lead Generation Ideas for Startups
    Instead of bombarding your potential customers with lengthy information, create meaningful and interactive content for them. Optimizing your landing pages for lead generation means addressing SEO best practices, focusing your content on the value of your offering, optimizing your signup form for engagement and implementing a customer testimonial campaign. Lead generation can be challenging for startup companies.
  • FATHOM  |  WEDNESDAY, JUNE 11, 2014
    [Customer] Giving the Manufacturing Industry an Image Makeover
    But the strategy isn’t just about attracting customers; it’s also about attracting potential employees with eye-catching content. To the average person not working in the field of manufacturing, the industry can seem dark, dirty and not “cool” at all. But after spending a number of years writing for the manufacturing industry, I know that this isn’t true at all. In fact, there are a lot of really cool things happening in the industry that people just don’t know about.
    [Customer] 6 Things to Update Before Starting Your Next Job Search
    Start with the big stories, the home runs, and the campaigns that actually moved the needle for your team, your customers, or your company. HubSpot customers: Click here to learn how to set up your email signature in HubSpot's CRM.). She made a great point in her post: To ensure you get a customized recommendation, prompt the person you ask with a few specific topics or questions. Starting a job search is a daunting task.
    [Customer] When is the right time to implement marketing automation?
    When the business finds itself spending too much time managing varied point tools, and struggling to reconcile customer data from different tools in different formats. Timing, they say, is everything. If you’re considering marketing automation, there are five particularly auspicious times to consider it: When the business is in startup mode.
  • FATHOM  |  MONDAY, JUNE 2, 2014
    [Customer] A Few Good Reasons Manufacturers Should Use PPC
    PPC will force your company to think about how easy (or hard) you’re making it for customers to convert, on all website pages. Once you’re driving all of these new potential customers to the website through your PPC campaign, remember you only get a few seconds to keep them! There are a multitude of variables that can be used when creating PPC campaigns to target specific customer personas or behaviors.
    [Customer] The Right Way to Think About Your Marketing Software RFP [+Sample]
    The “finish line” for most companies is one of three things: increased traffic, more sales-ready leads, or more customers. As you can see here, we've set a SMART goal that actually shows how moving marketing metrics increases customer count. So focus on what matters -- leads, customers, and revenue. Or you might inquire, "How many steps does it take for a non-technical user to create a custom landing page?" It’s a tough world out there for marketers.
    [Customer] What Does a Marketing Automation Platform Cost?
    Feature add-ons, SEO, social media management, content management plug-ins, SPAM analysis, email deliverability testing, customized landing page URLs, dedicated IP addresses, etc. Although marketing automation is one of the most rapidly growing segments within the business software industry, there is still tremendous room for growth.
    [Customer] Create a Winning Business Personality to Standout from the Crowd
    Tweaking your message and staying in contact with customers are key components, but have you ever felt like you’re just not connecting with your audience? It can put customers at ease, give them a quick laugh and creates a memorable moment in the often stressful endeavor of booking a vacation. A bipolar brand personality is an easy way to confuse and alienate customers. Marketing your small business is an ever-evolving project.
    [Customer] Jesse Noyes: Brand Journalist or Brand Reporter?
    It’s to draw people in, to provide some form of value that will establish a level of credibility and intelligence that will create a stronger relationship with the brand’s customers and potential customers. If this is what happens, I see it as both beneficial for the brand and the brand’s customers. Jesse Noyes. For the past week or so, in the wake of Paul Conley’s skeptical assessment , I’ve been mulling over the future of brand journalism, aka content marketing.
  • KAPOST  |  THURSDAY, APRIL 7, 2016
    [Customer] Content at Scale: Why You Need a Content Management Strategy
    Instead of reaching more customers with content, internal teams run over each other, lack the technology tools to collaborate effectively, or don’t communicate at all, creating a perfect storm of content chaos. This takes away from the customer experience and wastes time and resources. Think about it: each department can have a clear idea of what they need to contribute to the content management strategy and overall execution of marketing efforts to enhance the customer experience!
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Customer] Plain Text vs. HTML Emails: Which Is Better? [New Data]
    For the click rate, we dove into data from over half a billion marketing emails sent from HubSpot customers. These customers vary in type of business, and have different segments, list sizes, and list compositions. In the world of email marketing, opens and clicks are everything, which means email marketers are always testing ways to improve these metrics. We'll tweak subject lines, calls-to-action, images, headers, layout, link positioning, copy, length, tone, content.
    [Customer] How to Add Pinterest's Buttons & Widgets to Your Website
    By clicking on 'Advanced Options,' you can also customize the height and width of your widget, as well as the width of the images it displays within. Just as with the 'Profile' widget, by clicking on 'Advanced Options,' you can also customize the height and width of your widget, as well as the width of the images it displays within. Didjya hear the news? Yesterday, Pinterest launched business accounts! If you're feeling a little frazzled -- "Ahh! What do I do? How do I get one?
    [Customer] Demand Generation Strategy Rules NOT to be Broken
    Learn your market, your customers and your competition. Talk to customers. Talk to your own sales people who speak with prospects and customers on a daily basis. I’ll be the first to say that rules are meant to be broken. However, when it comes to Demand Generation Strategy there are a few rules that if not followed, will lead to poor results, wasted money and effort, and a frustrated marketer. Do Your Homework. Do the research.
    [Customer] How Food and Beverage Brands Can Sink Their Teeth into Digital Content Creation
    Starbucks’ online pub is a perfect example of the idea that if you sell a customer a thing, he has a thing; but if you teach a customer why that thing makes him a better person or improves his life, he is connected to that thing. Make your customers feel part of something bigger than the products you sell. Cook’s Illustrated magazine, where I once worked, is wildly successful. And it’s not just because of its painstakingly tested recipes.
    [Customer] What Marketing Org Charts Tell You About The Business
    A recent article in Harvard Business Review magazine argues that the marketing function hasn’t changed much in the past 40 years and makes the case for marketing reorganization. In the past decade, what marketers do to engage customers has changed almost beyond recognition . Organizational charts are an interesting thing. Every company has an official one and also a few “unofficial” charts.
  • FATHOM  |  MONDAY, JULY 7, 2014
    [Customer] Laws of Marketing Power: Action Over Argument
    What is more compelling, stating that customers use your product in x and y ways, or giving actual customer words in text or the visual presentation of a video? How about a case study that captures the key points of how a product helped a customer accomplish a given goal? By speaking the language of the customer and being user-friendly. As a result, be sure to truthfully demonstrate the power of your offering(s) on your website in the language of your customers.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Customer] Foursquare Launches 'Promoted Updates,' PPC for Local Businesses
    This enables users to get the latest news from places where they're loyal customers about things like new specials, products, or other promos. It also enables businesses to better connect with and cater to the customers that repeatedly bring them business. Looks like Foursquare has been a busy bee lately, announcing the second of two new features in just one week's time.
    [Customer] The Real Reason Sales People Struggle to Close Opportunities
    As CEO of UK-based Inflexion-Point Strategy Partners , Bob works with the leadership teams of technology-based B2B-focused companies, enabling them to make the critical connections between their marketing messages, their sales conversations, their true differentiators, and their customer''s priorities. This article was originally published by Bob Apollo on his blog Accelerating Revenue Growth: the Inflexion-Point Blog.
    [Customer] 4 Reasons Why Marketers Should Share Data with Sales
    You’ll not only increase the likelihood of a sale but help improve the customer experience overall. Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? . According to the Teradata Data-Driven Marketing Survey 2013 — a survey of more than 2,200 marketers on the use of data to drive marketing — 71% of respondents reported they plan to use a Big Data analytics solution within the next couple years.
  • SNAPAPP  |  MONDAY, APRIL 13, 2015
    [Customer] Inspiration in the Nation: Marketo Summit Preview
    Marketers everywhere (like our customers PayScale , SilkRoad , Atmel , and others) are doing incredible things with their content and campaigns. We all believe our products can make a difference to our customers. For Marketo users (full disclosure – that’s me!), the biggest marketing event of the year is almost here: Marketo Summit !
    [Customer] Lead Liaison Clients Give A Standing Ovation
    In the most recent release of testimonials , happy customers rave about why they chose Lead Liaison. The Revenue Generation Software™ company’s dynamic content builder , SiteEngage™, allows United Way to connect with a customer or donor, identify what they are looking for, and provide content that better meets their needs and expectations. Lead Liaison focuses on their customers while taking every opportunity to listen.
    [Customer] Content at Scale: Your Guide to Content Operations
    Our entire organization, from marketing to customer success to sales, all run on content. We keep talking about it: B2B marketing organizations are drowning under the burden of managing content. We’re stuck in tactical operations, spinning on the hamster wheel of creating more and more content, and lost as to what to do next.
    [Customer] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    Very shortly after, she received a tweet in response from that company with a custom video answering her question and suggesting a product. One company that was successfully able to do this is Panera, who created a game to send out to their customer base through email. The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world.
    [Customer] Build some social media marketing backbone you big wuss
    In a social world, trapped customers scream loudly enough for everyone to hear. Your most devoted clients and customers will imprint on you. When you’re doing brand protection or customer service, even I have a apt sayings such as “hugs not horns” and “be kind for everyone you meet is fighting a hard battle.”
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