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Getting Emotional: How Customer Sentiment Impacts Marketing

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Understanding customer sentiment is critical to your marketing and organizational success. Learn about the role human emotion plays in a marketer’s work – from brand perception to decision-making to the creative.

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When, Why and How to Gate Content Along the Customer Journey

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The answers lie along the customer journey. Forget the arguments about whether or not to gate content. The questions are when – and how – to best gate content.

Content 106
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Tips for Using Data and Analytics to Improve the Customer Experience Every Step of the Way

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Want to make sure that your customers are engaging with your brand? Learn how you can use data and analytics to improve the customer journey.

Analytics 101
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5 Ways to Use Webinars to Convert More Leads into Customers

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Are you ready to shake up your content marketing strategy by implementing webinars? These 5 tips will help you host webinars that convert more leads.

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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

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Email nurture campaigns help you build affinity with both customers and prospects. Blog Learn More Go deeper with your existing customers through lead nurturing Growing customer lifetime value (CLV) isn’t a new concept to marketers. Email nurture campaigns can help you go deeper with your existing customers and grow your CLV.

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5 Essential Sales Enablement Best Practices to Speed Up Sales Cycles

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Maybe it’s increasing revenue by a certain percentage or improving customer satisfaction. Research can include customer surveys, sales team interviews, reviewing internal data, and more. And remember: what you think a customer wants and what they really want are often very different. Create persona profiles. Iterate and refine.

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The People Factor in Marketing Automation ROI

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Eighty percent of companies implementing marketing automation experience increased leads, and 77% experience increased customer conversions. For some companies, 100% of leads and customers touch marketing automation in some way along their journey. So yes, we want to attract new customers. But here’s the thing.