Everything Technology Marketing

JULY 10, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. In my mind, this common thread should be the customer’s buying process (instead of the vendor’s planning hierarchy).

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

JANUARY 1, 2011

3 - Focus on new business generation & revenue With many markets making a modest recovery, which is expected to accelerate somewhat in 2011, marketing focus turns away from cost cutting and customer retention and towards growth and new customer wins. Marketing will be expected to show how it impacts new revenue generation.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

NOVEMBER 14, 2009

Or perhaps it is because the entry into a new market isn’t so much a deliberate decision as an opportunistic one – a step taken maybe because it seems like a good idea based on a few recently acquired new customers. Creating performance-based tactical programs for customer acquisition 7. A GTM plan is a powerful tool for four reasons.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Everything Technology Marketing

OCTOBER 10, 2010

What are the specific use cases of your product to realize the value customers are looking to unlock? Are there innovative or "exotic" uses of your products that you observe with new customers that might indicate a new or bigger market segment that is currently untapped? What value driver represents your best opportunities?

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

OCTOBER 14, 2009

But, even before you get started and promote your company in this new online environment and create customized conversations with your customers and other stakeholders, you must consider who can “speak” on behalf of your company. By Debbie Laskey The topic on everyone’s mind these days is social media this and social media that.

Social Media 100

Social Media Allocation Media CMO 100

Everything Technology Marketing

MAY 24, 2010

Power Shift Knowledge is power, and the balance of power is clearly shifting from vendors to the customer. Now imagine the information customers are finding is yours. B2B buyers are more sophisticated than ever. They educate themselves on the nature of their business problem, possible solution options, available vendors and products.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

MARCH 13, 2010

The guide lists the major social media platforms and rates their value for driving customer communication, brand exposure, traffic to your site, and SEO - check it out: [link]. Here is a nice overview of the social media landscape that will help you understand how to best leverage major social media sites for your marketing.

Social Media 100

Social Media CMO Media SEO 100

Everything Technology Marketing

DECEMBER 7, 2009

Video is on the rise in terms of frequency of use by technology purchasers – especially video that features customers speaking about real experience using a product or service.

Trends 100

Trends Paper Customer Surveys B2B Sales 100

Everything Technology Marketing

JUNE 12, 2010

New technologies and marketing automation are just one expression and a driver of this change, but it goes much deeper, affecting the way we organize marketing, engage with customers, find new business opportunities, and deliver value to the stakeholders inside and outside our organizations.

B2B Marketing 100

B2B Marketing Planning B2B Marketing 100

Everything Technology Marketing

JANUARY 3, 2010

The first part was about engaging prospects and customers in conversations and taking a consultative rather than transactional approach to marketing. Here comes part two of the lead generation checklist series by Brian Carroll. Part two focuses on the chasm between sales and marketing that is common in many organizations.

Lead Generation 100

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Everything Technology Marketing

OCTOBER 22, 2010

The top response was product line (25.1%), followed by customer segment (19.6%), solution (16.4%), campaign or theme (16.0%), industry (15.8%), job role (5.8%) and other (1.3%). They will spend 19.0% on marketing support materials, compared with 17.8% IDC also asked tech marketers what their primary go-to-market orientation is this year.

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

Everything Technology Marketing

JUNE 19, 2010

Email marketing is slightly up - likely a reflection of the increasing adoption of marketing automation platforms that heavily rely on email to communicate targeted, customized, and behavior driven messages. Website activity is also up, with 56% of people using it more aggressively than 3 years ago.

Customer Surveys 100

Customer Surveys Tactics Webinar Metrics B2B Marketing 100

Everything Technology Marketing

JANUARY 31, 2012

Segmentation is critical as vendors evolve from technology-focused business models to customer-needs driven product development, sales, marketing, and operations. The benefits of segmentation are substantial.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

MARCH 14, 2011

3) Create buyer personas For many software vendors who have been selling traditional on-premise solutions to customers, this focus on the business buyer and their unique requirements should not be new. They offer new and exciting ways to deliver value to your customers.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100